Video Game Designer

No matter what time it is, the game industry is always a follow-up craze. If any type of game becomes popular, a lot of popular follow-up games of the same type will appear one after another.

There is no doubt that after the popularity of World of Warcraft, countless domestic game companies have set their sights on this piece of meat.

It's definitely a piece of fat, and it's still easy to eat.

Because World of Warcraft is a point card payment game, and the background is still a Western fantasy background.

Why are there so many props free games in China? Why are there so many martial arts and fairy-tale games in China?

Because there is market demand.

Even though many players are already aware of copyright, through the steam platform or the host platform, the purchasing power of players in the country is gradually increasing, and more and more players are willing to spend money to buy the genuine version of these games.

For example, EA, Blizzard, Ubisoft, Sony, and Nintendo have also made money in the country. Even Nintendo, which did not speak Chinese in its early years, has begun to add Chinese to please players in the country.

For example, since its birth 19 years ago, it has joined the official Chinese Super Smash Bros. series for the first time.

However, compared to Huaxia game users, genuine users and paying users only account for a very small proportion.

Most of them are the kind of players who make a zero charge and put a penny into the game and count me as a loser.

And what are these players' favorite games?

Of course it's a free game.

Is World of Warcraft a masterpiece?

No doubt yes, the reviews on IGN and GameSpot speak for themselves.

This is not a game that relies on Warcraft IP to attract players, which makes many game manufacturers even more excited.

If we say what kind of game game manufacturers like to imitate the most, it is undoubtedly the game that wins in terms of gameplay, such as PlayerUnknown's Battlegrounds.

The core gameplay remains intact, and if you change the skin, it is your own.

At that time, point card money will not be charged. Like the previous online games, free game item charges will be implemented, which will definitely attract many players.

Wang Yi, who has just represented World of Warcraft, why did he announce at the press conference not long ago that they will continue to develop a national style MMORPG game? Naturally, I want to eat all the fees and free items by myself.

The online game market in this period of time, if one uses an idiom to describe it, it is probably full of chaos.

All kinds of games, shouting slogans, but the model basically imitates the magic, it can be said to emerge in endlessly.

But this is not big news. After almost any popular game comes out, the domestic market basically looks like this.

In the stand-alone field, there is actually a little movement. In the early stand-alone field, there were few large-scale capitals entering, mainly because this market is recognized by everyone as not making money. Entering it to earn word-of-mouth and lose capital, who would go to this kind of business? Dry?

However, after the sudden emergence of Tianhe Network, especially in the two months since Red Dead Redemption was launched, it has sold more than 12 million copies worldwide. It is conservatively estimated that Tianhe Network will share its own game revenue, peripherals and the online mode of the game itself. With in-app purchase elements, the revenue may exceed 1 billion US dollars.

This has excited countless people, although the final development cost of Red Dead Redemption is as high as nearly 1 billion RMB, and it is only the development cost.

...

In the Tianhe network, Chuhe and Meng Xiansheng were sitting in the office talking.

"Domestic stand-alone industry? There is no doubt that this is a big market. Although even up to now, there are still a lot of pirated users in China, but we might as well think about it from another angle. Why don't these pirated users become the reserve army of genuine users? ?”

Listening to Meng Xiansheng's words, Chuhe smiled and said.

Those who came here to learn, in fact, after the success of Tianhe Network, Chuhe also met many bigwigs, most of whom talked nonsense about the investment prospects of the domestic stand-alone industry with Chuhe.

At first Chuhe was quite interested, but after chatting for a few times, he found that most of them were the same, so he hadn't accepted these invitations anymore, and he basically didn't have time to contact him.

As for offending people, Chuhe doesn't care, anyway, they can't threaten Tianhe Network, after all, everyone doesn't have the same food.

But when I met Meng Xiansheng today, it was mainly because the other party was different from some investors. At least in the industry, Meng Xiansheng's reputation can be said to be mixed.

For example, when Shanghai Soft was disbanded back then, if one were looking for a direct reason, Meng Xiansheng could be regarded as an indirect reason.

But it is undeniable that Meng Xiansheng did have some practices in the domestic stand-alone team, but it has been covered by the success of Tianhe Network.

Including the decentralization of game development and game operation, apart from Chuhe and Tianhe Networks, Meng Xiansheng and its network elements should be the best in the industry.

Of course, this is not the key point. The most important thing is that Meng Xiansheng's relationship in the system is still a bit well-established, including several senior executives in the administrative department of the network element, and even directly poached from the National Culture and Publishing Administration.

Moreover, the network element invested by Meng Xiansheng has not yet focused on web games, mobile games, and end games, but has devoted itself to the development of stand-alone games.

For example, after Long Zu developed Gu Jian Qi Xia before, Tianfeng Technology, a subsidiary of Wang Yuan, also developed a game called God Dance Myth.

He likes games and doesn't mess around, but he just can't make any money. That's Meng Xiansheng.

But after all, he is a businessman. Although he has a sense of game and really wants to make some achievements, it is impossible for Meng Xiansheng to keep doing business at a loss.

For several games in succession, although they did not lose money, they were unable to achieve a profit of more than 30% of the cost, which was actually a money loss.

After all, to put it bluntly, even if the money is put in the bank to earn interest, it will be more profitable than this.

"Technology, autonomy, and capital are the three hazes that hang over the domestic single-machine head, but in fact these are the key points, but they are not the key points."

Chuhe looked at Meng Xiansheng who seemed to understand but half understood and said.

"Mr. Chu, can you explain in more detail? I don't quite understand it." Meng Xiansheng smiled and said directly.

Hearing Meng Xiansheng's words, Chuhe couldn't help but smile dumbly.

Very honest, in fact, Meng Xiansheng's management of network elements is as sincere as his words.

He himself likes games, but he doesn't understand games, so he can delegate power to his subordinates. As long as the company doesn't go wrong and the game production team thinks what should be done, then do what they want.

So regardless of the content of the game, the operation of the game and the sincerity of the quality of the game itself have actually satisfied many players. It's a bit tricky.

Chuhe thought for a while, and continued with concise language.