Rebirth In Hollywood

Time flies, the children of the past have grown up and even started a family, but in the minds of many people, there is still a place for their childhood friends "Transformers".

Since the 1990s, with the maturation of the enthusiast crowd and the launch of new toy series, the activities of Transformers fans around the world have been heating up. As early as 1994, the first Transformers Year The meeting was held in the United States, and then evolved into an annual event.

This event is also the most concentrated event for the global Transformers die-hard fans.

Their love for the Transformers series can be imagined, so after the release of the live-action movie, these people have become the most ardent movie fans of the movie, and they are also the group who complained the most on the Internet.

The phrase 'you suck, but we still love you' is the best way to describe Ryan and Michael Bay, who have ruined their childhood memories.

After all, Ryan and Bangbei put their favorite toys and images on the big screen with near-real design and shooting. Except for the two robot images, the film almost achieved the existing movies. The limit of technology, it is no exaggeration to say that "Transformers" embodies the most advanced special effects technology in Hollywood and even the world today.

Whether it is to love more or hate more, I am afraid that most die-hard fans can't tell clearly, they only do one thing, buy tickets to enter the theater, and watch their childhood friends transform in the most real way in front of their eyes. ...

Then, after buying the tickets, entering the theater again, the fans watch the movie over and over, study each slow motion in it, to figure out the deformation process, the details of the fight, etc., and then enjoy it, not the other. Talk about it with relish and have great enthusiasm for related derivative products...

This is also one of the biggest reasons why the box office has skyrocketed after the release of "Transformers".

Although the first three days in North America have not ended, in fact, everyone can see that the success of "Transformers" is inevitable, but those who are destined to be marginalized are not willing to turn into the dust of history.

"The function of film critics is to avoid excessive commercialization of films and sell cheap fun."

This is Roger Albert's loud slogan, under such a grandiose disguise. Those film critics who are not willing to be abandoned by the market have started a new round of criticism of Transformers.

"As a viewer, you want to temporarily accept unbelievable fiction, and you have to throw your brain out to enjoy the live-action Transformers movie - which has no logic at all, and likes to show off aggressiveness Sexual scenes, and too long, and at the same time filled with countless video style and narration problems in the video,

So it's never going to be a really good movie. "

- David Denby

"The film is loud, stupid, childish, rude, and often cynical. It simply doesn't do justice to the cartoon series that most kids grew up with, so Transformers isn't going to bring any enjoyment if someone is unfortunate enough to watch it. After this film, I will never be interested in this series again.”

——jr? Jones

Although Ryan by some means. It limits the chances of Roger Albert's column appearing in front of the public, but in this country known as free speech, it is not an easy thing to do if you want the other party to be completely silent.

The man who believes that professional film critics are the main indicator of a film's success. For the benefit of themselves and their industry, they still try their best to make their voices heard.

Roger Ebert lists what he sees as a series of unbearable flaws in Transformers.

"Arbitrary sexism is ubiquitous. Sexism and intuitive objectification of women are very common in the Transformers series. As the heroine, Alessandra Ambrosio makes frequent use of sexual innuendo, although Michael Bay and her portrayal of the heroine are minimal, but they are always talked about."

"Ridiculous product placements are everywhere. While GM placements make sense given the importance of the car in the movie's premise, the placements are seriously over the top throughout the movie. From technology and beverages, to underwear, fashion, and just about everything a human might use, it's not just ridiculous, it's an utter insult to audiences and the art of cinema."

"The plot is not worth mentioning. The plots of this movie are all forgettable and so illogical that it's hard to tell them apart because the plot basically boils down to - badass robots trying to kill decent Robots and any humans that get in the way."

If evaluated according to the opinions of so-called professionals such as Roger Albert, "Transformers" is definitely a complete failure. No audience will like it, no audience will be willing to pay, and the film's box office will definitely make Disney cry.

But actually?

While attendance on Sunday was still down, "Transformers" ended the week with $153.55 million from North America, making it the best opening week for a single North American film of the year.

On the first three days, nearly 18 million people in North America watched Transformers in theaters.

People always have their own positions, and the words of professionals will be affected by their positions, but the statistics are the most intuitive. The box office and the number of moviegoers in the first week are enough to prove how far professional film critics are from the public.

After the film was released in North America, Ryan also followed the crew and carried out several routine publicity work. During the period, he was naturally asked by reporters about his views on critics criticizing "Transformers".

"Me and the crew worked as hard as we could, and I'm happy to see that the audience is enjoying the movie except the critics, so let's ignore those critics, can they represent the audience? No! So , I make a movie first and foremost to make the audience like it.”

In the face of numerous media, Ryan's words were relatively polite, "In North America, the concept of the free market is deeply rooted in people's hearts. If the audience doesn't like a film, they won't invest a cent in it, but the current situation is , the majority of the audience clearly liked Transformers very much."

Because of the need to take into account his image as a public figure, Ryan's counterattacks only stop at the end, but the major media under Disney began to launch a fierce counterattack against the most well-known old film critics.

The "Annie Talk Show", which has now become the trump card of the TV station, invited veteran film critic Kenneth Turan of "Los Angeles Times" to discuss the industry of exposing film critics with host Antonia Kidman.

"The fact that most audiences still flock to the theaters to see the live-action Transformers movie despite the critics' slam, is the main reason why the critics got annoyed at the film and started to lash out even more because of their reviews. ignored by the public."

As a veteran of the industry, Kenneth Turan analyzed the mentality of those veteran film critics, "They are a group of people living in the past, times have changed, but they haven't changed, and they still think they are the center of the film industry. , a movie review can decide the life or death of a movie, always take it for granted, choose movies for all audiences in the United States, and want to influence them what kind of movies they should watch and which ones they shouldn’t watch. ."

"But now there is more freedom of information, the new generation will not trust any professional when it comes to choosing movies, they will buy tickets according to their own preferences, and to put it bluntly, film critics are a rapidly declining industry. "

"It is this situation that has led to the dissatisfaction of many film critics. They began to change their relatively fair positions before, and always wanted to point fingers at young audiences. They should have objectively commented on the film itself, but in the end, they were with young people. Conflict of audiences. Because they abandoned the film angle, everything took self as the correct standard, and attacked the preferences of young audiences from a high position."

"Actually, these film critics are no longer worthy of our attention. They are hardly 'reviewing movies'", they are just 'screaming hard', wanting to regain their status as film critics ten or even twenty years ago . "

In the end, Kenneth Turan concluded, "The profession of film critics may decline, but this industry will not, because with the help of online platforms, the future will inevitably evolve into an era of 'everyone is a film critic'."

This talk show was not only rebroadcast by TV stations several times in a short period of time, but also appeared on several online platforms including it. It is also one of the most shared video entries on Facebook, which has gradually increased its users.

What Disney is doing is not just these voices from high-end interviews, but the foundation of the film industry—the general audience.

The four largest survey and consulting agencies in the United States, including Ryan's company, conducted a four-day statistical survey in the four most famous theaters in the United States, and this survey was directly named 'Will you be based on well-known film reviews? After the results of the survey of "People's Film Critics Go to Choose Films" were announced, well-known film critics were placed in an extremely embarrassing position.

According to the survey results published in numerous mainstream media, 84%, 79%, 81% and 82% of the audience in the four theaters completely ignored the film critics' reviews.

The audiences who said they really chose films based on the reviews of well-known film critics were 2.3 percent, 1.9 percent, 2.2 percent, and 1.3 percent, and almost all of them were Audiences over the age of thirty-five.

This act of exposing the real influence of the group of well-known film critics is Ryan's counterattack, and it is also reminding other Hollywood companies that if there are any secret deals with those film critics, there is absolutely no need to do so. Go down because that's just a waste of dollars.

I just don't know if those film critics understand the meaning of the word 'drawing from the bottom of the ocean' across the ocean. (To be continued..) ()