There is a Problem with This Online Game Planning

October 23rd.

Frost.

At noon that day, Linmu Studio started the face-to-face meeting on time.

Start building hype for the upcoming release of Super Mario Party.

It is mainly to introduce the characteristics of the game. The party game here is completely blank. It is difficult to tell the charm of the game with just a promotional video.

The face-to-face meeting is to let players have a clearer understanding of this type of game.

This face-to-face meeting.

Zhu Nianqiao, the person in charge of the host product department, is in charge.

Many viewers who watched the face-to-face meeting saw Zhu Nianqiao's appearance, and to be honest, they were a little disappointed.

But fortunately, this can be regarded as the tradition of Linmu Studio.

Even if Switch announced such a big event, Lin Yao only showed up at the very beginning, then plugged the console into the base and ran away.

Almost all subsequent games are introduced by Zhu Nianqiao, a cute little girl.

Players are used to it.

rather say.

Lin Yao starred in "Ring Fit Adventure" and is a game platform, which is an unusual state...

It is precisely because of the unusualness that "Fitness Ring Adventure" was able to quickly attract the attention of the player circle, and then quickly expanded to social media.

It can be regarded as a mistake.

Because Lin Yao personally doesn't like to show her face in public.

On the contrary, it gave the players an impression that... as long as Lin Yao comes out, no matter what she brings, it must be awesome!

It's fine if she doesn't come out, but when she comes out, it must be Wang Zha!

The player's thinking directly led to Lin Yao becoming some kind of... a sign and a symbol.

From her appearance at the Reflecta conference, to the switch conference, to her appearance in the "Fitness Ring Adventure" promotional video.

They are gradually deepening the impression that surprise is equivalent to Lin Yao.

The players gradually got used to the normal state of Lin Yao's absence, and then looked forward to the next time Lin Yao would appear on the stage, which would bring them a big surprise.

For example, this time, although many players were looking forward to seeing Lin Yao in the face-to-face meeting, everyone can understand that Lin Yao didn't come out in the end.

It is to automatically downgrade the importance of the game "Super Mario Party"...and draw a conclusion.

That is--

Because there is no Lin Yao, it should not be as eye-catching as "Fitness Ring Adventure", and it is not the most important game of Linmu Studio.

The operation department of Linmu Studio has been observing secretly. After seeing the real-time comments of the players and finding out what they said about "Super Mario Party", they really couldn't laugh or cry.

Shy enough to become a gold-lettered signboard, really has the style of a boss...

And Lin Yao herself found out, and she was also a little bit dumbfounded, she really wanted to blow the heads of these sand sculpture players... so what does it matter to me?

But rationally speaking, there are advantages and disadvantages to this...

To a certain extent, Linmu Studio has a trump card, and this trump card is Lin Yao. Judging from the player's reaction, it is estimated that no matter what product, even if it is experimental in nature, it is estimated that letting Lin Yao play will get a very good response.

But at the same time, when this trump card is not used, other works may be affected... such as now.

It is actually quite easy to eliminate this effect.

As long as it continues, even without Lin Yao's works, it will be enough to satisfy the players.

Of course, there is another option, which is to continue to let Lin Yao stand for the product.

But Lin Yao's frequent standing on the platform will make the trump card meaningless.

Let Lin Yao be equivalent to a huge surprise and a must-buy connection.

Ultimately, it's a matter of choice.

Lin Yao was behind the camera, looking at the players' comments for a while, and finally.

I still chose the former and chose not to go to the platform to fight the fire.

She still has confidence in "Super Mario Party", and also has confidence in Zhu Nianqiao.

There was no need for her to rush to put out the fire.

This girl Zhu Nianqiao, if nothing else is said, the biggest advantage after building up her self-confidence is that she will not be easily influenced by others.

That's what the players' real-time comments are saying.

Without Lin Yao, the game wouldn't be good...

But Zhu Nianqiao still stabilized, and began to demonstrate the gameplay according to the set script.

As for the game "Super Mario Party", the idea is really great, and it perfectly combines the console hardware with the game.

Fun, interactive and cheerful.

A few key words, following Zhu Nianqiao's demonstration, almost without her explaining, the player has a corresponding impression.

Especially when Zhu Nianqiao and the other three staff were demonstrating the small game of frying steak... Four players appeared on a split screen, and frantically started tossing the frying pan. Laughing, directly typed GG...

Who else is the most stealthy in this small game, the four players squeeze forward together, fighting for the position closest to the camera, and can punch other player characters during the period... Watching the four players punch me in order to grab the camera One punch, as the photo freezes, all kinds of embarrassments appear on the photo, just looking at it is very joyful.

This kind of face-to-face will directly show the gameplay, which is incomparable to ordinary promotional videos.

very direct.

So soon.

The players said that without Lin Yao, this game should not be good, all the comments disappeared.

Instead, it turned into—"The game looks fun, but where can I get it from my friends?"...

This kind of speech has little impact, because the game company can't help the players to solve this problem...the players can only rely on their own efforts.

Follow up.

The demonstration of the game's features and gameplay of "Super Mario Party" has landed smoothly.

The release date of the game has been announced.

Players who are looking forward to the excitement are ready to place an order, and some players who were not interested in the game changed their attitudes after watching the game demo, thinking about whether to start.

certainly.

I really don't have any friends around, and after I finished watching it, I just watched it for fun... I don't plan to buy it.

With transition effects appear.

Zhu Nianqiao reappeared, thanked the players, and said the conclusion at the same time.

""Super Mario Party" will be released on November 5th, and on the same day, the joy-con package will be on sale... So, everyone, please look forward to spending a happy weekend with your friends, thank you all."

Finished the conclusion.

Zhu Nianqiao bowed and left the stage.

Leave behind the bewildered players.

"It's over? It's only been more than ten minutes, it's so lonely to watch!"

"No more content? You really can't buy Super Mario Party without friends."

"Lin Yao, Lin Yao, Lin Yao! I want Lin Yao!"

"We want more games!"

"us……"

Many players who are not interested in "Super Mario Party" began to yell.

Because this face-to-face meeting was not specifically named as a "Super Mario Party" face-to-face meeting, so they still had some illusions.

And while they were yelling.

The transition effect reappeared.

then.

It's not over.

Another promo is out...

The players who were still yelling just now stopped immediately, and were instantly ecstatic!

Will there really be another new game announced?

As they come up with such thoughts.

The husky magnetic narration sounded.

"When our memory of the past world slowly fades into the twilight, a new era will come to fill the void it left behind."

"It's a strange road with its own rhythm."

With the narration, he spoke words of unclear meaning.

The gray picture that the camera was aiming at gradually became clear. It was thick black smoke rising up.

Then the camera moves, moving down slowly.

under the setting sun.

In the industrial age, factories appeared in the center of the screen, and above the factories, countless tall chimneys were spewing black smoke.

And inside the factory.

Workers are busy adding coal to the furnace.

The huge machine was running slowly.

Gears, steam, and power herald a new age.

Then the lens changed.

On the Tesla coil, the arc flickered.

The first movie in human history was played. Facing the rumbling train on the screen, people saw such a realistic image, thinking that the train was really about to hit, and fled in fright.

"His rhythm is not dominated by manpower, but accelerated by the rhythm of the machine."

"Leading the world into an era of bold innovation."

"In this cauldron woven of steel and sweat, a thriving scene emerges."

"Man harnesses the boundless power of the elements to turn night into day and create new inventions that bring the world stage to the masses."

"And provides an experience that many people hadn't even imagined."

Then the style changed.

On the battlefield, the addition of modern weapons has directly changed the form of warfare.

The smoke filled the air.

Very tragic.

"The emergence of mechanized warfare has brought unprecedented destruction."

"People look forward, bringing unique perspectives to the world, and luminaries, who strive to explore the mysteries of the universe,"

"But some of these outcomes filled us with fear and regret."

"And as these advances unfold, the limitations of our world are revealed."

"Our survival, the survival of the world, depends on the ability to live together in peace, and that peace is at stake."

"However, human beings will always look forward, longing for more, looking for new boundaries, just to break through the shackles."

"Under the tacit understanding that the world is shared by all mankind."

In the video, times are changing rapidly.

Renaissance.

Industrial Age.

World War I.

Human beings began to move forward, and outstanding talents began to explore new possibilities.

New works of art began to appear.

Such as film, such as photography.

But as time progressed, it wasn't just art that emerged.

It also includes the most destructive weapon in human history - the nuclear bomb.

Accompanied by the rising mushroom cloud.

Humanity realizes the importance of peace.

Intergovernmental organizations emerged.

Then, the times moved on.

Human beings began to look up at the starry sky and explore more possibilities.

With the launch of rockets, manned spaceflight appeared, and human beings set foot in space.

The common homeland of mankind appears on the screen.

Accompanied by the passing of the spacecraft.

The screen suddenly went black.

"And your decisions will shape history itself."

"Expansion, construction, war, upheaval."

"The plow and the sickle, the sword and the shield, the corner and the beyond, doubt and fear, gods and kings, art and science."

"Choose their path, and lead your people through these rapidly changing times."

The screen lights up again.

The times suddenly began to go backwards, from the industrial age to the feudal age, and then back to the most primitive tribal age.

Various screens flashed one by one, and then combined into the name of the game.

Civilization!!!

...

The promo is over.

But players still don't understand what kind of game this is.

no way.

The range is really huge.

It's ancient spears fighting each other, medieval swords fighting each other, and modern guns, tanks and nuclear bombs.

It's too complicated.

"What kind of game is this? What does "Civilization" mean? Isn't the scope too big?"

"A new game is out, but what kind of game is it? Do you want to analyze it?"

"Analyze me, wait for someone to come out and explain. Why don't you introduce this game at the face-to-face meeting?"

"Yeah, wait for someone to come out."

"Could it be Lin Yao! Lin Yao! Lin Yao! Lin Yao!"

"..."

The sand sculpture players started again.

But to their disappointment, it was still not Lin Yao who appeared this time, but a middle-aged man who was even stranger than Zhu Nianqiao.

Lei Hongguang, the person in charge of the "Civilization" project team, appeared in front of the camera.

His appearance made the players quiet down.

"Hi everyone, I am the person in charge of the "Civilization" project team, Lei Hongguang."

Lei Hongguang was slightly nervous, but he concealed it well.

He pretended to be calm and greeted, and then said: ""Civilization" is a PC-side work we are planning to release during this period of time, and it is also a gift that we have carefully polished and prepared to give to all players."

Falling with his words.

The camera switched, and the promotional video reappeared.

"This game is different from the "Super Mario Party" just introduced. I know that many players may be separated from their friends in two places. Because of various factors such as distance, they cannot play the game together offline.

And this game will support online battles as well as LAN battles.

The purpose is to let players, even if they can't meet with friends, even if they can't have a party offline together, they can spend a happy weekend together online..."

I don't know if it is the player's illusion.

They always felt that when Lei Hongguang read these words, he seemed to tremble a little...

But soon.

Players can't care about this small detail.

Because Lei Hongguang started to explain the game.

"In this game, the player will play a leader, the leader of a civilization, and then start from a small tribe of insignificance, lead the civilization to become the ruler of the world.

You can wage wars, conduct diplomacy, invent new technologies, and at the same time face the greatest leaders in history to build the most powerful empire in the world. "

Lei Hongguang's voice just fell.

The game screen of the real machine of "Civilization" came out.

"During this period, you will encounter many problems."

"System, political system, population, satisfaction, productivity, trade, food, economy, technological development direction, provocations from other countries, quagmire of war, command of military battles, religion and belief..."

With the explanation.

More gameplay footage was revealed.

These are the actual screens of the game.

Compared with the majestic promotional film, there are indeed some discrepancies...

But almost all the things that Lei Hongguang mentioned have corresponding pictures.

"In the game, players can personally participate in familiar historical events, decide the direction of future development, challenge themselves in conflicts, and achieve the future."

"At the same time, players can also redefine the darkness or glory of the Middle Ages, decide where the Industrial Revolution originated, and even occupy all the blessed land of your dreams, with national borders across the world, to achieve a future that will not decline. Do not fall into the empire, or expand the country horizontally, from the Atlantic Ocean in the west to the Bering Strait in the east, standing like a giant beast in the north of the earth."

"The decision is in your hands."

"From the first germs of underwater life, to the giant beasts of the Stone Age, to the first time humans walked upright, you've been through a lot."

"Now, start your greatest exploration!"

"From humble beginnings, from bronze to iron, from ruling by horse and sword, to building cities of stone."

"To witness the rise and fall of early empires, to the barrel of a rifle and the sparks in the sky, and then to the industrial age when machines hummed and smoke smelt and ash and soot obscured the view."

"Keep going until you touch the vast universe."

"This is Civilization!"

at last.

Lei Hongguang also agreed.

Read vigorously.

but……

The reaction of the players was somewhat unexpected.

In the real-time comment area, watch the real machine screen and listen to Lei Hongguang's explanation.

all"……".

...

The face-to-face meeting is over.

This time, Linmu Studio released two games.

One is "Super Mario Party" that everyone is mentally prepared for.

There is nothing to say about this game. As I said before, the domestic demand for this kind of game is not high, so most of the core players are actually not too cold, and the evaluation is quite polarized.

The latter one is beyond the expectations of all players.

According to the disclosed information.

This is a turn-based strategy game.

Turn-based strategy games, not even real-time strategy games, aka RTS.

It's a pure turn-based, strategy game!

It's an old game genre, as old in this world as it is.

Strategy games are quite a large category. Broadly speaking, poker is actually a strategy game, but in the general field of electronic games, strategy games only refer to strategy games.

For example, "Warcraft" is a strategy game, a real-time strategy game.

Most strategy games give players the impression that they require a lot of thinking and practice.

It is also because of such a feature.

With the advancement of technology, this game type has gradually begun to decline.

Including Forest Studio's "Warcraft", a game that almost revolutionized the RTS game genre, recently there are fewer and fewer new players.

no way.

The pace of people's life is constantly accelerating... The average person's demand for games is more inclined to entertainment, and stress relief has become the main source of motivation for gamers. However, the high entry difficulty and game difficulty of real-time strategy games are difficult to satisfy. These needs of players of this type of game.

That's true for real-time strategy games.

Not to mention the category of turn-based strategy games...

A real-time strategy game like "Warcraft" is operable anyway, and there are a lot of diehard fans, coupled with an excellent plot, players are willing to buy it.

Because of the success of "Warcraft", there are also game manufacturers to develop such games.

But the turn-based system is really too slow. All players take turns to take turns, and only their own turns can be manipulated.

This way of playing, with the advancement of the times, has gradually been disliked by players.

Major game manufacturers have very little interest in the development of this type of game.

Leave the field of online games aside.

In recent years, the number of new turn-based strategy games that require payment is... almost zero.

Many new players have never even been exposed to this type of game.

At this time, Linmu Studio suddenly jumped out and announced that the new game he was about to release was a turn-based strategy game, or a turn-based strategy game with such a large span, covering the development of the entire civilization.

One can imagine how the players feel.

"What type of game is this? It looks so boring."

"Turn-based strategy game? This is too old..."

"It's good to make an RTS like "Warcraft". The turn-based system is really too old. It's not like Pokémon has cute creatures, and the time span is so large. I don't think much about it. I feel that it should be very difficult to play. Interesting, but probably hard to attract new players."

"Indeed, but I really miss it... a turn-based strategy game."

"Ah... why do you want to make a turn-based strategy game? I want a more exciting game, so disappointed!"

"No, don't you guys have childhoods? Haven't you played those classic strategy games when you were young? You should have expectations. Linmu Studio is willing to make this type."

"The problem is that the audience is too small. You know it was when you were a child... Now the times have changed, and even I can't play this kind of simple turn-based game without any explosive points."

"Actually, I felt bad when I saw Lei Hongguang coming out. He is the person in charge of "Warcraft"... But for many old players who like turn-based strategy games, this is probably good news."

"Disappointed. Sure enough, there is no Lin Yao, and the games are not very attractive. I am really not very interested in this game."

"..."

Players' evaluation of the second game is still polarized.

And there seem to be more bad reviews.

After all, it is difficult for most players to accept strategy games, which are still turn-based strategy games.

In addition to this game, the time span is very large, and the name covers a wide range-"Civilization".

This also means that it is estimated that there will be a lot of complicated systems, and many players will have a headache when they think about it, let alone look forward to it.

Plus, times do move on.

With the rapid development of the carrier of the game, the stimulation given to players is also increasing.

Including Linmu Studio, it has been stimulating players in recent years.

This will suddenly take a sharp turn, and suddenly launch a turn-based strategy game, which is still charged, and most players are indeed lacking in interest.

...

at the same time.

Gibb Co.

Frank sees that Forest Wood Studios is head-on for a second game.

My heart skipped a beat.

very worried.

But wait until Lei Hongguang comes out, introduces the type of game, and the game screen comes out.

He immediately breathed a sigh of relief and shook his head.

Turn-based strategy game.

How many players are there for this game type?