There is a Problem with This Online Game Planning

The running water in "Day of Reincarnation" is really scary.

This is just a one-month turnover of a game, but it is comparable to the turnover of most ordinary companies for a whole year.

even more.

And this is just one of the projects of Linmu Studio.

Since the launch of Future S1, mobile games have become really popular.

We all know that this new market has great potential.

But aside from the free mobile games of Linmu Studio and the "Hearthstone" that has never announced its revenue, it is difficult to guess its ability to attract money.

The reason why everyone thinks that the mobile game market has unlimited potential is because of those mobile games that imitate Linmu Studio.

And this kind of mobile game is only tens of millions.

This is already exaggerated.

After all, during the chaotic period, a rough-made product can bring in tens of millions of dollars in income, which can be called a no-cost business, and it is more cost-effective than robbery.

In the post-mobile game era after the launch of Future S1, apart from "Samsara Day", the most representative mobile game is probably Tianhu's "Tianhu Travel Notes Mobile Game Edition".

Once this mobile game was released, it immediately became a weather vane.

In the quarter when the mobile game was released, how much revenue did this game bring to Tianhu?

In Tianhu's financial report, it says 900 million.

Four months, 900 million.

On average, it is more than 200 million per month.

At that time, after this figure was announced through the financial report, it was already shocking.

Because at that time, the revenue of the whole Tianhu in a quarter was only about 4 billion.

And a mobile game brought them a quarter of the original income.

This percentage is exaggerated.

This is also when "Tianhu Travel Notes Mobile Game Edition" came out, most of the peers completely valued high-quality mobile games, and felt that doing serious mobile games would make more money than shoddy imitations, and then set off the second wave of future store development. opportunity.

At the same time, this also set off a trend of following the trend to make turn-based mobile games.

But now okay.

Linmu Studio directly came with a super double.

1.6 billion...

It's not even a quarter, it's a month...

It’s really no wonder that Frank from Gilber’s company confirmed it again and again, and couldn’t believe it at all.

Because this is really outrageous.

After learning about the Spring Festival, he felt relieved, to a certain extent, he attributed the success of "Day of Reincarnation" to the influence of the festival.

It's not just Frank.

Because this number is too exaggerated.

After the initial shock.

The domestic counterparts reacted and murmured, or not murmured, but guessed.

Guess whether the score of "Day of Reincarnation" is a bonus? Or has it always been this exaggerated?

After all, this game stacked a lot of BUFFs during the Spring Festival.

The first is the Spring Festival event, followed by the new card pool, and finally, the most important thing, the game is also linked with WeChat’s red envelope gameplay.

The unique red envelope cover of the sign-in reward on New Year's Eve.

In fact, it is very eye-catching.

Many people even play games for the special red envelope cover...

This is also a point of pain for many colleagues.

Linmu Studio really can be connected with everything, mobile games and instant messaging can attract each other...

Spring Festival, New Year activities, double new characters and double card pool, plus the popular WeChat red envelope...

These are all additions to "Day of Reincarnation".

So here comes the question——

This Spring Festival month, how much of the 1.6 billion revenue comes from the BUFF bonus?

This question is quite important.

This involves revenue expectations.

Just say the simplest point.

After "Day of Reincarnation" suddenly became popular at the end of last year, manufacturers who decided to follow suit have already lined up a long queue.

And when they launch imitations, they definitely want to make money.

Among them, the production cost and publicity cost are directly linked to the expected income.

It can be said that the expected income directly determines their investment in the game.

And the only thing they can refer to now is the authentic product from Linmu Studio.

But now they have thrown out a monthly turnover of 1.6 billion... If it is really based on this expected income, it will even be cut in half.

It doesn't matter if the publicity fee is made hard.

But are there really that many? What if "Day of Reincarnation" is so high this month, mainly because of the buff bonus?

If you announce it directly according to this specification, you will suffer a blood loss...

Therefore, for many colleagues, especially those with a larger scale, such as Tianhu, the natural month turnover data of "The Day of Reincarnation" is really important.

It is really important how much credit is attributed to the Chinese New Year BUFF in the Spring Festival monthly flow of "Samsara Day".

However, it is obviously not an easy task to figure out this point.

Because it is a fact that "Day of Reincarnation" exploded at the end of the year, and it is also a fact that there will be external boosts during the Spring Festival.

Everyone thinks differently.

If you are bold, just cut off the integer and directly decide the relevant investment according to the expectation of 600 million.

And the timid ones started to decide the relevant investment according to the data of "Tianhu Travels Mobile Game Edition"...

After all, 1.6 billion is really too exaggerated.

Li Guangsheng has been worrying about this recently.

In fact, even putting aside the expected revenue, he is quite curious out of personal emotions.

"You said, is it really that exaggerated?"

As for Li Guangsheng in Tianhu, there is only one person who can discuss it...

Hearing Li Guangsheng's question.

Mou Feng lowered his head, coded something quickly, without raising his head, and said: "If it was another company, I might doubt it, but Linmu Studio is really possible."

Li Guangsheng continued to ask: "Then what do you think is the proportion of the special period bonus?"

Mou Feng replied directly: "Thirty percent."

"Huh? Thirty percent? How is this possible!"

Li Guangsheng frowned and said, "So their game's natural monthly revenue exceeds one billion? What kind of gold is this? They opened two card pools during the Spring Festival, and they also have WeChat red envelope bonus..."

"Then don't worry about it."

Mou Feng finally raised his head: "It's pointless to dwell on this. If they don't disclose their financial reports, no one can guarantee that their guess is accurate."

"But this number is really too exaggerated, and our own mobile game..."

"Just do it according to the highest level of end game budget."

While talking, Mou Feng picked up the notebook on the table and handed it to Li Guangshang: "This is the budget I gave."

Li Guangsheng took the laptop, glanced at it, and widened his eyes suddenly: "...Counting the cost of publicity, 500 million!?"

"right."

Mou Feng confirmed: "This includes human resource costs, basic administrative costs, etc. You can eliminate this part and look directly at the back."

Li Guangsheng was a little excited: "No, even if it includes the cost of human resources, it is too high! Why does a mobile game need such a high budget!? Our "Tianhu Travels Mobile Game Edition" is not that high..."

"Art, big-name voice actors, time costs, publicity costs, etc."

Mou Feng explained: "A mobile game needs to go through at least nine stages, and the comprehensive difficulty of each stage is about twice that of the previous stage. The quality of "Day of Reincarnation" has to go through the double test of time and money. And after the launch of the follow-up game, if you want to have the same popularity as "Day of Reincarnation", the cost of publicity and distribution will not be saved."

"No! I know the process! But what if I lose money?"

Li Guangsheng still couldn't accept it: "The "Day of Reincarnation" by Linmu Studio isn't that exaggerated, is it?"

""The Day of Reincarnation" is really not that exaggerated."

Mou Feng nodded and admitted it, but soon, he changed the subject: "Their publicity costs are definitely not as high as ours. After all, they released the game at the much-anticipated Future new product launch conference. If you can make products like Future PAD and FuturePods, and then hold a much-anticipated press conference, then you can save a little bit, and if you can, you can reduce it by two-thirds.”

Li Guangsheng: "..."

"In addition, after dealing with Linmu Studio for so long, I understand their situation. Lin Yao will participate in the key projects within Linmu Studio. It's not that she only pays attention to it, but from the beginning of planning, she will Highly involved."

Mou Feng continued: "Including art, gameplay and other basic settings, she will give a plan in a very short time. In addition, I asked friends in the industry about the game "Samsara Day", a top art outsourcing company in China, None of them, mind you, none of them claim to have taken orders from Linmu Workshop.

In fact, it's normal to think about it. The unique art style of "Day of Reincarnation" is too recognizable, and the industry is also familiar with it. If it is outsourced, it is impossible that everyone has not heard of it. "

"Then there are only two possibilities left. The first possibility is that there is a hidden world studio that we have never heard of. They have the ability to draw stunning vertical paintings like "The Day of Reincarnation", but Only for the forest studio."

"Or, the art of this game is all independently completed by Linmu Studio, and Lin Yao may have participated in all the original design."

"I lean more towards the latter."

"So, if you can be highly involved from the beginning of planning, participate in basic settings such as art and gameplay, and can give a plan in a very short period of time, and can complete the original design of characters and art, then the budget Another half discount."

"How about a 50% discount? In this way, only 200 million is needed."

Li Guangsheng: "..."

He was silent for a long time, then glared at Mou Feng and said, "You think you are very humorous?"

"Then what a fart!"

Mou Feng said unhappily: "You don't have that ability, and neither do I. What can I do! I can only spend money! Although "Samsara Day" is a mobile game, the quality is obvious to all. I really thought I wanted to make an equivalent game. Is it easy?"

"alright, I got it."

Li Guangsheng opened his mouth, thinking of Lin Yao's face, his shoulders suddenly collapsed, and he said weakly: "But this budget is too high, it's like a big gamble, the cost is too high.

Their game monthly turnover is indeed high, but this kind of budget is basically equivalent to completely benchmarking "Day of Reincarnation".

If we guess wrong, most of their monthly turnover during the Spring Festival comes from activities and linkage with WeChat red envelopes, then the cost recovery will be far away.

Even if it takes ten thousand steps back, their natural monthly turnover is also exaggerated, so can you guarantee that our similar mobile games can also reach their level? Can it really pay for itself?

You have to know that according to your plan, the cost of the new game is four times higher than that of "Tianhu Travel Notes Mobile Game Edition"! "

"The situation of "Tianhu Travels Mobile Game Edition" is quite special. It is equivalent to a transplant. Of course, the cost can be controlled, but this is a new game."

Mou Feng shook his head, and then explained: "Of course, I also understand your concerns... The great success of the WeChat red envelope game during the New Year's Eve really made people forget a lot of things.

You have to know that "The Day of Reincarnation" went viral before the WeChat red envelope became a hot topic! We worked overtime years ago because of this game!

Now you are worried that you will not be able to recover the cost!

You can’t attribute everything to this gameplay after seeing the popularity of WeChat red envelopes. This is just a small gameplay, mainly aimed at WeChat, not games! "

"I made it very clear just now. It is completely meaningless to worry about their turnover this month, because you only need to look at their performance a year ago and look at the player's evaluation."

"The gold-absorbing ability of this gameplay has been fully verified!"

Li Guangsheng was silent while holding the notebook.

"To tell you the truth, before the New Year's Eve red envelope game came out, I have been playing this game, and I have been secretly diving in various game groups."

Mou Feng hesitated for a moment, and said: "During the period, I recharged a full 90,000 yuan for this game..."

Li Guangsheng: "...?"

"I don't know why, at first I just wanted to figure out the underlying logic of this game, and then I fell into it for no reason. I saw that many players in the group were posting full characters and sharing the matching gameplay of various high-star characters. , and then I also had the idea of ​​collecting all of them, and then it got out of hand..."

Mou Feng sighed: "Then, I finally understood the horror of the card game, and fully understood the underlying logic of this type of game. Lin Yao is simply a genius! Collecting and adding probabilities and beautiful girls is really an instant kill for any existing players." A gold-absorbing weapon for gameplay.

Just now I said that during the Spring Festival, all kinds of buffs will only add 30% to their games. Do you think I said it casually? How can it be!

Before New Year's Eve, I deliberately counted the recharge amounts of players in eight game groups, and just now, I counted the recharge amounts of players after New Year's Eve, and finally came to such a conclusion by comparison!

Although players may exaggerate, the gap will not be too big. The fact is that the flow of "Day of Reincarnation" before New Year's Eve is terrifying! "

Li Guangsheng couldn't believe it: "...Really?"

"Really! That's one of my driving forces for this budget sheet."

Mou Feng pointed to the computer in his hand, and then said with firm eyes: "Because I want to make a mobile game that is in line with "Samsara Day" in every aspect! A mobile game that can compete with "Samsara Day" for players!

The gameplay of "Day of Reincarnation" is actually not complicated to say, and it is not difficult to imitate. The main selling point is not even the gameplay, but the various characters in it!

As long as the quality of our game is good enough, the gameplay can make a difference, and the speed of launch is fast enough, believe me, players will not refuse!

This "Day of Reincarnation" is completely different from the previous games of Linmu Studio, because there are almost no technical barriers! As long as you are willing to spend money, anyone can do it. This is a Pandora's box!

Now, Lin Yao has opened the lock of the box with her own hands. We only need to spend money to open the magic box again. If we still have to wait for more and more people to open the box, the players will be tired of aesthetics.

Believe me, you will regret it! "

"..."

Li Guangshang fell into deep thought. He looked at the budget table on the laptop screen, and after a long while, asked, "Are you really confident?"

"really have."

Mou Feng firmly said: "Trust me."

Li Guangsheng had a tangled look on his face, but he still couldn't make up his mind.

He still feels that the stakes are too high, and this is still a game of imitating others...

"Don't worry, the figures on the budget statement do not represent the final expenditure. They are calculated according to the highest expenditure. In fact, as long as the progress is smooth and there is still a part left, I will strictly control the budget."

Mou Feng saw Li Guangsheng's hesitation, and hit the rails while it was hot: "And after the game is released, as long as the reputation is released, the biggest expenditure will drop sharply, because you only need to keep adding maps and characters, and then there will be a steady stream of new players. income……

For example, the new characters and card pools in "Day of Reincarnation" during the Spring Festival, you can also see how prosperous this is. "

"And in the future, the game will cycle through this process, and then hold some special events during the period... This is the same for Forest Studio!"

"Because of hardware limitations, the gameplay of this type of game has come to an end, and it is impossible to play tricks like a masterpiece! We can stand on the same starting line as Linmu Studio no matter what, and only this type of game can do it!"

"Such an opportunity may only come once in this life!"

"..."

Tired of lifting, Li Guangsheng handed the laptop back to Mou Feng, then bowed his head and thought for a while, before confirming again: "Are you sure that the figures on the budget will not increase again? Such a budget is sure to be able to make the benchmark "The Day of Reincarnation" " mobile game?"

"Sure."

Knowing that he had convinced Li Guangsheng, Mou Feng breathed a sigh of relief: "No matter what, it is enough! I promise! As long as you promise, I will come up with a hand that is completely on par with "Day of Reincarnation" and there will never be a decisive gap." Swim out!"

Li Guangsheng gritted his teeth and said, "Okay, I agree!"

so far.

Li Guangsheng and Mou Feng reached a consensus.

...

at the same time.

Forest studio.

Lin Yao didn't know about the conversation between Mou Feng and Li Guangsheng, and of course it was impossible for her to know that they were ready to take a big gamble, preparing to make a mobile game that was completely comparable to "Day of Reincarnation" in terms of quality.

If you know.

She would probably say a word of admiration.

Well said Mou Feng!

After all, most of what he said made sense.

The card game is indeed like a Pandora's box...

In a way, it is indeed the root of all evil...

And most of what he said was correct.

But there are also parts that are... well, kind of problematic.

"...Tight leather jacket, high-top boots, tear mole, and a head of blond hair, you cartoonists know how to play."

Lin Yao lowered her head and complained while drawing the original character.

And on the drawing paper in front of her.

A majestic and majestic angel lady with flowing blond hair is vivid on the paper.

This woman is the heroine of the Japanese head manga "Dark Carve".

quite famous.

Not only is it famous in Japan, but it is also well-known in China.

Because the comic "Dark Engraving" is equivalent to those migrant worker comics of Lin Yao's previous life.

Hmm... Migrant Man does not have a pejorative meaning, the word means 'comics that are familiar even to migrant workers who have no spare time'.

To some extent, it can be said to be a compliment.

Mainly to describe its high heat.

"Dark Engrave" began serialization seven years ago, and is currently on the rise. It can be said to be one of the top names in Japanese manga in the world. There are countless related projects, plus more than 200 episodes of animation, the popularity and popularity are very high.

And the first thing Lin Yao asked Xi Qianyu to talk about was this IP.

This will also become the first IP to test the water linkage!

The sound of rustling paintbrushes rubbing against paper kept ringing.

Ten minutes later.

Lin Yao put down the brush.

She patted off the pencil dust in her palm, then picked up the drawing paper, looked carefully at the characters on it, and nodded with satisfaction.

generally.

The heroine of "Dark Engraving" retains the charm of the comics, but the overall style is closer to "The Day of Reincarnation", and has reached unity with other existing characters.

After reading it, Lin Yao felt very satisfied.

Now we have to wait for the IP authorization to be negotiated.

Yes.

The business negotiations are still going on, and Lin Yao has started to design the original character proposal...

The main reason is that Lin Yao has been following this comic, and really likes this character.

And she is generally optimistic about this business negotiation.

Then I thought I had to draw anyway, so it’s better to prepare early... I started to design with a pen first.

In fact, Kang Yi is also preparing.

It can be said that the vinegar is prepared first, and then the dumplings are made.

It would be embarrassing if the dumpling wrappers were not available...

Thinking of this, Lin Yao smiled lightly.

Boom——

Suddenly there was a knock on the door.

Lin Yao put down the drawing paper and said please come in.

Mu Wanqing opened the door and walked in, with a little excitement on her fair face.

"Miss Mu, is this good news?"

Lin Yao noticed something keenly.

"Well, we're done talking."

Mu Wanqing nodded immediately, and then happily said: "Including "Dark Times", "Useless Heroes", "Gods of the Old Testament"... three goals have been discussed."

"..."

Lin Yao was stunned when she heard the words, then looked down at the characters she had drawn, and said with a smile: "Then it seems that dumplings can be made."

"Ah?" Mu Wanqing was a little puzzled when she heard her talking to herself.

"nothing."

Lin Yao shook her head, then said with a sweet smile, "Thanks for your hard work."

"...It's actually okay. As you expected, the copyright owners of these comics are very open to IP authorization."

Mu Wanqing smiled, and while talking, she came to Lin Yao's desk and took out a marker pen from the pen holder.

Then, she came to the whiteboard on the left side of Lin Yao's desk, and put a tick behind the few comics just mentioned.

And the whiteboard.

Densely packed, wrote nearly a hundred works.

This is all the work authorizations that the relevant projects need to obtain.

And with so many works, there are only a few ticked off.

but.

Even if the current situation is still not optimistic.

But Lin Yao turned her head and saw Mu Wanqing ticking off the new work, she still felt in a good mood.

She stretched her waist, and when she saw Mu Wanqing turned around, she immediately smiled and said, "Miss Mu, the dumpling wrappers are here, let's give you the whole job..."