There is a Problem with This Online Game Planning

Linmu Studio is no longer the obscure and unknown person it was before.

Just like some game companies always feel that their games are still a necessity, but they don’t realize that they are just a bloated rich wife guarding the legacy of their predecessors.

If you have been using the previous things to position yourself.

It would be a joke.

Lin Yao was not stupid enough for that.

but.

The attention paid to Linmu Studio's every move is still beyond her expectations...

Since the news that Linmu Studio still holds the copyright of at least four works broke out.

The discussion of what Linmu Studio is going to use these copyrights for has never stopped.

The player's mind is wide open.

The peers also joined in the fun and showed their imaginations.

An attitude of not giving up until he understands what Linmu Studio is going to use for so many copyrights.

Very headache.

"Damn, isn't the carnival just announced, as for?"

Forest studio.

Lin Yao flicked her ponytail, glanced at the screen in front of her, and complained.

I rely on.

The player guesses wildly.

The more frequently it is said that Linmu Studio wants to make a game that gathers all well-known game characters.

More players will believe it.

All players know, so what kind of surprise is this? How can you surprise them?

Although there are very few players who currently agree with such a statement, it can't stand three people becoming a tiger.

in addition.

The business department represented by Xi Qianyu had already had a hard time negotiating, but at this time, the wolfish ambition of Linmu Studio broke out... Isn't it just adding difficulty to them? Isn't it just adding difficulty to yourself?

Moreover, what Linmu Studio has to do is not only games, but also a movie project...

It also involves hundreds of IPs...

Thinking that everyone knows about the bold idea of ​​Linmu Studio, and then the copyright owner sits on the ground and raises the price, waiting for the price... Lin Yao feels scalp numb.

"After all, the results of "Day of Reincarnation" are really dazzling."

Mu Wanqing stood aside, thought for a while, and replied, "Maybe we can divert their attention..."

"The diversion of attention is already being prepared, but we can't release the content of the carnival in advance, right?"

Lin Yao turned her head, looked at Mu Wanqing, and said helplessly.

"This is one aspect..."

Mu Wanqing and Lin Yao looked at each other, then hesitated for a moment, and said, "But before the carnival, we can mention something else to divert our attention..."

Lin Yao asked curiously, "For example?"

Man Wan paused for a moment, and said, "...For example, the joint results of "The Day of Reincarnation"."

"Isn't this a bit too exciting?" Lin Yao laughed.

"Anyway, everyone knows that the linkage between "Day of Reincarnation" and comics is very profitable, so why not just tell them how profitable it is."

Mu Wanqing explained: "In addition, this can also be a reason for us to conduct business negotiations frantically. One IP linkage can make money so much, so it's normal to talk about more copyrights to be safe, isn't it?

Then combine that with Carnival, and it all makes sense. "

"Eh? Makes sense..."

Lin Yao heard the words, thought for a while, and felt that this is really the case: "However, this exaggerated number is exposed... It may also increase the difficulty of IP negotiations."

"Indeed, what if we really put on a preparedness attitude?"

Mu Wanqing smiled softly, and continued: "If you really encounter a difficult copyright owner, then give up first... In fact, no matter what we do, if we show the attitude of insisting on the other party's copyright, we will not be able to get it back Well, the one who takes the initiative is always the copyright owner.”

"But if we can take the initiative, it's different ... to make them feel that we can benefit from working with us, instead of making them feel that we have something to ask of them, and the situation will change completely."

""Dark Engraving" is a good example, and the difficulty of similar copyright negotiations has begun to drop sharply."

"And Linmu Studio just saw that "Dark Engraving" is making so much money, so it wants to prepare more copyrights... It is a good way to say that it can take the initiative, and the carnival also has linked works, as long as "Death by Daylight" can also The popularity of linked works has increased significantly."

"Let's put on an attitude that if you don't want to talk about it, forget it. In most cases, we should be able to take the initiative."

"..."

Mu Wanqing talked about her thoughts.

And Lin Yao's eyes became brighter the more she listened, and after Mu Wanqing finished speaking, she immediately said:

"That's it, Miss Mu!"

...

Since Linmu Studio was exposed and discussed other copyrights.

The entire domestic game circle, whether it is players or practitioners, is revolving around this matter.

Or discuss or guess or brainstorm.

The fever has been rising all the way, and there is no sign of reducing the fever at all.

It went on like this for a while.

Then……

Then they don't care about it...

Because there is an even more explosive news, which was announced through the channel of Linmu Studio.

This time it's not a guess, it's not what a colleague thinks, let alone a calculation by a data agency.

Instead, Linmu Studio, the game producer, announced a set of data about the linkage between "Day of Reincarnation" and "Dark Engraving" comics.

And this data.

Leaving aside the hard-to-quantify parts.

Forget those modifiers.

Leave everything behind.

Because neither the players nor the colleagues of Linmu Studio cared about these things.

The only thing they care about.

In other words, the only thing that caught their eyes suddenly was the last number.

...The "Day of Reincarnation" linkage event has been online for one month, and the total monthly turnover of the game across all channels is 2.9 billion, nearly 3 billion!

3 billion! a game! one month! ...a joint event!

The moment you see this data.

Everyone, why bother to discuss copyright!

The 1.6 billion during the Spring Festival shocked everyone's jaws.

But now Linmu Studio tells them that there are even more exaggerated ones!

damn it.

The turnover of one game in a month is three billion!

Two-thirds of Tianhu's quarterly revenue!

What kind of second child is Tianhu!

Your quarterly revenue can't even compare to the turnover of the boss's game!

real.

All peers see this figure.

They all felt a bang.

My head is about to explode...

The brain is shaking!

...

at the same time.

North America.

Gibb Co.

Frank stubbed out his cigar, leaned back, and picked up this month's report, with a sigh of relief and a small smile.

After Gilbert's game re-landed on the Vaporwave game platform.

The situation changed for the better.

The Vaporwave game platform is really powerful... Whether he is willing to admit it or not, it is the undisputed No. 1 game distribution and sales platform on the PC side.

They have the largest player base, which is simply not comparable to the game players developed by Gilber Company and Dreamland.

The year before last, the two companies admitted defeat, and after paying the price, the game was re-logged on the Vaporwave game platform.

The sales of its games have been significantly improved immediately.

This is one aspect.

on the other hand.

Last year, Linmu Studio, or more precisely, Lin Yao focused on Youmedia Technology.

There has also been a wave of mobile game development in China.

Although Linmu Studio is considered to have the best balance between traditional games and mobile games.

But the energy in the second half of the year is still somewhat scattered.

This also allowed Gilber Company and Dreamland, which are far older than Forest Studio, to seize the opportunity.

Where is their size and reputation.

As long as you don't kill yourself, there is no strong external threat.

They can still please players and make players pay for their games.

Last year and the year before the eve.

It is not normal for two companies to be overwhelmed by one company, Forest Studio!

Or so Frank thought.

This year, data such as Giber's revenue has finally returned to normal.

He is very happy.

In the new year, in the first quarter, not only did Gilbert's total revenue return to the normal level before the rise of Forest Studio, but it also increased by 10% year-on-year.

This is really a good result.

"Everything is on track."

Frank put down the report, took out a cigar from the cigar box again, lit it, and began to puff comfortably: "It would be great if the forest studio always made hardware..."

Frank has also heard about UMedia Technology, a subsidiary of Linmu Studio, and he has even used the mobile phones they launched.

It's really amazing...

The moment he picked up the phone, he understood why the Gilber Company was able to slow down this time.

to be honest.

If you say you are not envious, you are lying.

But he knew very well that Gilber Company could not do such a thing.

Forget the phone.

Game consoles, how many companies dare to enter the arena to fight?

Gilber company dare not anyway.

as a listed company.

No shareholder would support Frank in taking the risk.

Frank also didn't think he was as capable as the man at the helm of Forest Workshop.

So, although he was envious, he quickly adjusted his mentality.

Hardware is none of Gilbert's business.

Even if Linmu Studio becomes the richest man because of UMedia Technology, it will not affect Jiber Company, because these are completely two fields and there is no competition.

rather say.

After adjusting the mentality.

Frank would like Forest Studio to focus on hardware development, and it would be even better if he could completely abandon the game market.

As the helm of Gilber Company, he knows that the game market is currently in a period of rapid development, and there is no such opponent as Linmu Studio.

That Jiber company will live a more nourishing life.

The value of the equity held by him will also be further enhanced.

Last year and the first quarter of this year are proof.

"I hope you can keep it up."

Frank exhaled another puff of smoke: "Why don't you keep making hardware and mobile games... Hey, mobile games."

He shook his head.

He has also heard about the wave of mobile game development in Linmu Studio.

But there are no such signs in North America yet.

The main reason is that there is no such catalyst as Future S1.

Although Future S1 has already opened up the market in North America, the number of users is far from reaching a scale, and this is why Lin Yao chose to make "Grand Theft Auto".

So Frank has never felt that mobile games are competitors of traditional games.

After the Spring Festival running water of Linmu Studio's "Day of Reincarnation" was announced, he was taken aback.

But later learned that it was because of the Spring Festival bonus.

He didn't care.

This short-lived dazzling achievement cannot last long and is meaningless.

in addition.

It seems that mobile games are only popular in China where Linmu Studio is located.

Europe and the United States are still dominated by traditional games.

After realizing this.

He didn't care anymore.

After all, he doesn't have the ambition to go to the east to compete with Linmu Studio for the market.

Major overseas markets will not be affected.

What does that have to do with Gilbert?

So he wished that Linmu Studio would smash these two fields.

As long as they don't make traditional games, they can talk about anything...

Boom——

Suddenly there was a knock on the door.

Frank's thoughts were interrupted.

He sat up, waved his hand to disperse the smoke, and said, "Please come in."

The door was pushed open.

The head of Gilbert's marketing department walked in.

An expression of rushing to the execution ground.

"Is there a problem?"

Frank didn't notice the strangeness of his subordinates, he asked while biting his cigar, waking up his computer screen again and again.

"...boss, I think there are some problems with the conclusion I gave in February."

The person in charge of the marketing department hesitated for a while, and finally spoke.

"question?"

Frank picked up his cigar, frowned and asked, "February? Explain clearly."

"Um, boss... maybe you should read this!"

The person in charge of the marketing department gritted his teeth, took a step forward, and handed the information directly to Frank.

Frank bit the cigar again, then reached out to take the documents, and flipped through them.

Then……

When Frank saw the number above, he stayed where he was as if he had been hit hard.

then.

He subconsciously opened his mouth.

The jaw loosened, and the cigar he was biting fell down directly with flying sparks.

A hot touch came.

"Hisss...shit!!!"

Frank finally came back to his senses, he stood up abruptly and swept the cigar off his lap.

then.

He also didn't care about the expensive custom-made trousers being scalded with a hole, and he didn't care about the pungent smell of burning fabric in the air, but stared straight at the person in charge of his company's marketing department, not daring to Zhi channel: "...Are you sure!? 600 million a month!? US dollars!? Did you get the unit wrong!!?"

"No, boss, it's 600 million." The person in charge of the marketing department shook his head: "This was also announced by Linmu Studio..."

"Are they celebrating the goddamn holiday again?"

Frank widened his eyes and continued to ask.

"Not really...Although it doesn't mean that there are no festivals, but it is 'Qingming'. I specifically asked my Chinese teacher for advice. He said that this is not a festival for spending money, and people don't want to reward themselves on this kind of festival. ..."

The person in charge of the marketing department shook his head again.

"Then what the hell is going on with the data!?"

Frank's voice became sharper: "It was only 300 million in February! It's already exaggerated! You said it was because of the festival, why has it doubled now!? This is the revenue generated by a damn game!?"

"So I say there is something wrong with my conclusions."

The person in charge of the marketing department was a little embarrassed: "This game may not have such a high revenue because of the festival, but it has always had such a high revenue...As for why it doubled, I will have a detailed report later... ..."

He just finished speaking.

Frank immediately lowered his head, then quickly turned the page, and found the description of the linkage event.

"Linkage? Comics? Influence...?"

the other side.

The person in charge of the marketing department spoke again and explained with a guilty conscience: "I noticed something unusual when their event was launched, and then followed up for a while and found that their mobile game... was unexpectedly popular.

Not only in their own country.

After the game and comics were linked, the popularity of the game began to radiate, and the Japanese market was the first to bear the brunt.

Then most of Asia, followed by European and American markets..."

"Linmu Studio is already well-known, and the comic "Dark Engraving" is also very popular in Europe and the United States. Linmu Studio also circumvented the restrictions and provided all Jiaming League users with a channel to play. A new server was specially set up..."

"Anyway, I asked the internal analysts to do the math, and I roughly came to a conclusion - about 40% of the revenue of "Day of Reincarnation" last month came from overseas."

"That's an extremely high percentage."

"And now the popularity of this mobile game is still maintained very well. According to the current trend, analysts estimate that this mobile game, even if there is no linkage event, can bring three to four to Linmu Studio every month. billion in revenue."

"BOSS... This may be a brand new game carrier, a brand new blue ocean market, a market that is vaster than consoles and PCs..."

"And, it is very likely to have a certain impact on the traditional game market..."

"..."

He succinctly stated his conclusions.

And Frank finally raised his head, and said with a look of astonishment: "Jesus..."

He just said that it would be great if Linmu Studio could focus on mobile games and hardware.

Now see this.

The impact is huge.

He almost lifted his celestial spirit cover!

Could it be... that Linmu Studio didn't make mobile games because of the hardware?

Such a thought suddenly popped up.

Then.

Frank thought of the 'new market' and 'impact' that his subordinates just said, and suddenly had an idea.

"Go get me the next mobile game."

Frank couldn't care less about slapping himself in the face, and quickly ordered: "Then inform all the producers to go to the meeting room in the afternoon, and you go too, bring the materials you compiled, and bring the damn mobile game with you." !"

The person in charge of the marketing department nodded immediately.

"Also—you figure it out! What the hell is this festival they're going to spend money on!"

When Frank said this, he finally couldn't control his emotions, and growled: "Don't push everything on the 'Spring Festival'! It has nothing to do with the Spring Festival! The Spring Festival is not a festival for their players to spend money at all. !"

"..."

The person in charge of the marketing department opened his mouth in embarrassment, but he still didn't dare to say anything, so he could only nod again.

...

Lin Yao didn't know.

A paper announcement from Linmu Studio, a mobile game.

It directly caused Frank, the helm of the Gilber Company, to have a deep misunderstanding of the Chinese New Year...

For the past two days, she has really breathed a sigh of relief.

Because when the turnover data of the "Day of Reincarnation" linkage event was announced.

Whether it is a peer or a player, they no longer care about any IP.

They all turned to discuss the running data of "Day of Reincarnation", which was ridiculed as "the sky fox can be acquired after a few linkages".

Although there were also some disturbances.

But the impact of this on Linmu Studio is far less than their discussion of IP.

that's enough.

Lin Yao was also relieved, and began to concentrate on preparing for the annual regular program after the relocation of Linmu Studio - Carnival.

In fact, most things have already been settled.

After all, it has been three years.

The process is also proficient.

But there is one thing, he needs to seek the opinion of the producer.

"Preview promotional video?"

Zhong Xiu looked at Lin Yao in surprise: "Grand Theft Auto is still some time away from its release, is it really going to be announced at the carnival?"

"It's up to you."

Lin Yao smiled: "In fact, it is not the games that have been released recently that can be announced at the carnival. This is just the inherent impression that our strategy has brought to you in the past few years. Didn't we talk about the second year at the first carnival?" Is Call of Duty on sale?

So if you think it is appropriate, you can announce it, and you can prepare it.

After all, this game is quite suitable to be announced as a major axis. "

"Big axis?"

Zhong Xiu glanced at Lin Yao, then smiled and shook his head: "You are the main axis every year!"

Lin Yao replied directly: "But I won't show up this year."

"……ha!?"

Lin Yao was very calm.

But when Zhong Xiu heard her words, he jumped up from his chair, looked at Lin Yao in disbelief, and said loudly, "You didn't show up this year!? Why!? What are you watching!? What kind of carnival are you participating in?" ah!?"

Lin Yao: "...?"