The Fantasy Entertainment Empire

The phrase "the best animation company in the world in the third decade of the 21st century" was initially blown in China.

While blowing, many official accounts and self-media, including many readers, viewers, and fans, automatically ignored the first half of the sentence, and directly used "the best animation company in the world" to describe "Dimension Entertainment".

This statement, along with the second season of "Amber Sword", has also spread to other countries and regions.

Ever since, this statement made many foreign audiences feel very uncomfortable-how many animations have you Chinese talents produced? Just start blowing like this?

However, there are also many people who have watched animation works and fought back against those who abused them. From the second season of "Full Time" they took over to the two seasons of "Amber Sword", they have indeed done very well. However, as for saying it is the 'best in the world', that is still open to debate.

But no matter whether it is pro or anti, there is one thing that almost no one objects to: Cutting everything apart, just talking about the work "Amber Sword" has indeed made fans who pay attention to this work praise it.

Of course, there is no work that will be liked by everyone, this is an inevitable thing.

However, generally speaking, "The Sword of Amber" should be the most successful work in 2D serial animation in the world in recent years, which has almost become a recognized thing.

Some small noises are harmless to the overall situation.

Domestic animation fans are very excited. It is rare for such a powerful animation company to appear in China, and such a good domestic work should be supported.

'Dimension Entertainment' is currently vaguely about to be bumped into the god seat.

Speaking of the work itself, the launch of "Sword of Amber" is also a major benefit for the 'Dimension Entertainment' company itself.

Just in China, the income from broadcast copyrights has once again exceeded 100 million.

After seeing the strong performance of the first season of "Amber", it is naturally impossible for the major domestic video platforms to continue to let the Penguin family eat alone.

Missed season one, no one wants to miss season two.

In fact, when the first season of "Amber" was overwhelmed and the project for the second season was just announced, various companies were overwhelmed and wanted to seek further cooperation.

'Dimension Entertainment' was temporarily suppressed.

When the production of the work is about to be completed and all aspects of publicity work have gradually started, they start negotiating with those partners.

When receiving the cooperation invitation from 'Dimension Entertainment', the attitudes of the major video platforms can be described as quite enthusiastic and enthusiastic.

Even some platforms that usually don't pay much attention to the animation business have put a lot of effort into it.

However, for "Amber", the volume of this project is getting bigger and bigger. It is really difficult for some smaller platforms that lack financial support to compete with big platforms.

For example, like Station A, it’s almost like taking a smack, and after a little soy sauce, go back and do what you should do; like the Juli platform, it just chased two rounds of bidding, and saw that it was basically hopeless at a psychological price. After winning this work, he quit honestly and watched the remaining big shots fight to the end.

It was four companies that made it to the final round of bidding.

Penguin, Aiqi, Youku and Station B.

In fact, relatively speaking, station B is the one with the weakest comprehensive strength among them. Although their platform is an important gathering place in the two-dimensional field, a large number of die-hard fans gather here. But, then again, the company's own capital is still impossible to compare with other giants.

The reason why they made it to the last round is because "Amber", which is currently the top serial animation work in the world, is too important for a video platform that focuses on the second dimension. So important that they are almost willing to pay a very significant price for it, and hope to get it in their pocket.

Even, they have tried joint broadcasting instead of pursuing exclusive screenings, just to allow themselves to have the right to broadcast "Amber".

But even this is very difficult to achieve - the other really rich bigwigs will not take you to play.

It can be said that it is very uncomfortable.

Therefore, after the last round of bidding, the broadcast copyright price of "Amber" even rose to more than 120 million, and Bilibili could only withdraw with regret. In fact, this price has already exceeded their bottom line. The reason why they were able to follow here was that they broke through the bottom line step by step before gritting their teeth to keep up.

I can't keep up, it's a pity.

And when it comes to other companies, it is also time for bayonets to see their popularity.

Along with station B, Youku fell down.

The leader of Youku, after his company withdrew from the competition, couldn't help posting a Weibo: "Is it already so crazy to do business now?"

A microblog was posted out of nowhere, laymen couldn't figure out why this big boss was emotional, and those who knew it, most of the emotions were similar to him-too crazy.

You know, when Youku withdrew, the bidding for "Amber" had reached 150 million.

The second season of "Amber Sword" only has fifteen episodes in total! Ten million per episode? This is almost the price of the top big-budget film and television drama.

Practitioners from all walks of life find it hard to imagine why an animation can be sold at such a high price?

However, the remaining two families no longer have the energy to think about it.

Penguin Video and Ai Qi Video, the only thing they think about now is how to kill each other.

Aiqi Video is a very powerful video website in China. They have a very strong performance in film and television dramas and variety shows.

However, animation-wise, they really aren't strong enough.

In this world, the benefits that oligarchs can reap are obviously the greatest. They also have enough ambition to fight for this position.

Although their accumulation in the field of two-dimensional and animation is not deep enough, "Amber" is a very good opportunity. They believe that if they can win this work, they will definitely get the best opportunity to enter the market. At least during the serialization of "Amber", they will become the hottest platform in the domestic animation circle.

Even, they have a further advantage, through the quality of the works, many people who usually don't have that much interest in animation can be converted into audiences for animation.

They bite the crown to death and fight the penguin to the end.

And on the Penguin side, not to mention. Their current content director, Song Wenjie, is a loyal believer in Dimension Entertainment, and Dimension Entertainment has brought him too many benefits. As long as he is still alive, he will bring Penguin to fight Ai Qi to the end at all costs.

But when the price reached 180 million, Penguin couldn't stand it anymore.

Even though Song Wenjie still wanted to continue fighting, his superiors ordered him to stop urgently.

Penguins are rich, and don't mind burning cash to occupy a territory. However, burning 200 million is just buying a season of an animation, and it's just the rights to broadcast it, which is crazy.

Song Wenjie argued with his superiors, but failed to win support in the end.

Therefore, he could only watch in desperation. Ai Qi Video won the final victory and acquired the second season of "Sword of Amber" at a price of 185 million.