The Richest Man Yang Fei

"Here, turn your eyes to this side, don't move your head." The photographer poked his head out and said to Jiang Xiaojia, "The more natural the expression, the sweeter the smile, the teeth are exposed, and the little hands are raised high. Gao, yes, that's it!"

Clean white washing powder that doesn't hurt hands, a brand new advertising blockbuster, starring Jiang Xiaojia, screenwriter Yang Fei, famous director Ang Lee as guest star, photographer is the main cameraman for the film "A Hard to Break the Ship", famous in the circle and in the industry Famous.

The plot written by Yang Fei is very simple, and there is only one line of lines.

Because CCTV's Biaowang advertisement only lasts for a few seconds.

A few seconds, almost a flash, what is the most impactful and influential impression left on the audience?

The role of advertising is to spread the word widely. If people who see it remember the brand and the biggest effect of publicity at a glance, then the advertisement is successful.

The biggest effect of white washing powder is that it doesn't hurt your hands, and it doesn't hurt your hands, so it must be gentle on clothes.

In the entire advertisement, what Yang Fei wanted to highlight was the brand of "pure white" and the theme of "does not hurt hands", and it should also be attractive and unforgettable.

Yang Fei originally wanted to invite Yang Yuying to shoot this advertisement, but the new shampoo and shower gel will be on the market soon, Yang Yuying's long flowing hair, and rosy white skin, to shoot the new product advertisement more suitable.

Given that the film "A Hard to Break the Ship" is about to be released during the Spring Festival, although it is not yet known how the box office will be, Akina Nakamori is obviously the best candidate for a commercial heroine.

But Yang Fei thinks that a movie star should not be overexposed to the public and maintain a proper sense of mystery, so that when your new movie comes out, the audience will be more interested in you and your works .

After much deliberation, Yang Fei decided to use Jiang Xiaojia as a child star.

Jiang Xiaojia's first two commercials were shot very decently, and her innocent and pure smile won the unanimous love of the audience.

With such a foundation, it will be logical for her to shoot new commercials.

In order not to delay Jiang Xiaojia's study, Yang Fei deliberately chose a weekend, took her to Beijin by taking a taxi.

The whole team is ready and waiting for the heroine to arrive.

Jiang Xiaojia didn't know Ang Lee, and only thought he was a commercial shooter,

Therefore, there is no sense of tension, and the performance in front of the camera is real, natural, decent and generous.

She is changing her teeth and is missing two teeth. This image is not suitable for the photo, but Yang Fei insists on using her, and insists on her smiling so that her teeth show. Because he feels that this image of a girl with missing teeth is more likely to be seen and remembered by the audience in the first place!

An image must have a distinctive logo.

Advertising actresses, all of them are very beautiful and have a good figure. Everyone has the same standard, and the audience is easily fatigued.

Especially the "face-blind" viewers like Dong Ge, after seeing too many beauties, they have lost their looks for a long time. The mountains are not mountains, the water is not water, and the beauties don't know they are beauties.

Li An felt that Yang Fei's ideas were too bold. If he hadn't cooperated with "The Hard to Break the Ship", he already knew some of Yang Fei's ideas, and they would often flash golden light unexpectedly. He would definitely exercise his right of director and veto Yang Fei. crazy move.

Jiang Xiaojia's movements are very simple, that is, stretching out her foamy hands and showing a sweet smile.

The advertising line is also simple, only one sentence: "White washing powder, it really doesn't hurt my hands, my mother can rest assured that I can wash clothes!"

Normally, households with washing machines would only hand-wash underwear and underwear.

The initial design was to let Jiang Xiaojia wash the underwear. Later, he thought it was too dirty for the eyes, so he replaced it with Zongzi, but the lens of Zongzi was still not beautiful enough.

Yang Fei proposed not to take any shots of the clothes, but to take pictures of the foam on the hands. The foam does not need to be too much, because the main thing is to show the special features that do not hurt the hands, and to take pictures of the tender whiteness of the hands. At the same time, this is also a Low-foaming laundry detergent just shows this feature.

In this way, there are more and more concentrated shots for the protagonist, and the impact of the picture is stronger.

Li An has his own ideas, but Yang Fei is the boss, of course he must respect his wishes, so he decided to shoot one according to Yang Fei's idea first, and if the effect is not good, he will shoot according to his own ideas.

At this moment, Li An propped his chin in his hands, and was looking at Jiang Xiaojia in front of him with critical and severe eyes.

"Card!" The photographer made an OK gesture and smiled at Li An, "Director Li, palm your eyes."

Li An came to the monitor, watched the replay, and said in surprise: "Not bad, the effect is surprisingly good!"

Yang Fei came over to look at it again, and he also felt that his eyes lit up. Jiang Xiaojia's sense of camera is amazing every time.

"Director Li, look, what else needs to be revised?" Yang Fei said with a smile, "Try to finish filming today, and she has to go to school tomorrow."

Li An nodded slowly: "Okay, post-production will be OK. In addition, I think her voice is very nice, with a sweet taste in it, and a little girl's crispness, very good, just use Original sound, no need to find dubbing."

Yang Fei beckoned and asked Jiang Xiaojia to come over, patted her head, and said with a smile, "It's rare, Xiaojia, that you were actually praised by Director Li."

Jiang Xiaojia blinked her big eyes, and looked at Li An curiously: "Who is he? Should I be happy to get his praise?"

Yang Fei was taken aback for a moment, laughed loudly, and said to Li An with a smile: "Some people don't know you, are you particularly depressed?"

Ang Lee: "I like to work with actors I don't know. People who know me will feel more or less tense in front of me. Some people have to take half of the filming before this tension disappears."

Yang Fei said: "Then hurry up, two more?"

Li An said: "Okay. All departments are in place, let's start!"

After filming the commercial, Yang Fei took Jiang Xiaojia out and said with a smile, "Please eat delicious food!"

Jiang Xiaojia said, "Roast duck?"

Yang Fei said: "Put the roast duck aside first, I have something more delicious for you to eat. You must like it."

Jiang Xiaojia instantly became interested: "What is it?"

"Keep a sense of mystery." Yang Fei made a fool of himself.

"Brother Yang Fei, you will have commercials in the future, can you let me shoot two more?" Jiang Xiaojia said suddenly.

"Oh? Why? I'm afraid it will delay your study." Yang Fei asked curiously, "Do you want to be an advertising star? But you are still young, you can't lose the big because of the small. Now you, the academics are the most important thing." The most important thing. In the future, there will be commercials for you to shoot.”

"No, I just want to make more money."

"Ah?" Yang Fei was delighted, "Others said I was a money fan, but I didn't expect that you would be a money fan at such a young age! You really look like me!"

"I don't want my parents to quarrel over money anymore."

Yang Fei was about to laugh at her when he suddenly found that Jiang Xiaojia's eyes were glistening with tears.