The Richest Man Yang Fei

Chapter 228 Promotional Struggle

The next day was Sunday, and with the school holidays, more people came out to shop.

Yang Fei left Chen Hong with his and Su Tong's phone numbers, and sent Tieniu to follow her, letting her go to the city to play.

"Boss," Gu Tian ran over and reported, "Dingfeng Shopping Center started a price war! We have a 40% discount, and they have a 50% discount every Sunday."

"Really?" Yang Fei was chatting with Jin Dabao in the office, and said with a smile, "This is what a business war should look like. Whether they come from the right side or the evil side, we are not afraid."

Gu Tian said anxiously: "Boss, we will be promoting tomorrow to earn so much money, and you still say that we are making less money. If there is no promotion today, will we not be able to compete with Dingfeng?"

Yang Fei murmured, "You're right. It just opened, and there is no promotional activity at all. It's too unreasonable."

Gu Tian smiled and said, "Why don't we also have a 50% discount on Sunday? Anyway, it's 50% off, most of them are 10% off or 5% off."

Yang Fei said sternly: "Every Saturday, 600 kinds of products, 40% off, this is the promotion slogan of our 666 Supermarket, how can we change it at will? If there is another 50% off on Sunday, it is not hitting yourself face?"

Gu Tian lowered his hands: "Then how to promote it, please show me the boss."

Yang Fei had a plan in mind, and said: "Customers who spend over 28 yuan in this 666 Shopping Plaza can get a bag of clean white washing powder for free at the service counter with the shopping receipt!"

"Will you get a bag of laundry detergent if you spend twenty-eight yuan? And it's from the white brand?" Gu Tian asked in surprise, "Is it true?"

"Of course it's free powder," Yang Fei said with a smile, "Jiebai brand laundry detergent is my own brand, and the price in the supermarket is the cheapest. For us, the cost is also the lowest. But the clean white brand Pufen, a 450-gram bag of washing powder, costs two yuan in our 666 supermarket, and for ordinary consumers, the gift price is two yuan."

Gu Tian said: "In this way, if you spend over 28 yuan, you will get two yuan, which is equivalent to a ten percent discount. Not bad, not bad! It's just that we have to make less profit, or if we buy more than 50 yuan Send it again?"

Yang Fei said: "Yesterday we held a lottery event. If you spend 50 yuan, you can draw a prize once. As a result, there are not many people in the lottery. It can be seen that there are relatively few people who buy 50 yuan in one shopping. It doesn’t hit their itch, so it makes sense for us to reduce the purchase amount.”

The average salary in Huacheng is quite high, but once you visit the mall,

It costs 50 yuan to buy it, which is still too much for most customers.

Gu Tian nodded and said, "Then I'll tell them to write posters."

"Wait!" Yang Fei said with a thought, "Simply, let's make the event bigger, and I'll arrange for someone to drag a truckload of washing powder over and stack it in front of the main entrance, then set up a few tables and pull up a huge banner, Write about our promotional activity of sending washing powder, and this activity is valid for a long time!"

Gu Tian was startled and said, "Long-term effective?"

"Yes! It is valid for a long time. No matter what day or day of the week, as long as you spend 28 yuan in our store, you will get a bag of washing powder for free. A single receipt can only be used once, but different receipts are different. To accumulate, we encourage customers to spend more.”

"But, don't you lose money if you send it like this for a long time?" Gu Tian was shocked by the boss's generosity, but also worried about his cost control.

Yang Fei smiled and said: "Didn't I say it? Clean white washing powder is our own product, and it doesn't cost a lot of money. Moreover, this can be regarded as an advertisement for clean white washing powder! It kills two birds with one stone and kills two birds with one stone. No matter what, Feng can't beat our place!"

Gu Tian was deeply convinced, and said with admiration: "Boss, you are really amazing! People say that Zhuge Liang has three moves and one plan, but you are one step and three plans!"

Yang Fei said: "One step and three strategies are talking about Zhou Yu. But although Zhou Yu has many strategies, he still can't defeat Kong Ming, because Kong Ming has three steps and one strategy, but he is extremely stable."

Gu Tian scratched his head and said with an embarrassed smile: "My knowledge is limited, the metaphor is wrong, the boss is not to blame."

Yang Fei waved his hand: "Go. Wait, tell them to set up the stage again, and we need to create some more noise."

Gu Tian immediately smiled wryly and said, "You still invite singers to sing? It costs 10,000 yuan a song, and it hurts my heart!"

Yang Fei said with a smile: "This time, instead of inviting singers, let's invite some aunts to dance in the square!"

The square dance was started by Yang Fei inadvertently, and it became popular all over the country. Frontiers of reform like Huacheng have long been blown by the spring breeze of square dance.

Gu Tian laughed and said, "It's too easy to organize a square dance auntie. They dance outside anyway. Come dance on our stage, and there's still money for it!"

Yang Fei said: "Talk about the salary with them, please invite a few more teams, don't keep letting one team dance, the audience will get tired of it."

Gu Tian said: "Speaking of aesthetics, what kind of beauty can these aunts have? I'm afraid not many people will see it!"

Yang Fei said: "It's just a commotion."

Speaking of this, he came up with another idea, called Gu Tian and said: "You choose a few young and beautiful employees from the employees of our mall to be the lead dancers, and the salary is higher. I think someone will take the stage. You can ask Chen Mo, the tally clerk at the porcelain store on the second floor, sees if she is willing, her salary can be up to 100 yuan a day."

Gu Tian thought, that Chen Mo really has something to do with the boss! No, the boss took care of her specially? One hundred yuan a day, after that month, there will be no salary of three thousand yuan? God, that's more than the company's management salary!

This was specifically confessed by the boss, and Gu Tian dared not disobey, saying yes repeatedly.

Yang Fei didn't say to let him go. He was afraid that the boss would have other orders, so he didn't dare to leave without permission, and obeyed the orders with his hands down.

"Square dance! What other topics can I play?" Yang Fei tapped his fingers lightly on the table, and suddenly slapped the table hard, laughing, "Yes!"

Gu Tian said: "Boss, do you have any good ideas?"

Yang Fei said: "Well, you can contact the newspaper office. If you want a national newspaper, the Yangcheng Evening News will also publish it! Let's say that our 666 Company, in conjunction with Beauty Daily Chemicals, launched a national square dance competition. The registration period will start from February 1st. Start until May 1st. The preliminary round will start on June 1st, the semi-finals will start on August 1st, and the finals will start on October 1st!"

Gu Tian was dumbfounded!

Didn't they just send a report saying that Dingfeng had some action and wanted to ask the boss for an idea to deal with it?

The boss figured it out as soon as he came out, and even made a national square dance competition!

This boss is not Kong Ming, nor Zhou Yu, he is stronger than those two ancients, and has more ideas, blink of an eye, it is three tricks!

Gu Tian replied yes, completely overwhelmed by the boss's unrestrained imagination!

Yang Feidao: "In the square dance competition, we have set up high prizes, special prizes, 10,000 yuan for the team, 5,000 yuan for the first prize, 3,000 yuan for the second prize, and 1,000 yuan for the third prize! Excellence award Twenty winners will be selected, and each team will be rewarded with 500 yuan!"

Gu Tian tried his best to let his train of thought follow Yang Fei: "My God, with such a high bonus, it costs a total of 29,000 yuan in bonuses! You can't lose money? This doesn't include promotional fees and organizing fees! "

Yang Fei laughed and said, "That's not how accounts are calculated! Will I trade at a loss?"

There was an unpredictable expression on his face. ()

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