Video Game Designer

For those who have dug EA, Chuhe doesn't know what EA thinks and whether it will affect the cooperative relationship between the two parties, and he doesn't care too much.

From the early stage of cooperation between Tianhe Network and EA, the main purpose was because of the lack of background of Tianhe Network at that time. To put it bluntly, it was aimed at EA's technology.

But now, after the accumulation of several masterpieces, the background of Tianhe Network can be seen from the huge material library, and it will not lose much to the world's top game manufacturers such as EA and Ubisoft.

Moreover, Tianhe Network does not ask for anything from EA. If it is about publishing, the cooperation with EA is mainly because the conditions given by the other party are quite honest, and it does not want to set foot in the publishing field.

If it really fell out with EA, what Activision, Ubisoft, and Bethesda are all waiting for this day.

And in terms of word of mouth, these publishers are better than EA.

After all, people in China call EA the American Penguin. For example, players once joked why Ubisoft is the worst game company in France? Because EA is American.

Although it is a bit unfair for Ubisoft, which has begun to pay more and more attention to player experience and is actively changing and reversing word-of-mouth, it can also be seen what EA's current impression in the minds of players around the world looks like.

Especially after EA messed up Mass Effect and Star Wars, after these two 3A masterpieces, the players' crusade against EA became more and more intense, and some players and fans of Tianhe Network even called for not to cooperate with EA.

In the end, whether it is going all the way to the dark, or like Ubisoft and other game manufacturers, they began to pay attention to their own IP series and tried their best to reverse the word of mouth. Regarding EA's approach, no one knows what they will do next.

In Tianhe Network, the tentative new team of the last survivors has already started the development of the project.

Including Singapore and Huaxia Shanghai's local outsourcing, contracts have been signed. Although it has not been fully rolled out, the number of employees in the entire project, including outsourcing and contract workers, has exceeded 1,000.

To be honest, such a large-scale game development, especially involving the cooperation of multiple studios, is almost like assembling a car. Each department produces different car components separately, and then assembles them uniformly.

The game is almost like this. The department is responsible for art resources, the basic code program department for the game, and the game plot planning, level planning, and numerical planning.

At the same time, various man-made or non-man-made difficulties encountered in the game development process are not very rare, and the most common one is the small group.

The development process of the game is proceeding in an orderly manner. The first thing they need to do is to develop the prototype. Like the original Red Dead Redemption, designers and programmers first create a bunch of boxes to replace any objects in the game, such as houses and buildings. , monsters and stones, or you can also import materials that already exist in the material library.

At the same time, the perfect GDD content, system and technical details are realized in the prototype. After completing these, almost a prototype game will be released. Such a prototype game is just to test the playability of the game. These things on the screen are a mess. If you can understand, you can refer to what Huan's finished game looks like, probably the screen is a little bit hotter than the game "Huan".

You can see dog teeth everywhere, as well as untreated borders.

Probably after the prototype stage is completed, the game will enter the next alpha stage. From the initial art resources, action resources, to the subsequent bone modeling, and even sound effects, the game experience is all to make the game beautiful. coat.

After all the work is over, it is almost ready to announce that a game has been produced, and the rest is to conduct beta testing to find out bugs and unreasonable places in the game and fix them.

…………

And when Chuhe was concentrating on the last survivor project, League of Legends was quickly grabbing overseas markets.

Meanwhile, the number of concurrent online players of League of Legends in China has stabilized at more than 2 million. It has become a game at the same level as its DNF. It has absorbed the gameplay similar to DOTA and 3C, but simplified its complex game content and added After adding new features, players can get started as quickly as possible.

At the same time, it makes the whole game more entertaining. There is no doubt that this setting is successful, and the rapidly growing market share is the best evidence.

At the same time, on domestic live broadcast platforms, the popularity of League of Legends has become second only to popular games such as PlayerUnknown's Battlegrounds and DNF, and its popularity is still rising.

Going beyond them doesn't seem impossible either.

In overseas regions, with the help of EA's enthusiasm for playing Star Wars 2, a good card in its hand, League of Legends is slowly encroaching on the overseas market.

Including e-sports clubs such as C9 and TM, they announced the establishment of the League of Legends branch, and there are more and more players.

Especially in the game, all the heroes can be used for free, which makes the players shout their conscience.

Even many HON players chose to get out of the pit and enter the embrace of the League of Legends.

After all, the heroes of HON still need to be purchased before they can be used. In comparison, the League of Legends is too conscientious.

It is worth mentioning that because the game only has skins as an in-app purchase content, and it is still for a permanent period, some players are worried about whether Tianhe Network will operate at a loss.

For example, after a year of operation, the game has no way to make money and has no choice but to announce the shutdown. This kind of situation has not been encountered before.

Seeing online players posting on Weibo and forums discussing whether Tianhe Network is making money or not, some domestic counterparts couldn't help but secretly pooh, and then felt as sour as if they had eaten a catty of lemons.

That's right, Tianhe Network can't make money. If you lose money, you will have to sell your pants. Let's crowdfund funds for Tianhe Network.

The conscience of Tianhe Network, if we have so much money, our games can also be conscience.

Countless people in the industry in China feel sour in their hearts.

Ordinary players don't know, but as someone with some energy in the industry, basically there are channels to find out some information about the profitability of League of Legends.

Although this game only has an in-app purchase option of skins, and does not add any additional attributes, Tianhe Network is really not making money?

What a joke!

The turnover of League of Legends in July was 190 million. Compared with the DNF under its banner, this figure seems a little out of hand.

But you have to know that this is an e-sports game. For e-sports games, its lifespan is much longer. From the current point of view, the League of Legends game is obviously a success. As long as Tianhe Network does not die, basically This is a chicken that lays golden eggs.

So here comes the question, will Tianhe Network die?

Obviously, this probability is too small. Everyone in the industry is aware of some showy operations that other companies often see, such as planning for profit or directly destroying the game just for venting.

The probability of this happening in the Tianhe network is simply too small. It doesn't matter if the ability is not top-notch, but you must love games and like games.

This is one of the main regulations within Tianhe Network. At the same time, although not all of Tianhe Network's operating strategies are correct, its games, including PlayerUnknown's Battlegrounds and DNF, have had several operations and planned some stupid settings, which were then complained by players. complaint.

But at this time, unlike other game manufacturers, Tianhe Network can correct it immediately.

The content of the update in the morning, and then a large number of players gave negative reviews and made complaints. After a detailed analysis is obtained through the background data, the version will be called back or a new update will be corrected on the third day at the latest.

The player's bottom line is low, but at the same time the player's bottom line is high.

A particularly contradictory statement is that a game player may abandon the pit because of a small matter in the eyes of the operator.

Or maybe even if there is a big problem with the game, the players will continue to play, and even encourage the operators.

In the early days of the game’s release, the turnover in the first month was 190 million. If it was an ordinary game manufacturer, then this number would be a dream come true, but for Tianhe Network, especially League of Legends, which has invested a lot of resources, it is obvious that this number barely passes. Bar.

But after inquiring about another income, everyone was not calm.

The first Kings League held by Tianhe Network, including bonuses, has invested a total of 15 million US dollars.

Then the sponsorship, as well as the copyright of the live broadcast on major platforms, totaled 35 million US dollars.

It doesn't sound like much, that's all.

But this is only the first session. If it succeeds, the subsequent expenses will not be so simple.

It is not uncommon to turn four or five times.

Realize traffic!

It's almost the same as the recent promotion of Qianjiahao in Qiandu, which is on the cusp of the storm, and crazily monetizing traffic.