Rebirth of the Wild Age

With the unique professional habits of reporters, Lu Huizhen quickly looked at the living room.

Dim and cramped.

In a few square meters, there was an Eight Immortals table, and two men were sitting around the table eating. Not far away is a wire bed with a child sitting on it, and there are obviously a lot of sundries piled up under the bed.

The Eight Immortals table, bench and wire bed have taken up most of the living room area. In some corner areas, there are several clay pots, which should be kimchi jars. Every household in Xikang Province, whether in the city or in the countryside, makes kimchi by themselves.

The most valuable item in the living room is the 21-inch color TV. There is no TV cabinet, so it can only be placed on the side of the Eight Immortals table against the wall.

This is the home of Director Song of Xifeng Cannery?

Lu Huizhen flashed all kinds of ideas: what kind of state-owned factory director is hard and simple, and he is dedicated to leading the workers to get rich; what kind of state-owned factory manager gives up his family for everyone, let the workers get rich first and then get rich...

What a good news material, what a good propaganda model!

Because of her haste, Lu Huizhen didn't even know that Xifeng Cannery was actually a private enterprise. She didn't even know that Song Weiyang's computer alone cost 20,000 yuan, but it was temporarily placed in the factory director's office. There is also a mountain bike worth 1,400 yuan under the wire bed, but because the living room is too narrow, it is placed outside to block the road.

"Hello, Director Song, I'm Lu Huizhen from "Rongcheng Evening News", and I'm here to interview you about your advanced deeds." Lu Huizhen went directly to Song Qizhi.

"Hello, hello," Song Qizhi brought a bench and smiled, "Reporter Lu, please sit down. The house is too narrow and inconvenient. Don't mind."

Lu Huizhen said: "Why do you mind? This shows that Director Song is not fooled by money and material things, and has always maintained a good style of hard work."

Song Qizhi said happily: "I have nothing to do with hardship, but struggle is fine."

Lu Huizhen became more and more respectful, and said: "Living in a shabby room without complaining, Director Song is really a good example for party members in the new era!"

"I'm not a good party member. When I was in the army, the company commander wrote the application for joining the party for me, so I just copied it." Song Qizhi said.

Lu Huizhen misunderstood even more, thinking that Song Qizhi was a soldier who turned to work as the factory manager, and said: "The factory manager Song must have made a lot of contributions in the army."

Song Qizhi said: "I don't dare to make great achievements. I was lucky and made a few small achievements. Not long after I joined the army, I went to the town for a vacation and happened to encounter a fire in a private house. It was an old bamboo-wood structure. It was a large area, and my comrades and I rushed in immediately and rescued six fellow villagers from the fire. Unfortunately, two fellow villagers were still burned to death."

"It's already very admirable. Water and fire are ruthless. It's not your fault, Director Song." Lu Huizhen said.

Song Qizhi waved his hands and said, "I'm not worthy of admiration, but the comrade in arms who rescued people with me is worthy of admiration. If I hadn't pulled him, he would have continued to rush in, and he would never return. He is the one who truly sacrifices himself for others."

"Director Song is too modest." Lu Huizhen took out a small notebook and asked while writing down, "What merit did you do to save people this time?"

"To prevent the people from suffering greater losses, personal third-class merit." Although Song Qizhi was a soldier, he was very enthusiastic about talking about the army. "Because of this, the company commander liked me very much and arranged for me to be the squad leader. He also personally acted as my party introduction.”

Lu Huizhen said: "The company commander's appointment of you as the squad leader must not only be because of burning fire to save people, right? The military quality must also be very good."

Song Qizhi smiled and said, "I'm good at fighting, and I'm good at shooting. When the whole army competed, I won the third-class individual merit again."

"What kind of job did Factory Manager Song retire from the army?" Lu Huizhen asked.

Song Qizhi said: "Big soldier."

"Big soldier?" Lu Huizhen asked in surprise.

Song Qizhi explained: "At that time, the company commander wanted to promote me directly and let me stay in the army. But I am too troublesome. One day I will make another mistake."

Lu Huizhen asked, "Then how did you become the director of the canning factory?"

Song Qizhi said, "Just buy the factory."

Lu Huizhen asked in surprise, "Is Xifeng Cannery a private company?"

"You don't know?" Song Qizhi was also a little surprised.

Lu Huizhen: "..."

Song Qizhi: "..."

Song Weiyang ate and listened to the exchange between the two, his stomach almost hurt from laughing.

Lu Huizhen asked: "Then how did you have the money to buy the cannery?"

Song Qizhi said: "My dad is also in business, the factory director of Jiafeng Liquor. He can get a lot of profits every year as dividends, and the money is used to buy a canning factory."

"Since your family is so rich, why do you still live in..." Lu Huizhen suddenly realized, "Your father is Song Shumin?"

"Yes." Song Qizhi nodded.

Song Shumin's case was so big that even the provincial newspaper reported it. How could Lu Huizhen not know about it.

"You want to ask, why do I live in this kind of place?" Song Qizhi said, "Not long after my father was imprisoned, our family was expelled from the winery workers' community. In fact, there is a self-built building in the countryside, which is quite far away. It's too far away and inconvenient, so I temporarily live in this tube building. So, don't talk about hard work, my situation is not that bad."

Lu Huizhen was in a state of confusion and didn't know how to continue the interview, because the truth was far from what she expected.

After sorting out her thoughts, Lu Huizhen decided to change the focus of the news and asked, "Has the cannery's performance been good?"

"It's very bad, it almost closed down." Song Qizhi said.

Lu Huizhen asked: "Then how did you come up with the idea of ​​relying on advertising and packaging to open up sales?"

Song Qizhi said: "This is my brother..."

"It was my brother's idea," Song Weiyang interrupted suddenly, "He painstakingly studied the business cases of foreign companies, combined with the actual situation in the Chinese market, and formulated a new plan to open up sales!"

Lu Huizhen asked, "Who is this?"

"My brother Song Weiyang," Song Qizhi sold Song Weiyang in a blink of an eye. "My brother came up with the way to save the factory. You should interview him."

Song Weiyang rolled his eyes, he just wanted to stand behind the scenes and manipulate, but he didn't want to be pushed to the front stage so early.

Song Qizhi said to Song Weiyang again: "Little brother, you can't hide this matter. Who in the factory doesn't know about your situation? Besides, if a high school student saves the canning factory, the news report will definitely have more influence. Advertise our cans for free."

Song Weiyang could only accept this statement, he really couldn't hide it.

When the news from "Rongcheng Evening News" is released, there must be other reporters coming to interview. As long as the reporter asks any worker at random, he has to show up immediately, so it's better to tell the truth now.

After thinking about this, Song Weiyang immediately decided to maximize his profits, and he said like a storyteller: "There is no way! At that time, the cannery was in debt of several million, the workers couldn't pay wages, and the backlog of products in the warehouse was full. There are creditors who come to block the door of my house. Although I am still studying, I still have to contribute to my family."

Lu Huizhen excitedly said, "How did you do it?"

Song Weiyang said: "I stole a few hundred yuan from my family and took the train to Shenghai to see how the canned food in big cities is sold. I really found a way!"

"What method?" Lu Huizhen's emotions were mobilized.

Song Weiyang asked: "You know the king of the sea, right?"

Lu Huizhen shook her head: "I don't know. Is it a canned food?"

Song Weiyang said: "Haibawang is a Wanwan company, a big food company."

Lu Huizhen asked: "What does this have to do with the opening of the cannery?"

Song Weiyang said: "Haibawang launched a canned tuna in mainland China last year, using a gift box!"

"So this kind of canned tuna sold very well, so you got inspired?" Lu Huizhen said.

"No," Song Weiyang shook his head and said, "Haibawang's canned tuna, even though it comes in a gift box, doesn't sell well in mainland China."

Various guesses made Lu Huizhen a little speechless, and her curiosity was aroused even more, and she asked, "Why is the canned tuna not selling well?"

Song Weiyang said: "I visited many shopping malls in Shenghai, and asked some consumers, and concluded the following points: First, there is a problem with Haibawang's market research. Tuna is not well-known in mainland China, and ordinary people don't know I understand, I only know that it is a thing that foreigners like, and ordinary people do not have a strong desire to consume; second, the promotion of Haibawang is not done well, this is the first product in mainland China to use gift packaging, but they did not make good use of this advantage; Thirdly, Haibawang’s sales channels are very narrow, it is only sold in big shopping malls in big cities, and you can’t find it in ordinary stores at all; fourth..."

Song Weiyang said a total of six things, criticizing Haibawang's marketing in the mainland to nothing.

He had indeed seen Haibawang's gift-wrapped cans of tuna, but it was not in Shenghai, but in Shencheng. The packaging is beautiful, but the price is extremely expensive, and there are almost no advertisements. When consumers ask the price, they leave immediately.

Lu Huizhen asked: "Then how did you get inspired by Haibawang's products?"

Song Weiyang said with a smile: "Although Haibawang has a problem with its marketing strategy, their gift packaging box has caught my eye. Their wrong practices can just be used as a negative lesson, so that I will not make those mistakes when selling canned food." .”

"Can you tell me how you did it?" Lu Huizhen said.

Song Weiyang said: "If you want people to buy your products, you must give a reason. What are the advantages of canned yellow peaches? I went to consult a nutritionist and learned that yellow peaches are very healthy fruits, rich in human body The nutrients and trace elements needed. So I started from health, reduced the sugar content of canned food, and shouted the slogan that you should give health as a gift! In this way, young people will definitely be willing to buy it to give to their elders!"

"Where are those packages?" Lu Huizhen asked again.

Song Weiyang said: "The packaging box is learned from Haibawang, and the canned bottle is my own idea. In the past, when consumers bought canned food, the canned bottle would be reused for storing some sundries and seasonings. But I feel that traditional cans are big and ugly, so I thought about making the bottles smaller and more beautiful and delicate. In this way, housewives can directly use cans to store condiments, which is better than special containers for condiments use."

"So that's the case, you are so smart." Lu Huizhen said.

Song Weiyang said: "Actually, before launching gift cans, I also launched a water cup can. The bottle mouth has a handle, which is easy to carry and hang. The bottle body has a mesh cover, which is anti-scalding, anti-slip and anti-fall. It was very popular once it was launched. Consumers no longer buy water glasses, but directly buy our cans. Now those water glass companies are crying, and we are forcing sales to drop sharply!"

The more Song Weiyang spoke in detail, the more shocked and excited Lu Huizhen became.

A high school student whose father is in jail and whose canning factory is on the verge of bankruptcy. He stood up and rushed to Shengtan Beach with a few hundred dollars. He got inspiration from Wanwan products and was good at thinking. He came up with a series of golden ideas to make the small private factory with huge losses prosper and grow.

This is simply a contemporary business legend!

Once the news is published, it will inevitably arouse strong social repercussions.