There is a Problem with This Online Game Planning

After WeChat provides the traffic portal.

"Meal takeaway" and "travel with peace of mind" were immediately revived.

As expected by competitors, the impact of WeChat is huge.

The two forerunners who were supposed to be caught up by competitors relied on the wechat traffic of Linmu Studio, and pulled away in an instant.

Once again became the well-deserved number one.

Once again, the market has become a situation where one king has many strengths.

Their financing is also back on track.

but.

Just when everyone thought that the "meal takeaway" and "travel with peace of mind" were so boosted that they would increase subsidies and directly crush all opponents.

They don't.

Not just not doing that.

Even reduced part of the advertising costs.

Now the first-tier big cities have fallen into the battlefield for taxis and food delivery.

Bus stops, elevators, major video sites.

Most of the knight distribution, you can see many competitors' advertisements.

Every day when I enter the elevator, I see the advertisement of the opponent, and when I talk about the list, I see the advertisement of others.

Competitors are burning cash like crazy.

All this happened before Linmu Studio's WeChat update.

Many "meal takeaway" knights see countless competitors' advertisements, but their own company is quiet, and they really feel very disappointed.

Even when the financing of "Meal Takeaway" encountered problems, many knights planned to find another job.

Later, WeChat opened the traffic portal.

It was a shot in the arm for everyone.

But then, in the first-tier big cities, there is still not much movement in the "meal takeaway".

Just maintain a minimum of advertising, not expand the scale.

They ushered in a structural adjustment internally, established a new business department, and began to optimize all aspects of experience on a large scale, and strengthened the requirements for riders, but at the same time gave riders higher treatment.

It is equivalent to using the publicity money to optimize the experience, and tie all the traffic sources to the WeChat of Linmu Studio with a thin rope.

have to say.

It's really bold.

All feel bold.

You know, if... if the traffic portal of Weixin fails to attract more users one day, it may be over.

But that's what 'meal takeaway' has done, and not only has it done, they have also opened up a new battlefield.

Group buy!

This also comes from the suggestion of the investment department of Linmu Studio.

The so-called group buying refers to the fact that consumers who do not know each other use the Internet's "power of gathering people online" to gather funds and increase their negotiating power with merchants in order to obtain the best price.

However, small profits but quick turnover, large quantities and high prices, as long as there are enough people, merchants can offer prices that cannot be obtained by purchasing alone.

to be honest.

Still a platform.

But this time.

There is no general trend of "meal takeaway" being announced on a large scale in the first-tier cities, but only in the third- and fourth-tier cities, and remind users in the APP.

And such a new field.

Of course, it was immediately discovered by competitors who hold a microscope to observe "meal takeaway" and "travel with peace of mind" every day.

Competitors followed immediately.

The impact of WeChat’s open traffic portal is indeed great.

But for some unknown purpose, the "Meal Takeaway" even gave up the large-scale publicity.

This is the opportunity!

Now there are group purchases...

I don't live up to it.

Then you can't blame others.

WeChat opened the interface, after a short period of skeptical life.

Seeing that the "meal takeaway" is so disappointing, other competitors have become active again.

burn!

As long as a road is burned, no matter what kind of forest studio, it will not be a problem.

After all, in the end, it's just traffic!

So isn't it traffic that I burnt money for?

Perhaps because of the negative attitude of "meal takeaway", investors have also rekindled their confidence.

Then.

The battlefield is open again!

There are more relevant offline advertisements.

The location of the 'Meal Takeaway' team.

The person in charge of the marketing department looked at Tian Barrier with hope, and asked, "Are you really not going to do large-scale offline advertising?"

"Don't do it, maintain the current scale."

Tian Barrier shook his head.

The person in charge of the marketing department immediately showed a disappointed expression, then hesitated for a moment, and asked, "Brother Tian, ​​are we out of money?"

"It's not that there is no money, but that if you continue to burn money indefinitely like your peers, it will be over sooner or later."

Tian Barrier shook his head, thinking of the glaring figures given by the investment department of Linmu Studio: "Competing with peers is too bad now, so it's better to slow down the investment. When the bubble starts to burst and competitors can't play this kind of money-burning game, We then choose to do the opposite, taking advantage of the victory to pursue is the best choice.”

"Now we have to set our sights on the third- and fourth-tier cities, and take the lead in grabbing the beach in other small cities to maximize profits."

"But the problem is, when the time comes, everyone can't afford it, which means that no one wants to play with us."

The person in charge of the marketing department retorted: "The purpose of seizing the market now is to grow bigger, attract more capital, become the number one in the industry, and then make a profit.

It's really the capital winter you said, who will play with us then? "

Tian Barrier breathed a sigh of relief, and replied, "Linmu Studio."

"..."

The person in charge of the marketing department was stunned for a moment, then showed a contemplative expression, and after a while, he said: "It's still a bit risky, it's not that I don't trust Linmu Studio, but Linmu Studio has never set foot in a similar field. If it's games, chat software, mobile phones, then I trust them 100%.

However, what we are doing is a food delivery platform with basically no technical barriers. The first-tier cities maintain the status quo and move to third- and fourth-tier cities. If one of the current competitors really wins and even squeezes us out of the market, it will be over. ! "

"In contrast, taking the initiative to fight is equivalent to holding your life in your own hands!"

"..."

Tian Barrier had to admit that what the other party said made sense.

Although the current response to "meal takeaway" is far from negative, hidden dangers do exist.

There was a long silence.

He finally said: "Implement it first. If there is such a sign, then I will be the first to adjust the strategy. I choose to believe in Linmu Studio, but I will not be blind. Don't worry."

"……good."

The person in charge of the marketing department saw his expression and thought of the life service section of WeChat, and finally nodded.

In fact, he wasn't quite sure he was right.

Because Linmu Studio really gave too much...

He also felt from the bottom of his heart that this company was awesome.

However, on the other hand, he also felt that it was too risky to give up first-tier big cities and suspend advertising.

In this way, will "meal delivery" really become competitive over time?

He's not sure.

can only say.

Let's take a look first.

I hope that the "meal takeaway" will not become a loser who leaves in despair and stays in a small city while guarding the golden mountain.

...

at the same time.

Forest studio.

"Done."

Lin Yao raised the drawing paper in her hand, and showed it to Mu Wanqing with a smile on her face.

on paper.

A man wearing a white robe with a red ribbon, a hood, and a delicate hidden sword extending from the wrist of his left clenched fist appears vividly on the paper.

He jumped from a high place, because there was a protruding point at the front of the hood, which made him look like a white eagle with wings spread.

"He's pretty handsome." Mu Wanqing took a look, and then gave a pertinent evaluation.

"His name is Altaïr, which means "flyer" or "flying eagle" in Arabic."

Lin Yao turned the drawing paper over, took a look at herself, and said: "He is quick in action, good at stealth, proficient in various fighting skills, and possesses extraordinary physical strength and energy. He also has a ridiculous visual ability called Called Hawkeye, simply put, it is a super sixth sense that allows him to see people's true intentions.

But the game setting, it’s okay to exaggerate, I think most players will be most impressed by the parkour that flies over the eaves and walls. "

"..."

Mu Wanqing blushed a little because she didn't understand.

Fortunately, Lin Yao didn't want to explain to her.

The reason why she said this was just because she recalled the scene of her playing the game and wanted to talk about it.

"So."

Lin Yao looked at the figure on the drawing paper, smiled, then put it back on the table, raised her hand and stretched vigorously: "The plan for the last project in the 'Love Letter Project' is also done! Ahh -"

She couldn't help elongating her voice, and sighed lightly, relieved.

Mu Wanqing was very aware of Lin Yao's state during this time, and felt happy for her from the bottom of her heart: "Well, you've worked hard."

"that's all?"

Lin Yao leaned against the back of the chair, heard Mu Wanqing's words, looked sideways at her, and blinked.

Mu Wanqing thought for a while, then smiled gently: "Then what do you want? Play mobile games together?"

"Damn, you still dare to mention this?"

Lin Yao laughed and said, "I didn't settle accounts with you last time."

Mu Wanqing retorted: "You also fought back at that time."

"Fine."

Lin Yao straightened up and sat upright again: "But it's fine to play mobile games, let's talk about the mobile phone conference. After a year or two of hard work, you can take a good rest and play mobile games every day. "

"... Tiantian?" Mu Wanqing gently pushed the glasses on the bridge of Xiaoqiao's nose, and hurriedly said.

"You'd better say mobile games."

Lin Yao glared at her lightly, and then couldn't help laughing.

Don't look at Mu Wanqing like this, she is actually quite shy.

And it is the type of obedience.

"Of course I'm talking about mobile games."

Mu Wanqing didn't know what Lin Yao was thinking, but she just showed an expectant expression, and said softly, "I'm also looking forward to the day when I can truly relax and rest."

"Then work hard and get the work in front of you done first!"

Lin Yao woke up her screen again, then checked her OA mailbox, and glanced at the email sent by Youmedia.

"The time and place of the mobile phone launch conference have been confirmed, and now it is only necessary to determine the process, the people on the platform and the rehearsal."

Lin Yao clicked on the last email, and said with a smile: "I'll talk to Uncle Zhang later, this press conference is up to him!

By the way, Ms. Mu, please inform other people that we will hold a small meeting to confirm the process of the press conference. "

"good."

Hearing this, Mu Wanqing quickly collected her emotions, then turned and left the office.

Press release process.

In fact, there are not many places to talk about.

Because this year's conference is a new product, although it is the most important mobile phone.

But there are definitely not as many links as when the first mobile phone was unveiled, and because of the previous two press conferences, most of the people in charge have experience.

So Lin Yao didn't spend too much time.

A first draft of the process was quickly finalized.

Then you just need to slowly adjust during rehearsal.

Then, after getting the process done.

Lin Yao called Zhang Youjie.

"I will be on stage this year!?"

Zhang Youjie on the other end of the phone was a little helpless: "Xiao Yao, you are not really going to run away like you said on the Internet, are you? Every year, you, a young and beautiful girl, take the stage. This year, it's me. Is it acceptable?"

"What is running away? It's so ugly."

Lin Yao smiled: "I call it a rest! And whoever said I'm going to run away. Besides, Uncle Zhang, you think the press conference is a carnival, it's a carnival for players! And what's the point of the mobile phone conference? It's a mobile phone YouMedia has been developing for two years, and users of Future mobile phones are no longer limited to gamers. They are most concerned about new mobile phones. As for the people on stage, not many people will care, as long as the mobile phone can make people's eyes shine. "

"But I'm not as charming as you, and I can speak well." Zhang Youjie still hesitated.

"That's the beauty of the product."

Lin Yao retorted: "As for being able to say it back, isn't your ability to fool me when I was young? You said to bring gifts every day, but in the end you brought loneliness..."

"...You have a pretty good memory." Zhang Youjie was a little embarrassed.

"Besides, there is no one who can speak well. There are very few opportunities to stand on the stage and perform on the spot. Most of the time is based on scripts, referred to as reading manuscripts."

Lin Yao continued: "I will prepare for you in this regard, and then you can get used to the stage and have a natural expression, that's all.

As long as you don't say "suffocate your dreams" on stage, it won't be a big problem..."

"Suffocating for dreams?" Zhang Youjie was curious.

"It's nothing, just say it casually."

Lin Yao smiled and said, "It's decided like this, how about it?"

"I understand." Zhang Youjie hesitated for a moment, and agreed: "You have really worked hard in the past few years, and you can't let you carry everything... It's a pity that I, an elder, really can't do more, sorry."

"You can't say that either."

Lin Yao looked down at the toe of her shoe, and said with a light smile, "Actually, you have taken good care of our two sisters in the past two years, and UMedia Technology is only thanks to you. You are much better than Lin Bing. .”

"Hahaha, I'm going to record this and show it to your father."

there.

Zhang Youjie was in a good mood immediately when he heard the words, he laughed, and then said with some emotion: "If you know my daughter is so good, I should have found a companion when I was young."

Lin Yao smiled, but did not speak.

Then the two chatted for a while.

Lin Yao just hung up the phone.

But after hanging up the phone, Lin Yao didn't sit down. Instead, she looked down at her footsteps for the first time, with a strange look on her face.

A few minutes later.

Mu Wanqing opened the door and came in, and saw a funny scene.

Lin Yao stood in the center of the office like a wooden stake, her beautiful round legs were close together, she was lowering her head and trying to observe her feet from various angles.

"What are you doing?"

Mu Wanqing walked up to her, and asked a little funny.

"...don't move yet."

Lin Yao looked up and saw Mu Wanqing, and immediately grabbed her arm, and made her stand still.

Mu Wanqing was a little puzzled, but she still stopped.

Lin Yao helped her adjust her standing posture, making her stand in line with her own, then took a step forward, looking down from Mu Wanqing's chin.

Mu Wanqing: "..."

"I rely on it!"

After a while.

Lin Yao stood up straight by herself, looked down at her feet, then raised her head again, and said angrily, "Why can you see more areas than me?"

"..."

Mu Wanqing was slightly taken aback, and then realized that she couldn't help laughing.

She knew Lin Yao was being stupid again.

She looked at Lin Yao who looked concerned, and couldn't bear it any longer. She opened her arms and gently hugged her, rubbed her cheek against her fair neck, and laughed.

"What are you laughing at? No, you stand up straight for me! I won't believe it!"

"Ha ha……"

...

Mobile games, live broadcasts, takeaways, taxi rides, and group buying derived from takeaways.

The mobile terminal seems to have never stopped this year.

Every once in a while something new comes out.

At the beginning, it was just entertainment applications such as card-drawing mobile games and live broadcasts.

No matter how large the scope is, it is limited.

but.

When takeaway, taxi, and group buying are available.

It's not that simple.

Anyone with a smartphone is affected.

The last time an application that had such an exaggerated impact was the launch of mobile payment.

But mobile payments are just one area.

But now, in food, clothing, housing and transportation, the two most basic human needs have been affected...

Until now, many people have reacted.

What does the advent of 4G mean?

The era of mobile Internet has really come...

Especially, with the recent fierce battle of takeaway, taxi and group buying.

Related advertisements can be seen everywhere, and every family is subsidizing crazily.

All users have benefited from the benefits, and have experienced the feeling of having a big meal without going out, or having someone pick them up as soon as they press their mobile phones.

This is really great!

And on the other hand.

This also makes smartphones more and more important.

Because in order to achieve the above convenience, the user first needs a smart phone.

After all, no matter how good the software is, if the user wants to hold a functional phone, it is difficult for a smart woman to cook without rice.

And this has allowed the domestic smartphone market to rapidly expand.

Because users are now demanding more and more mobile phones.

If it is said that when 4G first came out, users would still hesitate to buy a smartphone, and whether it is worth buying a smartphone.

Well this year.

Users will not be entangled at all.

As long as you want to buy a mobile phone, your first choice will always be a smartphone.

On the other hand, now that the mobile terminal is booming unprecedentedly, and every day is a new atmosphere, many users who used to use old mobile phones will inevitably start to consider changing their mobile phones.

And this has led to a growing demand for smartphones...

And users' demand for smartphones is increasing, and the ones who benefit the most are of course Youmedia and Jiaming Alliance...

Among them, the former is more beneficial, because no matter what kind of mobile application it is, the operation on Future S1 is smoother than that on Jiaming Alliance mobile phone, and it is more comfortable to use.

Because compared with the Jiaming Alliance, the unified hardware and unified development environment of the mobile phones under Youmedia are really friendly to developers.

this quarter.

Whether it is Jiaming Alliance or Youmedia Technology, the sales growth of their mobile phones is very gratifying.

but.

Most people in the industry know that this is not the end.

At present, software such as food delivery and taxi-hailing are still fighting fiercely, seizing the market.

Wait for them to decide the winner.

More people have realized the benefits of the mobile terminal.

At that time, users' demand for smartphones will be the greatest.

golden age.

This is what Jiaming Alliance calls such a year.

They have almost cut off all the functional machine production lines, and are gearing up to prepare for the upcoming golden age.

And just in this case.

Linmu Studio, or more precisely, UMedia Technology, released a new promotional video for the launch event.

【Once again, change everything! 】

When Future's official website, such a huge slogan appeared.

Whether it is a user, a peer, or a challenger in various fields relying on the rise of the mobile Internet.

Almost everyone's eyes were attracted.

On this day, even the wars such as takeaway and taxis that have been discussed have become eclipsed.

Because the driving force behind the current situation, Youmedia Technology, which can be called the root of all evil, stood up again.

Although it hasn't been announced yet.

But anyone can guess what they might announce next——

new phone! ! !

On this day, many people opened Future's official website and saw the slogan, and they all froze in place.

Colleagues feel terrified, users look forward to it, and challengers in various fields relying on the mobile Internet are staring at the web page.

Last time.

The announcement of Future S1 directly opened the door to the mobile Internet era.

So, what about this time?