Silicon Valley

Chapter 23 The Slashing Plan

Ford Brook frowned and said, "Steve, the Netscape browser has monopolized the entire Internet. If we want to challenge it, will it be difficult?"

Steve had obviously thought about it before, and he responded directly: "You're right, but you've overlooked one point, nothing can be monopolized forever! The reason why Netscape browser is popular is because it It is the world's first browser with a graphical interface. As long as we do better than it and have more functions, it will definitely be loved by users."

Steve speaks with the same attitude and determination as he did when he started his business! ! ! Whatever he decides, he must do it. He is confident that he can be successful! And success is just paying more than others, and AOL has survived in his hands.

Ford Brook was slightly startled and thought, AOL can stand out in the Internet, not without reason, their CEO Steve Case is a person with a very tough personality and never give up!

Ford Brook felt a little excited at the thought of AOL replacing Netscape.

"Steve, do you have any plans?" Ford Brook asked with a hint of anticipation.

"First, poach people!" Steve said solemnly, "We developed our own browser, the time is too slow, we must poach people from the development team of Netscape browser, so as to speed up the development of our AOL browser ."

"Second, create trouble for it. Netscape browser has been making waves on the Internet by relying on its dominance among browsers, and even forced Global Online as the homepage, we can sue it for monopoly and illegal competition!!!"

"The third is propaganda. On the Internet and in reality, a lot of advertising is carried out!"

"These three points are the most basic, but if you want to beat the Netscape browser, you need to find another way." Steve Keston paused, glanced at everyone, and then said, "This other way is bundling!!!"

Steve Case stood up at once, walked in the middle of the crowd and said loudly: "At the beginning of AOL's establishment, almost no users used our online service, and for the next month or two, the company has the possibility of almost every day. We will die, but we will persevere even in the face of such predicament!!! We will go to every computer manufacturer to talk about cooperation and ask them to install our online service system! If they don't agree, we will keep going until they until you agree!"

"After several months, we finally succeeded and Apple agreed to follow our online service system!"

"Now, we're going to do the same thing as before. Just replace the online service system with our browser!"

Steve Case suddenly raised his arms and said, "If all computers were bundled with our browsers, we would beat Netscape!!!"

After listening to Steve's words, Ford Brook was immediately excited. According to Steve's plan, if all goes well, the Netscape browser will definitely be pulled down!

"Steve, we Sequoia Capital will definitely support you!!!" Ford Brook said on the spot.

That night, a very detailed and well-planned plan was completed in the voice of everyone.

Steve Case named it "Project Slash"!

Henry's side still didn't know that Steve Case and others had started a conspiracy plan to take down the Netscape browser!

Steve and Sequoia Capital teamed up very vigorously, and the methods were very old-fashioned and vicious. Within a week, the Netscape browser was poached by more than ten people, and even the original project team leader was poached. At the same time, AOL is still digging the research and development team of e-mail, and five of them have left! Hearing this news, Henry's face suddenly became frosty.

Haven't waited for him to deal with the poaching scandal!

AOL actually sued Netscape browser to rely on monopoly position and illegal competition!

Henry was furious when he saw Gilly Hurt holding the court's subpoena: "AOL is really hateful!!!"

"Chairman, AOL sued us for a monopoly, forcing Global Online as the homepage, so as to crack down on competitors." Geely Hurt's face was also furious. However, he spoke with a hint of helplessness. Netscape browser is indeed taking advantage of the monopoly for commercial activities.

Henry nodded to show that he understood, and then asked, "Has Lawyer Will here yet?"

"He's on his way!"

Not long after, lawyer Will hurried over.

Henry explained the situation to him, and then asked, "Can this lawsuit be won?"

Lawyer Weir shook his head with a wry smile: "It's difficult! However, I can prolong the lawsuit. You should also add an option to the 'Settings' item of the Netscape browser as soon as possible, allowing users to choose the home page. In the end, even if you lose In the case of a lawsuit, the judge will not punish us heavily, at most a little money!"

"Yeah. You can handle the case. Netscape browser, we will solve it as soon as possible!" Henry nodded to Lawyer Will.

Lawyer Will chatted for a while, then went to prepare materials and went to work on the case.

Henry immediately instructed Geely Hurt: "Pay more attention to the movements of the company's employees and prevent them from being poached by AOL! Although AOL launched a raid on us this time, it also reminded us! In the future, Nicholas must take this as a warning to avoid being passive. This time Nicholas was poached by 20 or 30 technicians. We should find the reason not only from AOL, but also from ourselves. Is it because our company's treatment is not good? The welfare is not good? Geely, you should think about it carefully, and then write a report to me. At the same time, a judicial department will be established to be responsible for the company's lawsuits. I think it will be very exciting in the future..." Henry said at the end, his face Shang couldn't help sneering.

AOL and Sequoia Capital are provoking Henry!

Digging people and filing lawsuits again is simply a face-slap to Chi Guoguo!

Sequoia Capital and Henry also began to drift apart!

When the news of Netscape's defendant came out, the stock plummeted immediately, and Netscape lost $200 million that day. Later, AOL held a press conference to announce, "The original team of Netscape browser R\u0026D team left and moved to the new owner AOL to create the best browser in history!"

After the press conference, Netscape's stock plummeted, and its total market capitalization fell sharply to $1.5 billion!

With the continuous coverage of major media, Netscape stock will continue to fall.

February 15th. A spokesman for Netscape Browser said, "Netscape Browser has added the option for users to freely choose the homepage, and there is no monopoly problem!"

The next day, Global Online held a press conference announcing: "'Global Online Email' already has 250,000 users, and will soon develop an e-mail plug-in for Netscape browser. Login to 'Global Online Email' directly on the King browser!!!"

The two pieces of news were released for two consecutive days, which immediately restored the confidence of investors. Especially when the "global online email" can be embedded in the Netscape browser, it adds a talisman to the Netscape browser! Netscape stock rallied instantly.

On the third day, Netscape Browser announced: "Netscape owns 108 patents related to browser graphical interface. For any infringement of patents, our company will definitely pursue it to the end!"

Netscape stock soared again!

AOL's face is not very good-looking.

Steve Case sullenly asked Jack Milton, the head of email, "Can we bypass Netscape's browser patents and develop a new GUI browser?"

Jack Milton smiled bitterly: "I'm afraid not. When the Netscape browser was developed, Henry Williams asked us to set up as many patent barriers as possible. Therefore, we want to completely avoid the Netscape browser. Patents are simply impossible!"

"Try to avoid their patents. If you can't avoid them, it doesn't matter. When our browser is launched on the market, it's a big deal!" Steve Case said solemnly. Steve Case understands that the United States is a country of lawyers, and lawsuits are taking place anytime, anywhere, and it is normal for a lawsuit to drag on for a year or a half. Steve's mind is to drag the lawsuit, and then let AOL's browser seize the market. In the end, even if the lawsuit was defeated and the money was fined, it seized the market. For AOL, the advantages outweighed the disadvantages!

What's more, the United States does not want Netscape browsers to monopolize the entire market! AOL can pay patent money.

Jack Milton obeyed Steve Case's instructions and nodded: "I understand!"

Jack Milton was a team leader on the Netscape browser development project, and he took almost all of his team to AOL. According to their development speed, it won't be long before a new browser can be designed according to the gourd painting!

AOL is in action, and Netscape browsers are not waiting!

Henry summoned Netscape browser CEO Jonathan Jackson and CTO Hank Payne, a forty-five-year-old professional manager who previously served as Sony's US product manager. Hank Payne is twenty-nine years old, a postdoctoral fellow at Stanford University, and was specially promoted because of his outstanding technology!

"AOL is going to have a browser war with us! You two, one is the manager of Netscape and the other is a technical officer, what do you think about this?" Henry asked.

Jonathan Jackson pondered for a moment and said: "I think, on the one hand, we need to pay attention to the situation of AOL, and on the other hand, we need to improve the Netscape browser. Jack Milton is familiar with Netscape browser, so we must The Netscape browser needs to be improved to completely overwhelm them!"

Hank Payne said: "Users report that Netscape's browser is slow, and it takes 2 to 3 seconds for the page to appear, so we have to try to solve this problem!"

Jonathan added: "Netizens report that it is too cumbersome to enter URLs, so we can add a favorites feature. If users use a favorites site, they don't need to enter the URL next time they log in to the site, just click on the site in their favorites! Browse! Whether or not the browser can develop, the user experience is the most important. The Netscape browser has taken over the market, as long as we always strengthen ourselves, AOL is not afraid at all!”

Henry smiled, they were right, but marketing is also important! In the previous life, the Netscape browser was killed by Microsoft's IE bundled operating system.

Although Henry didn't know how AOL would promote the browser, he knew that the bad ones didn't come and the good ones didn't. Since AOL dares to challenge the Netscape browser, it must have something to rely on! (Please help to vote...)

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