The Richest Man Yang Fei

In Beijincheng in winter, the first heavy snow fell.

When Yang Fei came back, heavy snow fell on the capital, and the whole city was covered with platinum armor.

The most beautiful moment of the Forbidden City is when it is covered with heavy snow. Walking in it, there is a feeling of going back to the Ming and Qing Dynasties through a hundred years ago.

In a corner of the Forbidden City, there is a teahouse that is not open to the public.

It is said to be a tea house, but in fact it also serves drinks and meals.

In one of the luxurious large boxes, there is a table of special guests.

They are from Meili Group, and they are the top managers of the group.

Yang Fei set up the headquarters of the "Battle of Meibao" in this teahouse. Today, it is not only for eating, but also for discussing strategic policies.

Antique buildings, melodious zither music.

Looking from the window, it is the snow-capped Forbidden City.

Yang Fei sat in the middle, and said slowly: "One week later, it will be the moment when Beauty Silk Shampoo will appear in CCTV's advertising campaign. Ladies and gentlemen, we dare not take it lightly. Procter \u0026 Gamble is eyeing us in the south, and Unilever is waiting in the north. Hair! Our shampoo, relying on the hype of a standard king alone, cannot win this war."

The face of the boss is so dignified!

Those who knew him saw him like this for the first time.

No matter what happened before, even when the white washing powder was under siege, Yang Fei dealt with it calmly, never been so nervous.

Although he was nervous, Yang Fei could still be considered calm and relaxed. His flying handsome eyebrows and starry eyes gave people a kind of courage and fearlessness in fighting and fighting!

Wei Xinyuan, Zhu Zhongnan, Xie Guiyan, Jiang Wanxia, ​​Su Tong and other heads of the group were seated next, affected by the boss's emotions, they also sat upright and listened attentively to Yang Fei's speech.

Zhu Zhongnan said: "Boss, Procter \u0026 Gamble has already started a war. They first ordered the channel distributors not to sell our products, and now they launched a price war."

Price wars are a common means of business wars, and they are also must-have moves!

Especially when the power of the two sides is very different, the price war is the biggest killer.

When one party cannot bear the pressure,

When they can only retreat in an all-round way, the outcome will be decided.

And this kind of price war often does not need to be fought for a long time, ranging from a month to half a year, before the winner can be determined.

Comparing Meili Daily Chemical Group and Procter \u0026 Gamble Group, who is more powerful is something that can be seen at a glance, so it goes without saying.

Procter \u0026 Gamble also knows where their advantages lie, so they dare to fight a price war.

Su Tong said: "We have carried out many research activities in various places, and we have basically confirmed that P\u0026G is under the banner of the New Year's promotion, and the entire line of shampoo products will be lowered. Each bottle of shampoo will have a discount of two to five yuan."

Wei Xinyuan pondered: "Obviously, they chose this period of time to promote their promotion, which is aimed at our beauty silk shampoo. Because our shampoo will soon be advertised by Wang Wang."

Xie Guiyan said: "I reckon that this big promotion is just a means of probing for them. If we follow up, they will have a second move. We must think of countermeasures."

Yang Fei said calmly: "Everyone, I can foresee that in the field of shampoo, the next battle between Meili Group and Procter \u0026 Gamble will undoubtedly be a fierce, vivid, and exciting business war. Offensive, Head \u0026 Shoulders is bound to meet the challenge. Will they respond calmly, or will they counterattack fiercely? We have no way of knowing."

He paused and said slowly: "If we want to become a global daily chemical giant, Procter \u0026 Gamble and Unilever are our strongest opponents. I hope that they are not our unforgettable pain, but inspire us to continue to forge ahead. motivation."

Everyone was refreshed.

Yang Feidao: "For many years, Procter \u0026 Gamble has been in a dominant position in terms of brand influence and market share. Especially in the shampoo and anti-dandruff market, which is the largest in the cake market, Procter \u0026 Gamble is in a dominant position. Let alone us, it is Unilever. There is no strong brand that can compete with Procter \u0026 Gamble's Head \u0026 Shoulders."

Everyone nodded heavily.

Yes, even an international giant like Unilever cannot compete head-on with Procter \u0026 Gamble!

So, why does Meili Group want to fight this battle with Procter \u0026 Gamble?

Yang Feidao: "This obviously asymmetrical situation is also stimulating the rise of other products! Our Beauty Group has finally launched a brand-new beauty silk shampoo brand after making great efforts. This brand carries our group's development in shampoo Great expectations for a reshuffle of the market!"

Everyone stood up straight.

Yang Feidao: "In the past two years, starting from the preparation of white laundry detergent, I have secretly organized more than 200 market researches."

Everyone was surprised.

Because none of them knew that Yang Fei had already prepared for it.

Even Wei Xinyuan, who has known Yang Fei for so long, only knows about his ambitions in the laundry detergent industry, but does not know that he has been in the shampoo market from the very beginning.

However, Yang Fei said that it was a secret investigation, and it was not surprising that they didn't know about it.

In this way, Yang Fei's glorious and great image of preparing for a rainy day will become even taller.

Market research is often a necessary homework for major international brands before going public, and they often determine the brand's positioning through the results of the research.

Yang Fei smiled slightly, relieved the tense atmosphere, and said: "The investigation results let me discover a big secret that has not been announced! Guess what?"

Everyone looked at each other in blank dismay, thinking how could they guess this?

Yang Fei didn't hold back, and said directly: "The people who buy anti-dandruff shampoo the most frequently are not adults, nor middle-aged people. Of course, they are not the elderly. They are young people!"

Everyone was stunned.

Zhu Zhongnan said: "Boss, I remember that Procter \u0026 Gamble has also done market research activities. Their research results show that most of the users who need anti-dandruff are adults, usually because the occurrence of dandruff affects their professional and personal image, so create demand for purchases.”

Yang Fei nodded and said: "Yes, but our investigation results are quite different from theirs!"

Zhu Zhunan said: "Based on this survey result, Head \u0026 Shoulders has positioned itself in the adult consumer market since its launch. Since Head \u0026 Shoulders entered the Chinese market in 1988, they have been tirelessly propagandizing that dandruff will disappear and hair will be more beautiful." Outstanding, implying that consumers can be better and more successful. This positioning is obviously aimed at the adult group. So what is the market demand like?"

Yang Feidao: "I believe in the results of our investigation. Therefore, I decided that in the shampoo war between Meili Group and Procter \u0026 Gamble, we will not make a full-scale attack, and only focus on the anti-dandruff shampoo to make a fuss! Just attack one point !"

If a weak company wants to fight against the strong, it can only concentrate its superior forces and attack a certain stronghold.

Anti-dandruff shampoo is P\u0026G's biggest position!

Yang Fei chose to launch a general attack on this position, which also shows his strategy and ambition!