A thousand-mile embankment collapsed in an ant nest.

This idiom cannot be better used to describe the Shen Group.

Ever since Shen Ji was so angry that he was hospitalized, there has been no good news from the Shen Group, and the stock price has fallen again and again after Xu Hai's case was exposed.

The advertisement that Shen Xiyan endorsed for GA was released during this period.

Shen Xiyan didn't think about the actions and lines of the GA advertisement at all.

She fully thought that once the advertisement came out and everyone saw that she, the daughter of the Shen family, was doing well, it might stabilize the group's status quo.

What she didn't expect was that what greeted her was not mindless praise from fans, but criticism from the public.

[Such advertisements and posters are also released openly. @Shen Xiyan, did you do this on purpose? ]

[In recent years, there have been many similar brands. If you have a little understanding, you will know what those actions mean. Shen Xiyan still dares to take pictures and accept endorsements. She doesn’t care at all]

[Fans don’t care about this at all, they only see idols]

[The trend in the industry is like this. As soon as the limelight is over, and artists sign contracts again after the contract is terminated, they don't have this consciousness at all! ]

[The road to Shen Xiyan has turned dark. It’s really disgusting. ]

[Speaking of which, Song Qingyou refused to be endorsed by GA before. Could it be that she quit after seeing the advertising plan? ]

[It's very possible. Didn't someone say that Song Qingyou rushed out of the GA branch building? ]

# GA advertising #

# Shen Xiyan endorses GA #

# The Seven Deadly Sins of GA Brand #

# Resolutely boycott GA #

Several hot searches from the same series entered the list at the same time.

Under normal circumstances, Shen Xiyan's GA endorsement would indeed cause a bit of a stir, but it wouldn't be to the point where everyone would shout about it.

But the problem is that the capital that is eyeing the Shen Group is bent on shorting the Shen Group.

Therefore, any negative news related to the Shen family will be repeatedly amplified by them.

This has led to the current situation.

The subsequent public opinion impact was so great that the official had to step forward and ask GA to withdraw the relevant publicity and give an explanation to the public.

Even though the new person in charge of the GA branch only looks up, he is not stupid enough to insist on having his own way, and he still comes out to argue at this time.

But I can't stand up to a pig teammate like Clinton, who doesn't take public opinion and official statements seriously.

He also made a lot of nonsense on his own social platform.

"I had long expected that the advertisement I shot would hit a wall in that place. Who told the people there that they didn't understand art at all?"

"But I didn't expect that some artists have such high self-esteem and short-sightedness that they would refuse even GA endorsements... I didn't expect that those people would boycott GA just because of an advertisement. This is really ridiculous."

"Such a thing will not happen here because our artistic atmosphere is strong and very tolerant."

Clinton didn't take his remarks seriously at all.

To him, it was just a small complaint.

But just when these "complaints" were made, GA also issued a very perfunctory apology statement.

In the eyes of everyone, GA not only apologized perfunctorily, but also secretly looked down on them!

For a time, the crowd was excited.

[GA has no sincerity at all. He casually issued an apology statement here, and he may not know how to slander him behind his back]

[The apology statement did not promise to remove the problematic products from the shelves, nor did it promise to withdraw all publicity. It was just used to fool people]

[ # Resolutely boycott GA # , I hope some people will not have such a bad memory this time and run to buy GA stuff the next day]

[Ah, yes, yes, we don’t understand art, and we are not tolerant. If you have the ability, please don’t want the market here! It seems like GA is the only one in the world that produces luxury goods! What's there to be arrogant about? ]

[What is this called being reluctant to part with the money here and looking down on the people here? A bitch? ! These idiots are so disgusting]

Many people guessed right, GA is really reluctant to part with this market.

The reason why there has been no movement even after issuing an apology statement is because the GA head office has made a big fuss over this matter.

One party believes that as long as the public opinion is ignored, it will disappear soon. There is no need to actively damage the image of GA for such a trivial matter.

The other party believes that the market potential of this party is huge. No matter what, the person in charge of the branch should be removed first and express a sincere apology.

In essence, neither party actually thinks much of anyone other than themselves.

If it had been in the past, Shen Xiyan might have been able to afford to wait.

Because there are some artists in the industry who endorse this kind of brand, and nothing will happen to them.

But now the Shen Group is about to fall into a precarious situation, and Shen Xiyan wants the inheritance rights. Once her reputation and image are damaged, she will have no chance.

Therefore, before there was any follow-up news from GA, Shen Xiyan hurriedly held a press conference.

At the press conference, she categorically stated that she would terminate her contract with GA.

The media in the audience will not take photos and leave, nor can they let Shen Xiyan off easily.

The Entertainment Weekly reporter in the front row spoke sharply:

"As far as I know, Song Qingyou immediately decided to cancel the cooperation after seeing the advertising plan. It can be seen that the advertising content planned by GA has very obvious meaning. So, why can you finish filming the advertisement and act as if nothing happened? You didn't see it at all. , or don’t care at all?”

"I didn't see it." Shen Xiyan lowered her eyes and admitted her mistake.

"Whether you believe it or not, I really don't know that those actions have other meanings, because I am usually really busy and rarely browse social platforms..."

Mo Zhenning on the side said, "Xiyan reads the script the most, followed by the company reports. She really doesn't read much news on the Internet. I also said before that if she continues like this, sooner or later she will not be able to keep up with the trend of the times."

The reporter asked again: "You two mean that Song Qingyou is very free?"

Shen Xiyan wanted to give a positive answer.

But Mo Zhenning kicked her under the table, "Xiyan and I don't mean this. We just have different personal hobbies in private, and the information we receive is also different."

Shen Xiyan nodded, and then her eyes suddenly turned red.

"I really don't pay much attention to these things. The people around me are different from me, but from looking at advertising planning to auditioning and shooting, I basically do it all by myself. The assistant can only wait outside."

"At the time, I thought it was GA's rules, so I didn't question it. As a result, people around me didn't know what kind of commercials I had shot..."

As she spoke, Shen Xiyan burst into tears again:

"I really didn't mean it. If I knew it was an advertisement like this, I would definitely not accept it because I am one of you!"

She touched her face, stood up and bowed: "I'm sorry, I have been worried about my father's condition recently, so I have been somewhat neglectful at work. Please forgive me."

Shen Xiyan went all out this time and even did not hesitate to wear makeup in front of the camera.

It’s not certain whether passers-by will buy this, but fans will definitely forgive it easily.

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