There is a Problem with This Online Game Planning

Jia Zhang, music director of Sizhu Yueting platform.

Appreciation is really no problem.

His professionalism is also really passing the test.

Because most of what he analyzed with his subordinate Han Jing was accurate.

For this album, Linmu Studio, including Lin Yao, who initiated the planning, really didn't pay much attention to the sales of the album itself.

Or to be more precise, it's not that I don't value it, but the purpose of releasing this album is not to sell money at all.

The reason why Linmu Studio released this album is for those players who want pure premium version of music.

After all, although the live version of the forest carnival and e-sports festival is good, it is really not suitable for background listening, the cheers are too loud.

If you just play music without pictures, it will look weird.

And the second purpose, as Jia Zhang said, is for the game "Call of Duty: Modern Warfare 2".

In the game world of Lin Yao's previous life, various bonuses and limited editions have almost become an indispensable part of game release.

As for why such a trend has formed, it is actually very simple. In addition to its strong marketing function, this thing also has a very special function, that is-to prevent losses caused by the second-hand and pirated markets.

Special codes, gifts, these things will only be added at the beginning of the game's release.

If players want to get the gifts of these special game versions, they need to buy the genuine game at the beginning of the game.

In this way, it can effectively reduce the number of customers lost due to piracy.

Both marketing and customer retention.

The launch of limited editions or special codes will of course become a trend.

but.

on the other hand.

As a gift, the special code is free, so the cost itself must not be too high.

After all, this part of the cost needs to be paid by the game manufacturer itself.

Once the cost is too high, it is easy to be limited by the cost and cannot be mass-produced, and the number of beneficiary players will also decrease, making it less attractive and the marketing effect will not be significant.

So what to do?

This will lead to one of the most popular specials inside and outside the industry-the setting collection and the original sound collection.

This type of special code has many advantages. The first is that it is closely related to the game, and there is a high probability that players who like games will not resist it. The second is that the price and cost of these special codes are low enough. After all, the content itself is a part of the game and does not need to be produced separately.

If it is electronic version.

That cost is almost nothing.

Of course, in addition to this, there is also an advanced version of the bonus, that is - bonus DLC with characters or clothing.

This gift is also very useful.

However, this thing will bring additional burden to the development team.

The production team of Linmu Studio is really busy during this time, and there is no way to spare time, so they can only give up.

In "Call of Duty: Modern Warfare 2", Lin Yao adopted the special method of setting collection and original soundtrack collection.

It's just that she went a step further and added all the popular tracks at the e-sports festival and carnival events on the basis of the setting set and the original soundtrack.

The reason for doing this is, on the one hand, to effectively utilize the traffic of the e-sports festival to attract more players who watched the live broadcast of the e-sports festival, and on the other hand, to improve the 'practicability' of the electronic gifts.

The release of albums, which are sold at a fixed price, is a 'tool' to improve the practicality of electronic gifts.

If the album is released for free, if only a bunch of data files are given to players who bought the "Call of Duty: Modern Warfare 2" e-sports festival version.

The appeal of the special version of "Call of Duty: Modern Warfare 2" will not be too strong.

In order to deal with this problem, Lin Yao adopted a compromise solution to improve the practicality.

So sell albums.

It can be said that it is for game services.

After all, Linmu Studio is a game company, and its foothold will always be games.

Lin Yao has never thought that the album can be profitable, as long as the production cost can be recovered, or a small loss can be made.

That's it.

The part of the loss can be earned back by selling the game.

As for ordinary users... To be honest, Lin Yao didn't think about it either.

Because she also knows very well that live versions of music can be found everywhere on the Internet.

In this case, ordinary users will pay for such an album without a well-known artist?

She doesn't have much confidence in that.

So the user group she defined at the beginning is the group of players who want to enjoy pure music.

As for the player group, to be honest... the 10,000 recommended spots on the music platform are probably not as good as the one advertisement played during the e-sports festival.

After the advertisement for the album was released.

Almost every player knows that Linmu Studio is going to release an album.

Album price, release time, and release platform.

Players may know these things better than the staff of the music platform.

So when signing the contract, Lin Yao didn't ask for the best recommendation at all.

Because she felt that everyone who should know probably knew it.

She really doesn't want to waste too much time on the music platform.

With this time, she might as well think of one more announcement plan...

And Jia Zhang, the music director of the Sizhu Yueting platform, is also so careless because he understands the strategy of Linmu Studio, and shifts the recommendation weight of "Linmu Studio Game Music Album" back, and dares to use his A one-year career guarantee with subordinates...

Because Linmu Studio released the album not for selling money at all! And they can't sell it even if they want to!

but……

Jia Zhang, the music director, overlooked a very important point.

That is... There are really many players who have played the games of Linmu Studio now!

As young as 3 years old (parent-child games like "labo"), up to 50 years old!

There are players of all ages.

And across all walks of life...

As for the games of Linmu Studio, in addition to the gameplay.

The CG, music, and art style...are equally acclaimed.

Art style and CG not to mention.

If the music was not good, the closing ceremony of the Forest Carnival would not have been so well received...

And music is another beautiful expression of sound.

The threshold of contact and appreciation is much smaller than that of games. A good piece of music can resonate and inspire others to spread their works.

The middle-aged man who owns the record store in that small alley in the capital is a typical example.

And such an example.

In fact, after the release of the "Linmu Studio Game Music Album", there are everywhere...

It may take some time for the album to ferment.

But there were quite a few people who heard the song that night, more than expected.

Among them, there are gamers and ordinary users who never play games.

There are college students lying on a hard bed in the dormitory, listening to the theme song of "The Witch", while recalling the memories of playing the game.

There is a female white-collar worker who sits on the bus before getting off work. While listening to "Highway" sung at the Forest Carnival, she is surprised by the quality of this album that she occasionally found on music platforms, and at the same time feels sad for the lyrics.

There is a young man who is walking down the road with his friends, and while listening to "Another One Bites the Dust", he walks out of a beating pace.

There are ordinary workers on the way to get off work, listening to the game theme song in the album, while opening their hands, facing the wind, and enjoying the rare freedom...

These people have different ages, identities and occupations.

But they are all at the moment, enjoying the same album...

And later.

The middle-aged man who appeared at Fogg's record store also returned home.

He opened the door, took off his coat, thought for a while, and didn't rush to take a shower, but sat in front of the computer and opened the Sizhu Yueting platform.

Then, following the prompt of the record store owner, after hesitating for a moment, with the mentality of giving it a try, he entered the words "Linmu Studio Game Music Album" in the search box, and then purchased the album.

Album storage.

All tracks unlocked.

The middle-aged man rolled the mouse wheel, looked at more than 40 songs with mixed Chinese and English titles in the album, and found that he didn't recognize them, so he clicked on the first one directly.

Soon, the first song sounded in the small rental room...

The middle-aged man froze for a moment, then sat directly on the chair, closed his eyes and listened to the first song before going to wash up.

Soon, in the bathroom, the sound of water from the shower head drowned out the singing.

But if you listen carefully, you can still faintly hear the singing.

The middle-aged man standing under the shower head, listening to yet another song of a different style, smiled lightly, raised his head to face the falling bath water, and finally all the exhaustion on his face disappeared.

then.

After taking a shower.

The middle-aged man came out of the bathroom, heard a song he had heard in the record store, wiped his hair, and couldn't help but hum along softly.

At the same time, he started packing a change of clothes and cooking tonight's supper.

And the songs in the album have been flowing in the small rental room...

Man has never paused playback either.

next song.

Another song.

A new song pops up every time.

It can give a middle-aged man a new feeling, whether it is a symphony or a vocal song, it can bring him surprises and make him move faster.

finally.

It was past eleven o'clock in the morning.

The middle-aged man sat back in front of the computer in his pajamas.

He looked at the screen, then scrolled down, glanced at the situation in the comment area, and after thinking about it, he opened the input box himself.

"...Although I don't know what game theme songs are in the album, but it's really nice."

A man who is not good at words wrote down such a simple evaluation.

Then he paused, thought for a moment, and added a paragraph later: "The style of the whole album has changed a lot, and each song has a different style. It was played on a loop for one night, but I can still play it in the next song. It's really rare to keep looking forward... Besides, to be honest, I've never encountered an album with so many tracks, such a variety of styles, and each song still maintains high quality, but only sold for 20 yuan... …I can only say that it is worth the money, and it is really conscientious. I recommend everyone to buy it, and such works should not be buried.”

After coding this paragraph.

The middle-aged man was finally satisfied. He checked it out, then clicked send directly, and gave the album a perfect score of five in the rating column.

And the album page.

As the middle-aged man hits send, new ratings and comments appear...  

and.

As the time goes.

There are more and more ratings and comments like this...

...

the next day.

Morning.

Business as usual.

As if nothing happened.

After all, a small album can't change the rhythm of people's life.

People should go to class and go to work.

Occasionally, you may encounter people wearing headphones waiting for the bus, or walking on the road.

But this is the most common scenery in the city, and no one would think of "Linmu Studio Game Music Album".

Pengcheng.

sky fox.

Mou Feng came to the company early in the morning and immediately threw himself into work.

Since he promised Li Guangsheng to return to Tianhu.

He calmed down and concentrated on running the company well.

And this time.

Every day, he is the first high-level executive of Tianhu... It's really hard.

But this is something that can't be helped... Who made a forest studio in China.

Facing such an opponent, if you don't work hard, you will really die...

Mou Feng comes so early every day because the burden on his body is too heavy!

On the one hand, he has to focus on the online game reform of Tianhu to deal with the impact of Linmu Studio's "World of Warcraft" and the recent impact of the e-sports festival.

On the other hand, he needs to keep an eye on the mobile online game project being developed internally, and try to stand on the same starting line as Linmu Studio.

These two things, plus the Chinese New Year is approaching, and various online game activities will be launched, but the Forest E-sports Festival has snatched all the traffic and attention.

How to determine the time and how to avoid the forest e-sports festival.

It became Mou Feng's most bald problem.

The pressure is really great!

In the office.

Mou Feng took a sip of coffee, left the report related to online games with a headache, and sighed, feeling very helpless.

The e-sports festival will last until January, and then the online games under Linmu Studio will start activities.

It is estimated that the time-limited gameplay of their popular online games will be open again...

What on earth should we do?

Mou Feng really doesn't know now.

He rubbed the space between his brows, and after sitting there for a while, he looked at another report on the table again, and picked it up with the idea of ​​changing his mood.

This is a report on mobile online games.

Read this report.

Mou Feng's mood improved a lot.

At least the progress of the mobile online game is going smoothly, and there are already some ideas and progress.

that is……

Mou Feng put down the information, and pressed the eyebrows again: "Linmu Studio, are you optimistic about mobile online games? Why don't you have any news at all, and you engage in those fancy things every day..."

The reason why he is optimistic about mobile online games is that he chooses to invest a lot of resources in research and development.

I just think Lin Yao is also optimistic.

But now... at the e-sports festival, LOGOs appear frequently, but every time they come out, they are all gaudy things.

What album, movie.

Just no mobile games.

Thinking of this, Mou Feng couldn't be happy.

Because in his opinion, the e-sports festival is such a good exposure opportunity, Linmu Studio will not miss it...

But this delay in seeing mobile online games made him wonder if there was something wrong with his judgment...

certainly.

He can firmly believe that his judgment is correct, and he is willing.

But Tianhu is not like Linmu Studio, the shareholding structure is quite complicated, and Li Guangsheng and him together can only barely stabilize the situation.

In order to persuade shareholders to invest resources in mobile online game projects, Mou Feng gave the reason that Linmu Studio was also optimistic.

But now Linmu Studio has not taken any action...

It is estimated that after the e-sports festival is over, those shareholders will attack...

"You show me the mobile online games in the treasure chest... What's the use of all these fancy things? It's music and movies, is it useful?"

Mu Feng leaned back and complained again, exhausted physically and mentally.

There is a lot of pressure on the one hand, and he really feels that Linmu Studio is not doing its job properly is another.

Lie down for a while.

Mou Feng finally regained his composure, raised his watch to check the time, and found that it was almost nine o'clock, so he got up to go to have breakfast.

The restaurant where Tianhu's high-level executives eat will open later. Usually, Mou Feng has not opened the door when he comes to the company, so he doesn't go to breakfast until nine o'clock.

go out.

On the way down to the restaurant.

Mou Feng met many staff members.

While responding to the staff's greetings, he carefully observed the staff's status.

Then.

He took another breath.

As someone who has been to the forest studio for a visit.

He had to admit it.

Compared with the staff of Tianhu and the staff of forestry work, there is indeed a big difference in mental outlook.

Tianhu's side is as sad as going to the grave, but Linmu Studio's side is as happy as getting married... I don't know how they did it.

in addition.

Are there too many people wearing headphones in the company today?

After Mou Feng sighed a little about the gap between the enemy and ourselves, he passed by several staff members again, and suddenly felt a little strange.

Although there are quite a few people who come to the company wearing earphones, today, there seem to be many more...

However, he didn't pay much attention.

He shook his head slightly.

Then continue to walk forward.

But when he came to the entrance of the restaurant, Mou Feng saw two people that he didn't want to meet... two other senior executives and shareholders of Tianhu's product department.

"Tsk."

Saw a familiar figure.

Mou Feng clicked his tongue. He didn't have a good relationship with these two people. After all, he returned to Tianhu with his equity, which really took away some people's opportunities.

He was in a bad mood and didn't want to have breakfast with them, so when he came to the door of the restaurant, he suddenly turned his head.

never mind.

Go out to eat today.

Mou Feng turned his head and walked outside the company to a tea restaurant near the company.

He often comes to this tea restaurant, and the main customers are all Tianhu people.

Mou Feng is also a frequent visitor, so he ordered the food skillfully as soon as he entered the door.

It wasn't until after ordering that Mou Feng realized that the restaurant was playing music this morning.

Moreover, it seems to be familiar, as if I have heard it somewhere...

But for a while.

He couldn't remember where he heard this song.

Mou Feng opened his chair and sat down, listening to the symphony with a touch of sadness, he was a little puzzled.

But he couldn't figure it out.

Then.

next song.

Still familiar.

But he still couldn't remember.

"Strange, have I heard of it?"

Mou Feng was thinking hard.

At this time, the waiter came over with what he called shrimp dumplings and beef brisket noodles.

Mou Feng came to his senses, mocked himself and said what he wanted to do with this thing, thanked the waiter, and picked up the spoon.

Take a sip of hot soup.

Mou Feng's frown was finally relaxed...

But suddenly.

thump thump...

The third song was played, and the prelude sounded, with a strong momentum.

"Cough cough cough cough!"

Mou Feng was shocked, his eyes widened suddenly, and then he coughed violently, almost choked to death by the beef brisket in his mouth, and slapped his chest desperately.

He remembered! !

He knows this symphony!

Isn't this tm the theme song of "Monster Hunter" by Linmu Studio, "Proof of Heroes"! ?

"Are you OK?"

Mou Feng slapped his chest fiercely, startling the waiters not far away, and hurried over to ask.

"...I'm fine, what's the matter with the song playing here?"

After finally swallowing the brisket, Mou Feng immediately looked at the waiter, pointed to the top of his head, and asked a question in a hasty tone.

This is the restaurant next to Tianhu.

It's not next to Lin Mu Studio.

How could there be "Proof of a Hero", the theme song of "Monster Hunter"?

Could it be that Linmu Studio is going to acquire Tianhu?

Mou Feng began to think wildly.

"Song? Oh? Song, you are an employee of Tianhu Games over there, right?"

The waiter was a little strange when he heard what Mou Feng said. After a while, he realized it and suddenly realized: "This is what your colleague asked for. He said that the game company has released a new album. Many songs are very good. Strong It was suggested that we play it, saying that there will be many people who would not go to the cafeteria to eat here at noon, and then our boss heard it and planned to try it... Don't say it, it sounds very good.

Doesn't your company make games? You can still make music? awesome! "

Mou Feng: "?????"

He has a lot to say.

But I don't know where to start.

first.

This is the music of Tianhu, this is the music of Linmu Studio!

Secondly, which ghost in Tianhu is so bold! ? Although Mou Feng knew that all aspiring game makers in China yearned for Linmu Studio, it was really too much to play Linmu Studio's song to attract the staff of Tianhu! Game makers can like Linmu Studios and their music, but they can't do this, right?

at last.

new album? The music album released by Linmu Studio?

"……I'm all right."

After Mou Feng was silent for a while like changing his face, he dismissed the waiter without saying all the words in his heart.

And soon.

He can't care about the slots and the like.

All the thoughts were put on the point of 'the music album released by Linmu Studio'.

They seem to be releasing a music album today.

But... no way! ?

Mou Feng's face gradually became weird. He swallowed half a bowl of shrimp dumplings and beef brisket noodles, then hurriedly paid the bill, and ran towards the company.

Running all the way back to the company, Mou Feng came to the floor where his office was located. Before entering the office, he saw several staff members gathered together.

"It has to be Linmu Studio! This is too conscientious, 20 yuan for 40 songs."

"Yeah, I've heard most of the songs in the game, and I've thought about it for a long time..."

Those staff members saw Mou Feng. The words stopped immediately.

After laughing awkwardly, they all dispersed.

But Mou Feng has heard it.

… No wonder so many people wear headphones today.

These workers are game makers, but at the same time, they are also the most loyal gamers.

When Mou Feng thought of this, his expression became even weirder.

No way?

He paused, then walked towards his office at a faster speed.

open the door.

He immediately rushed to the computer, and then, relying on his vague memory, he opened the Sizhu Yueting platform where the album was released.

"Is it possible that this fancy thing..."

The software starts.

Mou Feng sat down and muttered to himself.

But he was not done yet.

In the next second, he saw the ranking list of the music platform.

"ha!?"

...

"ha!?"

at the same time.

At the headquarters of Sizhu Yueting platform, Jia Zhang, the music director, held the data report and uttered a loud voice of doubt.

And Han Jing stood not far away, with a tense expression on his face.

next.

A very long time.

The offices are very quiet.

After a long time.

Jia Zhang finally raised his head to look at Han Jing, and asked with disbelief: "Is it true!? 810,000? 810,000 copies were sold in one night? Did you kill the list?"

"As you can see."

Han Jing reluctantly restrained the expression on his face, and spread his hands.

"No, why?"

Jia Zhang kept the same expression on his face: "810,000! It's only one night? And the number is still soaring? This album doesn't even have a well-known artist! The last time the most famous independent band in China sold an online album How much did you sell in a week? Three hundred thousand copies! Did you secretly apply for chart addition for this album?"

Han Jing shook his head: "No, everything is done according to your requirements."

"Then why?" Jia Zhang looked curious.

"Actually, I wanted to tell you yesterday... Boss."

Seeing the expression on his face, Han Jing couldn't hold back anymore: "Although what you said is reasonable, you can find relevant resources online, but it is a live version, and it is not suitable to turn off the video and listen to it. It's really too big, the album is still necessary for those who like these songs, because it's more convenient! Clearer!"

Jia Zhang asked rhetorically, "But the sales volume can't be so high, right?"

"Boss, if you don't play games, you don't know how many players there are in the games under Linmu Studio."

Han Jing continued to explain: "If you understand a little bit, you will know that the number is far beyond imagination..."

"You mean... these 800,000 people are players!?"

Jia Zhang froze for a moment, and then the muscles on his face trembled.

"Mostly players."

Han Jing nodded: "But there are also a lot of ordinary users, especially after several popular songs in the album were smashed on the charts, the data department said that the sales are still soaring, which is one of the evidences... and when I just walked in, I saw Looking at the forum, I found that many players said that after buying the album, they told other friends who do not play games, and they all said yes.

So just wait, boss, I have a hunch that the album released by Linmu Studio this time may become a hit! Because there are so many excellent tracks! "

"...fuck me!"

This time, Jia Zhang did not refute Han Jing.

Instead, he uttered a foul language...

then.

He looked at the screen in front of him, looking at the album page displayed on it.

Directly revealing the complicated expression of "all eleven years of career have been fed to the dog"...

And on the album page, the comment with the most likes, as if mocking him, was reflected in his pupils——

"Lin Yao changed the game (crossed out)... the music!"