I Don't Want To Be A Young Master

Yuanfeng business group was officially established.

This is a group enterprise mainly engaged in shopping malls and high-end retail business.

Ye Feng doesn't want to continue the name of "Bitian international". Of course, he can't use the name of "Ye group". In any case, he can't make his business like the Ye family.

So thinking about it, he took a word from his name and renamed the company Yuanfeng group.

At the same time, Biyuan shopping mall is being renovated and renovated. In the meantime, the interior of Biyuan shopping mall is being renovated.

Duan Pengfei was appointed Vice President of Yuanfeng group and general manager of Yuanfeng shopping center. He was left in Tianhai to monitor the decoration construction site, while Ye Feng took Chen Yurou to mordu.

On this trip to the magic city, Ye Feng will discuss the business license contracts of several luxury goods manufacturers.

On the plane, they talked about the strategic route of Yuanfeng group. Chen Yurou asked him, "do you always plan to do luxury business in the future?"

Ye Feng said with a smile: "this is only the first step. My plan is to build an international retail giant."

Chen Yurou asked: "how to make it?"

Ye Feng said: "first of all, domestic businesses tend to go out of metropolises and into small cities, such as restaurants and department stores, except for the luxury industry. My idea is that first of all, they consider the shortage of goods. After all, high priced luxury goods are all hand-made. It is very difficult for them to supply large areas of goods to the whole country. Secondly, they all pay attention to the old brands, but they don't have a good image. Moreover, they also consider that the second - and third tier cities outside the metropolis have insufficient consumption capacity, which is not in line with the market positioning of their products. "

"However, there is still a demand for luxury goods in the second and third tier cities, and the demand is not small. I think if we can persuade several brands to enter Tianhai, to be exact, Yuanfeng shopping center, then Yuanfeng is bound to become the first company to operate luxury goods in the second tier cities."

"Yurou, you know, the common people have the mentality of following suit. Where the upper class of the society is willing to go, whether they are curious or follow blindly, they are bound to take a look. At that time, the luxury goods counter of Yuanfeng shopping will be operated, and driven by the upper class of Tianhai, many ordinary consumers will gather, which will bring a large number of potential customers to the shopping mall. "

Chen Yurou nodded and shook her head, saying, "however, you want both high-end consumers and ordinary consumers, so the market positioning conflicts. In business, the positioning must be clear and clear. If you want everything, it means that you are not flattered. "

"I see what you mean." Ye Feng said with a smile, "but you don't understand me. I mean, using the high-end crowd to drive the general population and using the celebrity effect to gather consumer sentiment, my initial positioning is the mainstream market, because the middle class holds the most social wealth, and luxury goods are just a seesaw. "

"Oh, I understand when you say that."

Ye Feng continued: "I want to open the door with luxury goods first, and then operate comprehensive stores. Wal Mart, you know, is the largest retail giant in the world. However, what is really terrible is not the number of chain stores and types of goods in Wal Mart, but the fact that they control the whole supply chain. "

"They control the whole process of goods from leaving the factory to entering their supermarkets, which is tantamount to mastering the lifeblood of light industry production. How big is Microsoft? In a few years, the market value of Microsoft once surpassed that of Wal Mart, but I dare say that in terms of business influence, Microsoft can't be compared with Wal Mart, because this society, in the final analysis, is a production-oriented society. "

"So your goal is to keep up with Wal Mart?" Chen Yurou asked

"No Ye Feng said with a smile: "no matter how big Wal Mart is, it hasn't become a single company, followed by Carrefour and RT Mart."

"Then you....

" I want to make retailing to the extent that it can swallow the Ye family's capital plate, and then let Yuanfeng group become the king of the world. "

These two days, Ye Feng and Chen Yurou have already made friends. They tell her all about the Ye family, including the relationship between themselves and the Ye family.

There's no need to keep a secret of one's birth all the time. Isn't it necessary to tell the truth in the end?

Previously, hiding identity was mainly to protect himself and deal with those external crises. Now, the temporary enemies have been cleared, and Ye Feng has lost the need to keep a low profile.

Although these enemies are indeed "temporary" and continue to move forward, I don't know how many difficulties and obstacles are waiting for him in the future.

...

in Mordor these days, Ye Feng has met with several Asia Pacific leaders of luxury brands.

The situation is the same as what Ye Feng expected. These bosses are all above the top of their heads. As soon as they heard that Ye Feng was from Tianhai, they had no impression of the city in their mind, so they just dropped two words, "don't talk about it.".

After hitting the wall several times, Ye Feng has a fire in his stomach.

On the third day, Ye Feng and Chen Yurou discuss countermeasures in the hotel."... LV talked, Armani talked, gucci talked, herm è s talked... Can you help me think about it again, which one has no appointment?"

Chen Yurou shook her head and said, "we can't go on like this. We've already shown great sincerity. No matter how much concessions we make in terms of price and subsequent profit margin, people still look down on us..."

Ye Feng threw the information book sorted out in recent days' negotiations on the bed and said angrily, "I don't believe it. I'm going to take out my trump card!"

Chen Yurou was puzzled and said, "what's the trump card?"

Ye Feng said, "just look at it."

Later, Ye Feng made an appointment with the next family, Givenchy.

Givenchy's Asia Pacific manager is a woman named Han Tiange.

Han Tiange is 36 years old and well maintained. She looks like she's in her early 30s. She's dressed elegantly from head to toe. At first glance, she's a person who has been in the fashion circle for many years.

The meeting took place at Givenchy's Mordor business department, on the top floor of an office building.

In any case, as a senior executive of a major international brand, Han Tiange's attitude towards people is more comfortable for Ye Feng and his wife. At least, they don't wave to drive people out as soon as they hear the name of "Tianhai".

"Mr. Ye and Mrs. ye, I understand your ambition to open up the second-line luxury market, but you have to give me a reasonable reason. Why did Givenchy enter Tianhai? Instead of opening another branch in Mordor or Beijing? "

"It's easy." Ye Feng said with a smile: "you have already developed the market of mordu and Beijing. Whether the consumer group is fixed or those, if you open branches again, you are just diverting customers from old stores. Tianhai is different. Tianhai is a brand new market, and there are countless people who go to Guangcheng to buy luxury goods from Tianhai every year. I can assure you that this is a very large consumer group. "

Ye Feng said, see Han Tiange fell into thinking, and then threw a heavy bomb: "and I can guarantee that as long as you are willing to store in Yuanfeng, the first year's profit, I do not want a cent, but also free to provide you with the best location of the mall."

"Mr. Ye, this..."

Han Tiange's tone is hesitating, but her expression has betrayed her.

Now, her eyes are shining!