Video Game Designer

'As soon as you get into your soul, you get your wife. '

'Front row, breathe in. '

'so annoying! Although ten consecutive draws have drawn two wives, they are both young wives. I want a big wife. '

‘European dog, eat me with a spear! '

‘Uncomfortable, can we only rely on guarantees to live? I want the eldest wife, Naimiya! '

‘Hey, even though it’s only an R-rated item, it’s a wedding dress, let’s get married to my wife first. '

‘Do you all have mines at home? So many SSRs have been smoked since the server was launched, and the poor can only rely on daily accumulation of bricks and stones. '

‘What’s the point of charging a little money for my wife? How dare you say that you love her even if you don't give up even this little money? '

Baidu's post bar, the game's official forum, and countless QQ groups, countless commanders are chatting about things in the game.

As a two-dimensional game itself, and it is still produced by TINGK Studio under Tianhe Network, coupled with the addition of domestic and neon first-line voice actors such as Shanxin, Naimiya, etc., it can be said that this game has not yet been released. , has already attracted the attention of his own house-oriented players.

And when it is officially released, under the operation of the marketing department of Tianhe Network, the advertisements can be said to be overwhelming. Almost as long as you are a person who likes to watch anime, you can almost see the advertisements about this mobile game.

It's normal to be hot, but the key is the subsequent performance of the game.

On the first day, the number of users reached 2.1 million, and the daily turnover was 31.6 million. On the same day, it entered the top ten rankings of major IOS and Android game stores. When it was the second day, it directly parachuted to the top of the list, and then it never came down again. .

Except for the players who were discussing heatedly, people in the domestic industry, especially those in the mobile game industry, have obtained some insider data.

The turnover on the first day was 31.6 million, the turnover on the second day was 41 million, the turnover on the third day was 34 million, and the turnover in a week exceeded 200 million. At the same time, the highest daily active users reached 6 million.

What kind of data is this?

It’s simply against the sky. Compared with the love and producer of TINGK before, it can be said to be much more exaggerated. If there is any mobile game in China that can compete with it, then it can be said that the phenomenon-level chicken eating mobile game is one , the mobile version of Fantasy Westward Journey under Wangyi is also one.

But these are either current phenomenon-level games, or classic emotional IPs, and what is this commander of TINGK?

Jun Wu Niang?

Mothering tanks, fighter jets, and ships?

Although the gameplay adds strategic elements to conventional cards, it is still a card game in essence.

If I really want to say anything, the graphics in the game are very beautiful, especially Lihui, all of which are made by well-known painters, and all of them, including voice actors and text production, are at the level of big names.

It can be regarded as a first-line sophisticated production, but the cost is high, you can see the return.

No matter how high the cost is, including the publicity cost of more than 100 million yuan, it will be enough, right?

But this result is simply frightening to death. The turnover in a week has exceeded 200 million. Although it is the accumulation of the dual platforms of IOS and Android, it is still incredible.

After deducting the commissions from the distributors, the net profit of Tianhe Network is also about 100 million yuan. After recovering the cost in a week, it will start to make money in half a month, and then remove the labor and server costs. After that, it will be pure profit?

This chicken that lays golden eggs doesn't bring such money, it's just a money printing machine.

Although everyone agrees that otaku's money is easy to make, it shouldn't be so easy.

Not all the otaku's money comes from the wind.

Just when all colleagues are confused about the situation.

Chen Jing, who is the first-line researcher of Tianhe's online game research team, is holding the mobile phone, sliding his hands on it.

Then I heard cheerful background music coming from the speaker of the mobile phone. With the light sliding of my fingers, the background music suddenly became more urgent and exciting, and finally a voice of Yu Jie, voiced by Ryoko Shiraishi, appeared.

'Heffie Sd.Kfz. 181, I have met the Commander. '

"Why is it so popular? It's not like there aren't other two-dimensional games on the market? And it's not a big-name IP in itself, without the bonus effect of IP, it's completely an original IP. How can it be so popular?"

Just like when he was studying love and producers, Chen Jing looked at his collection of illustrations, a bunch of SRs and SSRs. The current version has a total of 25 R-level characters, 15 SR-level characters, and 10 SSR-level characters. It's all full inside.

The gameplay is indeed a little innovative, but in Chen Jing's opinion, it is not a breakthrough.

Krypton gold points, Chen Jing has to admit that although Tianhe Network may not be the strongest in terms of extracting profits, at least in terms of balance, Tianhe Network is really better. Check out the sign-in rewards. Combined with the free card draw every 12 hours, even diamond card pool players can draw ten times a day on average. In addition, PVE dungeon clearance will also give away bricks and stones. For zero krypton Players are pretty friendly.

Moreover, the explosion rate of the card is not the same as that of ordinary card games. At least he has recharged about 30,000, which is already all the current SR and SSR.

The only thing that is more difficult to obtain should be the dress skin in the game, just like the previous mobile game Love and Producer of TINGK.

There is also a separate diamond card pool in the game, which is not used to draw cards in the game, but to draw dress skins. Each card character has a specific skin. After being equipped, it will replace the appearance in PVE, and at the same time There will be different dubbing changes.

I also recharged 30,000 for an experiment, and the explosion rate will be much lower. Most of the R-level and SR-level skins have been collected, but more than half of the SSR skins have not been collected, especially for some comparisons such as wedding dresses. precious.

But why are these things able to make it so popular?

Is the market doing well? then what?

Chen Jing looked at the mobile phone in front of him and the data report next to him, feeling puzzled in his heart.

"Boss, the report is out, and the meeting room is ready." At this time, a young man walked in and said to Chen Jing.

"En." Chen Jing, who was sitting on the seat, nodded, suddenly thought of something, raised his mobile phone, and shook it in front of the other party: "By the way, Xiao Li, let's count and see how many people in the studio play this game , After counting the number of people, everyone writes a reflection letter, how does this game attract you to play, and send it to my mailbox."

"Good boss." He nodded, and then looked enviously at the mobile phone in Chen Jing's hand and the expense report next to him.

Can being a leader be so happy?

The SSR card is full, and the public fee is recharged and reimbursed. Is this the joy of being a leader?