Silicon Valley

In just one month, "Street Fighter 2" took the world by storm with a kind of rocket speed. Orders from all over the world came one after another, especially in the three countries of the United States, Japan, and China, "Street Fighter 2" has become a must-have arcade machine in the video game room, and people queuing up to play the game are not uncommon!

According to incomplete statistics, because of the game "Street Fighter 2", there are at least hundreds of thousands of students around the world who are absent from school, arriving late and leaving early!

Game shouts such as "Adogan" and "Guzzlers" became the catchphrase of the students!

The game character "Chun Li", because of her beauty and sexy, has become the most popular game woman at the moment! ! !

The game posters used by Capcom for publicity are selling wildly around the world, especially the posters about "Chunli", which are sold out! Within a month, more than 15 million posters were sold worldwide, each poster was $1, and Capcom made tens of millions of dollars in revenue from posters alone!

And the subsequent authorization of various game characters, Capcom Co., Ltd. can also make a lot of money. For example, game characters, toys, school bags, stationery boxes, notebooks, clothing, etc., and even many animation companies have come to the door and want to adapt animations!

Although Henry had already asked Capcom to manufacture game boards in advance, the supply was still in short supply!

A Street Fighter 2 game board is very expensive, $6,000!

The whole machine, at least tens of thousands of dollars a!

Capcom also sells complete machines, but more of them sell game boards! And those who buy game boards are generally manufacturers. After they buy them, they make a complete machine and then sell it. Because they have their own sales channels, it is equivalent to helping Capcom sell products! ! !

Capcom's more than 100,000 stocks were sold out in almost a short time.

The sales of the whole machine plus the substrate made the company a huge profit, with a revenue of more than 700 million US dollars in one month and a net profit of more than 200 million! ! !

Street Fighter 2 has become a phenomenal game, the pinnacle of the current arcade game! ! !

After seeing this situation, Tsujimoto Kenzo almost regretted and wanted to commit suicide. Borrowing wine all day long! Tsujimoto Kenzo has also become a joke in the Japanese game industry and is laughed at by everyone!

During this period, the NFL Super Bowl has been held. Victoria's Secret sent a sultry Victoria's Secret Angel to catwalk down the runway during half-time, a move that shocked the audience instantly. Karina told Henry that the entire stadium was filled with whistles and screams, and the crowd cheered wildly for the Victoria's Secret Angels. At that time, the number of TV viewers reached more than 12 million!

Replay later. On the broadcast, at least 70% of people in the United States have seen the performance of Victoria's Secret Angels!

Immediately afterwards, the sales of Victoria's Secret increased suddenly. Within a month, the sales exceeded 280 million US dollars, an increase of 49% over the same period! ! !

Karina told Henry. last year. Victoria's Secret's revenue is $1 billion and is on track to hit three billion this year!

Victoria's Secret not only develops in the United States, but also vigorously develops its international business. Hong Kong, Japan, Europe, Australia, Canada, Latin America, etc. have sent people to open branch offices. "Rooted in America, Going Out" has become the current development strategy of Victoria's Secret!

In addition, Victoria's Secret began to acquire some daily chemical companies, ready to make cosmetics, shampoos, shower gels, skin care, hair care and more! At the same time, it is also preparing to acquire some design companies such as clothing, footwear, leather bags, hats, etc., based on the Victoria's Secret underwear brand. Horizontal development, expand the company's product range! ! !

For these, Henry is in support! After doing a good job in a product brand, use the name of this brand to promote other products and get twice the result with half the effort! The more products the company has, the greater its influence and the higher its brand awareness!

For example, Chanel started out with clothing, but later it has a wide range of brand products, including clothing, jewelry and accessories, cosmetics, skin care products, perfumes, etc. Each type of product is well-known, especially perfume and fashion! ! !

A living example is before, Victoria's Secret can learn and learn from!

Henry has been paying attention to the development of Capcom during this period of time. In the following period, although the orders are not as many as the first month, they are still quite large. It is expected that more than 200,000 "Street Fighter 2" games will be sold this year. substrate.

The price of buying a whole machine is too expensive, and there are very few personal purchases. Generally, it is only purchased in entertainment places, such as game rooms, casinos, bars, cinemas, etc., or places with a lot of traffic, such as supermarkets, canteens...

The success of "Street Fighter 2" has greatly increased the confidence of the entire Capcom Corporation. Subsequently, "Street Fighter 2" has been improved. On the basis of the previous work, four bosses are prepared as optional characters, and the balance of the game Corrections have been made, and the concept of "2P characters" is added to fighting games for the first time, that is, in fighting games, both sides can use the same character to fight!

When the game was established, the game has been named: "Street Fighter 2 Four Heavenly Kings", of course, the purpose is to use the fame of "Street Fighter 2"!

Henry has nothing to say about this strategy of changing the game a little bit and then selling it. He can only say... Well done! ! !

"Street Fighter 2" is so popular that both Nintendo and Sega want to port the game to their own console platforms.

So, both Nintendo and Sega sent out invitations to Capcom Corporation.

In the previous life, Capcom chose Nintendo's SFC game console, but Henry was hesitant...

Because, Henry intends to enter the home game console market!

Whether the home game console can sell well, in addition to the good performance of the machine itself, the game is the key! ! !

With the strength of Silicon Valley Electronics Group, it is natural to develop a home game console. However, if there is no good game match, no one will buy it! In addition, Nintendo is at its peak, like a giant mountain in front of it!

It is very difficult for Henry to cross this giant mountain. In terms of hardware, Henry is not afraid of Nintendo, but in terms of the support of third-party game software, Henry is still not sure.

Console games are generally exclusive games and cannot be sold on two platforms at the same time.

Nintendo is at its peak and has just launched the 16-bit game console SFC. Even if Henry asks someone to develop a new game console, it will take time. At that time, the market has long been occupied by Nintendo. According to Henry, Nintendo's SFC occupies the market. more than 80%.

What is this concept? Almost monopolized the US market!

In addition to the Sega split, how much meat is left to eat? Atari, the former American game giant, launched Jaguar and wanted to pity Nintendo, but as a result... it only occupied 2% of the market!

It can be said that now is not the right time!

Henry thought about it and wanted to overtake in a corner on the future 32-bit processor machine! And it must be the first to launch 64-bit game consoles before the Sony PS and Sega Saturn game consoles, you can grab the first! ! !

It was at that time that Sony PS relied on the rise of 32-bit game consoles and entered a bloody path from Nintendo and Sega.

Undoubtedly, this provides a good reference for Henry.

Sony has been planning to launch the PS game console for a long time, and has spent a lot of money to win over many game companies. And Henry hastily entered the home game console, and in the end he could only suffer from Waterloo! Among the game companies under Henry's name, they are basically computer game companies. Of course, they can also develop video games, but doing so would be a waste of money! Let Blizzard develop video games, it's not a brain show, what is it...

After all, it is still necessary to win over the video game company!

Capcom Co., Ltd. can do very well in arcade and video games, but a game console can't have only two or three games. Therefore, after careful consideration, Henry decided to "hoard grains and become king slowly"! ! !

Take down enough game companies before launching 32-bit consoles!

(To be continued ~^~)