The Fantasy Entertainment Empire

"I object. This price is too exaggerated. If you accept it, once losses occur, it will deal a very serious blow to us!"

Sure enough, as soon as the words were spoken, there was a very strong reaction.

After Arnold learned about Dimension Entertainment's psychological price for "Steam Daming" in Shenghai, he couldn't make a decision at that time.

After he returned to the North American headquarters, he immediately held a high-level meeting to discuss matters related to "Steam Great Ming".

After he stated the conditions given by Ye Jiayi, as expected, the other high-level executives of Activision reacted very strongly.

This price is too high.

You know, once this condition is agreed, it means that Activision will spend at least 200 million U.S. dollars for this work. And with this money, it would be superfluous to make a 3A-level work by yourself, but with Dimension Entertainment, you can only win the agency right?

60 million agency fee, plus 160 million publicity, based on the current selling price of 60 US dollars for the top masterpieces on the market, then "Steam Daming" will sell at least 11 million Sets can allow Activision to recover the cost.

It's just about recovering the cost.

Moreover, this 10 million sets refers to sales in other parts of the world except mainland China.

If you can't sell it, you will lose money.

Tens of millions of sets, what concept?

Many 3A-level games that can be regarded as very successful can't reach this total sales result.

But it is definitely not enough to just recover the cost. Who would be willing to spend such a large investment in vain?

Not to mention making a lot of money like "Taiwu 2", taking such a big risk, at least tens of percent of the rate of return, is it necessary?

If you want a better profit situation, at least 14 million sets of "Steam Daming" must be sold in the global market excluding China.

It's just too difficult.

Excessive investment brings great risks, and even if the standard is met, the rate of return will be greatly affected because of the high cost... In this case, it is normal for Activision's top management to not agree to this condition.

But there are also other concerns.

"It is said that EA has a close relationship with Dimension Entertainment. Once they make up their minds and are willing to spend so much money, there is no doubt that our old opponent will have another trump card."

"So what? We can't afford this price, and neither can EA. It's a huge risk for us, so why not for them? It's impossible for us to take over at this price. If they want to take it, let them take it." Well, a fiasco is enough to hurt their vitality."

There was a lot of noise in the meeting room, and it was very noisy.

Arnold didn't say much. He was obviously one of the tallest people in the conference room, but he was sitting on the edge with his hands crossed and his chin propped.

He is listening carefully to everyone's words, summarizing these opinions, and putting them in his head for consideration.

However, there are too many opinions, and the conflicts between them are so great that it is still difficult for him to think of a reliable plan for a while.

In other words, the most important thing is that he can't make up his mind.

This is true until the end of the meeting.

...

Two days later, at a reception, he met an old acquaintance.

It was a business development executive from Blizzard Entertainment.

Speaking of the two, it is also through the companies under the same group, and the combined names are called Activision Blizzard.

After talking privately for a while, the topic naturally turned to Dimension Entertainment.

And what the other party said made Arnold finally make up his mind.

"Dimension Entertainment is a company that is very good at creating miracles, and we are convinced. For the film and television copyright of the "Warcraft" series, if we had chosen to ask for a little less copyright transfer fee, it would be fine if we replaced it with a higher share ratio and investment ratio. Now I can only watch this series make a lot of money."

He didn't say anything constructive, just a sentence of emotion, but it inspired Arnold.

Just like the feeling of clearing the fog, he made the final decision.

So far, Dimension Entertainment has never failed in the production of works, which is very trustworthy.

This time, he went to Shenghai, China, and visited the headquarters of Dimension Entertainment. Although he didn't see the main body of the game, he also saw more game information provided by Dimension Entertainment that has not been disclosed yet. From these materials, as a practitioner in the game industry, he can roughly judge the quality of this work-this is a game work.

Then why hesitate?

Even if the situation is the worst, all the 200 million investment is in vain, and you can't get back a cent, can you still lose all the money you made on "Taiwu 2" back then?

impossible.

This is certainly a gamble, but after careful consideration and analysis, the situation is actually not that exaggerated.

Taking everything into consideration, based on the fact that the work "Steam Daming" is of good quality, even if the entire overseas market does not sell that many copies, it should at least sell a few million copies, and the problem should not be too big. On this point, Arnold is very confident, because since they want to fight for the agency right of this work, they have of course conducted a detailed investigation of the market.

In this case, although losses will occur, they are not as big as imagined.

The advantage is that they will undoubtedly have another masterpiece in their hands, which will also be of great benefit to the supplement of Activision's own game camp.

This is still a worse, worse situation.

Once "Steam Daming" once again completes a miracle like "Taiwu 2", Activision will undoubtedly make a lot of money.

After going home and thinking about it all night, Arnold finally made his own decision-even if the price is high, he can win it!

After making up his mind, he announced his idea at the company the next day, then searched for a group of people to lobby, and communicated with the board of directors.

In addition, he also formed a corresponding negotiation team and flew to Shenghai to conduct related business negotiations with Dimension Entertainment.

Although Arnold has decided to accept Dimension Entertainment's conditions, the price is still too expensive. If possible, he still hopes to negotiate the publicity budget and agency fee as much as possible.

However, judging from the news sent back by the negotiating team, Dimension Entertainment is very tight in this regard.

In the end, the agreement initialed by the two parties was just to adjust the publicity budget from 160 million to 150 million.