The Greatest Showman

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"Shu Shu Shu", all eyes in North America are focused on Orlando Disneyland, a more accurate description should be "Super Marines".

Following last year's "Frozen", what performance will the "Super Marines" offer?

the answer is--

Single-hall box office, $315,000!

The exact figure was $315,086.

"Super Marines" became the fifth work in history to break the $300,000 box office at a single venue, and the second after the millennium.

The previous four films were, "The Lion King" in 1994, $793,000 per pavilion; "Pocahontas" in 1995, $448,000 per pavilion; "The Princess and the Frog" in 2009 ", $393,000 for a single hall; 1999's "Toy Story 2" $300,000 for a single hall.

In the whole long history, only four works can reach the box office of 300,000 US dollars in a single hall, which is a rare and supreme glory even among Disney animated films!

If you look at the range of $200,000 to $300,000, you can see six works. Last year's "Frozen" had a box office of $243,000 in a single hall, ranking seventh in history; Last year's "Drunken Hometown Ballad", with a box office of $26,000 in a single hall, successfully ranked among the top ten in history and temporarily ranked eighth.

In short, a total of ten films have appeared that can break through the threshold of 200,000 at the box office level of a single hall. Now, the eleventh film has appeared:

"Super Marines"!

Before the movie was released, it carried countless expectations, because Pixar was temporarily absent from the 2014 summer season, which also made the burden on Disney's shoulders heavier immediately. They need to shoulder more responsibilities and bear more pressure, and there is room for failure. is further compressed.

From the promotion of the competitor "Interstellar" in the same period, to the decision of the publicity department to hold the premiere at the Orlando theme park, and then to the collective gathering of Don Quixote in Orlando, everything is brewing step by step more expectations and more The pressure and the attention-grabbing heat have once again awakened the midsummer heat.

Now, the movie finally lives up to its expectations!

The single-hall box office of 315,000 US dollars not only easily surpassed the single-hall box office data of "Frozen", but also wrote its own record with great strength——

Disney, which once dominated the animation market in the 2D production technology stage, missed the opportunity to keep up with the rhythm of the times, and fell far behind its competitors in the era of 3D computer production technology. Once in a slump.

And now, for three consecutive years, Disney has recovered strongly, from the recovery of "Invincible Destruction King", to the outbreak of "Frozen", and now the excitement of "Super Marines", the first single-house box office breakthrough in history. The animation produced by the 3D computer technology of 300,000 US dollars has changed the whole market pattern again, which also makes Mickey Mouse return to the forefront of the industry again, which is undoubtedly a crucial turning point.

Of course, the most important achievements of the "Super Marines" in creating history come from the two directors and Disney's publicity planning. The credit of the voice actors cannot be overwhelming; but people still have to sigh that Renly made history. Recording is really commonplace.

Relying on just one venue, it produced a box office data of 315,000 US dollars, which also made "Super Marines" in the North American weekend box office chart in the last week of October, to the 21st position, behind the "Guardians of the Galaxy" entering the final stage, and almost made it into the top 20,

It's a bit weird that the name of an animated movie appeared on the Halloween schedule.

From the outstanding word-of-mouth after the premiere to the top five box office figures in history, "Super Marines" has undoubtedly attracted countless attention, not to mention the Halloween parade, Don Quixote Gatherings, gatherings of Marvel actors at the premiere, and other key events have created a discussion boom on social networks, all of which have made the film's box office expectations skyrocket, and then the film is officially released.

Wednesday, November 5th.

"Super Marines" was fully released in 3,761 theaters in the United States. This is also the release strategy of Disney's animated films - the first week of screening, the release on Wednesday, and last year's "Frozen" as well. The so-called point screening is not about accumulating word of mouth and waiting for an opportunity like art films, but more about creating topics and igniting enthusiasm, and then promoting the entire public screening process with full firepower. In essence, it still follows the public screening model of commercial films. The "Super Marines" of "Super Marines" is no exception, and there are even 30 more public screening theaters than "Frozen".

Obviously, the "Super Marines" ushered in a suitable time and place.

During the same period, all competitors retreated and avoided. In the first week of November, this only film was released on a large scale, kicking off the upcoming holiday season vigorously; the previous week's Halloween season was obviously weak and not good enough. His works exploded the market, the overall box office figures were a little quiet, all the energy has been accumulated, and we are waiting for a work that can ignite the enthusiasm of watching movies to land.

The most important thing is that the previous week's premiere and point screening created enough topics and brewed enough enthusiasm. All the audience's curiosity was awakened and they were eager to see it with their own eyes. "Super Marines" What the hell, what happened to the interaction between Renly and Dabai...

In this context, the film was fully released on Wednesday, and those eager enthusiasm and curiosity could be released, and then spread step by step, waiting for the weekend to finally detonate in full - the premise is that, if it can explode, this It's up to the audience to decide.

On Monday, it was still a single building, $70,000.

Tuesday, still single, $88,000.

Full release Wednesday, $19 million.

Full release Thursday, $15 million.

Starting from Halloween, in just four days, the screening of "Super Marines" has gradually unfolded from the point-to-point to the full release, and the discussion has been heating up. The box office data from the first day of Wednesday's release can be clear. Feeling this upsurge - faintly has surpassed the data of the same period in the first week of the premiere of "Frozen" last year, and the entire North American market can feel that the majesty of Mount Tai is quietly approaching.

It can be seen from the single-day box office data of only two working days on Wednesday and Thursday, the box office of "Super Marines" has ignited the enthusiasm of the market, and all kinds of signs are showing that the long-awaited market is waiting. Explosion, and now the time to explode has come!

At the same time, the topic of discussion about Dabai also became the focus of the social network, and then "Brando Mania" shot again.

She hand-drawn a series of four-panel cartoons, featuring Renly and Dabai as the protagonists, about their daily lives - not the lives of Xiaohong and Dabai, but Renly and Dabai's:

Dabai accompanies Renly to film together, Dabai accompanies Renly to read books, Dabai accompanies Renly to walk together, Dabai accompanies Renly to be in a daze, Dabai accompanies Renly to walk together... But it's just these boring trivial things , but created an unimaginable viral effect!

Since the symposium at the Sundance Film Festival at the beginning of the year, there have been more and more discussions about Renly's private appearance, hoping to piece together the true appearance of "The Devil of Mischief", with more and more details and more and more clips , but after all, it is not real enough, it is more like my own brain supplement.

Now, Cecilia Wilton uses her own observations and imagination to describe the character, combining the Renly image fragments in her mind with Dabai's character, using the "Super Marines" as a template, and using Renly's image as a template. Fragments of life are integrated into it, and finally a comic-style scene is created.

It's like a sitcom.

Although there have been many comics before, the majesty of "Brando Mania" is completely different. It is not a call for a class at all. Cecilia really brings the dreams, persistence, hardships and happiness of Don Quixotes. All They were all depicted in one short story after another, which sparked countless discussions on social networks, successfully created a viral effect, and spread vigorously.

Even "The Ellen Show" covered it, presenting viewers with those four-panel cartoons, which pushed the discussion to its peak.

If it can contribute to the box office of "Super Marines", Cecilia also enjoys it very much, updating it with a frequency of four comics a day for two weeks and developing into a series; later, even Cecilia No longer continue to create, there have also been countless follow-up creations on social networks, continuing the style of the Cecilia series, creating a viral effect comparable to "Frozen", invisibly making the audience of "Super Marines" The influence has reached a higher level, and finally achieved another phenomenon-level topic at the end of 2014.

This is something that Disney didn't even expect -- and while it's what they expected to see, the phenomenon is hard to calculate and often requires a bit of luck.

When Friday came, the four-panel cartoon drawn by "Brando Fever" had generated more than five million retweets and likes on social networks, and it was rapidly doubling in the form of viral reproduction, which was also successful. It stimulated the curiosity of more young audiences, and increased the audience outside the family audience. Then, the box office figures ushered in a gratifying explosion, showing incredible market power.

$32 million on Friday.

$31 million on Saturday.

$19 million on Sunday.

$82 million in just three days over the weekend!

Such data easily surpassed the astonishing result of "Frozen" last year, which was $67 million on the next weekend and three days. Even in the summer season, it could easily rank among the top ranks. Far beyond Disney's initial expectations, it opened the holiday season with a destructive gesture.

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