Starting From the Achievement System

"Start with the achievement system ()" to find the latest chapter!

What is a diamond scam?

Simply put, this is by far the most successful marketing case in the world.

It has existed around the world for more than a hundred years, and so far there are still people who are willing to be deceived and pay for it.

In any country and region in the world, in any jewelry store, and any salesperson in it, they will always tell customers how precious diamonds are, and even tell customers that diamonds still have room for value-added in the future.

And they will never admit that when the diamond is recycled, the price will be much lower than when it was purchased.

Before the 20th century, the production of diamonds in the whole world was very scarce, and the annual output was only about 20 catties. Rare things were more expensive. At that time, the price of diamonds was naturally very expensive.

At the end of the 19th century and the beginning of the 20th century, the largest diamond mine in the world was accidentally discovered in South Africa, and the annual output of the mine reached an astonishing several tons.

If all the diamonds in the mine were dug out and distributed to the market, the price of diamonds would drop to the bottom, and it would not be an exaggeration to call it the price of cabbage.

At that time, everyone in De Beers, a diamond company that had just been established, was in a mess.

In the end, De Beers spent huge sums of money to buy South Africa, the largest diamond mine in the world at that time.

Immediately afterwards, they carried out a series of coquettish operations, the first of which was to control the annual output of diamonds.

Everyone knows that once a large number of precious objects flow into the market, the value will plummet.

Even diamonds are no exception.

De Beers is also aware of this, so they control the annual output of diamonds at a very balanced amount, so that the value of diamonds will not decrease due to the increase in output.

There are only so many diamonds flowing into the market every year, which once led to the illusion that the supply of diamonds was in short supply, and the price of diamonds naturally stabilized.

After the market stabilized, they started to create demand again, and began to spend huge advertising fees to embed diamonds in movies.

They made perfect use of the extremely stable properties of diamonds, making them equal to eternity.

Then, it took advantage of human's desire for eternal love, put diamonds and love on the same scale again, and made diamonds a symbol of love.

But what do women with a partial memory do when they prevent their men from buying expensive gifts?

It's very simple. When women are not affected by advertisements, they start to influence men again. Tell all men that what women like most is surprises, and diamonds are the best interpretation of surprises. You must buy the best diamonds and secretly give them to your loved ones. woman with a surprise.

So far, De Beers' hype on diamonds has reached its peak.

However, the marketing of De Beers is not over yet. In order to prevent customers from reselling second-hand diamonds, they released the famous slogan in the world.

"."

Huaxia's jewelry company translated this slogan into very poetic Chinese.

"Diamonds are forever, one is forever."

It is this advertisement that has deceived the world for more than a hundred years.

This is why diamonds are the most successful marketing case in the world.

Of course, President Wang knew about this classic case, but he knew it. When it was time to buy diamonds, he would spend the money without hesitation.

However, why did Qin Yi bring up the diamond scam at this time?

After thinking for a while, Principal Wang immediately thought of an idea that made him break out in a cold sweat.

If it is true, then Qin Yi's head is really not comparable to that of ordinary people.

Subconsciously lowering his voice, Principal Wang approached Qin Yi's ear and asked tentatively, "Are you trying to copy the success of De Beers' diamond marketing?"

Hearing this, Qin Yi grinned and nodded immediately: "Since De Beers can deceive the world with diamonds,

Then why can't I deceive the whole of China with artificial diamonds? "

"hiss……"

Hearing this, Principal Wang couldn't help but gasp!

Oh my God!

This kid Qin Yi really dares to think!

I knew that the status of man-made diamonds in China is far inferior to that of natural diamonds, otherwise China would not rely on exports for so many man-made diamonds.

How can you change the entire China's preconceived perception of man-made diamonds by yourself?

"Impossible, it's absolutely impossible, Chinese women are too eroded by poisonous chicken soup, it's impossible for them to accept cheap man-made diamonds."

Principal Wang directly denied his idea in front of Qin Yi.

Qin Yi frowned at this, and said with a smile: "You are right, the poisonous chicken soup has harmed many women, but why can't I be the initiator of the poisonous chicken soup?"

"Through various factors such as self-media, advertisements, news, etc. to achieve overwhelming publicity, so as to shake the general perception of diamonds in people's minds?"

Speaking of this, Qin Yi gave Xiao Cheng a hand gesture to write, signaling for her to help record it.

After Xiaocheng took out the pen and paper and got ready, he officially began to describe his crazy plan.

"The origin of Huaxia artificial diamonds is mainly concentrated in the three companies in Zhongzhou. I plan to go there in person during this time. If possible, I would like to acquire these three artificial diamond companies in Zhongzhou and integrate them together."

"The next step is to increase production, control costs, and control the selling price of artificial diamonds at about 50% of the same grade of natural diamonds."

"And the second step of the plan is to carry out overwhelming marketing of man-made diamonds, as much as possible to replicate the face-to-face methods of De Beers, and let everyone in China know that domestic man-made diamonds are more pure than imported natural diamonds. Better cut and cheaper!"

"I have tens of millions of Internet celebrities in short videos, and at the same time, I believe that as long as the money is spent enough, there will be more tens of millions of Internet celebrities joining in."

"And I have already decided on the candidates for the advertising endorsement. They are Fang Xuanyun and Bai Lingfan. They will definitely not refuse my request. Coupled with the influence of Bai Lingfan's traffic, the plan will progress faster!"

"It is initially estimated that within a year, most of the market share of diamonds in China will be occupied by man-made diamonds!"

Speaking out the steps of the plan in one breath, Qin Yi almost didn't tell himself that he was hypoxic, so he quickly drank a sip of water to suppress his shock.

As for Principal Wang, he was completely dumbfounded. He never expected that Qin Yi had such a meticulous plan, and it seemed to be very feasible.

"However, how do you get domestic jewelry brands to cooperate with you? After all, you may only sell loose diamonds to consumers, right?"

Hearing this, Qin Yi smiled mysteriously, and then lowered his voice to explain to Principal Wang.

"I have gold mines in South Africa."