I Don't Want To Be A Young Master

At the beginning of October, Ye Feng went back to Tianhai.

Shen mengyan was the first person I met in the company. Duan Pengfei is now in charge of a branch in Shanwan. He hasn't been back to Tianhai for a long time.

Seeing Shen mengyan, the secretary who has expressed his good feelings to him openly and secretly, Ye Feng thinks of Chen Yurou.

During the national day, Chen Yurou couldn't come back. The Shanghai Stock Exchange president training class arranged for everyone to go abroad to study the management mode of foreign retail enterprises. Chen Yurou didn't want to miss this opportunity. She told Ye Feng on the phone and went abroad with the group.

Ye Feng wanted to go with her, but there were too many things on hand to go.

After entering the office, Ye Feng is not too polite and directly asks Shen mengyan, "how are the decoration of Nanhe and Shangtai branches going? Have you encountered any problems? "

"Mr. Ye, everything is going smoothly. Everything is going on step by step. Mr. Duan plans to open four branches at the same time in December. Now, the progress in Shanwan may not be able to keep up. Mr. Duan is urging." Shen mengyan usually does financial work, but recently Duan Pengfei is often not in the store. She is responsible for almost all the affairs of Tianhai.

Ye Feng nodded, four branches open at the same time is he and Duan Pengfei discussed, is to build momentum.

"What about Tianhai?" Ye Feng asked.

He just asked casually. After all, Tianhai has been developing well and should not have any problems.

But Shen mengyan hesitated for a moment, until Ye Feng looked at it suspiciously, Shen mengyan said: "the situation is not very good."

"What's the matter?" Ye Feng frowned. Tianhai is the key. At this stage, not only are the branches in Shanwan waiting for Tianhai's blood transfusion, but Guangcheng is also counting on Tianhai's support.

If Tianhai has a problem, leading to tight payment, Ye Feng's layout in Guangcheng will fall short.

Shen mengyan said: "another supermarket has opened in South Street, which has a certain impact on Yuanfeng's business."

After listening to Ye Feng, he fell into a deep meditation. It seems that a competitor finally appeared, just a little earlier than expected.

Originally, when Yuanfeng shopping opened, Ye Feng expected that Tianhai's market would be targeted by other brands within half a year. Unexpectedly, it didn't take half a year at all. It was only three months before competitors appeared.

However, Ye Feng quickly reflected that today is November. If the other party opened today, it would not affect Yuanfeng so soon.

"When did the supermarket open? What's your name? "

Shen mengyan replied, "it's been half a month since its opening. It's called Tianlong Shangchao."

"Tianlong..." Ye Feng mumbled.

The new supermarket is not Wal Mart, not Carrefour, but a new name.

Ye Feng grabbed the key of the car and said, "take me to the supermarket."

...

on the way, Shen mengyan and Ye Feng introduced the situation of Tianlong.

Tianlong's boss is Tang bin, the richest man in Tianhai, whose financial resources are second only to Duan Pengfei, the richest man in Tianhai.

Tang bin has a lot of money and a lot of contacts. It's normal for him to get involved when he knows that supermarkets are making money.

Ye Feng didn't enter Tianlong supermarket. He stood on the opposite side of the road and looked at it for a while. He said, "his place is not as big as mine, his decoration is not as good as mine, and his popularity is not as strong as mine. Why does it affect Yuanfeng?"

With that, Ye Feng turns to Shen mengyan and asks, "how much less is Yuanfeng's business?"

"The turnover has dropped by 20% in the past half month." Shen mengyan replied.

"Twenty percent?"

Ye Feng frowned and asked: "how can there be so much less?"

Tianlong's area is less than 3000 square meters, less than a quarter of Yuanfeng's. In addition, Yuanfeng has already opened the market and gained fame in the early stage, so it should not be robbed of so much business.

Shen mengyan said: "Tianlong and we are fighting a price war. The price of the same commodity is five percentage points lower than ours."

After listening to Shen mengyan's reply, Ye Feng is relieved. It's not just for other reasons. As for the price war, it has advantages and disadvantages. Ye Feng doesn't pay much attention to it.

The price of Yuanfeng's goods is not too high to tell the truth, and the buyer is still directly supplied by the manufacturer or regional general agent, which is much cheaper than other small businesses.

Tianlong doesn't have a big place. Only the second and third level agents can supply the goods for him. The purchase price is more expensive than Yuanfeng's. If the price is cheaper than Yuanfeng's, it's just a cry of loss.

If Yuanfeng has 15% profit, Ye Feng suspects that Tianlong may not even have 5%.

But we can't let it go.

After thinking about it, Ye Feng asked, "how is the membership card system doing?"

"It's almost debugged. Mr. Duan went to Shencheng to find a large company to make it. It's no worse than other domestic brands."

"Good." Ye Feng nods. He is very satisfied with Duan Pengfei's speed. He has just started to talk about the membership card system. He didn't expect Duan Pengfei to finish it so soon.

Originally, Yuanfeng had only one store, but Ye Feng didn't want to develop a membership card. Now that there are more branches, the membership card system naturally needs to be open.Not only the membership card, but also the shopping card, which is the real weapon to make money.

In the interpersonal society, whether it's gift giving or trusteeship, shopping cards with large denominations are essential, and the unit company's welfare is mainly based on shopping cards.

Ye Feng has seen some business cases. A few years ago, there was a supermarket in a certain area of China. The value of the shopping cards sold in one year was 100 times of the sales.

Of course, Yuanfeng can't sell as much as that. After all, Yuanfeng's monthly sales are more than 100 million, and a hundred times is 10 billion. Tianhai can't afford such a huge amount.

"Meng Yan, how long does it take to launch a membership card?"

Shen mengyan said: "the internal debugging is almost the same. If you are in a hurry, you can go online tomorrow."

Ye Feng is very satisfied: "then tomorrow, take advantage of the national day to promote the membership card."

"In addition, for the time being, only 500, 800 and 1500 shopping cards will be available. First, try the market reaction with a total price of 10 million. By the way, take another 2 million shopping cards and send some to all government departments, saying that they can help with the trial. "

Although Ye Feng doesn't like to deal with officialdom, he still understands the world. Far wind business super money can't hide others, small favor send out a little, Ye Feng also don't care, as long as can less trouble.

Shen mengyan wrote down Ye Feng's words one by one, and then asked: "that day long side..."

Ye Feng is a little speechless, but Shen mengyan's vision is not long-term enough. But it's normal. Shen mengyan's major is finance and investment. There are still many things to learn in business operation.

Ye Feng patiently explained: "as soon as the membership card and shopping card are launched, our price after discount is not much different from Tianlong. You said the same price, would you like to go to Tianlong or Yuanfeng? "

"Far wind..." see ye always staring at himself, Shen mengyan said against her heart, in fact, she wants to say that if it is her own words, it doesn't matter to go anywhere.

Ye Feng saw her insincerity, but no longer explained that the introduction of membership card is not only a discount, on the one hand, it can also increase customer stickiness, which is one of the magic weapons of those big business super enduring.

Even if Tianlong wants to make a membership card, I'm afraid it will not be worth the loss. Originally, the profit level is not high. If it introduces a membership card, discounts and profits, it will really lose money.

But if there is no membership card binding customers, there will be a lack of central customer base. Once Yuanfeng is strong, Tianlong will not last long.

What Ye Feng has to do is to defeat Tianlong. Isn't Tang bin rich? When Tianlong falls down, even if he can't shake Tang Bin's foundation, it will also hurt him greatly. You should know that Shang Chao's early investment is huge, and once he's with him, he can't bear it.

Although Tianlong is no better than Yuanfeng, I'm afraid the initial investment is no less than 50 million.

It would be better if Tang bin didn't close the door. If he opened the business one more day, he would lose money one more day. Ye Feng has the confidence to play Tianlong to death.