The Fantasy Entertainment Empire

Word-of-mouth fermented and attendance increased. These signs have already caused some keen theater managers to quietly increase the film schedule of "Hell Apartment".

Their judgment was not wrong. The number of screenings of "Hell Apartment" obviously brought higher profits to the theater.

Although, on November 9th, that is, Friday, the number of films scheduled has not increased much, and the box office of more than 7.4 million is not that high...

However, this seemed to sound the horn of attack!

On November 10th, Saturday, the second weekend of the screening of "Hell Apartment", the box office of this movie soared to more than 18 million!

This number is 2.5 times that of Friday, and nearly four times that of the first day of release!

On the same day, the box office of "A Happy Event for the God of Wealth" was only so much.

This urban mythology comedy starring Shen Deng and Han Geng had a box office performance and a relatively poor reputation. The score on Douban was 7.2 at the beginning, but now it has dropped to 6.5.

On November 11th, Singles' Day, it was a Sunday. The single-day box office of "Hell Apartment" has further improved, reaching more than 24 million. On the same day, "A Happy Event for the God of Wealth" dropped to 12 million, almost the lowest box office since its release.

But this is just the beginning. On Monday, the box office of "The God of Wealth" was halved, leaving only more than 5 million yuan. On the contrary, "Hell Apartment" is still strong, and it still maintains 18 million box office revenue on weekdays .

One started high and went low, and the other went through a trough, and achieved a comeback in the second week of its release!

Although the current box office gap between the two films is still a bit large, the cumulative box office of "The God of Wealth" has exceeded 300 million, while "Hell Apartment" has just exceeded 100 million, but it is obvious that fools know the next trend How to judge.

In the third week of the screening of the movie "The God of Wealth", the potential has obviously been exhausted. The theaters of all parties have also lowered the film schedule of "The God of Wealth", and the reduction has been large.

On the contrary, "Hell Apartment" received a completely different treatment.

The single-day box office is 24 million. This figure is not low when combined with the fact that "Hell Apartment" has just recovered to 7% of the film schedule.

At least, compared to "Fortune", which has nearly three times the film schedule and only half of "Hell Apartment" at the box office on Sunday, it must be easier for the former to make money.

The treatment of the two was completely reversed.

By the third week after its release, the box office gap between the two films was widened.

The box office of "The God of Wealth", which had exhausted its potential, basically fluctuated around three or four million in the following working days.

After "Hell Apartment" ushered in the highest single-day box office so far, and after the number of films in the lineup suddenly increased a lot, the box office was so hot that it did not fall at all.

On Tuesday of the third week, 16 million;

On Wednesday and Thursday, there are fifteen million. In the past two days, the box office of "Hell Apartment" has continued to crush "A Happy Event for the God of Wealth".

On Saturday and Sunday, "Hell Apartment" ushered in a higher outbreak. The combined box office of more than 50 million in the two days directly brought the movie's box office to 130 million in the third week, and the cumulative box office exceeded 200 million.

Undoubtedly, based on this box office data, "Hell Apartment", a film with a total investment of only 20 million yuan, has made a lot of money at an investment return ratio of 1,000 percent!

...

In the past two weeks, Ye Jiayi's mood has been like a roller coaster.

To be honest, before the film was released, no matter how unconvinced she was, she had to admit that in the struggle before the release, she failed to fight against her former boss David.

This once made her feel a little frustrated. With her personality, she seldom does this. It's just that she was caught off guard and her own reaction was not satisfactory, which made her very uncomfortable.

What makes her even more uncomfortable is that she is very worried that her unfavorable business operation will affect the final score of the work.

That would make Fan Zhe very sorry.

During the first week of the release of "Hell Apartment", her mood fell to the bottom, and she was in a very bad state. The last thing she expected to happen still happened.

Fan Zhe also noticed her state.

He comforted Ye Jiayi, saying, "It's all right, it's not your fault", "The box office may not be really bad", "Our investment is not high in the first place"...

These words gave Ye Jiayi some comfort, but they were limited to that, and they could not change her mood at all.

Until the last two weeks.

The rise of the box office, and even the explosion, made her feel redeemed.

In any case, since the establishment of 'Dimension Entertainment', the golden body that has never failed in the works launched has finally not been broken in this work.

She knew that this matter had nothing to do with business methods.

The reason why "Hell Apartment" can finally come back to life has nothing to do with anything, but the quality of the work itself.

Perhaps the outside world will judge from the perspective of word-of-mouth marketing and public opinion ferment since the film was released, but Ye Jiayi, as the person involved, knows better than anyone else that in the previous situation, no one can save "Hell". The apartment's flutter, apart from its own quality.

To be honest, when Fan Zhe wanted to make a horror movie, and even wanted to be the director herself, she opposed it. Although the objection was not very fierce, and she quickly agreed after saying a few words, but she felt that it was not very reliable from the bottom of her heart, and she just thought it was the guy's whim.

Investing five million in cash, buying a sports car and buying a house is also happy, and spending money to make a movie for the boss to enjoy himself is also happy, it doesn't matter. Anyway, in the final analysis, the company belongs to Fan Zhe, and others have nothing to say.

It's just that I didn't expect...

She looked at the door of Fan Zhe's office with a complicated expression.

She has always known that Fan Zhe is a talented person, he was like that then, and he is like this now.

However, she always disliked Fan Zhe's idea of ​​being reckless, unthinking, and lacking in planning, which was contrary to her personal value.

But for the first time in her life, she felt that there seemed to be nothing wrong with this.

Talented people should have this privilege.

Reflect on yourself, did things in the past really go wrong in many places? Is it really necessary to admit that everyone's excellence is different, and in some places, is it because I lack tolerance?

Thinking about it, she saw Fan Zhe coming out of the office.

The two looked at each other, she turned her gaze away as if nothing had happened, turned her head and walked away.

Fan Zhe rubbed his head on the spot, unable to understand: What does it mean that she stood not far away, looking at the door of his office for a long time?