There is a Problem with This Online Game Planning

June eighth.

The pre-sale data of "Dark Soul 2" is advancing all the way.

On the other hand, of the seven mobile games that were released on the Future store, only one had more than 100,000 downloads the next day.

Several other mobile games.

The number of downloads didn't even exceed 50,000...

This data obviously exceeded the expectations of many people.

Not to mention comparing it with the traditional games of Linmu Studio.

Not even an accounting software can compare to it!

Well, you said that accounting software is the first third-party application bonus.

There are also many third-party applications that have been launched during this period.

The effect is also strange.

For example, a recent app has only one function, and that is the timing that comes with the operating system.

However, if you open this software to set the timer, you can soft lock the phone within the time limit.

And it is such a simple timing software, and finally got millions of downloads!

This difference is really too big!

Investors see this data.

They even had the same idea as the president of Kexi Entertainment.

That is—whether Linmu Studio has restricted the traffic or hidden the downloads.

Because of the moment when the wind blows.

This fact is indeed a bit hard to accept.

but.

A lot of interested people checked a little bit.

I found that whether it is my own or someone else's Future S1, when I open the Future store, I can see the seven new mobile games on the homepage for the first time.

Although for various reasons, these games did not have special pages.

But because so many mobile games are launched intensively, Future store still gives enough face.

It's not like restricting traffic.

As for the hidden downloads, it's hard to see.

But this stuff doesn't make sense.

And the risks are great.

If one of these mobile games explodes like the previous six mobile games of Linmu Studio, it will die on the spot.

And these seven mobile games.

Until now... how should I put it.

Did not stir up a wave.

Downloads were pitifully low, and there were none discussed on social media.

For many users, the Future store is still a new thing. In addition, the Future S1 has recently solved the production problem, and the output and shipments are surging.

There is a steady stream of new users buying mobile phones.

Under such circumstances, it is really ugly to get such a small amount of downloads without any discussion.

Especially on the other side, compared to mobile games, the pre-sale sales of "Dark Soul 2", which is more than ten times higher than that of mobile games, have exceeded 3 million in just one hour...

This contrast is really too strong, and even made many people doubt that the trend of mobile games...is it really reliable?

And many game media are also interested.

They downloaded the seven mobile games that were launched, and then browsed the comment section for a while.

Finally, they finally figured out the situation...

The comment areas of these seven mobile games are not very good-looking, and the players who have played them have not given too good comments.

"Too much like the previous mobile games."

"I still have to charge money."

"It doesn't feel as fun as the previous "Fruit Ninja"/"Temple Run"."

"I have to re-register, and there are advertisements."

"Is not fun."

"..."

above.

It is the most vivid evaluation under the comment area of ​​these mobile games.

Different games will have some differences.

For example, if there is a fee or no fee, the following message will have some changes.

But most of the reviews are pretty much the same.

For example—it is very similar to the evaluations of several previous mobile games of Linmu Studio, which are listed under each game.

Many game media editors can understand this.

At the press conference, Linmu Studio asked what can be done with one finger, and connected all the scenes of mobile games. Until now, many developers can still remember it vividly.

At the time when 4G was just commercialized, everyone actually didn't know how to make mobile games.

The mobile game launched by Linmu Studio is equivalent to a teaching session.

And it's good for Cauchy Entertainment, as well as for other challengers.

Since you want to seize the market, it is necessary to learn from it.

This is normal.

Nothing happens overnight.

Lin Yao is because of the memory of her previous life.

Other developers don't have such a thing, and I won't mention whether the gameplay that I think about is feasible or not.

Market acceptance is a hurdle that cannot be bypassed.

Other capable developers will continue to polish their games based on what Linmu Studio taught.

But a group of game companies like Kexi Entertainment, in such a hurry, can only imitate.

This creates a problem.

In order to make the market acceptable, they not only made the gameplay similar to the mobile game, but also made the promotional pictures and videos very similar.

Interested users, download it and have a look. Isn’t this similar to the previous mobile games of Linmu Studio? Then I just play the previous mobile games.

Users who are not interested don't need to download, just see the announcement and release pictures, and go to play the previous mobile games.

Because... for the average user, this thing really looks like a poor imitation.

This is one of the reasons for the ugly downloads.

And what's more troublesome.

Of these seven mobile games, several of them are priced for sale.

Tell the truth.

This is usually not a big problem.

Game payment, because of the rise of Linmu Studio, players accept it.

As long as you play well, someone will definitely pay for it.

but...

This is not usual.

The group of players who are willing to pay now will all tm at the forest carnival!

Originally, the first batch of users who bought Future S1 accounted for a large proportion of players. These people are not interested in mobile games now.

Players don't care. Ordinary users are more inclined to choose Linmu Studio's mobile games when faced with similar games.

Even if some users want to try it, download it and take a look, they will give bad reviews because of various registration, advertisements, gameplay and other issues.

Comments grow, and ordinary users can't choose directly.

And people who downloaded the game, then left bad reviews.

There are no real players, plus the mature evaluation system of the Future store...

A direct cycle belongs to yes.

Coupled with the influence of the Forest Carnival...

It's really impossible to die.

After figuring out the cause and effect, many game media editors came to a conclusion at the same time when they suddenly realized - these game companies really don't know how to choose the right time... they are all on the gun.

And more dramatically.

Carnival day two.

In the morning, a "World of Warcraft" meeting was held on the spot.

Lei Hongguang, the person in charge of the project team, came to the stage with his erhu in his arms, and performed a long-practiced erhu version of the Overture to the Dead.

Although he will only pull a short stretch.

But it really surprised everyone at the scene.

Then.

Taking advantage of the atmosphere, he directly announced the version 2.0 of "World of Warcraft".

The game's first expansion - The Burning Crusade!

when on the screen.

The Dark Portal reappears.

Two new optional races, Draenei and Blood Elf, appeared.

Images of many races fighting in Outland appeared one after another.

"The Betrayer" Illidan rose into the sky as the main shaft, holding the Azzinoth Warblade in his hands, spread his wings, turned his back to the moon, and shouted the famous line: "You, this is suicide."

In the arena, all the audience stood up! Cheers together!

This version is really what all players are looking forward to!

Because under Lin Yao's leadership, nearly a year's worth of outland plots have been paved the way!

Almost a year!

Everyone is looking forward to this forest carnival, "World of Warcraft" will come to Boda.

And Linmu Studio did not disappoint the players.

New expansion pack!

Not only new races!

There is also Illidan who appeared in "Warcraft" and was defeated by Alsace!

Can players not be excited?

Excited of course.

Can't wait to experience the new version now!

but.

This is just for the players.

Many game media editors, while watching the live broadcast, heard Illidan's words, "You guys are asking for your own death".

His face became very strange.

Why is this so mocking...

In fact, not only they think so, many people think so.

And this group of young pioneers, of course, will not let go of such a good gimmick.

In addition, Illidan's lines are really shocking...

so.

That afternoon.

The first game media to report on the status quo of seven mobile games took the lead in using this line as the title of the report——

[You are looking for your own death——On the shackles of the current mobile game market. 】

that day,

As soon as this report was published, the reading volume began to skyrocket!

Actually the article is well written.

In the article, the author analyzed in detail why the mobile game launched by the game company headed by Kexi Entertainment failed.

It makes sense and is objective.

In the end, the author admitted frankly that the current traditional games are still irreplaceable, and even the mobile games made by Linmu Studio cannot be replaced!

Therefore, what game companies need to do now is not to replace traditional games, but to consider how to make use of the characteristics of mobile phones to make good games that are different from traditional games.

Otherwise... you are really looking for a dead end.

right.

The entire report, just the last sentence, borrows a line from The Burning Crusade.

But it really cleverly combines the status quo of the forest carnival and mobile games.

It can be said that it has touched the hearts of many players.

certainly.

It also speaks to the hearts of many investors...

The mobile game investment market...is warming up again!

Because the investment institutions above Inspur finally calmed down after seeing the situation of Forest Carnival and the comparison of data between mobile games and traditional games.

The investment in mobile game companies that had been promoted was temporarily suspended, and the strategy of spreading the net became conservative.

Countless game companies that could have received investment were devastated.

But the worst.

Or Cauchy Entertainment.

They are one of the most high-profile companies talking about making mobile games.

After saying that one billion will be invested.

Some time ago, he said that he would double the investment.

Now, the game is made...

But that's it?

There are not even 100,000 downloads of mobile games!

"Dark Soul 2" sold three million copies in an hour!

What else do you want to be a mobile game leader.

Rubbish!

this moment.

Cauchy Entertainment has really become a joke.

This strong contrast made investors start voting with their feet.

The same time that Forest Studios released The Burning Crusade.

The stock of Kexi Entertainment fell by the limit.

As for Kexi Entertainment, an urgent announcement was made, explaining that this was a test operation and wanted to appease investors.

But the effect is very general.

Outlet!

It can't be so ugly to test the waters, can it?

The national price of "Dark Soul 2" is 269 yuan! Three million copies were sold in an hour!

Even if the high overseas pricing is not included, all calculated according to this pricing, that is nearly one billion in revenue!

One game can earn your entire company's investment in the field of mobile games!

This is just a pre-sale!

really tired.

Or destroy it...

Many investors do feel tired.

Because they found out.

I've been playing mobile games for so long now...it's still useless.

In the eyes of many people.

Although the mobile game sounds good, it is also the outlet and the future.

But as soon as the forest carnival was held, all of them were beaten back to their original shape.

No matter how nice it is.

Can one of your mobile games bring in nearly one billion in revenue?

cannot?

That's a shit!

Stop playing!

Lin Yao didn't even think that... the successful holding of the Forest Carnival would have such a big chain reaction.

Forest Carnival now seems to be no longer a purely player event.

It has also become a tool for investors to test the future of mobile games...

And now.

The achievements of the Forest Carnival... are enough to make all the challengers despair.

Exceed?

Do not make jokes.

Don't lose so badly that you'll get burned, okay?

Therefore, other peers really hate those seven companies that choose to launch mobile games during the carnival!

Are you sick?

Why choose this time?

You are very happy to make everyone feel uncomfortable, right?

So you like to touch porcelain, right?

it's good now.

Let's all be looked down upon together!

And those seven companies...especially Cauchy Entertainment.

At the moment, I hate Linmu Studio very much!

Because they are all now exemplary.

In their view.

Linmu Studio made mobile games on its own, and then held a carnival on its own, refusing to let mobile games debut.

It is the archway! Turn back the wheel of history!

Damn it!

Although this incident was not initiated by Lin Yao at all.

Tracing the source.

will become like this.

Or because of themselves, they must choose the time when the forest carnival is held to touch porcelain.

They want a good name and bragging rights.

But I want the benefits, but I don't want to bear the cost of failure.

How can there be such a good thing.

But they... seem to think there is.

that night.

The president of Kexi Entertainment took the lead in firing, insinuating that Linmu Studio modified the download volume of the Future store.

Then the other six game companies followed suit.

Both inside and outside the words are revealing the meaning of unfairness.

It is said that Linmu Studio is both a referee and a contestant!

He also said that his game will be available on Jiaming Alliance mobile phones, and Future mobile phones may not be considered in the future.

In the eyes of industry insiders, these words are completely a joke.

They did this just to make amends, to save face and stop the decline.

But many users who don't know the truth really believe it.

And the third day of the Forest Carnival.

Linmu Studio just held a meeting for Switch's new games "Tracking", "Super Mario: Odyssey" and "Dongsen".

These three games, except for "Tracking", are all games with cute graphics and uncomplicated gameplay.

Even if it is "Tracking", the volume does not seem to be large.

Old users of switch, of course, know the characteristics of the console's first-party games.

But ordinary users are definitely not aware of it.

soon.

Several game companies headed by Kexi Entertainment seized this point and continued to bombard it.

Among them, Kexi Entertainment spoke the worst words——

"These games are actually mobile games in essence! Linmu Studio is nothing more than stealing the game! I really don't understand the rationale for the existence of Switch. Is it for porting to mobile phones in the future to earn two shares of money? For the popularity of these games! Deliberately suppressing the opponent! It's really ugly!"

Forest Carnival because of the reorganization of the opening ceremony.

It was already hot.

In addition to the mobile phone, even many ordinary users occasionally glance at the relevant news.

Therefore, the impact of these words is undoubtedly extremely bad.

Because many ordinary users really believe it.

And Kexi Entertainment's move is nothing more than seeing their own stocks plummeting, announcing their high-profile entry into the mobile game field, but ended up in such an ugly scene, wanting to make up for it, wanting to continue to touch porcelain...

But this time, they really hit the hornet's nest.

Players don't mention it first.

As soon as this statement came out.

Lin Yao accepted the interview for the first time!

This is really rare.

So much so that the game media who were invited were dumbfounded.

It took a long time to react.

The interview location was finally chosen at the carnival.

noon.

In the venue of the Forest Carnival.

Reporters from the game media met Lin Yao.

Originally, that well-known reporter in the industry wanted to confront Lin Yao.

But Lin Yao directly refused and asked the other party to ask directly.

And the interview started in this environment...

[Excuse me, some colleagues in Linmu Studio questioned the authenticity of the data downloaded from the Future store. What do you think of this matter? 】

Because there is no question at all.

Lin Yao asked directly.

The reporter also went all out and asked a sharp question from the very beginning.

"We will not modify any future store data, and the above data will not have any traces of artificial modification."

Lin Yao pursed her shiny red lips, and then replied: "Next, I will disclose the download data of their respective games to the seven questioning game companies. If they still don't believe it, I will invite them to go to Youtube. Media Headquarters, watch our staff check it out for them on the spot, but..."

Speaking of which.

Lin Yao suddenly changed the subject, her fair face tensed, and said coldly: "This is the last time! Future store is an application distribution platform! It's the same as the Vaporwave game platform! And our games are also registered on the Vaporwave game platform! Vaporwave game platform For so many years, there was no such sound.

It's easy for these people to move their lips, but you know what that means to us?

I made it clear! You can't question our professionalism! I don't want such a voice to appear again! Otherwise, please leave!

To put it bluntly, a few mobile games don't make us so unscrupulous! Next, they questioned, can check, and I can understand.

But if you still doubt...then we will never reject such a partner! Future store does not need such developers!

First of all, what game companies need to do is to polish their games! Let users accept it, instead of questioning it when users don't accept it. The first thing you have to think about is why users don't accept your game? "

The reporter opposite looked at Lin Yao with a cold face.

Inexplicable.

Wanted to pinch her cheek...

Because it looks so soft...

The idea was so abrupt that she even wanted to do it.

Fortunately, I held back.

Organize your thoughts a little bit.

The reporter continued to ask questions.

[I understand, the next question is about the remarks made by the president of Kexi Entertainment on Switch, have you heard? 】

"heard."

Lin Yao nodded, and then replied: "My evaluation is that he has never played games. I suggest that the shareholders of Kexi Entertainment change the helm. Even if he has played a game on Switch, he probably won't say anything. Come on like this.

If he thinks that the three switc games announced at our carnival are essentially mobile games, then I suggest that he wait for the game to be released and play it himself, so that he will know the difference. "

[Switch games are indeed very interesting... Then how do you evaluate the three new games on the switch? 】

"Games designed to be played..."

Lin Yao thought for a while and gave the answer: "I know that after the launch of the mobile game, some users will think about whether the Switch still exists. In fact, we will also think about it internally, and these three games are roughly equivalent to I'll give you the answer."

Answer?

The reporter was stunned, a little surprised.

This is not a small statement.

But she is a professional after all, so she recovered quickly.

[Then what do you think about playing against...? 】

"The portability of mobile games and the entertainment characteristics of fragmented time can be said to be unique to some extent."

Lin Yao flicked her ponytail lightly, and immediately replied: "Everyone's life is under increasing pressure now, and after a tiring day, they may not even have the energy to turn on the computer... But entertainment needs are real, what should I do? ?Mobile games can meet the needs at this time... In fact, in my opinion, it doesn't matter what you play, and it doesn't matter what the carrier is. The important thing is to see if you can have fun.

Whether it is mobile games, online games, stand-alone games. Whether you play on console, PC or mobile, as long as you can have fun, it's worth it! "

[Then why is there no mobile game session in this carnival? 】

"Because we are still thinking about how to make a mobile game that can make players cheer..."

Lin Yao smiled lightly, then spread her hands: "We haven't figured it out yet, so we haven't."

reporter:"……"

She always felt that the very cute girl in front of her was fooling herself.

But she has no proof.

"Well, there is actually another reason."

Seeing the reporter's expression, Lin Yao chuckled again, then looked at the expecting reporter, and suddenly asked, "What day is it today?"

"Uh... the weekend." The reporter lost his mind for a moment, and then replied.

"That's it."

Lin Yao blinked at her, and said with a bright smile, "It's weekend time!"

reporter:"……"

...

the next day.

The interview about Lin Yao was released.

As soon as the report was released, it was immediately on the hot search list!

Players were surprised by this rare interview.

And many ordinary users are also very surprised.

They were mainly surprised by Switch and Lin Yao.

Many users who have never been in touch with Switch, seeing the promotional videos of several new games, and hearing the remarks of the president of Kexi Entertainment, really feel that it is quite like a mobile game.

but.

Lin Yao didn't think so, and most of the players below the comments didn't think so either.

It surprised them.

is this real?

And on the other hand.

Lin Yao also exceeded many people's expectations.

Although she appeared on the camera a lot of times.

But this kind of scene where the camera has a face-to-face dialogue is really rare...

And her graceful appearance is really attractive.

Especially the last scene.

From the entire interview, many ordinary users don't even care about any games, and just start playing "heartbeat"...

And this interview.

Influence is much more than that.

Because Lin Yao's attitude towards the mobile game in the interview is generally positive.

The market that had just calmed down has revived again...

investors.

I regained my confidence!

Because of Lin Mu Studio, Lin Yao is still optimistic about mobile games...

Yes.

It's that outrageous...

certainly.

Not everyone enjoyed this interview.

The few game companies who shouted that it was unfair and said they would switch to Jiaming Alliance were instantly silent when they saw the report.

The app store of Jiaming Alliance is not yet online...

They also just say hello.

Really blocked.

that's the end...

And Linmu Studio really didn't talk about it, not only gave them the download data of the game after the interview, but also invited them to come to the scene to verify it.

certainly.

No one dared to go.

but……

There will always be one or two self-righteous ones who feel that Linmu Studio is just a challenger with harsh words.

Cauchy Entertainment...is that challenger.

The night this report was released.

The official account of Kexi Entertainment reprinted it, but he said something weird: "That's what you say, but who knows the truth? Can't the data be faked?"

This sentence was specially requested by the CEO of Kexi Entertainment, who couldn't understand.

Because in the interview, Lin Yao said that he suggested that Kexi Entertainment be replaced by a president, which made him encounter a great challenge.

And this sentence... not long after it was sent out.

Lin Yao saw it.

And half an hour later.

Linmu Studio and Youmedia issued a joint announcement, announcing that the future store will not welcome any applications of Cauchy's entertainment!

Not only that, the Vaporwave gaming platform is also not welcome!

at the same time.

The two platforms will remove all games of Kexi Entertainment at the same time!

The announcement is short.

Add up, not even two hundred words.

Linmu Studio spoke a cold-blooded fact in very calm words - not only mobile games, but also the traditional games of Kexi Entertainment, don't even try to sell even one copy through our channels!

To put it simply - get out!

And when the announcement is released.

Cauchy Entertainment.

Their president was still reading the report, seeing Lin Yao's suggestion that Kexi Entertainment should change the helm, cursing: "Bah! You have to set up a memorial arch when you are a bitch!"

until.

The secretary rushed in hastily and told him about it.

"What are you kidding!?"

After hearing this, the president of Kexi Entertainment widened his eyes suddenly, with a look of disbelief on his face: "How dare they! How is it possible!"

"President! It's not a matter of daring or not! They've already done it!"

The secretary's voice was sharp, and his whole face was wrinkled together: "Our games are all taken off the shelves! Take a look!"

The president of Kexi Entertainment immediately woke up the screen in a panic, and then turned on the Vaporwave game platform.

Then.

He searched for his own online games on the Vaporwave game platform.

Not found.

Go to the mobile phone to search for mobile games.

Still can't find it.

this moment.

The president of Kexi Entertainment realized that his hands were shaking...

Distress and anger fade away.

He finally realized.

I stabbed myself.

And there is not much time left for him to be stupefied.

soon.

His cell phone rang like a reminder.

Immediately afterwards.

Not far away, the secretary's cell phone rang.

Even outside the office.

The public phone is ringing...

Who is calling?

The secretary doesn't know.

But she knew what Kexi Entertainment would experience next...

The channel is gone.

And it will be strangled by the channel manager, the largest game company in China.

She raised her head and looked bitterly at her boss.

And the president of Kexi Entertainment, still sitting there, muttered: "How dare they..."

the next day.

The announcement issued by Linmu Studio quickly fermented.

Many people immediately realized that Linmu Studio... this is for real.

And the impact of this announcement.

Very big.

From this day onwards, the stock of Kexi Entertainment will continue to fall for the next half month.

From the peak of fifteen yuan, it directly fell below the issue price!

Then continue to fall!

Because after the announcement...everyone knows.

Cauchy Entertainment.

It's coming to an end.

Sorry sorry... late from get off work...