Silicon Valley

In December 1992, in addition to the fierce U.S. presidential election, an animated movie "Toy Story" was unstoppable from many movies and became the darkest dark horse of the year! ! !

After three months of publicity, the name of "Toy Story" is probably a household name. After watching the promotional film, countless children are all obsessed with it, crying and clamoring to watch it. In response to this situation, "Toy Story" made a publicity: "This Christmas, accompany the children to watch a lively and interesting animated movie - "Toy Story"!!!"

On Christmas Day, Americans like to go to the movies. Therefore, the Christmas stall is the most competitive time period for film companies!

"Conductor, I want to buy three movie tickets for Toy Story!"

"Conductor, get me four Toy Story movie tickets!"

"..."

At Christmas, most families go out to watch movies with their children. Therefore, buying a ticket is also buying several tickets several tickets.

The Disney company started to make a fortune by making cartoons, and animated films are their strong point. When people talk about cartoons, the first thing that comes to mind is Disney. Disney produces cartoons, using traditional manual drawing methods, while "Toy Story" belongs to computer production, and the two are very different.

Disney has always insisted that only hand-drawn animation can be lifelike and expressive. Therefore, for "Toy Story", Disney's performance is very indifferent, or it can be said to be hostile!

If "Toy Story" is successful, it is tantamount to challenging the authority of Disney, and a challenge to traditional animation by computer animation!

Disney is very concerned about this.

In the past three months, "Toy Story" has been continuously promoted, and its influence has become larger and larger. When a reporter asked about Disney's reaction, Disney said that "Toy Story" is nothing short of grandstanding. A purely computer-generated animated film cannot compare to hand-drawn drawings. After the film is released, it will definitely fail! ! !

Not long afterward, Disney announced: "Next year, we will speed up the production of the animated film "The Lion King", and we will let Pixar Animation Studios know what real animation is!!!"

For Disney's clamor, Pixar Animation Studio did not stand up to refute, they believed that the words were blank and powerless, and the box office performance of the work would be the most powerful counterattack!

Pixar Animation Studios is confident about whether "Toy Story" can get a high box office. This is their three-year disgusting work, and they are more confident than anyone! ! !

The plot of "Toy Story" is mainly about the little master's wealthy family and a house of toys. Among them, his favorite is the cowboy doll Woody, and Woody has thus become the "boss" of all toys. When the little master is away, a house of toys becomes a world of its own and lives its own life. One day, the little master brought back a new gadget: Space Trooper Buzz Lightyear. Buzz Lightyear's novel appearance and advanced functions make the little master love it and threaten Woody's status. Woody did everything possible to drive away Buzz Lightyear, but the two of them fell out of the room window together, the neighbor's dog was barking, and the neighbor's child was a toy sadist...

In fact, the movie "Toy Story" is not only an animated movie for children, but even adults will be deeply touched by it.

Buzz Lightyear has always considered himself to be the leader of the distant interstellar space, a brave explorer, and a space warrior who dares to sacrifice himself. But when he saw the TV screen, the whole person suddenly froze.

On the TV screen, the mass-produced Buzz Lightyear was rolling and packing on the assembly line, while a baritone exaggeratedly shouted, "Buzz Lightyear with searchlights! Buzz Lightyear with electric folding wings!" Buzz Lightyear with a wrist radio!"

It turns out that he is not a real space trooper, just a toy that can be mass-produced...

Buzz Lightyear couldn't accept this reality, he shouted to the communicator hurriedly and mechanically: "Buzz Lightyear calls the headquarters, Buzz Lightyear calls the headquarters!!!"

He looked up at the starry sky and shouted nervously: "Fly to the universe, the vastness!"

However, no matter how much he shouted, he couldn't fly. Because he is just a toy!

When the adults saw Buzz Lightyear's crazy actions, they couldn't help feeling a little sad and bitter. It turned out that he was so similar to himself: when he was a child, he believed that he would become a great person in the future, a XXX 's successor. However, when I grew up, I suddenly realized that I was just one of the ordinary beings...

I cried, the adults actually cried!

Finally, when the movie ended, the audience burst into applause! ! !

After watching the movie, many viewers strongly recommended "Toy Story" to their relatives and friends!

"Smith, hurry up and watch "Toy Story", it is absolutely wonderful, I almost cried!"

"Really or not, cartoons can also make you cry?"

"You'll know when you see it!!!"

"Well, I'll take my family to see "Toy Story" now!"

"..."

At the moment, on the IMDB website, "Toy Story" has a high score of 9.5, and the following comments are unanimously applauded.

"Pixar Animation Studios is amazing, they can actually shoot such a good-looking cartoon!!"

"Yeah, the pictures are beautiful, and the plot is ups and downs. I am completely fascinated by the content of this touching and sensational story..."

"Hehe, me too, "Toy Story" is definitely the best movie to watch on Christmas!"

"Oh, it's so sad after reading it. Finally, seeing Buzz Lightyear's back standing silently in front of the clear sky outside the window, I feel so desolate!"

"Toy Story is well done. Not only is it interesting, but children like to watch it, and it has depth. We adults also like to watch it!"

"..."

The word-of-mouth of "Toy Story" exploded, and then, the sound of buying tickets for "Toy Story" from the movie theater box office kept coming out.

Fire!

Very hot!

The United States has set off a frenzy to watch "Toy Story"!

Toy Story grossed a whopping $15 million on day one, which was great, but not surprising!

But on the second day, word of mouth spread, the box office of "Toy Story" skyrocketed, reaching as high as 28 million US dollars!

A week later, Toy Story's weekly box office came out, reaching $100 million, making it the weekly box office champion.

When the data came out, everyone was shocked.

It is unimaginable that an animated film made entirely using computer animation technology can earn $100 million at the box office.

"Computer animation is so profitable?" Countless people questioned!

The traditional animation company Disney was suddenly questioned. Does the rise of computer animation mean the decline of traditional animation companies?

That day, Disney's stock price plummeted!

Investors aren't as confident in Disney as they used to be.

The success of "Toy Story" means that computer animation has the ability to challenge Disney's traditional animation!

Countless media followed suit and slammed Disney, and Disney was on the cusp of the storm for a while.

"Disney used to say that "Toy Story" was just grandstanding, but now it seems that Disney has been slapped in the face! "Toy Story" box office was 100 million US dollars in the first week, although I don't know how much the final box office will be, but it can Animated movies that abused Disney! Disney's decline has become an indisputable fact!"

"The short animations produced by Pixar Animation Studio have also won awards, and there have been no more works after three years. It turned out that it took three years to sharpen a sword, and finally presented us an 'audio-visual feast' at Christmas!"

"Pixar Animation Studios, a new generation of animated film overlords!!!"

"..."

At this moment, in addition to the movie theater full of "Toy Story", the movie toys and other peripheral products of the Galaxy Store are also on sale. Hundreds of thousands of toys and other authorized products can be sold in one day, and the number of sales is increasing every day. Collect over $25 million!

Galaxy Store has built more than 1,500 stores all over the United States, specializing in the sale of movie peripheral products released by Galaxy Film Company, including video tapes, toys, clothing, accessories, stationery and dozens of authorized products, which is equivalent to a supermarket!

The location of the Galaxy Store is mostly chosen near the movie theater. After watching the movie, the audience can go out to shop. At that time, people had just finished watching the movie, and they were very interested and eager to buy.

"Toy Story" box office and surrounding double harvest, can not help but envy people.

At this time, George Lucas regretted his bowels, and he never thought that Pixar animation studio could make so much money. As we all know, when a movie is popular, peripheral products are the most profitable, especially cartoons. Peripheral products are the easiest to develop and the most popular.

Peripheral products have a long cycle and are more profitable. Look at this trend, a "Toy Story" will bring hundreds of millions of dollars in net income to Pixar Animation Studio.

George Lucas shook his head again and again and sighed: "Oh, I sold at a loss, I sold at a loss..."

Obviously, since Pixar Animation Studio can produce such excellent animated film works as Toy Story, it can naturally produce more and better animated film works. Pixar Animation Studios is a hen that lays golden eggs! ! !

At this moment, there is another person who is depressed, that is, Steve Jobs, the founder of Apple!

Jobs now feels like crying.

At first, he was the first to find George Lucas and said he wanted to buy Pixar, but Henry Williams intervened and was robbed by him.

Well, although Jobs was a little angry, he didn't care too much. Then I heard that Pixar animation studio always burns money, losing a lot of money to Henry Williams. Jobs heard the news and gloated.

"Hehe, fortunately I didn't buy it, otherwise the person who lost money would probably be me!"

A few years have passed, and now that "Toy Story" is released, Jobs finally saw the gold-making ability of Pixar Animation Studios, and his heart was suddenly complicated and inexplicable, and it was difficult to speak.

And the NeXT computer company he founded has been losing money, giving him a hint of despair.

NeXT Computer Company mainly develops workstations. However, since the company was founded in 1985 to the present, in more than seven years, the total number of workstations sold is less than 50,000 units. There are many workstations...

Jobs just wanted to cry without tears, and lost all his money.

Now, NeXT Computer Company is facing serious financial pressure, and the pressure is like a giant mountain on Jobs's body... And at this time, he saw a company that he could have owned and could make a lot of money, but because of acquisitions The action is one step slow, and it misses it!

Oh, what's this feeling like?

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(To be continued ~^~.)