The Fantasy Entertainment Empire

Fan Zhe met Xie Peihe in person.

For the time being, Dimension Entertainment has not yet produced a drama similar to "The Emperor Ruzi", so Comrade Xie has no use for it.

But even so, Fan Zhe was very polite to others. As the director, Xie Peihe contributed a lot to the success of "The Emperor Ruzi". With this, he can't neglect him.

What's more, if the future is not guaranteed, Dimension Entertainment will start similar projects again, and there may be no opportunities for cooperation by then.

In fact, the copyright department of 'Dimension Entertainment' has started a round of negotiations with all parties just after the Chinese New Year.

Mainly to buy copyright.

The Copyright Department is a department within Dimension Entertainment that was reorganized and established years ago. As the name suggests, it is responsible for the company's copyright work. The specific work content mainly includes two aspects:

One is responsible for copyright protection. For example, all copyrighted content under Dimension Entertainment, from character images, to names, to patterns, etc., has many external authorizations. For example, authorization to toys, such as authorization to clothing patterns and so on. The Ministry of Commerce is currently doing these external sales work, while the Copyright Department is mainly responsible for reviewing the authorized parties to see if the use is compliant? Is there any behavior that endangers the value of IP?

They need to work with the legal department to deal with this aspect of work.

And their second important job is to carry out the company's copyright management and purchase work.

This is very important.

So far, Dimension Entertainment has basically done adaptations, no matter whether it's animation, film and television, or games, rather than original stories.

The reason is simple: the adaptation of works is obviously more likely to succeed. This point may not be so obvious in China. Looking at Hollywood, it is very clear-sequel movies, movies adapted from novels, comics, and games have greatly crushed purely original movies at the box office.

This reason is obvious. When there are original works, adapting them will obviously attract the attention of fans of the original works, that is, the so-called fans of the original works.

But even apart from the appeal to fans of the original, there is an important truth.

All adaptations must be based on the more successful original works. Then, the reason why the original work can achieve a certain degree of success must have its uniqueness, and the quality of the work can be guaranteed by making use of this uniqueness.

Some original works and novels are not so popular in themselves, but the adaptation can become popular because of this.

The example before us is "Ru Zi Di".

"Ruzidi" is an excellent historical novel, and it is considered excellent among the many historical novels below Qi Dian, but it is obviously not the top, and because of the problem of writing and style, it seems very minority.

But it can gain a high reputation in a niche category, which naturally means that it does have something very unique.

For example, the characters are written well, the text has its own style, and the rhythm and structure of the whole story are well arranged.

These things, when adapted, were preserved as much as possible and absorbed by film and television dramas, which is obviously a guarantee of quality.

In the end, it is obviously a broad road to adapt works that have had successful experiences into film and television. This is also a very prominent feature in the so-called "film heavy industry".

In the future, if there are no accidents, Dimension Entertainment will still take this path, and this also requires them to have enough IP reserves in their hands.

At present, the copyright department of Dimension Entertainment is going around everywhere, trying to buy the film and television copyrights of some works, but often the results are not very good.

The source of IP generally comes from the three major blocks of novels, comics, and games.

Let's talk about games first. The domestic game market is not underdeveloped, but too deformed. The market is full of various mobile games and browser games. It is true that these games are very profitable, but the value of pan-entertainment IP development is too low. As for the excellent masterpieces suitable for IP development such as "Resident Evil" and "Tomb Raider", I haven't seen a hair for so many years. The only ones that have some value are those that were popular back then, such as the Immortal Sword series, Xuanyuan Sword series, and Fantasy Three Kingdoms series.

As for comics, the situation is similar, but they are better than games anyway. After all, over the years, Guoman has also slowly developed through the Internet platform, but it still lacks precipitation, and there is a huge gap with the top overseas levels.

Only novels, especially online novels, have been developed in China. After nearly two decades of hard work, a complete industrial chain has been formed. The market is becoming more and more mature, and the acceptance is also increasing. It is relatively high, which in turn stimulates a large number of people to devote themselves to the creation of online novels.

Perhaps in the past, online novels were still synonymous with poor quality, but now, although the market is inevitably filled with a large number of shoddy works, with the development of the market, excellent things are also emerging one after another.

Otherwise, online novels will not enter overseas, and readers all over the world are reading Chinese online novels.

Dimension Entertainment's copyright department is also obviously affected by market factors when it collects copyrights from outside.

I can't receive any good video copyrights for games and comics. Occasionally, if I see a good work, people will open their mouths like a lion.

Although, they also tried to acquire some overseas game copyrights. For example, people from "Dimension North America" ​​ran to contact Sony, trying to see if they could make "The Last of Us" (The Last of Us) the famous game of the year The game was acquired, but Dimension Entertainment couldn't afford the price they offered—not to mention the high copyright fees, but they also needed the project leadership, more than 40% of the profit share, and one sign...

What a joke? Make a movie to make money for Sony?

At the end of the day, the copyright department of Dimension Entertainment has achieved certain results in novels, especially online articles.

This is also the most done part of the film and television works developed by Dimension Entertainment in the past.

First, they won the film and television copyrights of Yan Yu Jiangnan's "Desecration" and "Hunting Notes", and then they got the "Fighting Knife in the Snow" of Fenghuo Opera Prince...

And a bigger one is yet to come - Wei Han, the current person in charge of the Copyright Department, is negotiating with the Lewen Group on film and television copyrights involving more than a dozen works, involving hundreds of millions of dollars.

However, they also encountered some difficulties.

The person from the Lewen Group who was in charge of contacting them was an old friend of Dimension Entertainment, Kappa.

The kappa guy has also been promoted in recent years.

In any case, since he started hosting various cooperations with Dimension Entertainment, regardless of whether he has taken advantage of Dimension Entertainment, at least, he hosted all the works sold to Dimension Entertainment, and almost all of them were successful. Yes, the value of IP has skyrocketed.

What's more, they hired Dimension to help them do the "Full-time" series, which is really quite profitable. Although they didn't make any money from the animation of "Full Time", they basically paid back their capital, but the entire IP became popular, and their live-action TV series made a lot of money, and then they made a movie, although The quality is average, but the cost is not high, and a wave of income has been harvested steadily.

And even those other works whose full copyright was sold to Dimension Entertainment still brought them great benefits.

Although the IP sold by Lewen Group to Dimension Entertainment basically did not sell at a very high price, and they were all sold with full copyright. The novel must be brought into flames.

The e-subscription of the original book alone has made a lot of money.

And this is just a small amount of money. More importantly, after Dimension Entertainment made a big splash on the copyright value of online novels, apart from themselves, Lewen Group benefited the most.

They have too many IPs. Following Dongfeng of Dimension Entertainment, the prices of all their IPs skyrocketed.

"Tiandao Library" is a very typical example. When they sold the copyright of this fantasy novel to Tianhong Entertainment, they sold it at a very high price, more than 30 million for the film and television copyright authorization, plus a hundred The 10/10 profit sharing is simply treating 'Rainbow Entertainment' as a fat sheep.

Well, as for the film and television performance of "The Way of Heaven" did not meet expectations, what does this have to do with Lewen Group? More than 30 million yuan is in hand, if there is no profit share, there will be no. Anyway, at this price, before Dimension Entertainment makes their works popular, they can only sell for about 10 million at best.

From "Special Events Task Force" to "Evolved 4.6 Billion Ensemble" to "Amber Sword", these three animations, especially the latter, have allowed Lewen Group to sell a large number of works suitable for animation adaptation. A good price; the popularity of "Martial Arts Master" has brought fire to the fantasy-themed film and television dramas that were already a bit cool, otherwise "The Way of Heaven" would not be able to sell at such a high price.

It is also because of this east wind that Kappa has been promoted all the way within the Lewen Group, and has now begun to take full charge of the company's copyright operations.

When Dimension Entertainment came over to discuss the purchase of IP works under the Lewen Group, it made them attach great importance to it, and Kappa was also responsible for this work as it should.

After the preliminary contact and before the official negotiation started, the Kappa was called over by the boss and gave him a lot of advice.

This roughly means that Dimension Entertainment can become popular in IP, so we must cooperate with them. At the same time, because the works we collaborate with are always successful, try to negotiate a higher price.

And these are secondary. The most important point is that we must talk about the later sharing. If there is no later sharing, then I would rather not cooperate.

He still remembers the original words of the boss: "The reason why Dimension Entertainment can succeed is that our IP has played a crucial role. Cooperation will benefit both, and Dimension Entertainment will not fail to understand this truth. Without us IP, it is not so easy for them to succeed..."

Hearing these words, Kappa knew that his boss had drifted away.

In the past two years, Lewen Group has been proud of the east wind blown by Dimension Entertainment. It has enjoyed extremely high treatment in the upper reaches of the entire IP market.

Under such circumstances, it is normal for the boss to feel "I am the only one in the world".

But when people are in the air, it is easy to forget the fundamentals.

The boss believes that the reason why Dimension Entertainment can make its works successfully is because of its own good IP. Kappa does not deny this point, but the most important thing is, isn't it because he has a strong technical level and is good at making things?

But these words, he has no way to say to the boss.

He can only lead this kind of instruction to discuss this matter with Wei Han, who is currently in charge of the copyright department of Dimension Entertainment.

And without a doubt, their first contact inevitably ended in failure.

Wei Han did not accept this condition at all.

In the meeting with Kappa, he also said very straightforwardly: "We all have room for negotiation on the price, but there are only two points that are not negotiable. First, we want all copyrights, and we don't accept just buying It is impossible to give up the copyright of the film without the copyright of the serial series; second, the revenue sharing is also beyond our acceptable scope."

What Wei Han said, although the kappa had expected it long ago, Dimension Entertainment's resolute attitude still exceeded his imagination.

Before he could say anything more, Wei Han immediately answered: "If you don't give up these two unrealistic ideas, then I can only say that we may not have a chance to cooperate again."

After saying that, he immediately stood up and stretched out a hand, which meant that he intended to shake hands to end the negotiation.

But what can the Kappa do?

According to the instructions of my boss, there is no post-split, and according to Wei Han, there is no post-split.

This is completely fundamental difference, irreconcilable.

What else is there to talk about?

Kappa can only watch people leave.

After the negotiation, Kappa followed the boss's request and immediately went to his office to report to him.

"What? The negotiation failed?" The boss's face changed a little.

The Kappa reluctantly told the boss what Wei Han said.

After listening to what he said, the boss looked very uncertain.

He really didn't expect Dimension Entertainment to be so brave.

They really think that they can play well without their own works?

Speaking of this, the kappa standing in front of the boss's desk remembered another thing and hesitated whether to report it.

Seeing his expression, the boss waved his hand a little irritably, and said, "Say anything!"

"Dimension Entertainment seems to have negotiated IP rights with several other novel websites. I heard that they bought the copyrights of "Hunting Diary" and "Snowy Knife"..."

The boss's face became a little panicked.