I Don't Want To Be A Young Master

The next day, Yuanfeng shopping launched its membership card system.

With the help of several elements of free shopping and gift exchange, the company has carried out publicity work. Newspaper layout, outdoor advertising, DMF single page, students holding the slogan of Shangchao to walk through the streets....

the multi pronged way of publicity makes Yuanfeng Shangchao become the talk of Tianhai people after dinner and tea again. The crowd in front of Shangchao also reappeared on the opening day. On the first day alone, the number of membership cards handled reached 1100. At the same time, the shopping cards launched by Yuanfeng Shangchao were also very popular, and on the first day, they started shopping More than 1.7 million denominations were sold.

Around the day, the news that shopping cards can be purchased at a discount of 9.50% of the original price has spread, and many more people come to buy shopping cards that day.

And unlike the day before yesterday, housewives were the mainstream. Today, there are many more men, and their handwriting is much bigger than those of housewives, and there are many tens of thousands of them.

Ye Feng, who looked on coldly, could see the number of these people at a glance. Most of them were local businessmen and logistics personnel of some government agencies in Tianhai.

That night, the supermarket made an inventory, handled nearly 1500 membership cards, and sold more than 800000 yuan of shopping cards.

...

in four days, Yuanfeng shopping handled more than 6200 membership cards, with a total value of more than 9.8 million.

6200 membership cards are equivalent to 6200 families choosing Yuanfeng. As long as the service and price of Yuanfeng supermarket are in place, these people are the loyal customers of Yuanfeng.

As for the shopping cards, except for the 500000 yuan they sent out, almost all of the 10 million coupons launched in the early stage were sold out.

These shopping cards will not be consumed in supermarkets soon, or even become a kind of currency in circulation in disguise, and may never be used in supermarkets.

This is equivalent to that Ye Feng has more than 10 million working capital on hand, and this is just the beginning.

Ye Feng believes that when the wave of gift giving at the end of the year is over, it will not be difficult to sell 50 million shopping cards.

With the introduction of membership cards and shopping cards, the additional effect is that the turnover of supermarkets has reached a new high.

During the National Day golden week, the total sales of Yuanfeng supermarket exceeded 90 million, and the average daily sales exceeded 15 million!

...

on the evening of the 7th, Ye Feng met Duan Pengfei, who came back from Shanwan in a hurry.

Duan Pengfei is darker and thinner than before.

Ye Feng can't bear to see some, people get along for a long time, always have feelings.

Duan Pengfei used to be a right-hand man to him. Now Ye Feng takes him as a business partner. Ye Feng says, "Lao Duan, we don't have to fight in person for everything. We recruit so many people, but we don't let them have a free time."

Duan Pengfei laughed, slightly tired, said: "Ye Shao, I enjoy it."

On the one hand, it's a sense of freshness from investment to industry; on the other hand, it's a sense of achievement to build up the branch stores by hand. In addition, the sense of achievement also comes from the development and growth of Yuanfeng Shangchao, whose old section is an indispensable part.

With that, Duan Pengfei bypassed the topic and asked, "Ye Shao, will you leave tomorrow?"

Ye Feng nodded: "I'll leave tomorrow morning."

This time Ye Feng went back to Tianhai, he was afraid that the head office would be too busy during the national day. Now that the golden week is over, the shopping mall on the other side of Nanhua square has to be settled as soon as possible, so Ye Feng has to go.

Duan Pengfei was silent for a moment. He wanted to say something, but he wanted to say nothing.

After several times, Ye Feng also saw that Duan Pengfei had something to say, so he asked, "old Duan, what's the matter you are hesitating about?"

Duan Pengfei rubbed his temple. Instead of getting to the point, he asked, "what happened to Tianlong?"

Ye Feng see this, also don't rush to ask, if really something, Duan Pengfei will say with himself.

When he mentioned Tianlong, Ye Feng said with disdain, "as soon as our membership system goes online, their business has been reduced by more than half recently. Tianlong is not Yuanfeng's rival. There's no need to take it too seriously."

Yuanfeng's series of actions completely confused Tianlong. Previously, they were able to compete with Yuanfeng in a price war. Now when the membership card comes out, Tianlong has no power to fight back.

If ye Feng didn't want to drag Tianlong, it wouldn't be too difficult to beat Tianlong completely as long as he had a few more promotions.

Duan Pengfei actually did not see Tianlong in his eyes, otherwise he would not even mention it before.

After asking Tianlong, Duan Pengfei was silent again.

The leaf breeze sees of straight frown, dissatisfaction way: "old section, have something you say, procrastinate, how with a Niang similar?"

Duan Pengfei took a deep breath and said: "Ye Shao, RT Mart recently acquired qingkelong."

Ye Feng just wanted to ask what it had to do with Yuanfeng. Suddenly, he thought that qingkelong's base camp was in the south, and immediately asked, "qingkelong wants to march into Nanjiang?"

"That's right." Duan Pengfei said solemnly: "I'm not worried about other large supermarkets entering Nanjiang. What I'm afraid of is qingkelong. Their target group overlaps with Yuanfeng, and their "regional coverage" tactics are very lethal. They like to open stores in a city, deepen and penetrate the business circle, and make their competitors desperate. "Duan Pengfei has said a lot about qingkelong. Some Ye Feng has heard of it, and some are only hearsay in the industry.

The focus is not on RT mart's acquisition of qingkelong, nor on qingkelong's march into Nanjiang. What really makes Duan Pengfei sad is that qingkelong's strategic goal is the same as Yuanfeng's, which is to focus on the second and third tier cities and even the county seat.

Originally, Nanjiang's second and third tier cities were almost blank areas for large-scale supermarkets. The reason why Yuanfeng was able to develop was that there were no competitors in Tianhai.

Whether Wal mart or Carrefour, their target market is high-end people, first tier cities.

Keqingkelong is a popular commercial supermarket, which is specially developed in small cities, counties and surrounding areas. It is a common means for keqingkelong to have affordable stores, convenience stores and community stores.

In this way, Yuanfeng has the biggest competitor in Nanjiang, because this is the way Yuanfeng is going now.

Ye Feng was not in a hurry before, because other large chain giants in Nanjiang didn't like the second and third tier market. He had plenty of time and space for development.

But now... The enemy is coming!

Qingkelong is an old brand, and it has strength. Now RT Mart injects capital again. Qingkelong is rich and powerful. It can't whisper with Yuanfeng on the same day. Once Yuanfeng and qingkelong form a competitive situation, they almost have no advantage.

"But not right?" Ye Feng suddenly asked, "where did you hear the news of qingkelong marching into Nanjiang?"

After thinking about it, Ye Feng still feels that something is wrong. At present, the coverage of qingkelong is in Jiangsu and Zhejiang, and Nanjiang is not their target area.

Moreover, with his own investment vision and from the perspective of the purchaser, RT Mart has just controlled qingkelong, and there are a series of problems that need to be adjusted. It is not suitable for such a big move. After all, it is a purchase of a chain enterprise, not a purchase of a small supermarket.

Duan Pengfei listened to Ye Feng's question and replied, "when I was decorating a branch in Shanwan, I listened to my peers in the industry."