The Richest Man Yang Fei

To be an enterprise, of course, we must first develop technology and process formulas to produce qualified and excellent products.

But this is just the most basic business.

At this point, you can only be said to be the director of a factory, but you are not yet an entrepreneur.

Entrepreneurs must also be able to operate, market, employ people, integrate resources, fight business wars, and be able to deal with mergers and acquisitions and crushing of large companies.

The huge sales volume of the press conference was obtained in exchange for preferential promotions.

Yang Fei is not blinded by profit, nor is he blindly optimistic and confident.

Both Procter \u0026 Gamble and Unilever have fought against Yang Fei.

The former is in the field of washing powder, and the latter is in the toothpaste market.

Fortunately, Yang Fei won these two battles.

But Procter \u0026 Gamble's real private plot is the shampoo market.

Procter \u0026 Gamble, which has already dominated the shampoo world, can accommodate other brands to grab food?

Immediately after the release of new products by Meili Daily Chemical Factory, samples of various categories of the Meisi brand were placed on the desks of Procter \u0026 Gamble executives.

No matter in terms of packaging and appearance design, Meisi Shampoo reveals a strong fashion flavor.

The bottle body of Meisi Shampoo has changed from the unchanging cuboid of domestic shampoos, and has become various. There are bottles with small waists and round bottles, streamlined design, rounded feel, and The bottle cap design that can squeeze out the liquid without opening the cap is all eye-catching.

Seeing such a product process design, the first impression of consumers is that this is a very thoughtful product.

Procter \u0026 Gamble's top executives also feel the same way.

At the same time, they realized that this was a very strong opponent!

Just looking at the product, you can tell that this competitor is making shampoo with great care.

A manufacturer who can design the bottle body as a work of art must not be underestimated!

They unscrewed the bottle cap again, poured out some shampoo, put it in the palm of their hand, rubbed it gently, and then put it under their noses to smell it.

Fragrant and pleasant.

The boss directly put Meisi shampoo on his hair.

Just when everyone was stunned, they saw that the boss had already started rubbing his hands, mixing the shampoo with his hair, completely disregarding his image.

"Boss, what are you doing?" The secretary asked in a low voice, "If you want to wash your hair, do it later."

"I want to see how this shampoo feels on my hair." The boss waved his hand, and after a while, he said, "It's refreshing, not greasy, and the scalp feels cool and comfortable."

Everyone looked at him in astonishment.

The boss didn't care about his messy hairstyle, and said in a deep voice: "Only by knowing yourself and the enemy can you win all battles. I have been paying attention to the news of Meili Daily Chemical Factory. They were developing shampoo and shower gel last year. I have inquired through various channels, but nothing I haven’t heard any useful news. They have completely blocked the technology and formula. It can be seen that they are very advanced and cautious in the management of commercial secrets.”

"Boss, Meili Daily Chemical is a washing powder factory. They are jealous of our interests and want to take a share in the shampoo field. That is their wishful thinking. Almost all local shampoo companies in China have been acquired. The once glorious brands have all disappeared. This Meisi, hehe, is just cannon fodder." A vice president picked up the Meisi shampoo contemptuously, and said disdainfully, "The bottle is very beautiful, I suggest them Change it to a plastic factory, specializing in the production of bottles, we can purchase it!"

"Hahaha!" Everyone laughed wantonly after hearing his cold joke.

The boss twitched his mouth: "Don't forget, how our washing powder was defeated by others! Do you need me to explain more about the principle that a proud soldier must be defeated?"

"That's because they seized the opportunity. It was too late for us to introduce washing powder brands! If Tide washing powder was introduced at the same time as Head \u0026 Shoulders shampoo was introduced, then there are still white washing powders in China's washing powder market. share?"

"What about Omiao? Unilever's Omiao, how did it fail so badly? And Zhonghua Toothpaste! How did it fall into Yang Fei's hands? Haven't you thought about it deeply? Don't underestimate Yang Fei. People, his business strategy far surpasses all of us here."

What the boss said made the vice presidents very unhappy.

"Isn't he just a fledgling young man? He's still studying! How much can he have? When it comes to business operations and business wars, how can he be our opponent? Just a price war can make him disappear!"

"Disappear? You forgot again, the war last year was finally won by nothing."

"..."

"Okay, you are all excellent talents, but we must not underestimate this emerging brand! You know, clean white washing powder is still broadcasting in CCTV's Biaowang commercial segment! This is very important for their series of products. It’s very rewarding.”

"Boss, I have a suggestion. It's time for CCTV's advertising bidding soon. We must win the bid this year. The white washing powder won the bid queen. In this year, it has achieved rapid development. The city's natural soap The powder market share has accounted for 80%. The general powder market in rural areas is almost entirely dominated by white laundry detergent. Whether it is a convenience store in a small town or a small store in a rural area, all of them sell white laundry powder. This is all benefited Bonus points for Biaowang advertising."

"Win the bid king?" The boss pondered, "Last year it was more than 30 million, how much will it be this year?"

"We took out 50 million to smash the bid king! We can definitely win it."

"Fifty million?" The boss shook his head, "Maybe you don't know, I heard the rumor that this year's bid king, if there is no 60 million, don't even think about it."

"Sixty million? That's sixty million! If the advertisement is spent, the benefits will naturally come out, and the sixty million will be able to pay back soon. The white washing powder will definitely earn more than sixty million!"

"Whether you win the bid or not, this is a commercial secret. You can't talk about it outside. The group has its own strategy in advertising. With such a large budget, even we can't make the decision. I'll report to the top first. , let's see the situation."

"Boss, next year's champion, we are bound to win! Think about it, Yang Fei chooses to release new products at this time, isn't it obvious that he intends to compete for next year's champion and want to advertise shampoo? If Yang Fei really fulfilled his wish, then next year's shampoo market will become the Yang family's world."

"It's not that serious." The boss said foresight, "We have been operating the shampoo market in China for seven or eight years, and now major shopping malls, distributors, and small stores are selling our products. We only need to monopolize the terminal sales market , No matter how cheerfully the advertisement of Namisi is played, the effect will not be better than washing powder."

"The market is in our hands, but Yang Fei also has his own sales channels. I heard that they are going to hold a dealer meeting again. This year's dealer meeting, Beautiful Daily Chemicals was obviously held in advance. It must be for The sales layout of shampoo and body wash."

"I know." The boss stroked his hair, then looked at the palm of his hand, and said in surprise, "I actually have dandruff, and this shampoo is a must, and after rubbing like this, my dandruff was washed off. "

The vice presidents looked at each other, thinking to the boss, did you praise the wrong person? This is the competitor's shampoo!