The Fantasy Entertainment Empire

"Tianhong Entertainment"'s "The God of Wealth" was released earlier than "Hell Apartment".

On October 29th, which was a Monday, "The God of Wealth" was officially released.

During the past period of publicity, this comedy film cast by 'Tianhong Entertainment' and starring the very attractive comedian Shen Deng has raised the expectations of the entire film circle to a relatively high level .

This schedule is not a particularly popular movie schedule, at least in the category of domestic films, there is no particularly big competitor.

Aside from some imported Hollywood blockbusters, like one of those superhero flicks, there's nothing more to look forward to than The God of Fortune.

The box office on the first day was 30 million, which is not bad, and it must be considered that this day is not a weekend, but a Monday.

On the second day, the box office maintained this figure and did not decline.

On the third day, that is, November 1st, the box office of "The God of Wealth" dropped slightly to 20 million.

And on this day, "Hell Apartment" was released.

Ye Jiayi received only 7% of the screenings, as promised by 'Heye Films'.

But only seven percent.

This is a relatively standard schedule for small and medium-sized movies. In comparison, the screening rate of "A Happy Event for the God of Wealth" is as high as 28%.

It stands to reason that 'Lotus Leaf Pictures' has fulfilled its promise with 'Dimension Entertainment'.

However, the number of films scheduled is a comprehensive index data, and specific things still need to be looked at in detail.

For example, with the same amount of films scheduled, big and small shows are two different things; the 10 am show is also different from the 6, 7, and 8 pm shows.

Especially the filming time.

The show at ten o'clock in the morning, no matter what the film is, it is usually empty under normal circumstances. Not many people would go to the cinema to watch a movie at such an embarrassing time as ten o'clock in the morning. But for a golden show, if you encounter a popular movie, you may not even be able to buy a ticket.

The same goes for the midnight file, the show starts at 11 o'clock at night, and after watching the movie, I rush to the middle of the night.

The lineup of "Hell Apartment" is almost like this kind of virtue.

Originally, there was a four-fold difference in the number of films scheduled, and the timing was like this. In addition to the subject matter, pre-release publicity, cast and other reasons, the box office difference between the two was very large.

The first-day box office of "Hell Apartment" was only five million.

On November 2nd, Friday, "The God of Wealth" still maintained a single-day box office record of 20 million yuan, while "Hell Apartment" did not show any significant improvement, and even because of the further decline in the number of films, the box office performance fell. To four million.

And on the 3rd and 4th, during these two weekends, the box office performance of "The God of Wealth" ushered in an explosion, and the single-day box office for both days exceeded 40 million. However, due to the poor box office performance of "Hell Apartment", the film schedule was further lowered, and it took advantage of the weekend to barely keep the score of about 5 million.

The first week of the two movies just passed.

"A Happy Event for the God of Wealth" won the box office champion of this week's domestic film with a box office of more than 80 million in the first weekend and a total of nearly 200 million in the first week. Higher than him, there are only two imported Hollywood films. A superhero movie had a box office of 700 million that week; another action movie, which was just released on Friday on the 2nd, had a box office of 300 million in three days.

In contrast, the box office performance of "Hell Apartment" in the first week was relatively much worse. It was released for four days, and it took a weekend, and the total cost has just passed the 20 million line.

Generally speaking, the box office performance of a movie, the first week, especially the first weekend, is particularly important. Even for some films that drive high and go low, the accumulated box office can account for half of the total box office within two or three days of the first weekend.

The poor performance of the box office in the first week means that the audience is not very interested in it; the box office is not enough to make money, and the theater is not a charity. It is impossible for them to continue to increase the number of films for this kind of film; Will lead to a further decline in the film's box office performance...

This creates a vicious circle.

A movie that hits the street, often after so many rounds, it will be released dismally, and then forgotten by the audience. The investors lose a lot of money, so they can only try their best to find out from other places to see if they can get back as much as possible. .

"Hell Apartment" currently has this posture.

In the first four days, the box office of 20 million seems to have exceeded the cost line, but in fact it is impossible to recover the cost at all.

According to the share ratio, Dimension Entertainment can only receive six to seven million out of the 20 million box office. Judging from the 20 million investment, it is a blood loss.

At present, the film market's judgment on this film is roughly the same.

Some impatient film critics, film public accounts, and V blog accounts have already begun to write related articles.

"Dimension Entertainment's new film has encountered Waterloo, and its performance is not as good as expected. Horror films are unacceptable..."

Relatively neutral and considerable evaluation.

"Dimension Entertainment is not magical, "Hell Apartment" became their first failed work..."

This comment is okay, anyway, it is describing the facts.

"Facts have proved that not everyone can play movies. Dimension Entertainment really doesn't know how much it is. A few animations and a TV series will be able to gain a firm foothold in the movie industry? Hehe..."

This one is malicious.

"I don't understand what Fan Shen is thinking, "Hell Apartment" is obviously more suitable for making TV series, not movies..."

"Fan Shen, please, what kind of movie are you making? It's still a horror movie. Hurry up and release the second season of "Amber" and make the next part of "Fantasy Three Kingdoms"!"

There are also fans of Dimension Entertainment, but they may prefer to see the sequel of the previous hit work.

Overall, whether it is the current box office results or the various voices in the current public opinion, it seems that "Hell Apartment" has failed. As a matter of fact, many people in the 'Dimension Entertainment' company will feel worried after knowing the relevant news, and the whole company feels a bit depressed.

But Fan Zhe, the boss, was not as worried as he imagined, including Ye Jiayi.

Although the box office data is not particularly good and the number of films scheduled is declining, however, in two aspects, it has risen steadily-the average number of attendance and word-of-mouth evaluation.

Maoyan’s score is 9.3, which relatively represents the evaluation of the public; while the score on Douban, which has a relatively stricter evaluation system, has also reached 8.1, and it means that it will gradually continue to rise.

The good word-of-mouth and the steady increase in the average attendance mean that the audience does not really dislike this movie, and it means that the movie "Hell Apartment" still has a lot of potential to be tapped.