Rebirth In Hollywood

Although the production cost of "The Hunger Games" is only $100 million, this is the opening work of the entire series, and the success of it is directly related to the subsequent plan, so Ryan offered up to $120 million for this film. Publicity and marketing expenses, from the day the novel came out, the whole series of publicity about it has never stopped.

Especially in the last half month before the film's release, advertisements and previews of this film can be seen anywhere and anytime on the three major newspapers, four major TV networks and eight major websites in the United States. You can see the movie poster.

Disney Studios not only produced posters for many of the main characters, including Ryan, Taylor, Natalie, Scarlett, Kristen, and James Frank, but also for all the districts, including the destroyed District 13. Designed posters and concept maps, and launched the 'Choose and Fall in Love with Your Area' campaign on the official website.

In addition, on the Super Bowl, the most influential sports game in the United States, Disney also threw more than $10 million in promotional expenses to further expand the influence of the film with the help of this most popular sport in the United States.

Since May, Natalie has temporarily put down the post-production of "127 Hours", and formed a strong publicity team with Taylor, Sofia Coppola and others to cooperate with Disney's plan and frequently appear in major media. Although Ryan did not participate in the promotion, the first time he played the villain was still a huge boo, not to mention that the film also concentrated a group of the best young actors in Hollywood today.

On the afternoon of Thursday, June 2, local time in the United States, the intersection of Hollywood Boulevard and Highland Boulevard was crowded with people, as if the Oscars were coming again. Many fans and media reporters gathered in front of the Kodak Theater again, just to witness the momentum of the Disney organization. The huge Hunger Games premiere.

On both sides of the main entrance of the Kodak Theater, two huge posters hang from the top floor of the theater to the ground. This is the main promotional poster of "The Hunger Games".

One is a Mockingjay brooch burning in flames, which is uniquely designed. Golden circle, small and delicate, a sharp arrow traverses it.

The other is the only protagonist of the film, Natalie's appearance when she participated in the competition in the film. She is wearing wild survival equipment, carrying a set of bows and arrows behind her back, and her tough face is full of heroism.

Waving gently to both sides, Ryan walked quickly across the red carpet. When passing the interview area, Natalie and Taylor were surrounded by reporters in an airtight circle.

One of the two is the most iconic figure among Hollywood actresses born in the 1980s. One is a new generation of popular female singers who are rising like a comet.

"The Mockingjay brooch follows Katniss into the arena, and it symbolizes almost all of the bravery and free spirit of The Hunger Games.

"

I can vaguely hear Natalie's voice in an interview, "I like this brooch and the spirit it represents! It is an honor to be able to wear it!"

Ryan would have liked to give Natalie a thumbs up if Natalie could see it, the Mockingjay brooch would be one of the most important spin-offs of the movie, and it wasn't the first time she'd made such a big push.

Obviously, under the influence of Ryan for a long time, Natalie also has enough business pioneering spirit.

As for Taylor on the other side. Not to mention, most of her thinking is almost a copy of Ryan and Nicole, and she naturally spares no effort to promote her own movies.

Subsequently. Ryan was interviewed by a reporter from Disney Television, which is its own media after all.

"Mr. Jenkins, the pre-sale of The Hunger Games has gone so well..."

After asking a few questions about the filming, the reporter turned the topic to the promotion of the film. "Is this what you expected?"

"The Hunger Games had a fantastic start." Ryan said briefly, "It really exceeded our expectations, and this is the best movie ticket pre-sale result Disney has ever seen. And it's a non-sequel film. "

"The Hunger Games" began pre-sale on May 12 through multiple channels such as the Internet and telephone. At this time, it was still some time before it was released, but what was unexpected was that in just 24 hours, the film was released. The tickets for the show on the opening day were all sold out, and in the following time, a lot of tickets for the first three days of the first weekend were also sold.

According to online ticketing website '', "The Hunger Games" has broken North America's all-time record for first-day and first-week pre-sale tickets.

This can be said to be the result of many aspects. In addition to the main creative lineup and the attractiveness of the novels that have been released for nearly two years, the biggest credit should be credited to the rapid development of the online ticketing business.

With the passage of time, the influence of online ticket sales will increase, but according to North American law, producers and distributors are not allowed to participate in any business related to the theater, and Disney cannot extend too much in this regard.

"Hi, Nat, Scarlett, Alison, and Kristen."

Walking over to the four girls who were taking photos together, Ryan waved to them, "It's rare, this is the first time we've appeared in the same movie."

"You are the villain!"

Facing the countless flashes not far ahead, Taylor lowered his voice and said, "You don't belong to our group."

"Hey, honey." Ryan stood between them. "It's so sad for you to say that."

"How does it feel to be shot by Nat?" Kristen Stewart said of the plot in the movie.

"Excellent."

Looking at Natalie's bright brown eyes, Ryan said with a smile, "It's like being shot by Cupid's arrow."

After the routine group photo of the crew, Ryan and others walked into the Kodak Theater, and Scarlett Johansson complained as they walked, "You know, since last month, I have to run on both sides to finish "The Hunger Games" , and then went to participate in the promotion of "Escape from the Clone Island", and those stupid reporters always like to ask silly questions comparing the two movies."

"Then do you think our 'The Hunger Games' will be a big hit? Or will 'Escape the Clone' be a better box office next week?"

Hearing Kristen Stewart's words, Scarlett frowned and said in a low voice, "I watched the demo, and I don't know why, but I always felt that there was something wrong with Michael's cut."

"Hi, Stephen."

Seeing the old Jewish man walking over, Ryan offered to extend his hand, and Spielberg quickly shook his hand, "Congratulations, Ryan, Disney will have another film with a box office of over 100 million in its first week. "

According to pre-sale statistics, the most conservative estimate of the film's first-week box office is between $110 million and $120 million.

For the ailing DreamWorks Big Three, it's impossible not to envy.

Today's DreamWorks is on the verge of danger. If there is a problem with this summer's big production, it is likely to trigger a series of adverse reactions. Next week's release of "Escape from the Clone Island" is crucial.

It's a pity that Spielberg's latest masterpiece, "War of the Worlds," is largely funded by Paramount, and the film, which hits theaters next month, won't do much for DreamWorks.

After a few words, Ryan and others walked into the main hall of the theater and came to the front row of the crew.

After greeting Sofia Coppola, Katherine Kennedy and others, he sat next to Natalie and waited for the film to kick off.

Words and images are two completely different carriers. Maybe the novel version will always connect people with reality, especially the North American critics who are increasingly dissatisfied with the "Patriot Act", or maybe some plots in the movie, the same It's going to make people connect with that, but overall, the film is more of a work in creating a uniquely female character.

In order to be attractive, the film must have some fighting and killing scenes, some of which are relatively bloody and sensitive. In this day and age, if Disney has not done enough work, and is itself an important member of the mpaa, "The Hunger Games" is not. It will be the current pg-13 level, but the r level.

This is a dystopia-like story. No matter the plot itself or the way the film is presented, there is nothing surprising or laudable about it. From the makeup to the costumes to the young, handsome and beautiful cast, the film is designed to attract the audience. .

But what I have to mention is the idea that is really reflected in the film, a "new feminist" viewpoint that has been rising in the film since the beginning of this century.

Since the 1970s, there have been more and more stories in the Hollywood film industry that really care about and show the relationship between women and social life. Among them, the heroine finds an excellent job or a reliable and rich man to marry and have children. Idealized theme.

So in the 1990s, there appeared the Hollywood female characters of sweetheart and silly sister represented by Julia Roberts and Cameron Diaz, and pushed the fairy tale romantic comedy movie where this character is located. the peak of development.

But after entering the new century, the social situation in North America has undergone new changes. With the rise of new feminism and the influence of other factors, this type of characters and movies are becoming less and less popular, followed by Julie. The rapid decline of Asia Roberts and Cameron Diaz in Hollywood.

For a long time, women often have to choose between success and likability. Even in a society that advertises freedom and fairness in North America, the media and the public do not like women who boast high achievements.

This situation has changed a lot in the new millennium, especially Hollywood, the most important propaganda position in the United States, produces more and more non-traditional female characters in the films.

Laura in "Tomb Raider", the three angels in "Charlie's Angels", the bride in "Kill Bill", Selena in "Underworld" and so on, this kind of strong ** does not rely on men The proliferation of roles, though not a trend, has led to the emergence of a 'new feminist' perspective in Hollywood cinema.

The success of "Wonder Woman" last year has led to the rapid development of this view.

Some people may ask, what is the new feminist point of view in the film? (To be continued..) ()