Rebirth of the Wild Age

Song Weiyang stared at this person in surprise for a while, then asked with a smile, "Do you want the agency rights for the entire Hubei Province?"

"Yes," Liu Juncong said, "Your factory's canned food is very good. It should not be limited to Xikang Province, but should actively open up markets in other provinces."

Song Weiyang asked: "If I give you the agency right of Hubei Province, how do you plan to open up the market?"

Liu Juncong said with a smile: "Director Song has already made a model, and the advertisements are bombarded in the garbage time, and consumers are not rushing to buy?"

"It's not the same," Song Weiyang shook his head, "I first contacted dealers from all over the country. Where the goods are sold, the advertisements will be sent there. But you are different. You want the agency right in Hubei Province, and you have the ability to sell products in the entire Hubei Province. goods?"

"As long as the advertisement is published, the dealers themselves will contact me." Liu Juncong said.

Song Weiyang said with a smile: "But the Mid-Autumn Festival is coming soon. It's too late to buy advertisements on TV stations in Hubei Province, and then go to various places to distribute the goods."

Liu Juncong said: "It's really regrettable to miss the Mid-Autumn Festival. But I think, even if it's not a festival, there is no shortage of market for your factory's canned gifts. Going to network, seeing relatives, making friends... these things happen every day. It happened, everyone has to buy a gift, a healthy and face-saving canned yellow peach is the best gift!"

Song Weiyang said: "I have to make it clear to you first. Once the Mid-Autumn Festival is over, as long as our factory's canned food sells well, there will inevitably be a lot of follow-up products. Even those who make liquor, biscuits, and sell fruits Yes, it is possible to learn how to do gift packaging like this. By then, the cans in our factory will not be so different.”

"Director Song really does business, and he would have signed the contract with me a long time ago." Liu Juncong laughed.

Song Weiyang said: "I'm putting my ugly words up front, lest you suddenly quit halfway through the cooperation."

Liu Juncong said: "Director Song, I have seen a lot of different things from the advertisements and packaging of your factory. You are not trying to be clever, but really capable. I believe that Xifeng cans will soon become famous. , not afraid of peer competition at all.”

"How do you want to cooperate?" Song Weiyang asked.

"Three years of general agency rights in Hubei Province," Liu Juncong said, "You are responsible for the advertising fees in Hubei Province, and I will solve the problem of channel distribution. The ex-factory price for me must be lower."

Song Weiyang asked: "Is this general agency the Qiqiao Cup series, or all the products of our factory?"

"All products, including water cups and cans!" Liu Juncong said. Before he came to discuss business, he had already inquired about the situation of the cannery in detail.

Song Weiyang's original plan was to fight steadily and occupy Xikang Province first.

But now that his mother has solved the problem of insufficient production, and Liu Juncong took the initiative to contact the Hubei Province agent, Song Weiyang is naturally willing to speed up his development.

"Boss Liu, happy cooperation!"

"Happy cooperation!"

The two laughed and shook hands, and began to discuss the details of cooperation.

...

These days, unless the factory manager is a fierce person, the response speed of the state-owned factory is very slow.

The phenomenon of large-scale follow-up of water glass cans has not appeared, only sporadic small private factories have produced counterfeit products, and serious state-owned factories have turned a blind eye. On the contrary, those companies that sell water cups have imitated the idea of ​​canning bottles one by one, adding bottle handles and anti-scalding mesh covers to their own cups.

Song Weiyang didn't bother to apply for a patent, because it was useless to apply.

Local protectionism is too serious. If a company in a certain place infringes on patent rights, Song Weiyang has no way to pursue responsibility. Complaints to the local industry and commerce department are ignored by others; complaints to the local court are not accepted by others. It really made the local government anxious and refused to let your cans be sold. Anyway, there are always some reasons to ban the sale.

As the Mid-Autumn Festival is getting closer, the sales of Tangqiao gift cans are getting more and more gratifying.

The entire advertising industry and ordinary people in Xikang Province were shocked that they could still advertise so shamelessly!

Get up in the morning and turn on the TV, Healthy Road is selling canned food. Turn on the TV after taking a nap, Healthy Road is selling canned food. After twelve o'clock in the evening, the channel was supposed to be closed and there were no programs, and the road to health was still selling canned food.

An ad lasts 15 minutes, and it has to be played 11 times a day. After watching it, my mind is full of canned yellow peaches, the expert Mr. Bao and the beautiful host.

It was quite interesting to watch at first, but it was annoying to me a few times, and I wanted to drag that expert out of the TV and beat him up.

However, when they go to give gifts to relatives during the Mid-Autumn Festival, their first reaction is to buy canned Qiqiao cups.

Healthy, face-saving!

In the years when moon cake sellers hadn't even started packaging marketing, the power of this advertisement was astonishing.

Until a few days before the Mid-Autumn Festival, in front of the counters of several large shopping malls in the provincial capital, there were long queues to buy gift cans. Those small shops that were hesitant at first also contacted dealers to purchase goods. The underlying channels of Qiqiao Cup spread rapidly, and dealers from all over the country called to ask for replenishment.

The products are sold out immediately, the warehouse is empty, and there are more and more trucks waiting to deliver goods at the gate of the cannery.

...

Lu Huizhen is an intern reporter of "Rongcheng Evening News". She has been intern for a year.

As soon as I arrived at the newspaper office today, the instructor (an old reporter) told me: "Xiao Lu, a reader wrote in that there were people queuing up to buy canned food at the People's Market for two consecutive days, go and interview them."

"Is it Xifeng's canned Qiqiao cup? I've heard people talk about it." Lu Huizhen asked.

"That's the can." The instructor said.

Lu Huizhen immediately packed her equipment and took a bus to the People's Shopping Center.

Intern reporters are very sad. They can only run some small news, and they don’t know whether the manuscripts they write will be selected. Even if the manuscript is published, the first signature is that of the instructor, followed by an intern reporter XX (don’t ask me why I know, it’s all tears).

Walking into the people's shopping mall and coming to the counter selling canned food, Lu Huizhen was immediately stunned. Dozens of people lined up to buy canned food.

Is this can made of gold?

At the end of the line, Lu Huizhen found a customer and asked, "Hi, comrade. I'm a reporter from the Rongcheng Evening News. Are you queuing up to buy canned food?"

"Yes." The customer said.

Lu Huizhen said: "You need to queue up to buy canned food here, why don't you go to other stores to buy?"

The customer said: "Everywhere is out of stock, only the big shopping malls are still selling."

Lu Huizhen asked, "What do you buy canned food for?"

The customer said: "It's Mid-Autumn Festival, send it to the future mother-in-law."

Lu Huizhen asked: "Moon cakes should be given during the Mid-Autumn Festival. Why do you give canned food?"

The customer said: "You can buy as many mooncakes as you want, but Xifeng canned food must be given as a gift, otherwise how can you show sincerity?"

Lu Huizhen asked: "Xifeng canned food has a good reputation?"

The customer said: "Of course, didn't you read the advertisement? You must give you health as a gift. Xifeng canned food is healthy and looks good! I plan to buy a luxury package for my future mother-in-law, and another set of Supreme Hongyun package for the unit leader and mother-in-law. Definitely happy with the leadership.”

Lu Huizhen asked: "So, you bought it after reading the advertisement?"

The customer said: "Not all of them. Anyway, I don't know what happened. This year, it's popular to give away canned food from Xifeng. Friends and colleagues around me are all buying it. I feel very shameless if I don't give away canned food."

Lu Huizhen interviewed several customers in a row, and then went to interview the manager of the mall, revealing her identity, and asked, "Manager Hu, what product is the best seller for Mid-Autumn Festival this year?"

Manager Hu said, "What's the point? There's a queue over there."

Lu Huizhen asked: "How much can the People's Market sell in a day?"

Manager Hu said: "At most, more than 3,000 sets were sold that day, and about 2,000 sets were sold yesterday."

Lu Huizhen said, "Not many."

Manager Hu said: "A shopping mall sells 3,000 sets a day, not many? Do you know what this means? It means that the product is sold out. Moreover, only 2,000 sets were sold yesterday because the purchase could not keep up. Bian is out of stock! Distributors in the provincial capital bring in the goods, and several big shopping malls and many small stores directly start to grab them, and there is not much for one family."

Lu Huizhen was speechless for a moment, how popular this is!

"Manager Hu, why do you think Xifeng cans are so popular?" Lu Huizhen continued the interview.

Manager Hu said: "One is the Mid-Autumn Festival, and the other is an advertisement. When the two meet, consumers will go crazy. You must not have seen the advertisement, right?"

Lu Huizhen said: "I didn't see the advertisement of Xifeng canned food on TV either. Could it be that their advertisement was published in the newspaper?"

Manager Hu said: "It's a TV station. Every morning, afternoon, and early morning, the advertisements are broadcast over and over again, which are stinky and long. I also found some medical experts to fool the old men and women who are idle at home and have nothing to do. Let the children and grandchildren buy Xifeng canned food. The old people like it, and the young people naturally want to buy it. It’s like a plague. The more people buy, the trend will rise. Let’s put it this way, I don’t believe that advertisement at all , but I also want to buy canned Xifeng food for the holidays this year. Relatives and elders like it, and I also have face, so don’t you just think of this as a gift?”

Lu Huizhen asked: "So, the reason why Xifeng canned food sells well is because their advertisements are liked by the elderly?"

Manager Hu said: "It's not all because of the advertisement. No matter how good the advertisement is, it doesn't matter if the product is too bad. Look at the packaging box of Xifeng canned food, how happy and high-end it is! There is face in the box. Not only does the box look good, but there are also things inside, such as family-packed and luxury-packed cans, which can be used to store condiments after eating. They are beautiful and affordable. Why don’t housewives and the elderly like them? It’s even more powerful, the cans are almost like handicrafts, and are engraved with various auspicious words, the boss can directly place them on the writing desk for decoration.”

Lu Huizhen said: "Can I understand that everyone is rushing to buy Xifeng canned food, basically not for food?"

Manager Hu laughed and said, "You don't even look at the size of each can. I can eat a bottle of the cheapest family canned food. Who is out of their minds and bought it?"

Lu Huizhen asked: "Buy a basket and return the pearl?"

Manager Hu said: "Pu's are more valuable than beads. What's more valuable are brains, ideas! From packaging boxes to cans, and then to that stinky and long advertisement, it's normal for people to beat consumers unconscious with a combination of punches." People who can come up with these ideas deserve to make money."

Lu Huizhen interviewed for a full two hours, but didn't want to write the manuscript right away. The news written in this way would publish at most one piece of tofu.

As a journalist, Lu Huizhen has her own intuition that there is big news behind Xifeng canned food. She's going to do interviews at the cannery, write a story about entrepreneurs, and if she makes a splash, she's likely to go straight to the newspaper.

Go to his ancestor's intern reporter, my wife must take out the word "internship"!

(There is another update tonight, the leader Jia Geng will come first, the leader Jia Geng from yesterday will stay in the day after tomorrow, and he will go out tomorrow.)