Video Game Designer

After finishing the call with Charles, Chu He thought about it carefully and probably understood what EA was thinking.

Since the failure of Andromeda, EA has been in a difficult situation. According to the normal situation, the financial statements show that EA's revenue and profit have not decreased in the past few quarters, and it has even increased compared to previous years. The market value of EA should rise. come up.

Can be affected by Andromeda and Star Wars 2 one after another, and the financial statements that look better have not saved EA's performance in terms of market value. After all, the sudden death of successive 3A works really makes people doubt EA's future.

If it is this kind of continuous failure, then for EA, it is a bit of a ruin.

But the most critical problem is that EA does not have this tendency. On the contrary, the success of Tianhe Network's game, The Last Survivor, revived EA's market value.

Coupled with the previous influence of Red Dead Redemption on EA, although the cooperation between Tianhe Network and EA is very close, the influence on EA is a bit big.

Even after Tianhe Network acquired part of Ubisoft's shares, EA's market value dropped slightly, which is not a good phenomenon for EA.

They don't want the outside world to think that they seem to be very dependent on the Tianhe network.

Still the same sentence, they need a successful 3A game to prove themselves.

And Psalm is clearly such a work.

The previous Cologne Game Show, as well as the current player comments, everything is going in a good direction. Countless players are looking forward to the birth of Anthem.

Coupled with the fact that Anthem and Dawn are two completely different types of games, EA also wants to prove itself by putting the two together.

But no matter what EA thinks, anyway, at least in terms of publicity, EA has not done anything wrong. Anthem and Dawn are basically bundled publicity, and the intensity is quite large.

A week after the release of the promotional video, the official website of Tianhe Network, as well as Rotten Orange, the steam platform, and the Sony and Microsoft malls all opened pre-sales.

The regular version is priced at $59.9, which is still the same standard 3A price.

Domestically, there is no mention of any price concessions, and it is also based on the exchange rate. If it was a few years ago, this price would definitely be criticized by many players.

But after the baptism of various 3A masterpieces, and the influence of several previous 3A masterpieces of Tianhe Network, basically no domestic players expressed their opinions on this.

In China, only Tianhe Network dared to sell such a price, and the rest of the stand-alone game manufacturers basically fell into the temptation of less than 100 yuan.

However, the network element has the idea of ​​testing and breaking the wall. The development cost of the latest game has reached 20 million yuan.

This is a pure development cost, rather than the usual operation of domestic game manufacturers. The actual R\u0026D is 5 million, the publicity is 15 million, and then the development cost is said to be 20 million.

Netyuan put aside the cost of publicity and actually spent 20 million yuan on the game, and their pre-sale price is 99 yuan, which is also a test of the market, to see how players other than Tianhe Network will compare to other domestic game manufacturers. price acceptance.

Unlike before, the major domestic game websites and channels are basically unable to crack, and they will not allow the cracking resources to spread. Coupled with the improvement of genuine awareness, players are actually willing to support games with enough content.

After all, the development cost is actually placed here, as long as the content is good enough, players can understand it.

Although there is no way to compare it with the games under Tianhe Networks, Wangyuan also announced very high-profilely that the number of pre-orders for a period of one month has successfully exceeded 200,000 copies.

The cost is almost recovered just by pre-ordering. After the official release, it will definitely be able to make money. The question is how much.

However, for ordinary players, the news of Wang Yuan did not cause much disturbance.

Because Dawn of Tianhe Network officially opened pre-orders, it is obviously Dawn that is really attractive enough for them.

But for other people in the domestic game industry, they have different feelings.

Domestic masterpieces with tens of millions of RMB can be accepted by players with high price tags. Tianhe Network is not an exception.

There is no doubt that the network element proves this point.

Tianhe Network is not alone in being able to make money back and make money.

However, there are still many people in the industry who are not optimistic.

"The share of the domestic stand-alone market is too small. Even for the previous 3A games of Tianhe Network, most of the sales came from abroad. Last year, although The Last Survivor announced that China was the second sales region, the specific figures have yet to be confirmed." After all, the discussion has not passed the review, and there is no way to make accurate statistics. '

'Yes, the market share is too small. I have also seen the quality of the game Wangyuan. Judging from the publicity and previews, it can be said that it is a high-quality product, but the pre-order sales are only 20 copies, and the development cost is low. It was withdrawn, but the follow-up share still has publicity costs. At least the sales volume must exceed 500,000 to make money. Before that, the domestic sales of The Last Survivor were only more than 2 million, which shows that this market is so big. '

‘That’s right, the domestic stand-alone market only has more than 2 million players, PlayerUnknown’s Battlegrounds is an example, it’s an online game after all. '

‘The stand-alone industry is still too unprofitable, and more players still like free games. Paid games are difficult to work in China, unless they open up overseas markets like Tianhe Network. '

In a certain mobile game planning group, a group of people were talking about the situation in the domestic game industry.

At the same time, the official website of Tianhe Network released the latest announcement.

'Dawn of the pre-order sales exceeded 3 million'

At the same time, it is also announced below that the sales rankings of various regions, among which North America is indeed the first, leading the sales of 1.1 million, but it is surprising to everyone that it was shot in the second region.

Because the second place in the shoot turned out to be the Huaxia region, and the sales were only 100,000 less than the number one shot in the North American region.

Inside the Tianhe network, Chuhe was not surprised when he learned of the pre-sale sales data.

"Compared to the original host platform, this time we log in simultaneously on the PC platform, and there are more players on the PC platform in China." Chuhe said.

"That's true. The pre-sale sales of the domestic console platform are only 400,000 copies, but the PC platform has 600,000 copies." Pigeon nodded and said.

"However, we have to spend more on the PC platform." Plot said with some headaches.

When it comes to the issue of multiplayer online, then there is the issue of plug-in management.

Taking PlayerUnknown's Battlegrounds as an example, the operating cost of Tianhe Network on the host platform is only one-fifteenth of that on the PC platform.

On the other side of the world, in EA's office, the EA executives who were paying attention to the hymn were equally happy.