Video Game Designer

If emojis are used to describe EA's mood at this moment, then their mood is (*^▽^*) before receiving Tianhe Network's acquisition of 5% of Ubisoft's shares and reaching their strategic goals with it.

Then after they received the news from Tianhe Network and Ubisoft, their mood has become o(╥﹏╥)o.

By the way, when Tianhe Network and Ubisoft jointly announced the news that day, Ubisoft's market value rose slightly, and EA's market value decreased slightly.

God knows how anxious EA is now. Although there is a 3A mech game project in progress, it can be said that EA has placed high hopes on it, and it must get rid of the negative haze brought about by Andromeda and Star Wars 2.

But after all, it's not too safe. It's the real insurance to pull Tianhe Network onto this big ship.

The difference with Ubisoft is in terms of EA's financial report revenue. EA with fifa, Need for Speed ​​and Sims is really full of confidence.

What really makes EA uncomfortable is the impact on word of mouth and reputation.

And now that Tianhe Network turned around and ran to hook up with Ubisoft, EA had to panic.

Just like when you talk about friends, when you are planning how to propose a marriage proposal, you find that your girlfriend hooked up with a handsome guy again, and that handsome guy even wrote on the real estate certificate in advance Your girlfriend's name, how uncomfortable it is.

Although I haven't seen it with my own eyes, I feel like I have a green hat on my head.

Nature protects you!

"Chu, it's really surprising. I didn't expect you to buy Ubisoft." On the phone, Charles pretended to be surprised to test Chuhe.

Although EA maintained a good cooperative relationship with Tianhe Network before, but now that Tianhe Network has invested in Ubisoft, who can say clearly what will happen in the future?

Moreover, Tianhe Network and EA are just negotiating about the joint development of games, and have not signed a formal contract. If Tianhe Network says it will quit, what can EA do?

Chu He, who was on the other side of the phone, was speechless when he heard Charles' tentative question.

Well, in fact, after Chuhe became a shareholder of Ubisoft, Yves and other Ubisoft executives also discussed these matters with Chuhe.

In the past, Ubisoft also competed with EA for the distribution rights of Tianhe Network's games, but they basically failed to win EA.

After all, EA is rich and powerful, and it is also Tianhe Network's first major overseas cooperation partner. The two parties have never had any differences. It is difficult for other manufacturers to get in if they want to poach.

And after experiencing the "help" of the two games of Red Dead Redemption and The Last Survivor, it can be said that EA now deeply understands the importance of Tianhe Network to them. Manufacturers are much better.

But that was all in the past, what is the situation now?

family!

I, Ubisoft, am now part of your Tianhe network!

5% of the shares can be regarded as a large shareholder in Ubisoft. Although they don't have voting rights, they are also their own people.

As the saying goes, fat water does not flow to outsiders' fields. Compared with Ubisoft, which owns 5% of the shares, EA is obviously an outsider.

"The acquisition of Ubisoft is simply because we don't want to see Vivendi ruin Ubisoft. This will not prevent us from cooperating with EA." Chu He said to Charles with a half-true smile.

I don’t want to see Vivendi ruin Ubisoft. This is indeed some of the reasons Chuhe thought in his heart, but if he really wants to buy Ubisoft for this reason, then Chuhe is obviously out of his mind, including the high-level employees in the company. It is also impossible to agree with Chuhe's decision, unless Chuhe insists on buying 5% of Ubisoft.

More strategic cooperation with Ubisoft, such as the introduction of Ubisoft's games, and IP linkage, including technical exchanges between studios.

And the more important thing is that even if Tianhe Network invests in Ubisoft, it will not hurt itself.

Listening to Chuhe's words, Charles smiled and changed the topic, but he didn't believe it at all in his heart.

400 million US dollars to acquire 5% of Ubisoft's shares, you said you do not want Ubisoft to be destroyed by Vivendi, this is too noble.

After hanging up the phone, Charles asked his assistant to buy a plane ticket to Rennes, France that night. He wanted to meet Chuhe as soon as possible. If he didn't have a face-to-face talk, he was flustered!

On the other hand, Chuhe from Rennes, France, continued to discuss with Yves and other Ubisoft senior management the next day about the strategic cooperation between Tianhe Network and Ubisoft.

"If you want to introduce Ubisoft's games to Huaxia, you must provide a special version. Even if we operate from it, it will not help. After all, you also have Ubisoft Huaxia and you know this very well." Chuhe looked at Yves and everyone. Spread your hands.

Strict market bottom line, even if there are many games of Tianhe Network, there is no way to pass the review, let alone Ubisoft?

However, Chuhe's goal is not to bring Ubisoft's existing games to China. What Chuhe really likes is the authorization and linkage of Ubisoft's IP characters.

Hearing that Chuhe proposed this matter, Ubisoft basically agreed, and the subsequent agreement was on the sharing of profits and the specific authorization plan.

And Ubisoft also raised with Chuhe about the game release.

"In terms of game distribution, if the conditions are reasonable, we will give priority to Ubisoft." Chu He nodded and said.

Since it is already a family member, it does not mean that everything must be given to you. If EA and Ubisoft offer the same conditions, it must be for Ubisoft, after all, the latter is already a family member.

But if EA's conditions are better than those offered by Ubisoft, then obviously Tianhe Network will continue to cooperate with EA, which is undoubtedly a thing.

In addition to these, there are also some exchanges on the technical level.

"We can provide Tianhe Network with game optimization technology and online platform services to provide players with a first-class link experience and bring them the most advanced services." Ive said to Chuhe seriously.

It's not that Tianhe Networks doesn't have a game platform, but it's more like Blizzard's Battle.net, only its own games.

Hearing what Yves said, Chuhe couldn't help being slightly silent.

In other words, do you really have no idea about your own game optimization level and server effects?

"Of course, I believe Ubisoft is capable of doing this." Chu He nodded lightly, but did not answer Ive's words.

Ubisoft's optimization, Ubisoft's server, it's scary to think about it.

Although Tianhe Network's technology in this aspect is not top-notch, relying on funds to outsource it to a third-party industry's top team and studio, at least in terms of optimization and server stability, Tianhe Network believes that Much better than Ubisoft.

Although there is a huge number of players, coupled with hackers and bad competitors attacking the server, sometimes there will be various instability.

But compared to Ubisoft, which has already become a label, Chuhe thinks that probably, perhaps, his family should be stronger.