The Richest Man Yang Fei

Almost overnight, all the media were discussing a chemical term: dioxane!

With the improvement of people's living standards, people pay more and more attention to their health.

Many people have suddenly discovered that more and more people around them are suffering from cancer, and many relatives and friends died of this cancer and that cancer at a young age.

In the past, in our memory, grandparents would live to their seventies and eighties, and parents in their fifties and sixties could still work healthily.

However, many people are horrified to find out, why are so many middle-aged people suffering from cancer?

The implementation of weekends has also allowed more people to take time off from heavy work and housework to pay attention to their own health. If you don’t check it, you won’t know it. If you check it, you will be shocked. The body that thinks it is a good body has a lot of problems. up.

Many people do not smoke or drink alcohol, and live a regular life, but they still get sick!

At this moment, the domestic media blew a wind, that is "dioxane".

Which newspaper and magazine first reported it?

It doesn't matter anymore.

The important thing is that the whole society is discussing the carcinogenicity of dioxane!

What is dioxane to the general public? How did it come out? They don't know or understand anything.

But when someone told them that dioxane is contained in their daily use of cleaning products and cosmetics, all the citizens were shocked!

Cleaning products and cosmetics are just like our food, which we have to touch every day. Some people are very diligent, and they have to take three showers in the morning, noon and evening!

What if even these products contain potentially carcinogenic dioxane?

This is equivalent to the meals we usually eat. If the meals contain toxins, what kind of situation is that?

Human life is inseparable from daily chemical products.

Everyone knows that daily chemical products are chemical products, and chemical products are more or less harmful to the human body.

As long as those harmful ingredients are controlled within a certain range, they will have no effect on daily life.

Just like a plastic water bottle,

It's fine to drink water at room temperature, but if it's used to drink hot water or even hot oil, it's extremely poisonous.

At the beginning, P\u0026G and other daily chemical companies did not realize the importance of this national discussion, let alone that this discussion was a sharp arrow shot at them!

The discussion is getting deeper and deeper, and more and more people are paying attention to the choice of daily chemical products.

In most people's minds, the more expensive the better, the safer it is. Just like the matter of decoration, when decorating, I wish I could pretend to be as luxurious as possible, but I forget that most of these decoration materials are not natural products, and they all contain toxins.

Meisi Shampoo stepped forward in a timely manner, and they voluntarily requested the authoritative organization to test the dioxane content of the products of the factory.

It turns out that there is really no dioxane in the beauty silk shampoo!

Yang Fei did this to gain a firm foothold before attacking others.

After the self-inspection report of Meisi Shampoo was released, those with good intentions sent all brands of shampoos and shower gels available in the market to be tested.

The results of the inspection were soon announced to the world and published in a national daily with a very large circulation.

The title of the article is: "The carcinogenic monster in daily chemical products——Dioxane Appearance!"

This article, starting from the molecular structure of dioxane, introduces the causes and hazards of dioxane in detail.

At the end of the article, the indicators and data of this test are attached.

Several famous brands of foreign companies are on the list!

For a while, there was a lot of turmoil, and the grass and trees were all soldiers.

After hearing the news, P\u0026G's top management was inexplicably shocked!

Who is this person who has nothing to do to provoke this test?

Isn't it normal that daily chemical products contain a little dioxane?

There are so many countries and regions around the world that have not issued regulations prohibiting the use. What are you beeping here?

Procter \u0026 Gamble is a large international company, and it has its own measures to deal with such a trend problem, which is cold storage!

Whether it's rumors or slander, no matter how hot it is, it will naturally disappear in a few days.

At that time, consumers should buy and have to buy.

However, the development of things exceeded the expectations of P\u0026G executives.

Not only did the heat not subside, but it intensified!

None of the companies named by the newspaper responded positively.

The collective silence of the companies immediately aggravated the speculation of consumers, and they became more and more convinced that the products of these companies must contain dioxane.

One wave is not flat, and another wave rises again.

Several consumers were found to have cancer during a medical examination held by the company after using a certain brand of personal care products for a long time!

Originally, if you get cancer, you should be cancer. This is life, and you have to admit it.

But the heated discussions in newspapers and magazines made them vigilant. Could it be that these cleaning products are to blame?

So, they submitted a lawsuit to the court and sued this well-known foreign company!

One stone stirs up a thousand waves!

Consumers are more cautious about purchasing personal care products.

At the same time, January 1st of 1996 arrived as scheduled, and the advertisement for Meisi Shampoo was officially broadcast on CCTV!

Dioxane-free Beauty Silk Shampoo, coupled with the effect of the advertisement, immediately became a hot seller!

Procter \u0026 Gamble has already made a price reduction promotion, the purpose is to target the beauty silk shampoo.

However, they found that there was no price reduction or promotion for Beauty Silk shampoo, but a stable price!

Something even more surprising happened.

The sales volume of several shampoos under Procter \u0026 Gamble's name plummeted during the big promotion period!

Feedback from dealers from all over the country was also delivered to the desks of P\u0026G executives.

They were shocked to find that the instigator was dioxane!

Where is the dioxane coming from?

Who in the world started this topic?

Procter \u0026 Gamble executives had no time to think about it, and immediately launched emergency public relations.

They also invited the most authoritative official organization in China to test their products.

Regardless of the process, the final result is that the dioxane content of the products under the name of Procter \u0026 Gamble is within the allowable range, which does not affect the use and will not cause pathogenic effects on consumers.

Procter \u0026 Gamble immediately issued a statement and announced the test results of the official agency.

At the same time, Procter \u0026 Gamble actively publicized and made favorable positive announcements to eliminate the adverse effects of the dioxane incident.

The situation gradually calmed down, but it took a lot of time to come and go. Procter \u0026 Gamble's market share has already been taken away by Meisi.

When Yang Fei saw the news, he couldn't help admiring that Procter \u0026 Gamble performed well by integrating social resources to influence public opinion and guiding the news media to report positively.

The good show of dioxane was of course directed by Yang Fei.

And what he learned was also the trick used by Procter \u0026 Gamble to destroy Bawang shampoo in later generations.

However, he performed it ahead of time.

At the beginning, Overlord was rendered powerless and quickly collapsed.

But Procter \u0026 Gamble passed the test without any danger!

The comparison of the two proves that Procter \u0026 Gamble is extremely powerful and national brands are extremely fragile.

Yang Fei fell into deep thought, unable to win the battle, so he had to find another countermeasure.