The Fantasy Entertainment Empire

The project can be prepared for the time being, even if the funds are not yet in place.

"Demacia: Dragon Blood" will not worry about money. On the contrary, Dimension Entertainment also hopes that it can invest more money in it.

But Penguin definitely won't do it.

After all, the project of League of Legends is not just the business of Dimension Entertainment. If they want to make related movies, they must go to Penguin.

Now Penguin Films regrets it very, very much.

Zhang Yanping complained to the group's senior management more than once at their executive meeting recently.

What he complained about was that after the establishment of the "Glory" project, Dimension Entertainment also established the "Night Hunter" project immediately after. According to the agreement between the two parties, Penguin Pictures has the right to invest up to 45% of the production funds in it and take 50% of the profits.

But unfortunately...

At that time, the "Glory" project was established, with a total investment of 800 million yuan, and Penguin followed half of it, which was about 360 million yuan. This amount of money is of course nothing to the entire Penguin Group, but it is still a very important investment for Penguin Pictures.

Who knows if the League of Legends movie will be a success.

Dimension Entertainment set up a project to make "Night Hunter", which is also an independent film of VN, with a total investment of 500 million yuan, which made Penguin Pictures feel guilty.

Zhang Yanping made his own decision at the time, and gritted his teeth to keep up. But even though he is the boss of Penguin Pictures, the money needs to be approved by the group headquarters. The group headquarters believed that the investment risk of the two films was too high to allow investment, so he had no choice but to give up.

In this way, their Penguin Pictures can only occupy 5% of the most basic IP licensing profit distribution on "Night Hunter".

I didn't think anything was wrong at the time, and I thought it was a risk avoidance.

Now, "Glory" is a big success, and "Night Hunter" can't lose with eyes closed, Zhang Yanping really wants to scold her—I don't know how much performance he lost!

But what can be done? The decision was made by myself at the beginning, but now I have to admit it with my eyes closed.

If you didn't get on the "Night Hunter" car, then you must not miss the next car.

"Demacia: Dragon Blood", as the second part of the Demacia trilogy, is bound to be a movie that cannot fail. It would be a fool not to get on the bus.

For the investment in "Dragon's Blood", it must be full.

In "Glory", Penguin Pictures has fully seen the huge potential of this series for film adaptation.

With a box office of tens of billions, this income is enough to make their investment a lot of money. Domestic box office distribution accounts, excluding theater chains and distributors (Dimension Media), the rest of Dimension Entertainment's revenue is about 30% of the total box office. This money alone is worth 1.8 billion. After splitting it in half, Penguin Pictures can earn 900 million, and the return on investment is already 300%.

As for the share of the overseas box office, there are not so many, but after all, the base of the overall box office is here, and the profit will not be too low.

But for a blockbuster movie, the box office gains are simply not the whole story. In Hollywood, the box office revenue of a movie may only account for one-third of the overall revenue of a movie project. Other income can be obtained through offline film rental, online broadcast copyright, TV station broadcast copyright, peripheral copyright operation...

There are ten thousand ways to recover profits, it all depends on ability.

The development of copyright in China is not as sound as Hollywood, but in recent years, with online broadcasting and the improvement of copyright awareness, the value of peripheral copyright operations has also become higher and higher.

At least it's not like before, where a dime is out of sight.

Relying on the box office of "Glory", Dimension Entertainment and Penguin Pictures have already made a lot of money, and all other peripheral operations are all extra income.

What's more, its outstanding performance is not only in the domestic market, but also in the global market.

According to the estimates of the corresponding departments, the two parties can still recover profits calculated in billions of units from this part of the income.

For penguins, they are actually more profitable.

You know, the ownership of the IP of League of Legends is still in the hands of Penguin.

After the success of "Glory", the profit that Dimension Entertainment can distribute refers to the profit generated by this movie. Box office, copyright distribution of the film, commercial authorization of the character image formed around the film...

Except for these profits based on movies, the others have nothing to do with Dimension Entertainment. Take the commercial authorization of character images, if it is a character based on a movie—such as the image of the prince played by Peng Yuyan, or the image of Galen played by Chris Evans, then Dimension Entertainment and Penguin Pictures will The income generated by these images will be divided into accounts.

But if you only use Galen and princes, such as animation images and original painting images, then it has nothing to do with Dimension Entertainment.

And a bigger piece of income is still in the game.

During the period when "Glory" exploded at the box office, Penguin and Fist were not idle. In addition to cooperating with Dimension Entertainment to promote the movie, they also carried out large-scale operations within the game.

For example, for all the heroes that appear in "Glory", the game skins are sold at a limited time discount, and the "Glory" theme skins of the prince and Galen are launched...

From this alone, they didn't know how much money they made during that time!

Just make a skin and a discount event, it is much easier than making a movie, and you can make a lot of money.

In the game industry itself, it is very easy and fast to realize traffic, not to mention, it has a sentimental bonus, and it is too easy to form a myth-level marketing event with the marketing that hits the G point.

A large influx of new users, a large number of sales in the game, and e-sports projects are further sought after...

Penguin Pictures invested more than 300 million yuan in "Glory", even if it does not count the box office, I am afraid that through these things, it will be able to pay back and make money!

Zhang Yanping is very fortunate now that he chose to negotiate a cooperation with Dimension Entertainment.

Otherwise, how can you achieve such an effect if you make it for others, or simply make it yourself?

It's a real win-win.

Under the condition that both parties have relatively good cooperation intentions, the contract negotiation of "Dragon Blood", the second part of the Demacia trilogy, went very smoothly.

Because of the previous cooperation agreement, Penguin Video and Dimension Entertainment actually have nothing to talk about. The main contract framework has been established as early as the initial IP cooperation adaptation, and there is not much that can be changed.

The two parties have fully invested their respective quotas, Dimension Entertainment will contribute 55%, and Penguin will contribute 45%. The two parties will each share half of the movie revenue in "Dragon Blood", just like "Glory". Same as the movie.

The preliminary preparations for "Dragon Blood" have already started, and it is scheduled to officially start shooting before June next year. The shooting and production speed will be as fast as possible, and strive to catch up with the Spring Festival at the end of next year, which is the year after next year.