There is a Problem with This Online Game Planning

Li Guangsheng really wanted to laugh.

I want to laugh from the bottom of my heart.

There is a premise for Kexi Entertainment to make such a big fanfare and engage in black and red strategies.

That is, Linmu Studio can't do anything, and PCZ must really be able to compete with the other party's products.

The benchmarking here is not verbal, just like Pepsi and Coke, you must at least taste similar.

In fact.

Kexi Entertainment has been working hard to match the benchmark, not to mention Tianhu, focusing on promoting better performance than Switch, and then adding the concept of playing online games with a handheld device, assisting some games that deliberately imitate the first party of Linmu Studio.

There is indeed a feeling of similar taste.

If you cooperate with the black and red strategy to leave an impression in the minds of mainstream players, and then operate on the public opinion side to optimize PCZ's experience in online games, maybe it can really become an industry that is deeply bound to the industry's first second.

After all, players scold is scolding, but some fundamental things are not easy to change.

Li Guangsheng also understands this point. For example, online games, Lin Yao and Lin Mu Studio can't change it... This is the game mode most domestic players like most.

But, again, the premise of all this is.

Don't make any big moves during the industry's first period.

After the black and red steps are completed, the apology should be timely.

The big action here does not refer to the ordinary announcement of a game.

It is a big move that can spark heated discussions in the entire game circle and directly suppress the opponent's enthusiasm...

Kexi Entertainment has always believed that Linmu Studio will not make any big moves, and if there is, he can fully handle it.

Li Guangsheng was not sure at first, until he saw the promotional video of "Ring Fit Adventure".

For the first time, he didn't actually understand what it was.

Didn't even react.

He didn't understand what it was until the game characters appeared next to Lin Yao, combined with the name of the game and Lin Yao's previous actions.

fitness ring! big Adventure!

Mou Feng was really right...

Forest Studio does have bigger surprises waiting for players.

This is another game that combines virtual and reality! A novel game that has never been seen before.

And this surprise and game was brought by Lin Yao herself...

The name Lin Yao is in the game circle. For players, it is really special.

With the rise of Linmu Studio, the name Lin Yao appears more and more frequently in the eyes of players. She is the core of the entire Linmu Studio and the creator of many excellent games in Linmu Studio. The most important... …she is really beautiful.

The stacking of these layers of buffs made all players have a good impression of her and were very interested in her.

When the switch was announced, the girl walked briskly onto the stage with her hands behind her back, then inserted the switch into the base, and smiled. Players who have watched the live broadcast are still deeply impressed, and they will never forget it.

However, such a super producer who is completely impossible to avoid when mentioning Linmu Studio, unlike other game producers, likes to show his face. Except for the face-to-face meetings in the early online games, Lin Yao rarely appeared in front of the players.

This cast another layer of mystery on her.

Players are actually looking forward to seeing Lin Yao, because every time she appears, it will bring great surprises to players, and... she is really beautiful! ! In addition, players who have watched the video of the early online game face-to-face meeting will know it! Not only is she pretty, she's cute too!

So, such a spokesperson who has a 'surprise' attribute and is also very beautiful and eye-catching.

At this point in time.

At the time when Kexi Entertainment made the game circle utterly invincible, and the Switch mainframe frequently appeared in the player's line of sight, it suddenly appeared in the player's line of sight, and at the same time brought a combination of reality and virtual... fitness game, Even if the opponent Li Guangsheng didn't understand the specific gameplay, he thought it would be very interesting.

This is stepping on the momentum created by Kexi Entertainment to promote their own games!

Li Guangsheng could have foreseen it.

How things will develop next...

Any black-red strategy and any apology written by Kexi Entertainment will not work well.

Not only does it not work.

You might even dig a hole for yourself!

Discussions among the players would come to an abrupt end, leaving behind a reputation with no room for redemption...and a mess of feathers.

Thinking of this, Li Guangsheng suddenly put down the switch, and urgently called the mainstream game community.

He took a look.

Then, he laughed again.

...

Linmu Studio released the promotional video of the new game when PCZ was at its worst, which really attracted people's attention.

After all, Linmu Studio has its own traffic in the game circle itself, and something like that has happened in the game circle during this period of time.

Moreover, Lin Yao participated in the new promotional film in person!

These few BUFFs are stacked, it is difficult not to detonate.

more importantly.

This game is really unexpected!

It wasn't long before Linmu Studio released the first promotional video of "Ring Fit Adventure".

Soon, the second promotional video was released.

Many players who have only seen Lin Yao and haven't fully understood what the game "Ring Fit Adventure" is, after seeing the second promotional video, they fully understand what kind of game it is.

In the second promo.

The protagonist is still Lin Yao, she is standing in front of the screen, playing a 'game', but her way of playing games is quite special.

The characters in the game will follow her actions in reality and make corresponding actions.

Lin Yao jogged, and the game characters holding the same ring in the game would run forward.

Lin Yao squeezed the fitness ring in her hand, and the ring in the game character's hand would eject gas and push open the closed door.

And Lin Yao put the fitness ring on her abdomen, shaking it left and right, the characters in the game will also start rowing left and right.

There are many similar pictures.

Squats, leg raises, pulls...

In short.

It's real-life sports, and at the same time...playing games!

Many players didn't even care about Lin Yao after watching the second promotional video.

Their only gratitude is, can the fitness ring still do this? Can the handle still do this? The game can still do this! ?

Although this game looks at the painting style and gameplay, it is far from the masterpiece in the minds of ordinary players.

But as long as you are a player, seeing this promotional video, you have to admire the game's unconstrained design.

Combine fitness with gaming!

Really have you! !

Forest Studio! ! !

"Fuck! Linmu Studio has really done a lot of tricks in terms of 'playing'."

"The game company may be more concerned about your health than you! Although this sentence is full of sloppy words, but now the facts are indeed in front of you. They actually combine games and fitness!!! Awesome!"

"This is really good! People who usually want to lose weight expressed ecstasy. They feel that if they cooperate with the game, their attention will be on the screen, and they will not feel too tired holding things by themselves, and they can persevere."

"Wow, this feels like fun! I can!"

"Linmu Studio is really brain-opening, I'm convinced, it can be combined, it's both sporty and fun, it's amazing!"

"Although Ben Feizhai may not be very interested, I really admire the creativity of Linmu Studio...they are really special...by the way! Kexi Entertainment came out to talk! Touch porcelain! Save it !"

"What are you talking about Kexi Entertainment! What games are you paying attention to! The point is Lin Yao! Lin Yao! She is really dazzling!! I watched the promotional video, and I really want to live with her..."

"Upstairs, everyone is waiting for the first pervert to come out, so that you don't look so perverted. Since you said it first, I will say it too! My wife is so beautiful! Her thighs are so long!!"

"You guys are so disgusting, people are here to promote the game, and you criticize others! Bah! Disgusting!...By the way, if I buy this game now, will Lin Yao play it with me?"

"To be honest, she's not attractive at all. Lin Yao's figure is too good... The girl expressed envy and was shocked at the same time."

"I feel that Lin Yao's sweat is so sexy..."

"Upstairs, enough of you..."

soon.

On the forum, the posts originally discussing the game are all crooked...

but.

Go crooked.

But the player's attention has indeed been on the game "Fitness Ring Adventure" and the game promotional video.

And this situation.

Soon it began to spread.

And gradually, it directly calmed the mainstream game community.

Because most players are obviously more interested in the "Fitness Ring Adventure", which the boss of Linmu Studio personally promoted, and made people say "the game can still be played like this" when they first saw it.

As for those posts that are still touching the porcelain switch, the players are not willing to pay attention to it anymore, after all... Isn't it good to discuss Lin Yao! What's the point of arguing with these people who obviously take money!

So, as the attention of ordinary players is drawn away.

The administrators of the major mainstream communities also lost their scruples and started a large-scale rectification.

Squeeze and raise.

Soon, the topic of "Ring Fit Adventure" gained the absolute upper hand.

And that night.

Linmu Studio started to make efforts, and "Ring Fit Adventure" began to be released on a large scale outside their own platform.

Not limited to gaming circles.

Social media, OOH, traditional media, even TV commercials.

Various channels.

The promotional video of "Ring Fit Adventure" began to play.

As for such a game that combines two elements of play and fitness, it is no surprise that the eyes of everyone who sees it are brightened.

They don't necessarily buy it.

But they all found this game very interesting.

"What is this? Where can I download it?"

"Do you still want to buy a host? It feels a bit expensive."

"It's so creative! It's great! I feel that if there is a game, maybe I can stick to it."

"Fitness? Games? Still like this?"

"..."

Various blue ocean users began to leave messages on social media.

Then just two hours later.

"Ring Fit Adventure" quickly swept all major platforms, and at the same time occupied the top topics of social networks, shopping platforms, and trend culture.

this speed.

Don't talk about Kexi's entertainment.

Even Li Guangsheng, many senior players, did not react.

Many senior players are dumbfounded. They don't deny that this game is creative and interesting, but it's so popular...it's not enough, is it?

They even thought that Linmu Studio also bought traffic.

until.

They went to major social media to read the comments under the promotional video.

Instantly understood.

Why?

In fact, it is very simple. This thing has attracted a large number of non-gamers, and hit the pain points of a large number of blue ocean users... For example, women who are around 30 years old or younger.

They are really excited about this game!

And the reason why this game can sweep all major platforms in a short period of time is their credit.

This very innovative 'gamification' fitness method has real exercise effects... To put it simply, they feel that using this thing to lose weight will be very effective!

"Ring Fit Adventure" is also popular in this world!

This is actually not surprising.

Although, the popularity of fitness rings in Lin Yao's previous life had something to do with the fact that everyone stayed at home due to the epidemic.

But don't overlook the excellent design ideas of this game!

Getting fit, losing weight, and exercising is hard work.

People are lazy, just like getting up in the morning in winter, which requires strong willpower to persist.

Exercising is even more important. Actually, everyone knows that exercising is very important and the benefits are huge.

But there are very few people who can really carry out the exercise.

Because this is the same as learning, it takes time to invest, and for a long time, you can't see success, and you feel very bad.

Many people impulsively spend thousands of dollars to get a fitness card. They are very distressed about the money, but when they think about the exhaustion of going to exercise, they still retreat. It is precisely because they are unwilling to step out of their comfort zone and there is no incentive mechanism in the short term.

But games are different. When it comes to games, even people who don't know games know that it means playing! And... happy!

Exercise while playing games.

Thinking of the positive feedback given by the game in addition to fitness, many people's first reaction is... this is very reliable!

Feeling can make people stick to it.

This.

This is the reason why "Ring Fit Adventure" can also become popular in this world.

In fact.

Blue Ocean users pay more attention to this game than fans of Linmu Studio.

Ring Fit Adventure just hit the hit list.

The word switch soon appeared.

A bunch of people who don't usually play games are asking how to buy "Ring Fit Adventure" and where to buy it.

Those who usually play games, and those who have heard of Linmu Studio, pay attention to the price of the game and when it will be released.

The low-threshold and fun fitness gameplay has attracted a large number of non-gamers who have been hit by pain points, directly making this product a success.

And because of the foreshadowing that "Kirby" broke the barriers of the game circle before.

Even the name Linmu Studio... spread.

In the face of the sudden explosion, the social media of Switch and "Ring Fit Adventure" was overwhelming.

Ke Xi was dumbfounded.

Caught off guard.

They also reacted quickly.

They quickly picked up the heat, announcing that their PCZ host also had the idea of ​​launching a fitness game, and then quickly sent an apology letter, expressing their apologies for the previous quarrel between the "players" of their host in major mainstream game communities.

To put it bluntly, I just want to attract attention again.

But whether it is the players or the blue ocean users, this meeting is unwilling to talk to them.

Gamers are busy caring about the type of game in "Ring Fit Adventure", the accuracy of the motion sense, whether it is fun, and the release time of the game.

As for the blue ocean users, they haven't even figured out "Ring Fit Adventure", let alone attract them if Kexi Entertainment draws a cake.

finally.

Kexi Entertainment and their PCZ, except for the occasional ridicule, were directly forgotten in the corner.

Pengci, apology, in front of the sudden explosion of "Fitness Ring Adventure", I couldn't make a wave...

He has been sitting in Kexi Entertainment, the major shareholder behind Tianhu, and the heir apparent of that insurance company, Mr. Li.

When I saw that I couldn't make any waves whether I was rubbing the heat or sending an apology letter.

Immediately furious, in front of all the subordinates, scolding the players for being idiots! Saying that such stupid things can become popular! It's outrageous!

And he was impotently furious for a while.

Just a little bit out of breath.

The phone rang again.

He looked down, sorted out his thoughts, and picked up.

"Mr. Li, are our games still in production?" Li Guangsheng's voice came from the other end of the phone.

"Do."

Mr. Li took a deep breath, and said in a bad mood: "Is this question still to be asked?"

"Then choose to imitate Linmu Studio?"

"right."

"Then I have an idea." Li Guangsheng said seriously: "Although a small gadget like "labo" is not worth mentioning, the final sales volume is less than two million. To put it bluntly, it is just a piece of broken cardboard. Linmu Studio has spent a lot of money on this Too much thought is useless... But their "Fitness Ring Adventure" has indeed gained some popularity, do you think we are going to make a similar game?"

Mr. Li was stunned when he heard Li Guangsheng's words, and then suddenly realized that the other party repeated his first words, and immediately blushed: "Li Guangsheng! What do you mean!"

"It's not interesting, I just want to ask for your opinion." Li Guangsheng smiled, and then said flatly: "After all, we Tianhu are the best at copying, so we must copy to your satisfaction!!"

"Li Guangsheng!!!"

Mr. Li heard the sarcasm in Li Guangsheng's words, and the barely suppressed anger welled up in his heart again, and he yelled.

But Li Guangsheng put down the phone directly.

Only Mr. Li was left alone to continue to be incompetent and furious.

The internal battle of the largest game company in the country has officially started...

...

Time came to the second day.

The popularity of "Ring Fit Adventure" continues to ferment, and it still firmly occupies the top topics of social networks, shopping platforms, and trend culture.

And Linmu Studio moved very quickly.

See everyone is interested.

Immediately strike while the iron is hot and hold a face-to-face meeting, but this time the face-to-face meeting is no longer hosted by Lin Yao.

Instead, it was hosted by Zhu Nianqiao, who had appeared at the Switch press conference.

She answered questions that most players are interested in, such as gameplay, game type, price.

At the same time, more gameplays were disclosed, and several small games other than the regular adventure RPG were demonstrated on the spot.

but.

In addition to the above problems.

In fact, players are also concerned about a problem that is not very compatible with the game.

That is... where is Lin Yao?

Yes.

Yesterday's "Ring Fit Adventure" swept all major platforms, not only games and consoles, but also the girl who appeared in the promotional video...

For Lin Mu Studio, this was a small accident.

Or.

In Lin Yao's eyes, this was an accident.

But no matter what, the players seem to really care about Lin Yao.

Zhu Nianqiao didn't care at first, but finally explained that Lin Yao was going to shoot a new promotional video.

And as soon as she said this.

Players are instantly satisfied...

at the same time.

Lin Yao is indeed going to shoot a promotional video, but this meeting is over.

"……ah."

Lin Yao lay on her seat wearily and sighed.

Standing beside him, Mu Wanqing couldn't help but patted her thin back lightly, comforting her softly.

"Wait to die, Lu Xiu! You let me go!"

Lin Yao sighed for a while, then suddenly raised her head from the crook of her arms, and said viciously.

It was a complete accident that she played in this promotional video in person.

Originally, it was decided that Lu Xiu would act in this promotional film... But due to the conflict in the announcement, Lu Xiu had to go overseas during this time.

Just dove.

The "Fitness Ring Adventure" project is very important, and of course Lin Yao also attaches great importance to the promotional video that leaves players with the first impression.

But there was no such familiar face as Lu Xiu.

Lin Yao really couldn't think of a suitable actress for a while, and with the instigation of Mu Wanqing and Zhu Nianqiao, she also knew that her appearance in the promotional video would help to ferment the popularity of the game...

So finally got on.

There is of course a bit of shame.

But probably because I have seen a lot of strong winds and waves, and I have completely adapted to my identity. Compared with before, I feel better.

Well, it's a little embarrassing.

"Miss Mu, I'm going all out for the game, why should the game sell five million copies?"

After talking about Lu Xiu.

Lin Yao suddenly changed the topic.

Mu Wanqing nodded lightly, and said with a smile: "It should be possible. I just took a look and it should be able to attract a lot of blue ocean users. After all, the popularity is so high."

"Speaking of which, our console has not yet surpassed tens of millions of games. The closest one is "Mario Kart". I don't know if we can overtake it this time."

Lin Yao breathed a sigh of relief again, straightened up from the table, flicked her ponytail lightly, and asked, "By the way, how is the host of Kexi Entertainment?"

"No one cares about it right now."

"Oh, that deserves it..."

When Lin Yao heard the news, she immediately cursed softly.

She also knows the opponent's strategy.

She thought that the other party wanted to be a host because he really wanted to develop in the game industry.

I didn't expect to play the black and red set.

The reason why she chose this time point is that she really meant to step on their announcement.

And now it seems... the effect is not bad.

...

October 15th.

After a month of fermentation.

"Ring Fit Adventure" was released successfully...

It took only half a day for the game to go on the market, because of the novel combination of gameplay concepts and unique creativity, coupled with the large number of blue ocean users it attracted, and the price is very affordable.

So almost all sales channels were sold out in half a day...

Overseas, earlier, almost three hours later, almost all the goods in physical stores were gone...

Players who went to buy later got the answer that they were out of stock.

In the end, that night, the situation turned into a 'difficult to find one ring', and scalpers followed, which directly made Lin Yao feel at this moment, just like at that moment...

However, Lin Yao is well prepared for this, and there is no epidemic here, so the production is still completely fine.

that night.

Linmu Studio issued an announcement to let the players calm down, and the stock will be replenished immediately, and they can be purchased within two days.

The players calmed down after seeing the announcement, and they didn't make cheap scalpers in vain.

But no matter what.

The heat has indeed picked up.

Because of the combination of blue ocean users and the novel gameplay of the game, "Ring Fit Adventure" has now become a traffic password.

As soon as the game was unlocked, there were a bunch of players exercising live...

On the second day of its release, because of the high popularity, "Ring Fit Adventure" also appeared for the first time in mainstream media that had nothing to do with the game.

News headlines are full of praise——

【Full of creativity! Fitness meets gaming! Let the people move! 】