The Greatest Showman

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"Edge of Tomorrow", I really did not expect that the script Andy said was actually "Edge of Tomorrow"!

According to the context of the previous life, this movie should be released in 2014, the actor is Tom Cruise, and the heroine is Emily Blunt (ey-blnt); It locked the top big-name actors, Brad Pitt at the beginning, and Tom Cruise later, and never considered other options.

However, it's only 2011, and the script has already been approved? And, not Brad, nor Tom, actually came to his hands? Although it's just a temptation and inquiry of intentions, and even skepticism, the development trend of things is still completely different from the previous life.

Is this the butterfly effect, the timeline is disrupted? Or, at present, it is just a project, and there is still a long way to go before filming and release. Maybe, in the final analysis, the work will still be released in 2014, and it will still be in Tom's hands.

However, for the time being, putting aside the jumpy nature of the disrupted timeline, the script was a work on the blacklist in 2010, and now that Warner Bros. has begun to approve the project, all this is said in the past. Going back to the script itself of "Edge of Tomorrow", I have to say that the blacklist is indeed trustworthy, and Andy's decisive killing is also admirable.

"Edge of Tomorrow" tells an uncomplicated story. The future world is caught in the panic of alien invasion. The male protagonist William Cage) is an officer who can only talk on paper and has never fought in actual combat. Following orders from his superiors, the general threw him as a deserter in a suicide attempt, and as soon as he entered the field, he died. But he did not expect that he entered an infinite time loop, participating in this suicide action again and again, and dying again and again, until he was victorious.

Similar to the time-space cycle or confusion of works, "Groundhog Day" is undoubtedly a classic masterpiece, and then there are many works such as "Butterfly Effect", "Source Code", "Ring Messenger", "Edge of Tomorrow" is also one of them.

In the last life, the film was directed by Doug Liman (dog, the director who filmed "The Bourne" and "Mrs. Smith", known for his sharp editing style and crisp rhythm control. Next, the advantages and disadvantages of "Edge of Tomorrow" are very obvious. The urgent and fast rhythm leaves the characters without enough room to play, and becomes a popcorn hero image with a mask, but the rich imagination and powerful fighting style make the viewing process The climax/tide rises one after another, and the entire narrative rhythm is completed in one go, which is addicting.

"Edge of Tomorrow" won a lot of praise from film critics. The media comprehensive review reached 71 points, and the Rotten Tomatoes Fresh Index was as high as 91%, with an average score of 7.5. It can be said that it is very gratifying. In the summer of 2014, it stood out, surpassing "Transformers 4", "Godzilla", "X-Men: Days of Future Past", "How to Train Your Dragon 2" and other works. The most outstanding commercial work by film critics in the summer.

But what is surprising is that "Edge of Tomorrow" has diverged in the audience's word of mouth. The i-rating is as high as 250 of the classic movies, and the popcorn index also reaches 90%. The score was just a disappointing "b+". It can be understood that senior audiences and professional audiences couldn't put it down and sent praises one after another; ordinary audiences refused to buy it.

Such a situation is ultimately directly reflected in the box office data, which can be described as a typical representative of applause and unpopularity.

The film invested as much as 180 million, but it only achieved a box office of 100 million US dollars in North America. Thanks to the strong appeal of Tom Cruise, the overseas box office swept 270 million, but even so, the global box office Only 370 million. As a result, Warner Bros. lost nearly 40 million. Fortunately, the film later performed well in the Blu-ray disc market, and finally the revenue and expenditure were barely balanced, which can be described as risky and dangerous.

However, considering the film's exceptional reputation and Tom Cruise's strong appeal, Warner Bros. gave the green light to set the stage for a sequel. It's just that the sequel project has been dragging its feet, and it has not been able to shoot until Renly is reborn, and there is no way to know the quality.

There is no doubt that the script from the blacklist lineup, the quality of the script of "Edge of Tomorrow" has been affirmed. This script adapted from the original Japanese book "Killing Samsara" is neat, concise, clear in logic, and the story goes to the point where it is different from the action. The scenes complement each other. The only regret is that the ending is a little weaker, and the sublimation and aftertaste of the works such as "Groundhog Day" and "Butterfly Effect" are lost.

Overall, compared to sci-fi, this work has achieved an excellent balance between sci-fi and action, and focuses on action scenes. Last life, "Edge of Tomorrow" was widely regarded as Tom Cruise's best work of the decade, even surpassing "Mission: Impossible" fourth and fifth, and it's not without reason.

If the quality of the finished product is so good, why didn't the movie's box office pick up? Even if you don't expect 300 million in North America, even the average of 200 million is far from the average. It just barely breaks the 100 million threshold. This result is really disappointing.

From the perspective of hindsight, industry professionals generally believe that the reason for the failure is Tom Cruise.

In fact, similar to Johnny Depp in "Shadow", Tom also fell into the rut of a fixed image. Since "Minority Report" in 2002, until 2017, Tom starred in ten

Six movies, eleven of which are all sci-fi action movies with a unified style. After entering the second half of his career, Tom gave up the Oscar competition and the broadening of his acting career, and embarked on the old road of Adam Sandler. , keep repeating himself, and never return on the road of "action superstar".

Even the "Mission Impossible" series is no exception. In the first three episodes, the focus of the publicity was "Tangge is very charming", while the focus of the propaganda in the latter part is always "Tangge overcomes the shackles of age and constantly challenges the limit". .

Before "Edge of Tomorrow", Tom had just starred in "Lost War", whose style, genre, subject matter, and story were very similar. The reputation of this work was a mess, and the box office was only 89 million. "Jack Reacher" and "Dangerous Spy War" are also all familiar.

In other words, "Tom Cruise" is one of the top signs in the United States today. Countless audiences have chosen to enter the movie theater because of him, but they have been disappointed again and again. The recovery of "Spy 4" restored some confidence, but it was smashed to pieces. To put it simply, "cheated", the feeling of disappointment makes the audience gradually disappear in silence.

In addition, Tom's personal dedication is also one of the important reasons. Handsome, handsome, young, vigorous and energetic, this is an important part of Tom's image brand. In order to continue this image, the film's publicity plan, the character focus of the script, and even the director's shooting techniques will focus on creating such an image of "Tomorrow"; but the fact is that when "Edge of Tomorrow" was filmed, Tom had already Fifty-two years old, the image created 20 years ago has remained the same 20 years later, and I have unknowingly fallen behind the times.

Tom's contemporaries, Brad Pitt, George Clooney, etc., have all transformed, and only he is still maintaining the iconic image established during "Top Gun".

The two heroines of "Lost War" are seventeen and nineteen years younger than Tom, respectively, and the heroine of "Edge of Tomorrow" is twenty-one years younger than Tom. The fact is that among the works starring Tom, the heroines who have a direct confrontation with him have an age gap of less than ten years. The last time was Demi Moore in 1992, when the two teamed up to star in "The Hero of the Sea of ​​Righteousness".

Invisibly, more and more viewers are leaving because of the aesthetic fatigue of Tom's image.

Looking at Tom Cruise's personal box office, since the "World War" in 2005, in addition to the "Mission Impossible" series, "Edge of Tomorrow" is the only North American box office work that exceeds 100 million yuan, the former box office superstar. , and now only rely on the "Mission Impossible" brand to continue his actor career.

In a way, "Pirates of the Caribbean" has the same effect for Johnny Depp.

This explains the audience feedback from "Edge of Tomorrow" that professional audiences do not look at Tom Cruise, but the quality, and naturally applaud; ordinary audiences do not look at the quality, but look at Tom Cruise, feeling pleasantly surprised, but more Mostly disappointed with the "old-fashioned". The negative word-of-mouth effect of 2013's "Lost War" extended to the box office failure of "Edge of Tomorrow" in 2014.

Of course, is there room for improvement in Edge of Tomorrow itself? Maybe there is, maybe not, but this is a commercial popcorn movie, the existence of shortcomings is inevitable, as long as the shortcomings do not affect the smoothness of the entire movie, then it is forgivable. So, in the final analysis, it is still Tom Cruise, and a series of questions derived from Tom:

Publicity positioning, script weight, character shaping, shooting focus and so on.

But to take a step back, without Tom Cruise, can "Edge of Tomorrow" still achieve 100 million box office in North America?

The cost of the previous work was 180 million yuan, and the publicity expenses were even more generous, but according to what Andy just said, the budget was only 100 million yuan, and even the promotion of the project was a problem, not to mention other resources. . Without Tom, it's possible that Edge of Tomorrow really won't be released until 2014.

In addition to the director, Tom brought the entire production team of the previous work, just like the "Jack Reacher" not long ago. The screenwriter is Christopher McQuarrie topher-) The screenwriter who made his name with "Very Suspect" is Tom's queen screenwriter, even if he wrote bad scripts like "Deadly Companion" and "Jack the Giant Catcher", But he still cooperated with Tom on "Action Target Hitler", "Mission Impossible", "Jack Reacher", "The New Mummy" and other works.

In addition, photographers, lighting engineers, art designers, art directors and producers are all Tom's royal team.

Without Tom, "Edge of Tomorrow" is a complete empty shelf. 8)

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