Rebirth In Hollywood

This survey has been reprinted by the media on various platforms, and negative news about professional film critics is also emerging one after another. There are also tabloids who use a firm tone to comment on the past. Those veteran film critics can’t even be relatively impartial, and every time they participate In the preview, they will always accept the benefits of the producers and distributors, advocating for their films, and at the same time attacking other competitors, even the most famous film critics, and secretly accepting gifts from several parties together...

"The Hollywood Reporter" also quoted the head of the distribution department of a production company - in the past, every time we released a new film, we always set aside a special public relations fee. Professional film critics, especially the most famous ones Position is the focus of this expenditure. If this work is not done well, after the film is released, it will definitely lead to a flood of bad reviews.

Another reporter accidentally caught James Cameron and asked him what he thought of the film critics, the studio tyrant who was almost ridiculed by film critics as the world's biggest idiot before the release of "Titanic", with a very disdainful tone It is said that professional film critics are a group of worms that live in the film industry!

Whether it is the disdain of the industry insiders or the criticism of the mainstream media, the position of the old film critics who used to call the wind and rain is even more embarrassing than before. Perhaps the words of the tabloids attacking them for shady transactions are too exaggerated, but the authenticity is not important at all. What matters is that their remaining influence among the general audience is about to collapse.

In the face of such public criticism, the voices of film critics were completely drowned out just like the views of ordinary audiences on the film more than ten years ago.

As the most famous professional film critic in the United States, Roger Ebert has once again stood up to stop the attack in his own way.

His spokesman announced that Roger Ebert was hospitalized for arterial problems and may even be in danger of ending his career.

The media in North America was a lot quieter, and the good media were no longer involved in the debate, and it was no secret that Roger Albert was threatened with cancer.

Regardless of whether it's true or not. This is definitely a beautiful crisis PR.

Ryan didn't mean to kill them all. After all, the other party is a person who can see God with half his eyes. As long as he doesn't make remarks like calling on the audience not to watch "Transformers" in the future, he is too lazy to pay attention to these people.

If the other party still unscrupulously touches Disney's interests like this time, even if he doesn't take action, Disney's management will drown the other party with more turbulent public opinion.

This is a country of free speech, Disney will not prevent Roger Albert from expressing his views, but can always let its own media express some views on Roger Albert?

Such an argument is not without merit.

Hype is an essential part of publicity. Appropriate topical enthusiasm can always make the film attract more audiences. Although the attendance rate of "Transformers" has continued to decline, it has stabilized at a number.

Before the film's second weekend in North America, "Transformers" took only seven days and the North American box office successfully exceeded 200 million US dollars!

North America is only a part of the simultaneous global release. During the same week, "Transformers" received a total of 210.05 million US dollars at the overseas box office in 98 other countries and regions excluding North America, and the global box office totaled more than 4 in seven days. One hundred million U.S. dollars!

Although this number is not comparable to the global simultaneous release of "Pirates of the Caribbean 3" and "Jurassic Park 3" in the summer. But don't forget, this is not a sequel, but the beginning of a series.

The following second weekend, Transformers made another $69 million in North America. The North American box office has reached a total of 269.89 million US dollars, and the overseas market is even hotter, with more than 100 million US dollars in revenue, and the film's global box office is infinitely close to 600 million US dollars.

certainly. Like all commercial films, "Transformers"'s box office growth slowed across the board after its hottest first ten days.

but. There is one exception, where the Transformers craze has, in some ways, overwhelmed North America.

That is China on the other side of the Pacific Ocean.

Ryan is naturally very clear about the influence of the "Transformers" series in China. Disney's Far East Branch has also made great efforts in marketing with the film distributor, China Film Group.

"Around 1990, China's major TV stations introduced and broadcast "Transformers". Since then, many Chinese children have formed an indissoluble bond with Transformers."

"In those good times, our eyes are full of bright colors and dazzling deformation movements; our ears are full of mechanical friction sounds, full of rhythmic rock music; magical sci-fi concepts and endless technological terms make the little brains in front of the TV set. Full operation; in those times, we all became small audiences beside the big stage of the universe, and we gained all kinds of emotions from the contest between good and evil, beauty and ugliness, good and evil.”

"Magnificent imagination, vivid story, excellent production, and exquisite translation make "Transformers" perfectly integrated into our childhood life and become an indelible classic in our memories."

Two months before the film was released, China Film Group, the distributor, started a promotional campaign with "nostalgia" as one of the themes.

Disney's Far East Branch also launched the "Transformers Essay" activity. The final twenty winners will not only receive limited edition Optimus Prime and Megatron, but also participate in the Spring Camp organized by Disney for free, and go directly to Rhode Island. Transformers base visit.

The two parties also cooperated with many theater chains such as Wanda, New Cinema and New Century to launch a special 20-year exhibition of "Transformers Story". Hundreds of new and classic versions of toys are available for fans and players to try and sell, including Hasbro offers several limited editions that have been discontinued. In addition, it also offers many discounts and measures such as half-price for students, half-price specials for the first and last shows, etc., to attract more fans to the theater.

Due to the simultaneous global release, the release time of "Transformers" is neither the hot summer season nor the unique New Year's season. It seems that it will affect the box office to a certain extent, but Disney and China Film Group are targeted. , but easily brought back the memory of those people in the 1970s and 1980s, and these people are the main consumer groups in the Chinese film market today.

Similarly, there is no competitor that can compete with "Transformers" in this schedule.

In the mainstream cinema chains in many first-tier cities, there is a "Transformers" film in half an hour. Even in Disney's partner Wanda Cinema, the interval between films in the first week is only 15 minutes, and the film rate is as high as 15 minutes. Eighty percent.

As a result, "Transformers" has broken the record of the Chinese film market, which is almost a matter of course.

The film received 32.41 million rmb in China on the first day, which is the highest single-day box office for Chinese films since statistics, and the box office on the second day easily refreshed this record. Said, can only be described as crazy.

Subsequently, the film exceeded 100 million RMB in the first three days, which is the highest single-week box office record in the Chinese market and the fastest speed of breaking 100 million yuan. has become the most successful imported film in the Chinese film market.

The record-breaking performance of the film immediately aroused the hype of the Chinese media, and the attention of the media attracted a large number of audiences into the theater. If the first week of the film was more supported by the steel wires from China, many audiences who entered later, It doesn't have much to do with nostalgia anymore.

"Transformers will be the overall champion of the Chinese film market this year. It is rich in all the elements of imported blockbusters, especially high-tech, and has a strong shock. It not only satisfies the deformation complex of the post-80s generation. , and under this powerful influence and news attention, it has attracted the attention of more fashion groups."

This comment from the official media on the other side of the Pacific Ocean is undoubtedly the best summary of the Transformers boom in China.

In order to promote the film, Disney and China Film Group took great pains. For example, they hyped the fighting style that Optimus Prime borrowed from free-fighting during the film production as a tribute to Chinese kung fu. High actress and so on.

"I find it very shocking, mainly because of the special effects. I am stunned by a lot of ideas. The film can be made like this, and visually such a film can't be faulted." A male movie fan said in an interview, "Now domestic films and The ticket price of imported blockbusters is not low, I think it is more cost-effective to spend money to watch movies produced by Hollywood, especially Disney.”

Taking advantage of the popularity of the film, Disney also cooperated with several Chinese websites to jointly launch the Transformers movie image selection activity, which aroused many responses.

For example, the most handsome shape is given to Optimus Prime - this has to be Optimus Prime's big brother, which combines sexy and mighty, especially the deformation and random battle mode that finally arrived at the battle scene. .

The best decoration belongs to the ambulance - the body of the Hummer, the life of the nurse, it is a pity that such a fierce figure, but there are not many opportunities to show his skills in several cuts, and the most terrible thing is that he did not show him. With the outstanding medical skills, this medical officer is also perfunctory enough.

And the smartest King Kong is none other than Starscream, who seized the opportunity to sneak attack and fled everything. Starscream has not changed a bit from the TV screen to the movie screen, and is still so arrogant and cunning.

The situation that Ryan learned was the same as in the previous life, but because of his promotion in this life, the number of screens on the opposite side was relatively more. The number of "Transformers" in the Chinese box office is even better.

Like other imported films, "Transformers" did not get the key to the extension of a certain game. It was dropped from China a month later, and became the box office champion in Chinese film history. (To be continued..) ()