The Richest Man Yang Fei

Combat stresses one bang, then declines, and exhausts three times.

From the beginning of the bidding, Yang Fei was imposing, overwhelming his opponent psychologically.

Every company has a certain budget for advertising expenditure, and also has its own valuation for each advertising space.

If the price is too much higher than expected, you can only choose to give up.

Yang Fei directly increased the price by 10 million, and P\u0026G stopped following.

In the next bidding for advertising space, if Yang Fei followed the price, other companies would choose to give up when they saw Yang Fei's high price after several rounds of bidding.

Yang Fei got his wish and won the most important advertising spots.

The six major brands under the Meili Group, including Clean White, Beauty Silk, Cleansing, Cardamom, Beauty, and Zhonghua, have found suitable advertising positions on CCTV.

With the support of these advertisements, Yang Fei doesn't have to worry about sales even if he doesn't have the aura of King Biao in the next year.

Yang Fei understands what Procter \u0026 Gamble and Unilever are doing. Advertisements must be done in moderation.

A high-end company cannot rely entirely on advertising to survive.

After two years of Biaowang, if Meili Group cannot gain a firm foothold in China, not only the hype of Biaowang will fail, but also the operation of Meili Group will fail.

Well, no amount of advertising can afford a mess.

This year's bidder is Qin Chi.

As soon as the bidding meeting ended, Qin Chi became the darling of the media.

Qin Chi's Director Ji is better than Yang Fei at making up his mind and making a statement.

Facing densely packed microphones and cameras, Factory Manager Ji talked with eloquence, showing off his ambitions, with high ambitions, as if he had won the bid, and he stood at the highest peak in the liquor field, and he could look down on the world.

Yang Fei stood and listened to his speech for a while, and smiled slightly.

Director Ji saw Yang Fei in the crowd.

Just as Yang Fei turned to leave, Director Ji called him to stop.

"Boss Yang, please stop!" Factory Director Ji got the bid, and his tone became a lot more friendly.

Winners are always more tolerant of their opponents.

Yang Fei stopped and asked, "Director Ji, what's the matter?"

Director Ji chuckled and said, "Boss Yang, you were the bid king for the previous two terms. Excuse me, how much money did you earn by relying on the bid king? Can you tell me?"

This is a question of interest to all.

The focus of the reporters was instantly on Yang Fei.

Yang Fei said: "Director Ji, we didn't rely on Biaowang. Biaowang is just a means of propaganda, just like any other means."

Director Ji asked: "You say that, it means that the meaning of the king is not great? You can't get cheap and act like a good boy?"

Yang Feidao: "Biaowang certainly has its value, but if a company relies on an advertisement to make money, it is very dangerous. I believe everyone has heard the story of the gold and jade, but the failure. The same reason, the advertisement Just let more people know about your product."

Director Ji said: "That's right, how can you make money without being well-known?"

Yang Fei said slowly: "Everyone has seen the advertisements of Biaowang, why do you buy the products in these advertisements? Because the common people believe in CCTV and the products recommended by CCTV! If your products are not good enough, they will be like oranges with gold and jade. Similarly, if consumers are fooled, they will only be fooled for the first time. They will also have doubts about the CCTV brand. Therefore, I say that if an enterprise wants to develop and make money, it cannot do without advertising, but it cannot just rely on advertise."

Ms. Tan Xisong stood not far away, and when she heard Yang Fei's words, she couldn't help frowning and thinking.

Director Ji is just full of ambition, so of course he doesn't care about what Yang Fei said, he laughed and said: "It seems that Boss Yang is speaking from experience, I have used your products before, and the quality is really excellent, anyway, as long as your factory If it’s still on sale, we’ll buy your products!”

Yang Fei thought to himself, this person is a bit reckless, but his heart is not bad, so he smiled and said, "Thank you for your support."

There is only so much he can remind and help, and he has said everything that needs to be said, and it depends on what Director Ji does.

What Yang Fei hopes most now is to develop steadily.

The lessons learned by Shi Yuzhu are enough to make people think twice.

Such a huge group of giants collapsed almost overnight!

Impulse is the devil, be careful sailing forever!

After the CCTV bidding meeting, Yang Fei's 666 shopping mall in Shanghai will also open for business.

For all 666 shopping malls, Yang Fei adheres to a philosophy: "Just enough is enough, and it will never be empty, and it will never do image engineering."

At the beginning, when he wanted to build a beautiful building in the southern province, he was interviewed by the leader and asked him to build a landmark building.

Of course, Yang Fei also wanted to have an addiction and build the tallest building in the city.

However, you are the tallest this year, maybe not next year. The tallest building is refreshing its standards every year.

For the sake of momentary enjoyment, but have to bear a huge financial burden, the wise man will not do it.

After the bidding meeting, Yang Fei took a short rest and rushed to Shanghai to attend the opening ceremony of 666 Shopping Plaza.

Shanghai is a metropolis. The building built by Yang Fei is still nine stories high on the ground, and its layout is similar to that of other shopping plazas. The floor serves as a garage.

Someone laughed at Yang Fei, you built a nine-story building but built a three-story garage, aren't you afraid of waste?

Yang Fei smiled but did not answer.

Summer insects can't talk about ice.

In the 1990s, did you talk about traffic jams and finding parking spaces?

That's you stupid!

In the future, online shopping will be developed, but it will not kill the overall real economy, especially large-scale stores like shopping malls, which not only have daily necessities related to people's livelihood, but also fresh supermarkets, as well as various big brands. In one.

Citizens always need to go shopping. Shopping for groceries, daily necessities, watching a movie, or having a meal cannot be separated from the shopping plaza.

Yang Fei's positioning of 666 Shopping Plaza is just like this. It is not just a department store, but a large leisure community.

The road of department stores and supermarkets has been relatively wide in recent years, and it will become narrower and narrower in the future.

However, a simple theater is difficult to attract traffic, and life is also very aggrieved.

Yang Fei integrated various fashion elements in a square to create a community suitable for everyone to visit, play and consume.

Building this community will of course test the skills and talents of the operators.

Department stores only need to sell goods.

However, the community built by Yang Fei mainly relies on service to win.

Just like a park, everyone likes to play, because the environment is beautiful, not only can you have fun, buy food, but also relax, sit and chat, and take beautiful photos.

What Yang Fei strives to create is such a shopping environment, where the customer experience comes first.

This is also what Yang Fei slowly realized in the process of opening 666 Shopping Plaza, combined with the social environment that will appear in the future.

However, for the society at that time, what Yang Fei managed was a completely different concept. Can he succeed?

Before the first day's turnover came out, even Yang Fei himself broke into a cold sweat.