Perfect Superstar

Lu Chen is very cautious about brand endorsements.

Many celebrities, especially those new artists who have suddenly become popular in recent years, often adopt a strategy of fishing in the wild when dealing with brand endorsements, desperately brushing up notices and even desperately brushing up advertisements, which is called "double high (advertisement)" in the circle.

The emergence of the phenomenon of "swiping double highs" is due to the fact that some entertainment brokerage companies squeeze the contracted artists to squeeze out enough profits as much as possible during the contract period, eager for quick success and not for the future.

There are also some artists who are willing to do this on their own, because the competition in the entertainment industry is too fierce now, and most artists are under great pressure to survive. If they don’t try their best to make money while they are popular, what else can they earn once they are out of breath?

So they desperately accept all kinds of advertisements, even those high-risk endorsements.

However, artists based on long-term development are often very cautious and thoughtful about brand endorsements.

Lu Chen listened to Chen Fei'er's opinion on the brand endorsement.

Chen Fei'er is currently one of the advertising queens in China. She endorses big domestic and international brands, earning at least tens of millions in endorsement fees a year, and has rich experience in this area.

Chen Feier's advice to Lu Chen is to choose carefully, such as financial products, medicine and health products, medical and medical equipment, agricultural products such as seeds and pesticides, etc., it is best not to touch them.

The risks of these advertising endorsements are relatively high. Once there is a problem with the product, it will often affect the reputation of the spokesperson and even cause lawsuit trouble.

There are not just one or two celebrities who have suffered lawsuits or stumbled because of inadvertent endorsement!

Even Chen Fei'er almost suffered a loss in this area, so she is very careful in choosing advertisements now, and naturally she doesn't want Lu Chen to repeat the mistakes of others.

So far, Lu Chen has mainly endorsed two brands, one is [Whale TV] and the other is Senqi Clothing. The cooperation between the two has been very successful.

To put it bluntly, the benefits that Lu Chen's endorsement brought to the two families far exceeded the reward he received!

For this reason, [Whale tv] and Senqi Clothing both intend to renew their contracts next year, and the new contracts will inevitably rise with the tide.

And with the popularity of "Blue Life and Death", the number of brands that came to Lu Chen's door to seek advertising cooperation has suddenly increased, and the most important one is undoubtedly Zhonghua Motors.

Zhonghua Automobile is one of the domestic automobile brands with the longest history and the highest brand reputation.

Its predecessor can be traced back to seventy years ago, and the "Zhonghua" brand was established along with the new China.

In the early 1950s, Zhonghua Jeep drove across the Yalu River together with Jiefang trucks, made great achievements in the War to Resist US Aggression and Aid Korea, and became a household name in China.

However, since the reform and opening up in the 1980s, cars of foreign brands have entered the domestic market one after another, and the market share of Zhonghua Motors has shrunk sharply, almost reaching the brink of bankruptcy.

With the support of the state, this national brand has finally survived the most difficult period, and has been reborn through the introduction of technology, independent research and development, and so on.

After Lu Chen made his debut, the first car he bought in Beijing was the x7 recently launched by Zhonghua. This gasoline-electric hybrid urban SUV can be described as cheap and high-quality, and Lu Xi is currently driving it.

And it was precisely this Zhonghua x7 that Lu Chen bought that made Zhonghua Auto choose him as the new brand spokesperson.

At least one very important reason.

Of course, as a car company with an annual output value of tens of billions, Zhonghua Motors is very cautious in choosing its brand spokesperson. First of all, they chose Lu Chen because the latter's influence among young people is increasing day by day. In addition, Lu Chen made his debut Since then, the image has been very good.

Lu Chen won the championship of "Singing China", which is also a small factor for Zhonghua Automobile to choose him. Then he participated in Beijing TV's National Day Gala and created "I Love You China", which has a positive theme.

He used to bravely save people regardless of danger, he also raised donations to help fans, and now he is planning to set up a leukemia charity fund... With all these things, it is really no problem to be selected as one of the top ten outstanding youths at the provincial and municipal levels.

In contrast, the sales of Lu Chen's solo album and the high ratings of the TV series he starred in are not the key factors.

The requirements are harsh, and the treatment is naturally generous. Zhonghua Motors offered Lu Chen a 2-year 12 million contract.

Due to the many detailed terms involved, this contract cannot be finalized in a day or two. Zhonghua Motors hopes that Lu Chen can participate in the promotional activities of their newly launched r-class station wagon.

The specific requirement is to shoot a commercial, and Lu Chen is also asked to create a song for this commercial.

Due to the importance of this contract, together with the studio, Lu Chen focused his current work on Zhonghua Automobile. Lu Xi continued to negotiate with the other party to obtain the most favorable terms, while he himself focused on the new model of Zhonghua Automobile. Product creation.

Station wagon is a car-derived model derived from the trend of people advocating nature and keen on traveling. Compared with suv and mpv, its purchase price and use cost are lower, and it has a more dexterous body, which is easy to drive and park , so it plays an important role in the lives of people in economically developed countries (especially in Europe).

However, in China, station wagons are niche models, and they have not been introduced at all before because they are not suitable for the domestic market demand.

However, with the improvement of domestic consumers' material living standards, it has become a new fashion for urban car owners to take family or friends on holidays and drive a station wagon to travel together.

Especially for young people, traveling in a station wagon is a very romantic and compelling thing, and it is rendered dreamlike by many literary youths, and can often be seen in some fashion magazines Similar car travel articles.

Zhonghua Motors aimed at this emerging market and launched its first station wagon R100.

Lu Chen first spent two days digesting and studying the relevant information sent by Zhonghua Motors, and then searched and browsed many advertisements of foreign station wagons on the Internet.

During this period, he wrote a song and handed it to Wang Jing for arrangement, and let the Nirvana band practice the accompaniment.

In the end, it took a week for Lu Chen to create, edit and synthesize a mv as a commercial demo for r100—he was equivalent to doing part of the work that belonged to the advertising company!

After the completion, Lu Chen asked Lu Xi to contact Zhonghua Motors to show the MV advertisement to the other party!

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The second update is here, please subscribe for support! ! (To be continued.)