The Fantasy Entertainment Empire

When Fan Zhe and Fan Qing were about to quarrel, Ye Jiayi walked out.

She gave Fan Zhe a hard back first, telling him to shut up, and then said with a smile: "Dad, don't be angry with Fan Zhe."

"Hmph!" The daughter-in-law still wanted to save face, Fan Qing turned her face away and stopped talking.

Ye Jiayi paused, and continued: "Actually, it's my idea to let Mom and Dad go to Shenghai together. I mainly think that the two of us are usually busy with work, and sometimes we don't even have time to eat breakfast. Not to mention cooking by yourself. It’s not good to eat out all the time, so let’s hire a servant at home, I’m not used to it, so I just want to bother your elders and come to live with us in Shenghai.”

"Then let your mother go, I won't go." Fan Qing was still angry.

Ye Jiayi smiled, took two steps forward, squatted down in front of Fan Qing who was sitting on the armchair, and said, "Dad, you can't let Mom go alone, when the time comes, the two of us will be at work, and she will be the only one at home." Alone?"

Fan Qing stopped talking.

Li Rong said: "Old Fan, what are you doing? What's the matter? You should accompany me, can't you?"

Obviously, her attitude was already biased towards her son and daughter-in-law, and she decided to go to Shenghai.

Fan Qing still didn't speak.

"Dad..." Ye Jiayi shook Fan Qing's arm. Fan Zhe had never seen such a coquettish appearance a few times before, and said, "You should go with Mom first. If it really doesn't work, stay for a while and then Can't you just come back?"

Under the persuasion of his wife and daughter-in-law, Fan Qing's attitude gradually began to loosen.

In the end, he glared at his son, and then reluctantly said: "That's fine, just go and stay for a while..."

...

At night, Fan Zhe and Ye Jiayi were lying on the bed.

"Jiayi, thank you for today."

"It's nothing, but you shouldn't be talking to Dad like that."

"I know." Fan Zhe sighed and said, "I was just in a hurry and didn't think about it..."

It's true. Before he had quarreled with his father, he regretted it a little.

It's just that, at that time, it's really not easy to control my temper. It’s okay when I’m working, I can try to keep calm thinking no matter what, but when I’m with my closest relatives, it’s often harder to control myself.

Ye Jiayi stroked Fan Zhe's hair lightly, and said, "It's all right, go to sleep."

Fan Zhe turned over and hugged the person beside the pillow tightly.

...

In the next few days, Fan Zhe followed his father and left several close relatives and friends, such as Wu Na's house.

Wu Na didn't come back this year, she should still be filming in Yunnan at the moment, she said she would come back around fifteen, she really doesn't have time these two days.

Fan Zhe and his father were a little awkward at first, but it took half a day, and it was fine.

Between father and son, if they quarreled a few words, what could really come out of the quarrel?

After leaving relatives, Fan Zhe and Ye Jiayi got on the plane.

As for his father and mother, they said they would come back next month. The main reason was Fan Qing. Although he agreed to go to Shenghai, no matter what, he had to send away the students who were learning how to drive first. This is a sense of responsibility.

At this point, Fan Zhe didn't force anything, and followed Ye Jiayi back to Shenghai.

...

For Fan and Ye, during the Chinese New Year in Xunyang, "Ruzidi" is still on the air.

The performance of the whole drama is steadily rising. Years ago, it was more than 300 million. After this year, when Fan and Ye returned to Shenghai on the eighth day of the lunar new year, the total revenue of "Ruzidi" exceeded 450 million.

Of course, sales have increased by 150 million in the past year. In addition to the two main growth points of the purchase of the whole show and the addition of new paid members, the most important thing is that the money from the title advertisement of "Ruzidi" has been credited to the account. up.

Although, the paid members of the 'Dimension Platform' can skip the advertisements, and they are very restrained in the advertisements. Even for completely free users, it only takes 15 seconds to watch the video, which greatly affects the 'Dimension Platform'. advertising value.

But no matter what, Dimension Entertainment's self-made dramas are always guaranteed to be popular, and they are very huge traffic outlets. If the value is placed here, there will always be someone willing to pay for it.

The title advertisement of "Ruzidi" has actually been negotiated a long time ago. It's just that other merchants are not fools. When they were negotiating, they had considered the subject matter of "The Ruzi Emperor", so in the contract between the two parties, in addition to the basic advertising fee, there were many incentive clauses.

These reward terms are basically linked to performance. The basic advertising fee is definitely not high, but compared with the reward terms later, it is quite a difference. The basic advertising fee is only about 20 to 30 million, but if the following reward terms are fully paid, the total value of this advertisement can even reach 200 million.

Of course, there are some conditions, I am afraid that there is basically no hope of achieving them. For example, if the number of users who actually pay to buy dramas reaches 50 million, 70 million, or 100 million, there are step-by-step rewards, but these are basically impossible to get.

What is the concept of 100 million real paying users? One out of every thirteen Chinese people paid for "Ru Zi Di"? It's not realistic.

But no matter what, at present, judging from the implementation of this clause, judging from the current results of "Ruzidi", it has already obtained a total of 100 million yuan in advertising revenue.

The higher quality of users and the rising popularity of "Ruzidi" have made the commercial potential of this drama, which was not optimistic at the beginning of its launch, and even saw that it was about to hit the street, and now it has completed a major reversal.

"The Way of Heaven" has been left far behind to suck up the exhaust. Judging from the current rumors, 'Rainbow Entertainment' has suffered miserably this time, and the revenue of "Tiandao Library" may hardly exceed 500 million in the end, and it is still in the early 300 million. After a year, Not only did the increase not improve, but it seemed to fall further.

Of course, it's nothing to surpass "The Way of Heaven", which has already been determined to hit the street. In terms of commercial value, "Ruzidi" is probably not as good as Dimension Entertainment's last work, which is "Martial Arts Master Part 1" they made themselves.

From content payment to advertising revenue, from online payment on demand to TV station copyright marketing, from domestic to overseas... "Martial Arts Master" is just the upper part, and it has earned more than 1.3 billion in revenue. At present, most of the paying members on the 'Dimension Platform' are brought by "Martial Arts Master".

In contrast, "Ruzidi" currently has a revenue of 400 million and is estimated to be 800 million in the future. It is quite different from "Budao", but it is also the second best in commercial performance in China this year. a play.

What's more, this drama is even slightly better than "The Grandmaster of Martial Arts" in terms of word-of-mouth and evaluation.

Currently, the Douban score of "Ruzidi" is still above 9.0. Even if a large number of new viewers came in and the number of people scoring gradually increased, the score of "Ruzidi" did not drop.

This shows that the vast majority of viewers who watched this drama liked it very, very much.

In the user survey conducted by Dimension Entertainment, the number of audience users of the work "Ruzidi" is rare, and men are significantly higher than women.

One of the reasons why the works of 'Dimension Entertainment' are always successful is that their works are not only popular with women, but also liked by many men.

In the entire TV drama market, female-oriented works are actually more popular. Women prefer to spend time watching dramas, while men account for a relatively low proportion of users in the entire film and television drama market.

However, Dimension Entertainment can always attract a large number of male audiences while ensuring a considerable number of female audiences. This is actually not easy.

But no matter what, from "Fantasy Three Kingdoms" to "Martial Arts Master", in fact, the gender ratio of the audience is still about 50-50, and there are even slightly more women than men.

But when it comes to "The Emperor", it is obvious that the proportion of male audiences is more than that of females.

Another very important point is that the average age of the audience of "Ruzidi" is also older than that of previous works.

This means that "Ruzidi" is more popular with more mature audiences.

All in all, this is an audience-orientated, relatively special work.

Of course, in essence, "Ruzidi" is still a work for the public. It doesn't mean that if older people like it, young people won't like it. Many young people also praised this drama fiercely on the Internet, thinking it was very good.

In addition, many celebrities praised this work on some social media and even on some programs. Such as short, big and tight, such as Ma Boyong, such as Dou Wentao...

The world can learn from it, Dimension Entertainment did not do these people's public relations, it was purely their spontaneous behavior.

The tastes of the so-called 'intellectuals' do not represent the general public, but represent a certain degree of artistry in the works.

Of course, Fan Zhe didn't care about these.

His works, or the works produced by 'Dimension Entertainment', to be honest, never cared about the so-called 'artistic'. But he likes to do something different, which will be fresh and actually more meaningful.

This time, "Ru Zi Di" is a so-called "different" work.

As for the parity of the so-called 'profound' and 'artistic', that is a pleasant surprise.

Speaking of the work itself, "Emperor Ruzi" is quite popular now, and as the leading actor of this drama, Li Ze, who plays Han Ruzi, is also very popular now.

His fire is different from his little brother Chen Yu.

Chen Yu relied on "Fantasy of the Three Kingdoms", which became an instant hit, and then filmed three or four dramas with good results in succession. After finishing the work this year, "Martial Arts Master" became a big hit again, so that until now, he It is because he has firmly established his position as a first-line star, and he is born with a high traffic volume.

But what makes Li Ze different is that although the performance of "The Ruzi Emperor" is not that good, it has a good reputation. As an actor, his professional quality in his works is also well-known.

Of course, there may still be a big gap between him and Chen Yu in terms of popularity and popularity, but at least, after "Hell Apartment" and then to his performance in "The Emperor Ruzi", he has treated him well in all respects. In the minds of those who have an impression, they are all marked with a label: a powerful actor.

Second, it's about being handsome.

It is precisely because of the rapid recovery of "Ruzidi" that it has become the most popular show in the current schedule, and many publicists came to the door spontaneously, wanting to invite Li Ze to participate.

This is also very special. Years ago, the promotion of "Ru Zidi" had to rely on the marketing department of 'Dimension Entertainment' to spend money on it. But now, with good grades, there are many publicity opportunities that don't need to be paid at all, or even paid by others.

For example, just after the end of this year, there was a fairly well-known talk show "Lu Yu", and Li Ze was invited to participate.

Lu Yu, who is thin and big-headed, is the host of this show and a well-known host in the industry. This program of hers can also be regarded as an evergreen tree among domestic talk shows.

"Lu Yu" introduced Li Ze at the beginning, after the show was broadcast, it aroused a relatively large response.

This reaction basically focused on Lize's life experience.

After graduating from Nortel, he started filming after graduation, but when his career was about to take off, he suddenly encountered the biggest disaster in his life. His parents and fiancée were killed in a car accident, and his career was completely cut off because of this. Until a few years ago, Signed with "Dimension Entertainment", starting from playing Zhuge Liang in "Fantasy Three Kingdoms", to the calm and strategic Li Yin in "Hell Apartment", he finally returned to the track of life again, and with Han Ruzi became famous in one fell swoop.

This opening introduction, and the following paragraph, Lu Yu's interview with him, were edited together by good people and put on the Internet.

Lu Yu asked sincerely: "Li Ze, the misery you have encountered is something that most people in our normal life dare not even imagine. I really admire you for being able to endure such a tragedy." After a big blow, I can stand up again, this is really... I don’t know what to say.”

During the recording of the program, Lu Yu really showed a lot of emotion.

Li Ze smiled and responded: "I used to hate fate, it took away everything from me. Up to now, I still hate it, I would rather use my current one to get back what I lost. But, everyone It is impossible to go back to the past, the person I love the most, watching me in heaven, this is the most fundamental motivation to support me to go on and face life and fate with a more optimistic and positive attitude.”

Below this video, it was reposted a lot. Many, many people commented below the video, probably saying, "Come on! ’, ‘distressed’, ‘the future will be better’ and so on, there is no negative news.

#心感玉泽# This topic was immediately on the top of the V blog's hot search list.

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Two chapters released together