Video Game Designer

Chuhe doesn't know if he really understands the ruins and the water mine studio.

But at least EA's efficiency is still very good, and EA has to show enough efficiency, because EA has invested over 100 million US dollars in the game of The Last Survivor, including promotional expenses and the agency of Tianhe Network cost.

Even when faced with this digital quotation, the people at Activision were scared away after inquiring about it, which is really a bit crazy.

Although Activision has money, it doesn't spend it like this. Such a large amount of expenses means that even if the sales of The Last Survivor explode, the global sales will finally exceed 10 million.

At best, EA is recouping its costs, and to be truly profitable, it needs to sell 15 million copies of the game.

Keeping the sales data of Tianhe Network's previous Red Dead Redemption, 15 million is not an unattainable figure, but it will take a certain amount of time, and such a huge amount of money during this period of time is completely capable of doing projects by itself.

Losing money and making money, this is how other people look at EA.

However, although the outside world said so, EA and high-level executives who have been in contact with the game all think it is worthwhile. This is undoubtedly an excellent game, a game that can be sold well.

Of course, with the high agency fees and publicity costs, they also have a lot of pressure.

But there is no way around this, after all, EA has really not achieved any results in the past two years.

As one of the world's largest third-party game distribution companies, EA's revenue from game distribution is not bad.

But it is very embarrassing to not have a top card. The Battlefield series has not changed much since it first moved to the virtual battlefield and physical destruction.

So much so that after Battlefield 1, the sales continued to decline. On the other hand, the COD series of the next door, the continuous launch of the zombie mode, and the borrowed battle royale mode directly rejuvenated the second spring.

Coming to the FIFA series, the Sims series, and the Need for Speed ​​series, EA has begun to take the road of penguinization. Although it does make money, it is not very good in the word of mouth of the players.

Andromeda and Star Wars, which were highly anticipated, also ended in dismal. Looking back at EA's development in recent years, it feels like people are tossing around, and there is no one that is hard to get.

On the other hand, his competitors, Ubisoft’s Assassin’s Creed series and Tom Clancy’s two classic IPs, although there is a tendency to decline, a new IP, Far Cry, has been revived directly, and it has been acquired from the bankrupt THQ. The South Park Stick of Truth that I got here unexpectedly exploded with unimaginable energy, directly becoming Ubisoft's highest-selling and most profitable game this year.

Activision's own Call of Duty, as well as several classic games under Marvel, Spider-Man Shadow King, X-Men Wolverine, and Transformers, which has a very wide audience in North America, are not well-known for their sales, but they are considered top-tier. As a masterpiece, the Call of Duty around the family can be described as menacing.

Not to mention Sony Entertainment, an ACT benchmark that shocked the industry, God of War, a show of violent aesthetics, and Platinum Studio. The arrival of Death Stranding can be described as shining stars.

Looking around, the world's third-party game publishing companies, it seems that EA is the worst in these days.

Therefore, the last survivor is the best choice for EA to bet on, and they want to bet on other games.

But they don't care about you at all. Only the last survivors of the Tianhe Network can poach the walls of the masterpieces that have attracted the attention of players recently.

What Death Stranding, Elder Scrolls, and Zelda are all other people's heirlooms, okay?

Do you EA want to touch? The chicken neck was interrupted by you.

Regarding the packaged version of The Last Survivor, after sending it to ESRB and other rating agencies, the rating has been given in the fastest time under the operation of EA. Without exception, this game has the same rating as Red Dead Redemption, which is M class.

Because the game contains violence, gore, blood splatter and foul language, this is also the rating of most 3A games.

There are very few 3A-level games that can get T-level and E-level above M.

When the rating of the game came out, EA immediately began to promote the sales of The Last Survivor. The first place to make efforts was naturally North America, which had the highest sales, and European countries such as the United Kingdom.

In addition to the traditional online publicity, a lot of publicity has been carried out, including local TV stations with high ratings and flat banner advertisements in shopping malls.

Whether it is online or offline, you can almost see advertisements about the last survivors.

Similarly, several other game manufacturers did not show any weakness at all. Ubisoft's Tom Clancy series The Division, Activision's Call of Duty, and SE's Final Fantasy have also begun to carry out a lot of publicity.

Countless players are bombarded by these masterpiece promotional videos every day. Of course, the most popular one is Call of Duty under Activision. It has been a classic series for more than ten years. There are too many of his loyal fans around the world. .

It is no exaggeration to say that even if the content of the game is like shit, just with the four words Call of Duty, its sales can exceed one million.

These four words have such magic power.

Also as the Tom Clancy series, The Division and Final Fantasy are both series works, and they all have a large number of loyal fans around the world.

The only exception is the last survivor of the Tianhe Network. From the perspective of age, Call of Duty, Final Fantasy, and The Division are all strong adults, and the last survivor is a person who has just entered elementary school. kid.

But no one will despise this kid, because the person who made it is Tianhe Network.

Regarding the trailer of The Last Survivor, on the first day it landed on YouTube, it has already received more than 4.5 million hits.

From the beginning of the video, after the logos of a series of manufacturers such as Tianhe Network and EA ended, the promotional video about the game began to play.

The city at night, chaotic streets, fleeing crowd, burning cars and depressing narration.

'What if all this is true? '

Roaring, the zombie who could only see the shadow, hid from Joel holding a pistol behind the door, sweat dripped from his forehead.

'Need I remind you, what the hell is out there? '

Joel and the little girl walking on the road, and the narration full of memories.

‘Once upon a time, I also had someone I cared about very much. '

A dead body hanged from a tree.

'It can't be any worse than it is now. '

Gangster with a gun.

'Don't waste a bullet! '

desolate city.

‘We’ve always been just trying to get by. '

You can look out to the top of the stone platform of the city.

'You swear, everything you say is true! '

Then the pictures that appeared in the game before began to flash quickly, just like a comic strip.

‘We’ve been through so much, we’ve given so much, it should be meaningful, right? '

With the final narration question, the video plunges into darkness.