Video Game Designer

With online and offline advertising, coupled with Tianhe Network's own reputation, the number of players who entered the game on the second day was beyond the expectations of the entire DNF team.

1.1 million, 4 new regions were opened, and the highest number of new players online reached 1.1 million.

Unlike the imaginary loss of players the next day, the number of players in the game did not decrease, and even increased instead.

Moreover, the number of posts on the DNF official game forum of Tianhe Network is also increasing, and even a few girls from the customer service department of DNF have no time to review, so they have to recruit some customer service personnel from other project studios to barely make enough.

At the same time, some of the BUGs in the game that do not affect the game, and the player's feedback have been recorded by the project team, waiting for the next update.

For online games or multiplayer online games, generally as long as it is not a very serious BUG, ​​such as a model misplacement in a certain place, or causing model wear, this kind of situation does not affect the game experience of most players and the balance of the game itself. Basically, it will be recorded and concentrated in a certain update to fix these bugs together.

It is impossible to say that a BUG is fixed when a BUG is found, and the general game usually has a maintenance update once a week, which is mainly used to modify the BUG in the game.

Some bugs discovered by the game project team have not been circulated and will not be posted in the update log, so usually many players don't even know what the bug is, and it is quietly fixed.

Sitting in the office, Chuhe himself registered a DNF account and played a ghost swordsman account, but unlike other players, Chuhe himself did not play this game seriously, he just wanted to Just to recall.

If he really wants to let him play, Chuhe himself is not in the mood to play.

After exiting the game, Chuhe glanced at the data sent by the background. The number of players online at the same time has reached 930,000. Although it is a little lower than the highest number of 1.1 million online players, this is also a normal decline.

In fact, this data is already extremely astonishing, not only surprised other people in the studio, even Chuhe did not expect that, the second day after the server was launched, the peak number of online users directly exceeded one million.

Of course, this is not what surprised Chuhe the most. What really surprised Chuhe was the retention rate of the game the next day. This is what really surprised Chuhe.

85% next day retention rate, a scary number!

If this data is published, I am afraid that all other game manufacturers will be shocked, and even wonder whether Tianhe Network has falsified the data.

Because this number is really incredible.

The number of online players on the second day is higher than that on the first day. Although this is eye-catching, it doesn’t mean anything, because it will happen due to the increase in publicity or other reasons, and the retention rate of the next day can be as high as 85%. , but it is enough to explain a problem, the quality of DNF can make players stay!

Under normal circumstances, for a new game, the first day of a game that has promotion in the early stage of the game is often the most popular time, because at this time, the traffic players attracted by the early promotion will enter the game to experience it. Take a look at this How is the game, and besides interested players, there will also be a lot of people who eat melons to enter the game to experience it.

To put it simply, when the game is launched, the promotion in the early stage will attract a large number of players, but these players may not be the main target group of this game.

By the second day, the players who entered it on the first day have already understood what kind of quality this game is.

At this time, players who are still interested will continue to stay, while players who are not interested will leave the game.

Generally speaking, for online games and mobile games, the next-day retention rate, three-day retention rate, seven-day retention rate, and 30-day retention rate are all calculated based on the statistics on the first day.

Just like DNF's first day users reached 900,000, even if another 1 million players enter the game the next day, the retention rate is still calculated based on the first batch of 900,000 users.

If 450,000 of the 900,000 users go online the next day, the next day’s retention rate will be 50%. If there are 300,000 players who go online three days later, the three-day retention rate will be 33%, and so on.

There is nothing to hide, Chuhe directly asked people to announce the relevant data about DNF, the next day's retention includes the current day's turnover, and the highest number of players online.

85% next-day retention rate, daily turnover of 5.5 million on the first day, and a maximum of 1.1 million online users.

It really surprised other domestic manufacturers.

For 2D games, these people are actually not optimistic, even if the game is developed by Tianhe Network.

It might be a little popular, but not very popular.

This was the thought in everyone's mind, but they never expected that the official data released by Tianhe Network the next day would directly slap them, and they were a little stunned by the slap.

What's the matter? What's so cool about this game? Or is it really just the brand effect of Tianhe Network?

Everyone has started to study DNF, no matter whether they are optimistic or not, it is unquestionable that it has become popular and has shown its potential.

At the same time, major domestic media also began to conduct game evaluations about DNF.

And all of them are like receiving money, giving good reviews, and all kinds of fancy pursuits.

This is the phenomenon of the media. When your game becomes popular, the game media will give you news and say good things even if they don’t charge money.

Of course, it is not without deliberately belittling the media that attracts traffic.

Game Star, which has always had a good cooperative relationship with Tianhe Network, and Players Paradise, the two largest game media in China, gave their own evaluation of DNF almost at the same time.

"Dungeon-style novice tutorial, the initial novice tutorial of the game, it is very considerate to use the dungeon-style, allowing players to rescue a girl named Seria, compared to Shengda's "Hot-Blooded Street Fighter", a stand-alone single-player novice Tutorials, obviously, the details about novice tutorials in DNF make people feel more comfortable."

"Although the game is a 2D arcade horizontal version, the picture does not disappoint at all. Exquisite textures, rich colors, light and shadow rendering, and beautiful BGM are all reasons that make players intoxicated. At the same time, as a fighting game Type of game, smooth performance of skill effects, and a full sense of impact, so that players feel like they are playing fighting games such as Street Fighter King of Fighters. At the same time, the rich equipment system makes each copy full of infinite possibilities. possibility."

"If there is anything that makes people feel disappointed, then I think it should be about the setting of the fatigue degree, because the setting of the fatigue degree cannot allow me to travel to the Arad continent all the time."

Regarding the game's media rating, in fact, real players don't pay much attention to it, they just look at it cheerfully. After all, media ratings are still very tricky.

Even as an internationally renowned IGN evaluation agency, it gave a high score of 9.2 to a domestic game manufacturer's online game last year. Although the game itself is indeed good, you must know that even the road to survival is only given by IGN. scored 9.0.

Just like the media's frantic enthusiasm for DNF, players' game forums, as well as major live broadcast platforms, and video websites have also started a carnival because of the appearance of DNF.

Part of it is promoted by advertising promotion, and part of it is purely promoted by players' tap water.