The Fantasy Entertainment Empire

Coming out of Ye Jiayi's office, Sun Junyi asked Wu Jingtong, "Director Wu, are you free after get off work later? Let's have a meal together?"

"available."

In fact, the two of them are not particularly familiar with each other.

Wu Jingtong is considered the veteran of the company. When Dimension Entertainment first established its own marketing department, Wu Jingtong joined the company and took over the job of the marketing department.

However, Sun Junyi was an operation officer hired by the company from Baidu some time ago, and he was directly hired as the operation director of the 'Dimension Platform' to be in charge of the work of this new platform.

In contrast, Baidu, one of the BATs, is much stronger than Dimension Entertainment in any case. The reason why Sun Junyi is willing to jump out of there and come to 'Dimension Entertainment' is of course the increase in income, but it is not the most important thing.

To be honest, in this wave of job hopping, his salary increase was less than 20%, which is not an exaggeration. If he only looked at the money, he would face a lot of choices when he switched jobs, and there were many Internet companies with more attractive prices than those offered by Dimension Entertainment.

The reason why he finally chose Dimension Entertainment among many options is to pursue the further development of his personal career.

If he was a dawdler, he wouldn't have jumped out of Baidu in the first place. It was because the original company felt that he had no room for further development, and he was not reconciled to this, so he had to change the environment again.

Relatively speaking, Dimension Entertainment is a company worth looking forward to. In particular, the business involved is a brand-new work on the 'dimension platform'.

Obviously, new projects are always easy to make achievements.

But this time, he found that his estimation of the pressure he was about to face was still slightly insufficient.

On an almost brand-new platform, it is not easy to operate a TV series with a revenue of nearly one billion? It's hell-level difficulty!

This is not something he can do by himself. Wu Jingtong from the marketing department is his best comrade-in-arms.

Having a meal and getting closer to each other, the most important thing is to strengthen the cooperation between the two departments of operation and marketing.

As for whether he will be able to complete the task in the end, he has no idea.

He has been under a lot of pressure recently, and his hair, which is not considered thick, has fallen out a lot.

He even felt a little bit regretful: Is this step too risky for me?

In case, if his first job in Dimension Entertainment ends in failure, his future in this company will obviously become very worrying. Even if he resigns, changes jobs, and bears the name of a 'loser', his career may go downhill instead.

But it's useless to think about it now, it's just a desperate fight!

During the meal, Wu Jingtong seemed to see the mentality of his new colleague—it wasn't difficult, that guy looked serious, just like a martyr who was about to rush to the battlefield to die.

He laughed and said consolingly: "Don't worry, Dimension Entertainment hasn't lost yet."

...

For Sun Junyi, whether the "Dimension Platform" can make the first shot on "Martial Arts Grandmaster" is a desperate matter, but for the entire company Dimension Entertainment, it is not so life-and-death.

In any case, the most important place for Dimension Entertainment to make a living lies in their content production capabilities.

Even if the 'dimension platform' is done badly in the end, it will only hurt a little bit, far from hurting the foundation of the company.

In fact, after "Taiwu 2" made a lot of money, the company's most important business, that is, content production, Fan Zhe has initially settled on several projects, including animation, film and television dramas, movies and games.

Especially in movies and games, several works will be approved one after another.

As long as the content is strong enough, Dimension Entertainment will never fail.

Let's go back to "Martial Arts Master".

When Dimension Entertainment invested heavily in publicity, it aroused considerable discussion.

There are many basic doubts in the industry. Obviously, all parties are not optimistic that Dimension Entertainment will develop its own content platform.

Also on the content platform side, the major video websites are of course hostile to the 'dimension platform'. All kinds of publicity, almost don't even think about going to their channels.

But that's really nothing. In this day and age, there is no shortage of channels for publicity, as long as there is enough money. What's more, the hostile relationship between major video sites has a long history.

Don't think that companies such as Aiqi, Penguin, Youku, PP, etc., wear a pair of pants. The 'dimension platform' is just a new small platform. For them, in the past few years, their brains are about to be blown out of each other, and mutual interference is the norm. The exclusive content of Ai Qi cannot be promoted in several other companies, and vice versa.

For the 'dimension platform', this is nothing at all.

To be a content platform, the key is to be yourself and crush your opponents.

However, among the major content producers, the mentality is stable: if there is one more content platform with outstanding strength in the industry, it is obviously a good thing for content producers, which means that they have more choices. .

The general public doesn't have so many ideas. The point that everyone is most concerned about is that TV series need to be paid for on demand.

The popularity of "Martial Arts Master" itself is quite high. From the beginning of the project's establishment, I don't know how many people have paid attention to this drama.

The cast is good, the theme is novel, and the key is the production of Dimension Entertainment, which guarantees super visual effects.

But... spending money?

This matter is very sensitive.

After all, domestic audiences do not have a high acceptance of the concept of "paying for content".

A small number of users, under the changing times, have gradually accepted the habit that content producers also have to eat, and are willing to pay for their favorite content and high-quality content to watch.

But at the general level, Internet users who have come from the free era do not have this habit.

The price of around 60 yuan is nothing. For those who are not interested in watching dramas, who can’t afford 60 yuan?

But the point is, in this social environment, will they really be willing to pay for content?

Can't afford it? If you don't study hard, work hard, and move your bricks, what TV series should you watch?

The discussion about the need to pay to watch "Martial Arts Master" started here.

Of course, many people are scolding, and the mentality of the public is always like this. Even among them, it is possible that there are no competitors stirring up waves in the field of public opinion.

But these have long been expected by Dimension Entertainment. Wu Jingtong and his colleagues in the marketing department are working hard at the front line of public opinion work.

Their current task is to guide public opinion on positive energy values ​​such as "supporting genuine" and "paying for content".