Video Game Designer

Excluding Tianhe Network, Ubisoft, and EA, some well-known small and medium-sized manufacturers, TEU's first-week indie game sales data was released on SuperData. A total of 950 games were launched, of which 11 games had more than 500,000 copies in the first week.

However, these 11 games are already launched on the steam platform, and there are some old games at the same time, and their development team has also reached a discount intention with TEU. Basically, they are sold at a relatively large discount of 30% or 40% off. .

As for the remaining games with more than 100,000 copies in the first week, there are a total of 41 old independent games and new independent games that are already famous, basically 55 open.

Of course, this is the group that belongs to the upper layer of the pyramid, and there are many games that even landed on the recommended position of TEU, but only sold a few hundred in the first week, and even did not break 1000.

But this is also a normal phenomenon. After all, not any game can win a certain market and make players like it.

At least the sales data on TEU proves one thing, that is, the traffic of TEU may not be able to compare with the current users of the steam platform, but it will definitely not be less.

The traffic drainage of Tianhe Network, Ubisoft, and EA can be said to be very impressive, at least for independent gamers.

As for small and medium-sized manufacturers, they found that the sales volume of the game is actually not much different from that of the steam platform.

Even though this situation is achieved when the TEU platform gives away profits to players, it fully proves the traffic and potential of the TEU platform.

Compared with the strategy of the steam platform for game manufacturers, the banner recommendation of the entire mall is completely based on the popularity and sales of the games. For small game manufacturers and independent game manufacturers, the current steam platform is equivalent to the itch.io platform, but the former needs to draw into 30% and the latter only need 10%.

The digital area of ​​platforms such as Microsoft and Sony also takes 30%, but compared with the completely self-service steam platform, don’t ask, let you fend for yourself, at least platforms such as Microsoft and Sony will have dedicated people and developers Communicate, and at the same time help developers formulate marketing strategies, and discuss relevant marketing plans with you, and strive to better meet players when the game is released.

None of these things can be seen on the steam platform. What the steam platform can provide is only a huge amount of player traffic. As for whether this part of player traffic is worth the 30% commission?

Of course it’s worth it. After all, traffic is king. Penguin’s percentage of WeChat’s commission can even reach 90%. What’s the reason?

Isn't it relying on almost monopoly traffic?

If there is a channel of the same size at this time, and it offers a 30% commission, and also said that it will arrange some drainage recommendations for you, do you think those manufacturers from the original Penguin camp will immediately join the new channel?

Today's TEU is playing such a role.

After years of building, the steam platform has placed itself in a very comfortable position, maximizing benefits and minimizing responsibilities.

If there is a problem, it must be the manufacturer's problem.

At the same time, the reason why the steam platform has gradually become a platform for large and medium-sized manufacturers to harvest leeks is largely due to the inaction of the steam platform.

For example, the praise function and the review system.

No matter whether you have produced high-quality games such as The Binding of Isaac and Under the Legend in three or four years, or you have launched the League of Goddess and the web games like League of Goddess and Brother Chen Long took me 999 in just one month, almost all of them can be logged on The steam platform, and the initial recommendation points are still exactly the same.

At the same time, countless players in the comment area will give all kinds of nonsensical bad reviews. For example, the most classic ones are these types: "There is no Chinese bad review", "I am dizzy with 3D, so I gave a bad review" "I know you will read bad reviews, games It's fun to buy it! '.

TEU does not say that he wants to overthrow the steam platform, but the best way to take a bite out of him is to attack the opponent's weakness. At least for now, it seems that the effect is quite effective.

"More than 20 independent game studios and teams have reached an agreement with us, including two games from China." In Tianhe Network's office, a high-level meeting within TEU was held remotely through the video screen.

"However, relying on independent games is not a long-term plan. It can only enrich our game library. The real core is the influential large-scale games." Chuhe said.

The independent game plan for TEU is more about laying the foundation and buying people's hearts, but it is impossible to rely on independent games to succeed.

At most, it can only become the second itch.io.

"The Battlefield series is expected to be released in September, and the FIFA series is ready to be pre-ordered." Charles, who temporarily replaced Wilson, talked about EA's situation.

After Charles finished speaking, Eve also said: "The Division and Assassin's Creed have passed the review, and pre-orders will be opened soon, and they will be sent to the factory for pressure."

"War Napoleon's Expedition still needs about three months of development cycle, but the Outer World of Black Light, QD's Becoming Human and Platinum's Star God Chain have also passed the rating." Chu He said.

"In addition, EPIC hopes to cooperate with us to let our games land on EPIC and refuse to land on the steam platform." Ive said at this time.

"Don't pay attention to them, don't make yourself a show." Hearing what Ive said, Chu He said without thinking.

This guy EPIC has bad intentions.

They said when TEU was first launched that they would not engage in monopoly. Although there will be some PY transactions with manufacturers secretly, such as updating a certain game version, or delaying the launch time of the steam platform for the first launch, but that will not Announce it.

These are things that players don't know, but it's different from EPIC wearing a pair of pants.

They just said that they are not exclusive, but their games are not logged on the Steam platform, but on EPIC?

Isn't this slapping yourself in the face?

EA's games don't have to be registered on the steam platform. After all, EA has fallen out with the steam platform, and everyone knows it.

But working with EPIC?

There is no need for that, now that Epic has already put shit in his crotch, why bother to wear a pair of pants with Epic and get covered in shit?

"According to the launch cycle, release one masterpiece per month, and cooperate with small and medium-sized manufacturers who are willing to join TEU in the same period, so that players can see a masterpiece every month in the next six months." Chuhe set a tone .

The announcement of a masterpiece in the next month binds TEU to the games of the three of them, allowing TEU to appear in the player's sight to the maximum extent, making the player painful and happy.

This is their strategy.

Let the wallet feel the pain!