The Fantasy Entertainment Empire

Players at home and abroad are looking forward to the work "Steam Daming".

And this is market dynamics, and it will not be a secret for practitioners with a little more sensitivity.

Thinking about it, as long as the quality of this new work released by Dimension Entertainment passes the standard, it will certainly not worry about sales. Even if it can't compare to the miraculous results they achieved with the amazing "Taiwu Painted Scroll 2" before, but it should not be possible to become a cross-platform masterpiece and sell high sales in the global game market. what is the problem.

And this has attracted the attention of many game companies.

Dimension Entertainment's works are released in China, they must be done on their own "Dimension Platform". Now, the development of the 'dimension platform' is getting better and better, and the size of the entire user group has reached a fairly good order of magnitude.

The original source and basis of paying users of the 'Dimension Platform' are actually game users.

At that time, "Taiwu Painting Volume 2" was released in China, and it was launched on the "Dimension Platform", and a large number of game users flowed into the Dimension Platform. These people, at the beginning, only regarded the "Dimension Platform" as the launcher of "Taiwu 2", but after continuous investment and introduction of new content, the "Dimension Platform" successfully transformed into a video content-based platform. The main comprehensive entertainment platform.

However, the potential of the 'dimension platform' in game distribution cannot be ignored.

It is conceivable that after the release of "Steam Daming", the domestic player audience will inevitably restart this software, purchase, download and play this game.

Another advantage is that in the 'dimension platform', many non-gamer users who usually watch videos may also be converted into users of "Steam Daming" under the promotion.

For distribution in China, other companies definitely don't have to think about it.

But what about the vast overseas regions? North America, Europe...

Especially in North America, the maturity of its market is even far higher than that of mainland China.

In fact, when Dimension Entertainment kept throwing out relevant information about "Steam Daming", international publishers kept trying to get in touch with Dimension Entertainment.

However, they never let go, and kept closing the discussion window, saying that the production of the work has not been completed, and there is still a long period of time before completion, and they will not accept related cooperation negotiations for the time being.

Many companies are so anxious...

Arnold is the one in a hurry.

Back then, Activision Blizzard paid a considerable price for getting "Taiwu Picture Scroll 2" from Dimension Entertainment. While paying tens of millions of dollars in agency fees, it also invested hundreds of millions of publicity funds for the promotion of this work in the global market (mainly North America and Europe).

Although the price paid was not small, the unimaginable excellent performance of "Taiwu Painting Scroll 2" completely allowed them to recoup the huge investment in the early stage, and at the same time, they gained quite a lot of benefits.

In addition to pure money income, Activision's agency "Taiwu Painting Scroll 2" has added a powerful role-playing work to its own game library. This has brought a big change to the situation where Activision originally only had a certain advantage in shooting games.

After having tasted the sweetness, they felt confidently that with their previous work and the good cooperation relationship between the two parties, it should be relatively easy for them to continue to reach further cooperation with Dimension Entertainment.

But it turns out they were overthinking it.

Activision's treatment on "Steam Daming" is no different from other companies. In the previous few contacts, they were also rejected. Dimension Entertainment has no intention of exchanging distribution issues now.

"Why are these Chinese people so capricious?"

Arnold, who was sitting in his office in North America at the time, was full of complaints.

Although the mouth is complaining, the body is very honest. They didn't continue to communicate with Dimension Entertainment, which was meaningless, but under Arnold's instruction, they set up a business team to focus on the "Steam Daming" project.

No matter how much you complain, this work will definitely be taken down.

They keep paying attention to this work at all times, and will capture any new dynamic information as soon as possible, and gather it into a report for analysis. Through this way of seeing the leopard through the tube, we can analyze its quality and its market prospect.

And there is another very important aspect, that is, intelligence spying on other competitors.

If you want to say that in "Taiwu Painting Scroll 2", the party that regrets the most is EA.

Once, after the E3 exhibition that year, EA was the company closest to winning "Taiwu Picture Scroll 2". They showed quite good sincerity, and even paid no less than Activision in terms of agency fees. It's just that the publicity budget is relatively small. At that time, Dimension Entertainment even proposed to reduce some agency fees and increase some publicity budgets, but they were finally rejected by them.

In retrospect, EA really turned down a big gold mine.

After the great success of "Taiwu Painted Scroll 2", the person at EA who was in charge of negotiating this project at that time was about to regret it.

As for this "Steam Daming", according to the information obtained by Activision, EA's performance is obviously much more positive than last time.

Although it won a battle through "Taiwu 2" before, EA is still a very important competitor for Activision.

Arnold absolutely didn't want to let EA get a work like "Steam Daming", which has a great possibility of success, when his side finally fought a turnaround.

Recently, Dimension Entertainment released this overlooking video of the Forbidden City, which can be regarded as the last straw that broke the camel's back.

Judging from this video, the degree of completion of "Steam Daming" is already very high.

Don't fight for it now, it may be a little late.

After thinking about it, Arnold dropped his things in the United States and got on the plane to Shenghai.

In the previous cooperation, in addition to the relatively good cooperative relationship between the two companies, Arnold also consciously built a personal relationship with the two bosses of Dimension Entertainment, Fan Zhe and Ye Jiayi.

But now, this personal relationship has become a bridge of communication and a magic weapon for victory.

He hopes to show the sincerity of Activision by going to China in person, and to negotiate the cooperation as soon as possible.