The Fantasy Entertainment Empire

Summer is approaching, and there is a big event in the animation circle.

The fourth season of "The Sword of Amber" is coming online.

The launch of this animation is quite a bit like the return of the king.

"Sword of Amber" is Dimension Entertainment's flagship product in animation. From the first season's popularity, to the end, several films have been completed, and the popularity of each one is stronger than the other.

There is no doubt that today's "Amber Sword" has established the status of the first country man, and no one can shake it.

Just because of the good performance in China, some other companies and fans of other works may feel dissatisfied, but the popularity of "Amber" is not limited to China.

In Hong Kong and Taiwan, in East Asia, especially in Japan, the base camp of the animation industry, "Amber" is one of the most anticipated animation works every year.

In the audience market of the world's major animation industries, when "The Sword of Amber" is about to be launched, there are countless animation enthusiasts, eagerly looking forward to it, eagerly hoping that it can be launched as soon as possible, so that they can see it as soon as possible.

The audience of animation is actually very large, far larger than the so-called two-dimensional circle and the house circle.

The really huge market lies in those pan-animation enthusiasts.

They don't stay at home, and they don't think they are two-dimensional, and even two-dimensional is usually the object of ridicule in their mouths.

But they will watch animation. Pirates, Hokage...the so-called migrant worker anime is too stupid to use as a derogatory term. This is the thing with the most commercial value. No matter what kind of work, as long as enough people see it, its commercial value will be infinitely huge.

"Amber Sword" is walking on this road, and has gone far, far.

The fourth season of "Amber" was released, and at the same time, the first three seasons were all free for a limited time on the Dimension platform, which set off a wave of amber craze.

Although the income from broadcasting is quite a lot, it is enough to make most of the peers envious, but this is far from the bulk of the income of "Amber".

The production of various peripheral products has made a lot of money.

For example, Dimension Entertainment has established a related mobile game department and is creating the mobile game "Amber". It adopts the game of drawing cards and playing chess. Now no one dares to underestimate the powerful monetization ability of mobile games, not to mention the IP 'Amber'. It is estimated that after the launch, the mobile game "Amber" will make a lot of money.

And other peripheral products, such as clothing, hats, small accessories like keychains, and even dolls...

These things are not inconspicuous, and many people are not interested in playing this kind of thing, but the terrifying commercial potential in this area cannot be denied.

There are many, many people who have watched the "Amber" series of animations. If a person has no interest in the surrounding area, he goes to Uniqlo or a similar clothing store to buy clothes, and sees a hanging T-shirt of the "Amber Sword" collaboration, the probability of buying it is not low .

And often, such a T-shirt costs forty-nine or fifty-nine yuan for the cheap ones, and ninety-nine yuan for the expensive ones. The price of a T-shirt is worth playing the complete episodes of several sets of animations sold on the 'dimension platform'.

Commodities like figurines are more expensive. A cheap one can easily cost hundreds of thousands of dollars, while expensive ones are worthless. If you open a limited edition and sell it for a limited time, it’s like crazy buying.

"Amber Sword" has been broadcast for three seasons since the first episode of the animation was launched. Judging from the long-term data collection of the commercial department, only this work, the revenue from online broadcasting may be less than 30% of the total revenue brought by the entire IP to Dimension Entertainment.

This is still in the case of "Amber" with high pay-to-play revenue.

Looking back, after the mobile game is launched, if the performance can be relatively popular, and then the revenue of this game is included, then the proportion of revenue from online broadcasting will inevitably be further reduced.

It can be seen that animation works have vigorous vitality in the peripheral market.

Of course, no matter how well the commercial market performs, this is still an animation, and it depends on the work to speak for itself.

It may be that when the "Amber" series is played online, the broadcast revenue brought by it no longer accounts for too much of the overall revenue, but there is no doubt that if the animation in the fourth season flutters or is not as expected, then for this IP's The surrounding commercial value will also be a major blow.

The surrounding commercial development is based on the works, and the foundation is not solid. How to build a big summer?

Of course, that didn't happen.

It is not nonsense to say that "The Sword of Amber" is the return of the king.

As soon as the animation was launched, it swept the entire animation circle.

Needless to say, animation fans, it is impossible for them to miss works of this level.

And there are more people who don't usually watch animation very much and know nothing about the two-dimensional circle, but they are loyal fans of "Amber Sword".

The number of these people is much more than real animation lovers. This is the accumulated audience of "Amber Sword" through the content of the previous three seasons.

As for a small part, it is the new audience. Even if this part is not counted, just the above two types of people are enough to make the "Amber" series a boom.

As the person in charge of the animation department of Dimension Entertainment, Mi Le has been paying close attention to the relevant data after "Sword of Amber" was launched.

After getting the feedback, she felt relieved.

The last work released by the animation department, which was "Hunter's Notes", compared to the cost and the results were not good enough, made her feel a lot of pressure, and when the whole company was making great strides, the morale of the animation department was a bit low .

She desperately hopes that through a work, she can respond to doubts from outsiders, and at the same time boost the morale of the employees in the animation department.

"The Sword of Amber" is certainly the best work.

It has once again proved that it is the best long-form serial animation in the country and even in the world.

After the success of the work, people in the animation department were indeed relieved.

This proves that their strength is still there. What is more realistic is that no matter what the new series of works they produce later, everyone's year-end awards this year are guaranteed.

But while Mi Le is relaxing, she still has greater hope.

This year, in addition to the fourth season of "The Sword of Amber", in the animation department, there is another work that will be launched in the second half of the year: "The Lord of the World".

The success of "Amber" can only be said that this series is not old, but after all, this is a series of works before the animation department was reorganized separately, and the continuation of success does not seem to be a particularly big credit.

And new projects like "The Lord of the World" can explain the problem better.

She suffocated and wanted to prove herself on "The King of the World".

The production of the project has entered the final stage, and she is very strict in supervising the overall quality of the work.