The Fantasy Entertainment Empire

After Song Wenjie dropped the "Amber Sword" project, his mood was very complicated.

He was annoyed that his boss refused to believe his judgment and did not continue to give him more financial support; he was unhappy that his work was taken away by Ai Qi video; he clearly felt from the bottom of his heart that "Amber" could not be a success, but he secretly hoped After Ai Qi video bought the work, "Amber" will hit the street...

His complicated state of mind lasted for a long time, but it stopped when "Amber" was launched and Dimension Entertainment won the controversial title of "Best Animation Company in the World".

After watching the first episode of the second season of "Amber" was released, the number of views exceeded 10 million; on the same day, it exceeded 50 million; when the third episode was played, the total number of views reached 200 million, and he really I don't have much mind to think about anything.

In fact, he had already expected this kind of result.

When encountering failure, people will always feel unwilling, but they will always calm down.

According to the strength shown in the second season of "Amber Sword", he made a more rational judgment: it is estimated that when the work ends, the total number of broadcasts exceeding one billion is the lowest line; 1.5 billion is the expectation; is a number that can be pursued.

A 15-episode animation that can show this level of dominance, then its influence is no longer limited to the two-dimensional field. Only relying on the two-dimensional fans, want to launch this kind of animation. Works with a high level of popularity are not realistic.

Obviously, "The Sword of Amber" has attracted a large number of audiences who do not belong to the two-dimensional circle.

In fact, many young people in China, or even older people, have the experience of watching animation.

Of course, the post-90s and post-00s will not say much; among the post-80s and even post-70s, there are also a considerable proportion of them, at least they have watched animation in their teenage years. When they were growing up, works such as "Detective Conan", "Saint Fighter", and "Doraemon" were still available in China. For example, in 1991, Doraemon was broadcast on the central station, and it was called "Doraemon" at that time.

Due to some well-known reasons, foreign animation works are not allowed to be imported. In addition, domestic animation is still not good, and there are no good works. Naturally, fewer and fewer people watched it later. Always attractive.

Or more simply, as I get older, I simply lose so much interest in animation, which is also normal.

But it is undeniable that many, many Chinese, even if they are older, actually have the potential willingness to appreciate animation, as long as there are enough excellent works.

Obviously, "Amber" is such an excellent work, and after Aiqi Video spent a huge sum of money to purchase the rights to broadcast the second season of "Amber Sword", it is impossible to release it for nothing. A huge waste of resources.

After confirming that the contract was signed, their publicity plan was rushed out, and then all aspects of publicity investment were thrown up.

And Dimension Entertainment has also provided a lot of cooperation in the promotion work.

Now, the marketing department of Dimension Entertainment is also developing quite well. As the manager of the marketing department, Wu Jingtong can be said to be proud of himself. He manages about twenty people under his command, and he can be regarded as a powerful middle-level leader of the entire company.

With his efforts, Dimension Entertainment has also established a fairly powerful publicity channel in a short period of time in the past few years.

All in all, with the cooperation of many parties, in the early stage of the launch of the second season of "Amber Sword", the publicity points were very intensive throughout the continent.

Of course there are uses.

In addition to those who have long been looking forward to the launch of this work, a large number of people who do not belong to the regular audience of animation have also been attracted.

Many people, with the mentality of clicking on to watch this so-called "best domestic animation", opened the website, watched two episodes, and were deeply attracted.

Of course, there are those who are not attracted. However, the final data reflects the excellence of "Amber Sword".

When the broadcast of "Sword of Amber" was over, the total broadcast volume of this work reached more than 2 billion, which not only fulfilled expectations, but even reached a higher level.

This is an animation with only 15 episodes, not the kind of TV series with 70 or 80 episodes, with an average view volume of about 140 million for a single episode. A work with a total play volume of over 10 billion.

Moisture is not moisture, this is not going to talk about it for the time being, but there is no doubt that this data clearly proves the popularity of "Sword of Amber" in the entire domestic market.

As the senior manager of Aiqi Video, Pang Yuan felt very sorry:

"It would be great if this was a longer feature film... Members will make a lot of money on demand and advertising!"

However, then again, if there is a feature film with dozens of episodes, it is impossible for them to buy it for less than 200 million with such achievements.

In any case, as Pang Yuan, who finally fought for the boss and made the deal, he is very happy now.

The purchase of a season of animation at a price of nearly 200 million is extremely crazy in the industry.

He made this decision at the time, and even tried his best to persuade the boss to agree, and he was also under tremendous pressure.

In fact, looking back now, he doesn't even know why he made such a decision at the time.

Of course, he is very optimistic about this work, but the price is too high. Even now that he has achieved success, he still has some fears.

With such a high investment, it is unlikely to hit the street, but it is normal for the income to fail to meet expectations.

In fact, judging from the current situation, even if the second season of "Amber Sword" has outstanding results, due to the high cost, they have not yet made a profit and are still losing part of it.

But so what? The large number of users that are attracted is the most critical thing!

Where is the content that doesn’t cost money? The money spent on "Amber" will always be converted into real gold and silver in other places.

From the current point of view, the introduction of "Amber Sword" is a cost-effective investment.

This is not what Pang Yuan himself thinks. The whole company thinks so, and the whole industry also thinks so.

There are many sayings such as "Aiqi's big video has achieved great success" and "high-quality content can promote the progress of the platform".

At first, when Pang Yuan saw these compliments, he would be nice, but now, he has been numb by the compliments.

While browsing the news on his mobile phone, he took a sip of tea comfortably.

Suddenly, a work email popped out on the phone.

At first he didn't pay much attention to it, but after reading it, the corners of his brows twitched fiercely:

"impossible?"