I Don't Want To Be A Young Master

What Ye Feng said at least hit three pain points of Han Tiange.

First, in mainland China, Givenchy is a very unique brand. Its popularity is not as high as LV, Armani and Hermes, nor as popular as these brands. However, if we look at the international luxury market, Givenchy is undoubtedly a brand of the same level. Unfortunately, in China, most of the few people who know this brand know it through the endorsement of Audrey Hepburn.

Second, as Ye Feng said, Givenchy has its own stores in Beijing and magic, and its performance has always been good, but the customer base is indeed fixed, so it is difficult to expand the market. Those who know and can afford Givenchy will naturally pay attention to it, while the newly rising wealth winners will focus on LV and other brands with more upstart temperament. In other words, Givenchy's business strategy in China lacks vitality. Therefore, Givenchy is eager to break this situation.

Third, regardless of the first tier metropolises, can the second tier market be considered? Of course, but Han Tiange has to bear the risk. Once the brand of Givenchy enters the second tier city, it will give people the illusion that "they can't get along in the big city", which is a smear to the brand image. But on the other hand, if Givenchy can gain a firm foothold in the second tier market, he can quickly expand his customer base, and when the foundation is stable, he can go back to "Beijing, Shanghai and Guangzhou" again.

Out of the above considerations, combined with Ye Feng's promise of "providing the best location for shopping malls for free in the first year", in fact, Han Tiange has been a little excited.

The only doubt is how powerful the Yuanfeng group is.

Han Tiange asked: "Mr. Ye, can you introduce your Yuanfeng group to me?"

"Yes." Ye Feng said: "the predecessor of Yuanfeng group is Jinlong group, which is an enterprise with a market value of billions. It started from home appliance retail, and later transformed into an enterprise investment. Jinlong group has been very successful in both the retail industry and the venture capital industry. Now the company has been reformed into Yuanfeng group. I want to go back to my old business and continue to do retail business. No matter capital or experience, it will not be a problem. "

Han Tiange thought about it and said, "Mr. Ye, please wait a moment."

With that, she started to operate the computer on her desk and looked up the enterprise information of Yuanfeng group on the website. It was basically the same as what Ye Feng said. She was a powerful enterprise.

Han Tiange leaned back on his office chair and began to think about it seriously.

In order to open up the market situation and enter the second tier cities, we have to bear the risk of "reducing the brand grade".

Is the risk worth taking?

Ye Feng seemed to see through what she was thinking and said with a smile, "Mr. Han, I can sign a gambling agreement with you."

Han Tiange a Leng: "how to bet?"

Ye Feng said: "if Givenchy fails to stand firm in the second tier market in two years, I will lose 20% of Yuanfeng group's shares to you for free. On the contrary, if Givenchy can stand firm in two years, you have to give me 20% of Givenchy's Huaxia market share."

"This...

" there's nothing to hesitate about. " Ye Feng said, "you don't lose no matter you win or lose. Think about it. If I lose, you will take 20% of the shares of our company in vain. If I win, it means that Givenchy is blooming in China and giving me 20% of the market share is nothing to you. "

Han Tiange grinned bitterly and rubbed his forehead: "Mr. Ye, you are really a born negotiator."

Ye Feng said: "you're wrong. I'm just used to offering prices that others can't refuse."

With a sigh, Han stood up, stretched out his hand and said, "Mr. Ye, I wish us a happy cooperation."

...

after Ye Feng talked with Givenchy about cooperation, Chen Yurou discussed the specific details, involving rules and detailed terms, which are more suitable for Chen Yurou.

Three days after he came to Mordor, Ye Feng finally won his first victory. Next, he had the experience of dialogue with these manufacturers. In the same way, he revisited LV, Armani, Hermes, Gucci and so on.

The second time I sat at the negotiation table, it was Ye Feng who mastered the rhythm. Before, these high-profile fashion tycoons only listened attentively.

Ye Feng's way of persuading them is simple.

Before, you didn't see the second tier market because no one was willing to be the crab eater. But now, Givenchy is out. If you don't keep up, the second tier market will be eaten by the Givenchy family.

Think about it. There are only a few first tier cities in China. If you look at it, the second and third tier cities are the real majority of this country. Are you willing to give up such a big market to your competitors?

In this way, Ye Feng successfully won the contracts of several luxury goods giants without any preferential policies.

With my shopping mall, you have to pay for it. You have to make profits to sell things here. In a word, Givenchy, as the first person who is optimistic about me, can't give you the same benefits I give him.

This point, you serve on the service, do not refuse to pull down, such as the second-line market booming, I do not take you to play....

Ye Feng and Chen Yurou stayed in mordu for seven days. Seven days later, when they set foot on the plane back to Tianhai, they had nine more contracts in their bags.

They are: LV, Armani, Hermes, Gucci, Givenchy, Versace, Ferragamo, Dior, Chanel.

In fact, there are more than nine luxury brands active in China, and there are many left, but Ye Feng doesn't want to talk about them.

Everything is difficult at the beginning. It's the most difficult thing to persuade a person to try when no one has tried. But once there is a beginning, it won't be difficult, because others will follow suit.

In fact, as soon as Ye Feng and Chen Yurou arrived at the airport, before they got on the plane, two of them called to inquire about cooperation.

One is Burberry and the other is David Duff.

Facing the phone, Ye Feng smiles and says, "I'm sorry, I'm going back to Tianhai. If you have the idea of cooperation, please come to Tianhai to talk to me."

I come to you to give you face. If you don't give me face, if you want to find me again, it's your turn to come.

I need to see your sincerity.

After the plane took off, Ye Feng and Chen Yurou briefly summed up their trip to the magic capital. They thought that the reason why they succeeded later was because they grasped the breakthrough of Givenchy.

It's like uncovering adhesive tape. As long as you can lift a corner, it's very easy to tear off the whole sheet.

During the flight, Ye Feng called Duan Pengfei and asked about the decoration of the shopping mall.

Duan Pengfei said that it will take about half a month to open.

"Good." Ye Feng said: "Yuanfeng comprehensive supermarket, you start laying this project now."