The Greatest Showman

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"The Hunger Games: Part 1" grossed $225 million in two weeks, and "Super Marines" grossed $271 million in five weeks.

Objectively speaking, the follow-up box office trend is still full of countless possibilities, and the title of the box office champion on Thanksgiving may still change. Still the expected result.

The box office data of "Super Marines" in the same period is far ahead of "Frozen", with a lead of as much as 80 million US dollars. Unless "The Hobbit 3" broke out at the box office and completely disrupted the entire market order, otherwise 400 million in North America still retains great hope, and Renly has definitely contributed.

Although it is still impossible to say how much additional effect Renly has as a voice actor on animated films, it is certain that the name "Renly-Hall" has a strong appeal and is the first consideration for every audience. The first determinant of a theatrical work.

This is enough!

At least, this is the momentum that Jennifer Lawrence can't match - "X-Men" and "The Hunger Games", these are still superhero movies in the North American market, which are completely in line with the trend of the entire industry. Characters and plots, not actors, are consistent with the Marvel series. What the industry sees is the importance of adaptation copyright, not the market appeal of actors.

The reason why Renly can be called the last superstar of the 21st century is because he has the ability to break the laws and laws of the whole industry.

The follow-up box office trend curve also proves this.

After all, "The Hunger Games 3 (Part 1)" is still subject to the negative impact of word of mouth. The accumulation and subsequent decline of the box office have gradually expanded. At the end of the third week, there was an avalanche decline of 61%. At the same time, from Monday to week During the working days of the fourth day, the cumulative box office collapsed in an all-round way, and the overall trend was very bad——

Midweek box office is mainly supported by young people who do not need to go to work, which is also the main box office of the "Hunger Games" series; weekend box office is more comprehensive, those family audiences and white-collar audiences may continue to enter the cinema, and the propaganda of the crew may create more influence and role.

The slump in the weekend box office means that the propaganda didn’t work, and the cast and crew were not able to create enough topics; the midweek box office decline means the rapid loss of target audiences, which is fatal for the movie’s box office continuation. The outlook is not optimistic.

After the weekend box office plummeted in the third week, there was no sign of the subsequent decline being significantly narrowed. This also means that even if the Christmas and New Year's Day holiday bonuses are obtained, the base of the previous weekend box office data is too low, and the effect of the increase is also weak. Relatively limited, the cumulative total box office may face a dilemma.

During the Christmas weekend, the box office of "The Hunger Games 3 (Part 1)" increased by 27%, which is neither bad nor excellent, but only acceptable. The "Neng Marine Corps" is even lower, which basically declares that the general trend is over.

The following New Year's Day weekend, the decline data of "The Hunger Games 3 (Part 1)" was disappointing again, which directly brought the film's box office journey into the follow-up ending stage.

In the end, the first chapter of the final chapter of the series, the North American box office reached 337 million US dollars, not only the lowest in the series, but also very far away from 400 million US dollars, such a result is far from a "fiasco" - because The global box office performance was very good, and Lionsgate still managed to make a fortune, but it was indeed a "loser". For the three leading actors, especially Jennifer Lawrence, the box office appeal was severely hit.

In terms of box office performance alone, Jennifer has still received 300 million works in North America for three consecutive years, which is definitely the top among the top Hollywood actors; but in terms of box office appeal, Jennifer and Marvel are definitely the top. Like actors, they are trapped in their roles and have not been able to bring too many surprises to the North American market. At this point, Jennifer has been left behind by Renly, which is one of the ills of commercial movies.

In stark contrast, Renly - "The Hunger Games 3 (Part 1)" starring Jennifer was subject to word-of-mouth and failed to maintain its strength; while "Super Marines", which Renly participated in dubbing, caused the spread of the virus, The entire market responded enthusiastically, and the box office performance far exceeded expectations.

After entering December, the box office decline of "Super Marines" was still effectively controlled within 40%, which also paved the way for the Christmas holiday bonus, at 40%. Thanks to the increase in the box office of the fifth, the box office data of the movie returned to the 10 million level on the Christmas weekend, and it won 10.95 million strongly, completing the overtake of "The Hunger Games 3 (Part 1)"; Subsequent New Year's Day weekend, handed over an ultra-low 5% decline, continuing the absolute strength during the holiday period——

"The Hobbit 3" failed to make enough waves, and it could even be said to be a disappointment. It only scored 55 million in its opening weekend, and it failed to meet Warner Bros. expectations from word of mouth to the box office.

What is even more depressing is that the overall trend of this series of works has shown a downward trend, and it has not been able to replicate the success of the original "Lord of the Rings"; It is not thick enough to support another trilogy story, and now it has finally reached the finale, but it has not been able to detonate the audience's enthusiasm for watching the movie, and it is not surprising that the final result is lower than expected.

the whole Christmas weekend, because "

The Hobbit 3" didn't make enough waves, which kept the anticipated blowout holiday from happening.

The reputation of commercial works such as "The Hunger Games 3 (Part 1)", "Night at the Museum 3", "Evil Boss 2", "Dumb and Dumber 2" have collapsed across the board, and none of the works can attract enough attention; The only animated film "Penguins of Madagascar" has always been tepid from word-of-mouth performance to topical popularity, and its box office performance was lackluster. In the end, all eyes were focused on "Magic Black Forest".

However, "Magic Black Forest", which is also produced by Disney, is a black fairy tale route, and it is more suitable for adults to watch, and it did not have enough influence during the Christmas holiday. It was released on the Christmas weekend, but the weekend box office was only 3,000. Wan, the performance can only be said to be average.

This also means that there is no work in the entire market that is more suitable for the holidays than "Super Marines", which virtually creates more market growth space for the movie. When the needle moved to 2015, the cumulative box office of the movie was It has managed to reach $363 million and is without a doubt the 2014 animated film of the year overall box office champion.

However, there is still a long way to go to 400 million in North America; moreover, it is not easy. On the weekend of the New Year's Day holiday, the box office data of "Super Marines" is only 10.4 million - this is a holiday plus It is very, very difficult to continue to maintain the momentum of rapid growth, unless it is like "Frozen", and then it will go out of the box office curve trend.

Last year's "Frozen", in the "Let It Go" national sing-along, and the fiery atmosphere of the awards season, the momentum was still fierce after New Year's Day, with 5%, 9%, and 100% in a row. Two-thirds of the decline curve, and even a four-week box office increase curve appeared. After the New Year, it took an incredible $100 million at the box office, magically breaking the threshold of 400 million, creating an unrepeatable miracle.

Generally speaking, after the ninth week of full-screen commercial films, compared to the 15- to 23-week screening cycle, it has entered the second half, and the growth of the box office has slowed down significantly. , the cumulative box office data after that may be around 10 million to 20 million, or even less——

Even "Avengers" is no exception, the cumulative box office after the ninth week is only 20 million; and "Avatar" has a cumulative box office of 60 million after the ninth week, which is already very, very rare, the entire history In the long river, there is only one work that is unique and special: "Titanic", this work is not obvious in the early stage, and the stamina is continuous. It has been shown for 40 weeks before and after. The cumulative box office after the ninth week reached 230 million. But, this is the only exception.

"Frozen" relied on the virus to spread after the ninth week and swept the 100 million box office against the sky, and the follow-up trend curve even surpassed that of "Avatar", but this is obviously difficult to replicate.

It also seems like an impossible mission for the Super Marines.

After all, the follow-up influence of the viral spread of the "four-frame comics" has not been fully laid out.

Last year's "Let It Go" almost became "Karaoke for all", spreading indiscriminately in all countries and regions around the world. Music, as a means of communication in popular art, is even more influential than the film itself. Higher degree and wider awareness, enough to cover every corner——

The soundtrack of "Frozen" broke the "Lion King" soundtrack record with an 11-week non-consecutive Billboard title, broke the "Lion King" soundtrack record with a 24-week consecutive ranking in the Billboard Top 10, and sold more than 3 million U.S. Zhang Dengding won the 2014 annual sales champion, the global sales of more than 5 million copies, and the 2014 annual sales champion, and the online audio sales of more than 6 million copies. The 2014 global sales champion.

There is no doubt that this is the absolute advantage that "Frozen" cannot match.

In comparison, the dissemination methods, dissemination channels, dissemination intensity, etc. of four-frame comics have all been subject to many restrictions, not to mention the breadth and depth of dissemination, and the audience influence obviously cannot compete with music, which also makes the "blue" The viral spread of the "Li and Dabai" series of comics has been severely challenged.

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